The document discusses how augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are transforming the eyewear shopping experience, making it easier and more personalized. Virtual eye exams and virtual try-on technologies allow customers to obtain prescriptions and select frames without needing to visit physical stores. Companies like Warby Parker are already utilizing AR for virtual frame fitting, enhancing customer satisfaction and style matching.

1. Transforming Retail With Augmented
Artificial Intelligence: The Case
And Virtual Reality, Powered By
Of Eyewear Shopping

2. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
Introduction
Introduction
Want a better way to get an eye exam and shop for the perfect pair of
glasses? Thanks to augmented reality and virtual reality, the entire process of
buying glasses is getting a much-needed makeover.
Transforming Retail With Augmented And Virtual Reality,
Powered By Artificial Intelligence: The Case Of Eyewear
Shopping

3. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Remember the old days, when we had to shop for glasses in a tiny showroom in
our optician’s office that only offered a limited selection?
You’d get your prescription from your doctor, then start picking up frames and
trying them on at random. You had no idea what would look good on you, so
your best option was to try on everything and hope for the best.

4. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
If your eyes are bad, trying on frames and trying to decide if they were suitable was
extremely challenging – you might not be able to see your hand in front of your face
without your prescription lens. How could you decide what frames to invest in by
squinting in the mirror?
These days – especially in the midst of a global pandemic – we don’t want to make an
appointment to visit an optician, then be confined to a tiny selection of glasses. We also
don’t want to guess about what’s going to look good on us, or spend hours physically
trying on frames.
The way we buy glasses is ripe for disruption. Now, with the help of virtual reality (VR),
augmented reality (AR), and artificial intelligence (AI), the entire process of getting an eye
exam and purchasing eyewear is changing radically.

5. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Virtual Eye Exams Are On The Way
VR headsets are evolving so quickly, and experts predict that soon they’ll be
enabled with cameras that can deliver a 100% virtual eye test. The headset will
be able to shine a light into the back of your eye to detect problems, as well as
determine your prescription with precision.
Then the VR system will automatically deliver a digital prescription – you no
longer have to worry about carrying around a paper prescription to give to a
commercial retailer.
Once you have that prescription, you can enter a virtual showroom to “try on”
frames and make a selection.

6. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Shopping Using Augmented Reality
Warby Parker already leverages augmented reality to help their customers shop for
glasses online.
They use the face-mapping features of Apple iPhones to help users put on virtual
frames, similar to using SnapChat filters that let us add cat whiskers or ears to our
faces. The glasses even stay on your face as you turn your head.
In this new “virtual try-on” world, powered by AR, you also get personalized
recommendations that go far beyond the advice you’d get at an in-person optician’s
showroom. With AI, online retailers can scan the shape of your face and make
recommendations for frames that will look good on you.

7. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Shopping Using Augmented Reality
The AI can even scan your social media profiles to get a sense of your style and
preferences, then make recommendations for frames that will suit your personal
style. With VR and AR, the entire process becomes far more customer-centric.
Instead of standing in a showroom feeling frustrated, then ending up getting glasses
that don’t actually look good on you, you can select the perfect pair using a
personalized, fun process enabled by AR, VR, and AI.
Read more about extended reality technologies – including plenty of real-world
examples – in my new book, Extended Reality in Practice: 100+ Amazing Ways
Virtual, Augmented and Mixed Reality Are Changing Business and Society.

8. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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