This document outlines a marketing plan with the purpose of increasing sales and market share of a light rail transit system (LRT) to 50% within one fiscal year. It includes a situation analysis, SWOT matrix, 10 marketing objectives such as promoting eco-friendly practices and economic development, a target market profile, and proposed marketing and financial strategies such as setting sales volume targets and increasing infrastructure around LRT stations. The plan aims to better serve customers and communities through the expansion of the LRT system.