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WC 2010 South Africa
You’ve got to
have the ball
in order to win
2010 Global Document Conference and Vendor Forum
                Tampa Bay, Florida



    Transforming Output
            into
  Customer Communication
          Jeroen Huinink – Aia Software




Xplor® is celebrating our 30th year with the best value
  and program in the electronic document industry!
about customer
communications
 management
Hardware vendor diagram
Mailroom
Software vendor diagram
IT department
Business
Organization
Business empowerment
Business agility
about business users &
      customers
Customers
Customers
about enterprise
IT infrastructure
Legacy
Service oriented
Hard work
Customers
about message,
content, channel, layout
      and brand
Message
Channel
Brand
Content
Layout
message + channel + brand
            =
    content + layout
about
document processes
Interactive
Batch
On demand
Interactive = communication

On demand = communication

  Batch = communication
about
communication profiles:
  rules & preferences
Compliance
Organization
Document type
Sales channel
Brand
Agent
Customer
Output channel
Message profile

 Sales channel profile

    Product profile

Channel partner profile

   Customer profile

Output channel profile
about metaphors
You’ve got to
have the ball
in order to win
CCM is about




customer relationship
    management
CCM is about




integrated legacy
      output
CCM is about


message + channel +
      brand
         =
 content + layout
CCM is about



interactive
on demand
   batch
CCM is about



  communication
      profiles:
rules & preferences
Business managed
CCM is about



putting the business
  in control over
     customer
 communications
It’s very hard playing
soccer if you’re
wearing ballet shoes.
Transforming Output Into Customer Communication
Transforming Output Into Customer Communication
Transforming Output Into Customer Communication

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Transforming Output Into Customer Communication