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By: Nav C., Nicole L., Sourena S. , James & Katt L.
INTRODUCTION
EXECUTIVE SUMMARY
PURPOSE OF PLAN
SITUATION ANALYSIS
SITUATION ANALYSIS
SITUATION ANALYSIS
SWOT MATRIX
SWOT MATRIX
MARKETING OBJECTIVES
*All to be achieved in one fiscal year
 1. Projected sales volume will be $346, 000.

 2. Projected profit will be $

 3. Projected market share will be 50%.

 4. To promote eco-friendly practices resulting in cleaner air
 and healthier communities.

 5. To stimulate economic development while also giving
 people better transportation choices.
MARKETING OBJECTIVES


6. To promote expansion of infrastructure around the LRT.

7. To provide better and more efficient services.

8. To set up a new railway.

9. To lower the tax base in the British Columbia economy.

10. To create better customer relationship management (CRM) with all
stakeholders such as customers, suppliers, shareholders
TARGET MARKETING
     PROFILE
MARKETING STRATEGY
FINANCIAL
INFORMATION
EXHIBITS
EXHIBITS
Q’S & A’S

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Translink presentation june 11, 2012