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Walmart Presentation - Siddhartha Chatterjee.pptx
During my 2nd round interview with Walmart Canada for a KAM role, I developed this slide presenting upgradation for Walmart.ca website vis a vis Flipkart, a comparative analysis of walmart.ca with its biggest rival and a strategic breakdown of my plans for the future
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Walmart Presentation - Siddhartha Chatterjee.pptx
- 1. Key Account Manager Interview– SWOT Analysis Siddhartha Chatterjee
- 2.
- 3. Before jumping intothe mandate let’s do a value chain analysis of Walmart to understand areas to focus upon that shall drive home the to-do Customers Finance Human Resourc e MIS Revenue – 648$ bn, NP 2.92%, exp. Growth 4-6% Strong leadership, Investment in employee training and retention programs Profitability Innovations in automation, AI, and online platforms to improve efficiency Maintain Maintain Develop SOURCING OPERATIONS DISTRIBUTION SALES & MARKETING CUSTOMER SERVICE • Strategic supplier relationship s secure cost advantages • Need to diversify Large-scale retail operations, including Supercenters and e-commerce platforms, optimize economies of scale Advanced distribution systems support rapid inventory movement • The Everyday Low Prices (EDLP) strategy attracts price- sensitive customers • Online presence to be bettered • Customer- centric policies like easy returns and 24/7 support enhance satisfaction Develop Develop Develop Develop Develop Value chain activities Support function s The value chain clearly identifies areas to develop or maintain across the operational and strategic realm. Working on areas identified as develop gives us our opportunities, while those to maintain are our strengths
- 4. Strengths • Wide rangeof products • EDLP combined with the “shopping experience” to drive foot fall • Product exclusivity – toys • Dynamic pricing Weaknesses • TAT for some best sellers is significant • OOS issues • Manpower shortage impacting zoning and subsequent outlook for shopping in the aforementioned sections • Product disarray confuses customers impacting sales • Lack of price point in shelves Threats • Specialized stores – Rona for home improvement, Canadian Tire • Amazon with an even wider range in such sections present online Opportunities • Stock availability • Proper shopping experience • Utilizing e-comm channel to liquidate seasonals using hyperlocal efficiency • Demographic specific merchandise, exclusives in sports – Indian CT jersey, Messi merchandise Store level operational SWOT Home Improvement | Outdoor Living | Office Craft & Party Supplies | Sports & Rec | Toys | Seasonal ( Christmas, Easter, Halloween) | Automotive Stock availability with a faster TAT together with a good shopping experience are the requisites to handle operational issues – hiring additional manpower and leveraging AI, BI would drive home this mandate
- 5. Strengths • Wide rangeof products • EDLP combined with the “shopping experience” to drive foot fall • Product exclusivity – toys • Walmart card benefits Store level operational SWOT
- 6. Store level operationalSWOT Weaknesses • TAT for some best sellers is significant • OOS issues • Manpower shortage impacting zoning and subsequent outlook for shopping in the aforementioned sections • Product disarray confuses customers impacting sales • Lack of price point in shelves
- 7. Store level operationalSWOT Opportunities • Stock availability • Proper shopping experience • Utilizing e-comm channel to liquidate seasonals using hyperlocal efficiency • Demographic specific merchandise, exclusives in sports – Indian CT jersey, Messi merchandise
- 8. Store level operationalSWOT Threats • Specialized stores – Rona for home improvement, Canadian Tire • Amazon with an even wider range in such sections present online Home Improvement | Outdoor Living | Office Craft & Party Supplies | Sports & Rec | Toys | Seasonal ( Christmas, Easter, Halloween) | Automotive
- 9. Strengths • Wide rangeof products • EDLP combined with the “shopping experience” to drive foot fall • Product exclusivity – toys • Dynamic pricing Weaknesses • TAT for some best sellers is significant • OOS issues • Manpower shortage impacting zoning and subsequent outlook for shopping in the aforementioned sections • Product disarray confuses customers impacting sales • Lack of price point in shelves Threats • Specialized stores – Rona for home improvement, Canadian Tire • Amazon with an even wider range in such sections present online Opportunities • Stock availability • Proper shopping experience • Utilizing e-comm channel to liquidate seasonals using hyperlocal efficiency • Demographic specific merchandise, exclusives in sports – Indian CT jersey, Messi merchandise Store level operational SWOT Home Improvement | Outdoor Living | Office Craft & Party Supplies | Sports & Rec | Toys | Seasonal ( Christmas, Easter, Halloween) | Automotive Stock availability with a faster TAT and a good shopping experience are the requisites to handle operational issues – hiring additional manpower and leveraging AI, BI would drive home this mandate
- 10. Strengths • Quality vscost • State of the art logistics • Strong brand name • Extensive store presence • Private label integration • Omnichannel strength Weaknesses • E-comm penetration • Multichannel complexity • Image perception – low cost • Inability to shift channel – overreliance on physical store Threats • Amazon • Grocery focused retailers • Global supply chain, trade risk – sourcing • Economic landscape Opportunities • Further private labels • Expand Walmart rewards card – in line with prime • Optimizing last mile delivery • AI optimization – excel at customer service, operational efficiency • Double down – E-comm Organizational level strategic SWOT
- 11. Strengths • Quality vscost – value perception • State of the art logistics • Strong brand name • Extensive store presence • Private label integration • Omnichannel strength Organizational level strategic SWOT
- 12. Weaknesses • E-comm penetration •Multichannel complexity • Image perception – low cost • Inability to shift channel – overreliance on physical store Organizational level strategic SWOT
- 13. Opportunities • Further privatelabels • Expand Walmart rewards card – in line with prime • Optimizing last mile delivery • AI optimization – excel at customer service, operational efficiency • Double down – E-comm • Online marketing E-commerce will be the growth driver going ahead. Az presently has a 12% YoY growth rate compared to Walmart’s 6%. Internet penetration is at 99%; e-comm growth rate poised at 10% vs retail at 5% Organizational level strategic SWOT
- 14. Threats • Amazon • Groceryfocused retailers • Global supply chain, trade risk – sourcing • Economic landscape Organizational level strategic SWOT
- 15. Ease of navigation& selection is setting Az apart 3 mouse scrolls to reach here – the first place to show toys for delivery. Several subsections before this which might confuse consumers.
