Introduction to Transmedia Storytelling: What is a Transmedia Producer? What does a TM Producer do? Slides developed for CM225 at Georgian Court University, Transmedia Storytelling. Required class for the Digital Communication major in the Department of Communication, Graphic Design & Multimedia

1. Lesson One: What is a Transmedia Producer?

2. The Basics
1.What is a Transmedia
Producer?
1.What does a Transmedia
Producer do?

3. Producers Guild Definition
A transmedia narrative project must consist of three or
more narrative storylines existing within the same fictional
universe.
 Producers Guild of America, Code of Credits – New Media
 Audience Builders Defining Audience

4. Producers Guild of America
Spend some time and check out original content on
the PGA YouTube Channel …. IT’S AWESOME!
https://www.youtube.com/user/ProducersGuild

5. Big Three – Producers
 Motion Pictures
 Television
 Video Games

6. Creative Producer
 Finds the original idea
 Hires the script writers & director
 Helps develop the story material
into a producible script
 Coordinates & oversees the
actual production of the movie
with the line producer

7. Executive or Line Producer
 Responsible for budget & scheduling
 Oversight of the project
 Coordination

8. Producing Transmedia
 The goal with Transmedia is to
design an entire house at the
outset.
 Today, we don’t add on room by
room…
 Transmedia story is built into the
franchise from the beginning

9. Producers Guild – New Media
 eCommerce – direct sales
market being driven by media
properties
 Script Driven & Reality
Programming
 QVC, HSN & Amazon
 Monitization of Twitter
followers
 https://youtu.be/Ep2Ddir43kg

10. Learn more at
www.gmarcello.com
twitter: njgina
Gina Marcello, Ph.D.