This document outlines a marketing plan with the purpose of increasing sales and market share of a light rail transit system (LRT) to 50% within one fiscal year. It includes a situation analysis, SWOT matrix, 10 marketing objectives such as promoting eco-friendly practices and economic development, a target market profile, and proposed marketing and financial strategies such as setting sales volume targets and increasing infrastructure around LRT stations. The plan aims to better serve customers and communities through the expansion of the LRT system.

1. By: Nav C., Nicole L., Sourena S. , James & Katt L.

2. INTRODUCTION

3. EXECUTIVE SUMMARY

4. PURPOSE OF PLAN

5. SITUATION ANALYSIS

6. SITUATION ANALYSIS

7. SITUATION ANALYSIS

8. SWOT MATRIX

9. SWOT MATRIX

10. MARKETING OBJECTIVES
*All to be achieved in one fiscal year
1. Projected sales volume will be $346, 000.
2. Projected profit will be $
3. Projected market share will be 50%.
4. To promote eco-friendly practices resulting in cleaner air
and healthier communities.
5. To stimulate economic development while also giving
people better transportation choices.

11. MARKETING OBJECTIVES
6. To promote expansion of infrastructure around the LRT.
7. To provide better and more efficient services.
8. To set up a new railway.
9. To lower the tax base in the British Columbia economy.
10. To create better customer relationship management (CRM) with all
stakeholders such as customers, suppliers, shareholders

12. TARGET MARKETING
PROFILE

13. MARKETING STRATEGY

14. FINANCIAL
INFORMATION

15. EXHIBITS

16. EXHIBITS

17. Q’S & A’S