- 16. Strengths • Quality vscost • State of the art logistics • Strong brand name • Extensive store presence • Private label integration • Omnichannel strength Weaknesses • E-comm penetration • Multichannel complexity • Image perception – low cost • Inability to shift channel – overreliance on physical store Threats • Amazon • Grocery focused retailers • Global supply chain, trade risk – sourcing • Economic landscape Opportunities • Further private labels • Expand Walmart rewards card – in line with prime • Optimizing last mile delivery • AI optimization – excel at customer service, operational efficiency • Double down – E-comm Organizational level strategic SWOT At a strategic level, Walmart needs to double down on its pursuit of omnichannel business, leveraging and further developing its technological and supply chain capabilities
- 17. Building on strengths Utilisingopportunities 2025 and beyond will be about doubling down on e- comm ..
- 18. 2025 reprise 0-3 months3-6 months 6-12 months 1. Product page clean up 2. Faster delivery – same day 3. App upgrade – seamless mobile app and website 4. CI match – dynamic pricing 1. Marketplace diversity – new vendors 2. Grow categories vis- à-vis Az 3. Strengthen ads to close the circular buying loop 4. Separate WHs – Large, Small 1. Walmart + to provide more perks 2. Scale infra – tech + SCM 3. Command exclusives from brands 4. Personalise for better shopping experience 5. Brand stores HYGIENE GROW BUILD 2024 – Walmart.ca – 4.3 bn $ Amazon.ca – 15 bn $ 2025 – Walmart.ca – 9.2 bn $ (115% YoY) Amazon.ca – 16.8 bn $ (12% YoY) From 4x in 2024 to 2x in 2025
- 19. Home Improvement |Outdoor Living | Office Craft & Party Supplies | Sports & Rec | Toys | Seasonal ( Christmas, Easter, Halloween) | Automotive E-comm analysis Az.ca vs Wm.ca (FK as reference)
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- 21. E-comm struggles –an outlook To do #1
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- 23. E-comm struggles –an outlook
- 24. E-comm struggles –way ahead To do #2
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- 26. Value for moneyexclusive products drive traffic 1. Non descriptiv e PPD 2. Minimal images – low conversio n
- 27. PPD issues vis-à-visAz All images and information uploaded by sellers should be verified by a team
- 28. PPD issues vis-à-visAz Related ads Unrelated ads 41 reviews since June 2020 for a best seller product is extremely low 1. 41 reviews in 4 years. Better reach out needed to customers 2. No images uploaded
- 29. Improvements needed inthe product page – improve searchability(PPV), CTR, conversion 1. Detailed infographics 2. All searchable details in the name itself 3. Colour variants displayed here To do #3
- 30. Improvements needed inthe product page – improve searchability(PPV), CTR, conversion 4. Freq. bought together to be added
- 31. Improvements needed inthe product page – improve searchability(PPV), CTR, conversion 5. Product info to be divided under relevant sub sections
- 32. Improvements needed inthe product page – improve searchability(PPV), CTR, conversion 6. HD product images which should be seamless in mobile view 7. FAQs answered by the seller/brand to commonly asked
- 33. Improvements needed inthe product page – improve searchability(PPV), CTR, conversion 8. Comparison amongst other SKUs of the same brand 9. Comparison amongst similar products of other brands
- 34. Improvements needed inthe product page – improve searchability(PPV), CTR, conversion 10. Images to be added 11. Ratings, reviews to be clubbed for worldwide sales, country specific to be shown at the top
- 35. Low hanging fruit– 7/11 changes to be made already exist on FK
- 36. 2nd infographic should bean embedded YT Low hanging fruit – 7/11 changes to be made already exist on FK Multiple bank offers to entice customers – increased conversion
- 37. 1 2 3 Low hanging fruit– 7/11 changes to be made already exist on FK
- 38. Low hanging fruit– 7/11 changes to be made already exist on FK 4 1 0
- 39. Low hanging fruit– 7/11 changes to be made already exist on FK 5
- 40. Low hanging fruit– 7/11 changes to be made already exist on FK 7
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- 42. Getting new sellersonboarded To do #4
- 43. A missing highimpact seller
- 44. Onboarding new sellers 1.Use analyst to crawl sellers 2. Look for the absentees in the vendor portal 3. If a pending issue exists (fin. Recon e.g.), sort it 4. Entice to launch – clear outstanding amt., margin rebate 5. If entirely new, reach out through contacts/ their website 6. Reinforce relation through nurturing and frequent review AVID POWER contact page
- 45. Simply following theFK playbook would yield us results closer to the present Az website. Verdict – achievable in 1-2 months
- 46. Looking ahead -creating the brand store
- 48. vs the presentstore on Walmart.ca
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