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Transmedia storytelling, TV
Fiction and Fandom


Guest Lecture, University of Salford, Manchester
15th, November, 2012

María del Mar Grandío
mgrandio@ucam.edu
Spinoff http://spinoffonline.blogspot.com/
Transmedia storytelling

Expansion of the same fiction through
different media platforms so that "each
franchise is self-sufficient to allow its
individual consumption“.
                              (Henry Jenkins, 2003)
Work on your best, link to the rest


“In the ideal form of transmedia storytelling, each
medium does what it does best... Each franchise
entry needs to be self-contained enough to
enable autonomous consumption”.

                                    (Henry Jenkins, 2003)
1) Story <------> Medium   2) Narrative aspects

                           Characters
                           Plot
                           Settings
                           Topic

3) Intertextuality         4) Distribution and accesibility

Centrality vs Independence Levels of audience involment in
                             which platform (Consume,
                             interaction)
Web-orientated narratives
El Barco   Skins



TV episodes                               X          X



Official Website                          X          X



Videomeetings with the actors             X



Videoblogs                                           X



Webisodes (Unseen)                                   X



Gamer and/or bloggers parties (offline)   X          X



Episode clips                             X          X



Interactivity activities                  X          X



Novels                                               X



Facebook                                  X          X



Twitter                                   X          X



Twittersodes                              X



Official online game                      X
Twitter accounts   Tweets   Followers   Influence



@tlmaco            1.086    27.039      39



@JuliaCWilson      515      16.249      37




@cap_montero       710      14.617      32

@ainhoa_89         689      25.761      36

@YoBurbuja         427      21.847      38



@just_vilma        663      20.111      49

@palomar_es        691      18.272      31



@esecachodepiti    1.331    22.658      53



@stlademar         439      13.202      36



                   482      11.874      34
@ramlocke



@L_Gmboa           313      11.750      47



@dlcuadra          433      12.692      46



@Salo_Mar          341      12.275      45
But not only television fiction,

also movies
Fandom
http://www.youtube.com/watch?v=D0AGvl4hZKM&feature=youtube_gdata_player
How LOST should have
          ended!
http://www.youtube.com/watch?v
And if you want to know more... Stay
tuned!
Thank you for your attention

Twitter.com/margrandio
Spinoffonline.blogsppot.com

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Transmedia storytelling, TV Fiction and Fandom

  • 1. Transmedia storytelling, TV Fiction and Fandom Guest Lecture, University of Salford, Manchester 15th, November, 2012 María del Mar Grandío mgrandio@ucam.edu Spinoff http://spinoffonline.blogspot.com/
  • 2. Transmedia storytelling Expansion of the same fiction through different media platforms so that "each franchise is self-sufficient to allow its individual consumption“. (Henry Jenkins, 2003)
  • 3. Work on your best, link to the rest “In the ideal form of transmedia storytelling, each medium does what it does best... Each franchise entry needs to be self-contained enough to enable autonomous consumption”. (Henry Jenkins, 2003)
  • 4. 1) Story <------> Medium 2) Narrative aspects Characters Plot Settings Topic 3) Intertextuality 4) Distribution and accesibility Centrality vs Independence Levels of audience involment in which platform (Consume, interaction)
  • 6.
  • 7.
  • 8. El Barco Skins TV episodes X X Official Website X X Videomeetings with the actors X Videoblogs X Webisodes (Unseen) X Gamer and/or bloggers parties (offline) X X Episode clips X X Interactivity activities X X Novels X Facebook X X Twitter X X Twittersodes X Official online game X
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Twitter accounts Tweets Followers Influence @tlmaco 1.086 27.039 39 @JuliaCWilson 515 16.249 37 @cap_montero 710 14.617 32 @ainhoa_89 689 25.761 36 @YoBurbuja 427 21.847 38 @just_vilma 663 20.111 49 @palomar_es 691 18.272 31 @esecachodepiti 1.331 22.658 53 @stlademar 439 13.202 36 482 11.874 34 @ramlocke @L_Gmboa 313 11.750 47 @dlcuadra 433 12.692 46 @Salo_Mar 341 12.275 45
  • 16. But not only television fiction, also movies
  • 17.
  • 18.
  • 19.
  • 22.
  • 23. How LOST should have ended! http://www.youtube.com/watch?v
  • 24. And if you want to know more... Stay tuned!
  • 25.
  • 26. Thank you for your attention Twitter.com/margrandio Spinoffonline.blogsppot.com