The document discusses the extensive ad frequency data related to political campaigns, indicating that over 5,000 ads have been coded with nearly 3 million airings and a total expenditure of $956 million. It highlights funding from interest groups, with $110 million in federal and $70 million in gubernatorial races. Additionally, it notes a shift towards more negative campaign tones among parties and interest groups, suggesting implications for future elections.

1. Erika Franklin Fowler, Ph.D.Department of Governmenthttp://election-ad.research.wesleyan.edu

5. Kantar/CMAG Frequency Data

6. Ad Storyboards…& Video Source: Kantar Media/CMAG

7. Online Coding Tool5,000+ ads (nearly 3M airings) coded…and counting!

9. 2.6M ads, $956M spent (Fed + Gov)September 1 – Election DayInterest Groups=$110M in federal and $70M in gov races

13. Interest Group Activityin PerspectiveSource: Wesleyan Media Project & Wisconsin Advertising Project

14. Tone of 2010 CampaignSource: New York Times using Wesleyan Media Project & Wisconsin Advertising Project

15. Parties, Groups More Negative

16. And More...

17. Policy, Advocacy & Transparency

19. 2012 and beyond…?2012 and beyond…?

20. Erika Franklin Fowler, Ph.D.Department of Governmenthttp://election-ad.research.wesleyan.edu