SlideShare a Scribd company logo
Erika Franklin Fowler, Ph.D. Department of Government http://election-ad.research.wesleyan.edu
Kantar/CMAG Frequency Data
Ad Storyboards…& Video  Source: Kantar Media/CMAG
Online Coding Tool 5,000+ ads (nearly 3M airings) coded…and counting!
2.6M ads, $956M spent (Fed + Gov)September 1 – Election Day Interest Groups=$110M in federal and $70M in gov races
Interest Group Activity in Perspective Source: Wesleyan Media Project & Wisconsin Advertising Project
Tone of 2010 Campaign Source: New York Times using Wesleyan Media Project & Wisconsin Advertising Project
Parties, Groups More Negative
And More...
Policy, Advocacy & Transparency
2012 and beyond…? 2012 and beyond…?
Erika Franklin Fowler, Ph.D. Department of Government http://election-ad.research.wesleyan.edu

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