Trân trọng giới thiệu gói Zalo Video cho dịch vụ Zalo Video mới nhất trên nền tảng. Liên hệ: Trang Ngô - 0911 246 793 Để biết thêm chi tiết.

1. Introduction
ZALO VIDEO

2. AGENDA
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Get to know Zalo Video
Audience insight
Zalo Video marketing solutions
Zalo Video brand safety

3. 01
GET TO KNOW
ZALO VIDEO

4. Zalo Video
is a part of the
leading local platform - Zalo
ü Our mission is to capture the laughter, the triumphs, and the
everyday moments that weave the fabric of Vietnamese life.
ü Zalo video connects you to the beating heart of Vietnam, fostering
a sense of community and shared experience.
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5. @2024 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
Discovery tab Timeline tab Search tab BaoMoi app
Multi-touchpoint access for a seamless experience

6. User interface
For you feed Discovery page Profile page
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7. 02
AUDIENCE
INSIGHT

8. Zalo Video
_User Profile
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35 22 43
Region
52 48
Area
14 30 27 16 8
Age
52 48
Gender
STATISTICS OF ZALO VIDEO VIEWERS
18-24
25-34
35-44
45-54
55-64
Age
Male
Female
Gender
North
Central
South
Region
Urban (Top 6 cities)
Rural (Other)
Area
U18
64+

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WHEN IT COMES TO VIDEO,
VIEWERS SAY GOOD CONTENT IS:
relevant to them,
intellectually and
emotionally resonant
80%
People say that they are more open to advertising
or branded content when a piece of content is
relevant to the viewer
88% People say that they appreciate content that introduces
them to new things, including brands
Source: Think with Google - consumer trends
85% People say that good content makes them feel something
emotionally

10. While trends come and go,
the elements of viral video
stay the same
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Content Sound
Creator
Passionate individuals
who spread joy and motivation
Stories that inspire, educate
and make you laugh
Music, dialogue & sound effects that create
immersive experiences

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Top 10 Highest-Viewed Categories
What Zalo Video Audiences Consume
100% 100%
Daily Vlog Food Family Travel Technology
Automotive Shopping/Review Movie/Show/Music Sport Comedy
*Internal Data, Q1.2024

12. 03
MARKETING
SOLUTION

13. STANDARD ADS
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Metrics: Impression I Reach I View I Click
Website ads I OA article, profile ads I Form ads
Message ads non-OA I Message ads
CPM – 24,000 VND
For you feed
Placement
Supported landing page
Pricing
Report
Reach your target scale with efficient spending

14. PREMIUM SLOT
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Own 100% SOV the 1st
ad slot on Zalo Video (Available to 30.4.2024)
Metrics: Impression I Reach I View I Click
Website ads I OA article, profile ads I Form ads
Message ads non-OA I Message ads
CPD – 100% SOV the 1st
ad slot
For you feed
Placement
Supported landing page
Pricing
Report
Gói
Hình thức
mua
Đơn vị
Đơn
giá(Gross)
Lượt hiển thị
dự kiến
3+ creatives/day CPD Day 60,000,000 2,000,000
1 creative/day CPD Day 30,000,000 1,000,000

15. @2024 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
….
Landing page
Click
Standard Ads
Open Zalo Video
Native
Video
Native
Video
Native
Video
Native
Video
Native
Video
Website ads I OA article, profile ads I Form ads
Message ads non-OA I Message ads
USER JOURNEY – NORMAL DAY

16. USER JOURNEY – THE DAY HAVE PREMIUM SLOT
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….
Landing page
Click
Premium Slot
Ads
Open Zalo Video
Native
Video
Native
Video
Native
Video
Website ads I OA article, profile ads I Form ads
Message ads non-OA I Message ads
Native
Video
Native
Video
Native
Video
Native
Video
Native
Video
Standard Ads
Click

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OPPORTUNITIES FOR BRAND BY FUNNEL
AWARENESS CONSIDERATION CONVERSION CUSTOMER SERVICE
INSIGHTS &
MEASUREMENT
1.PR & Content MKT on
Znews, Zcast & ZStudio
2.Content solutions on Báo
Mới: New Media packages
3. Music Marketing on Zing
MP3
4.Zalo Video Ads
5.Livestream (TBU)
1.Goal-based Centric
solutions
2.Brand Communication
hub on Zalo
3.Digital Engagement &
Promotion (QR Scanning,
UTC, Bill scanning)
4.Ecommerce (TBU)
1.Adtima box - customized
CRM on Zalo:
• Data segmentation
• Personalized message
• Content hub
• Loyalty & Others
1.Adtima Audience Pulse
• Research Solution | Brand Lift
Survey
• Data consultancy
1.Multi-screen ads:
• Display ads, Video ads
• Media block by Cates/ Topics
• Awareness on Zalo - New Buying
model
2.Screen-less ads: Audio Ad in
car
3.Zalo Sticker
4.Zalo Video Ads

18. 04
ZALO VIDEO
BRAND SAFETY

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100%
eKYC content creator Identified user Content moderated
100% 100%
How we protect your brand
PLATFORM SAFETY

20. Zalo Video for users aged 14 and over,
per our T&C
Ad policies (including but not limited to) Details
Prohibited products or services Tobacco, sexual products/services, weapons, gambling, etc.
Misleading content Fake promotion code or other discount code, etc.
Unfair competition Malicious comparisons or attacks, etc.
Sensitive wording Vulgar language, texts or pictures containing bad behaviors, violence, etc.
Infringement protection
Illegally usage of brand logos, other materials
(all the images, videos, and music used in advertisement should be authorized)
Political ads
We will not allow paid ads that promote or oppose a candidate, current leader, political party or group, or issue
at the federal, state, or local level - including
election-related ads, advocacy ads, or issue ads. For more, see our ad guidelines.
@2024 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
AD POLICY
How we protect your brand
BRAND SAFETY

21. THANK YOU
• Website: www.adtima.vn
• Email: trangntt26@adtima.vn
• Hotline: (+84) 911 246 793
Headquarter TNR Tower
TNR Tower, 54A Nguyen Chi Thanh, Lang Thuong,
Dong Da, Ha Noi City

22. ZALO VIDEO
material requirements
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23. Component Description
1. Profile photo Brand/OA
• Hiển thị cùng vị trí với logo của creator
• Lấy theo thông tin set up từ Adtima và vẫn áp dụng quy định hiện tại về OA theo từng type
ads (form, message, website,…)
• Click vào logo sẽ dẫn tới landing page
2. Tên Brand/Tên OA
• Hiển thị cùng vị trí với tên của creator
• Lấy theo thông tin set up từ Adtima
• Click vào tên sẽ điều hướng tới landing page
3. Like/Comment/Share
• Giữ các button Like/Share/Comment như Zalo Video, không hiện nút dislike
• Flow like, share, comment sẽ áp dụng như flow các Video trong Zalo Video
4. Caption
• Không giới hạn số lượng ký tự bao gồm cả space, được phép chèn # trong caption.
Recommend < 60 ký tự
• Số ký tự và size được hiển thị theo rule caption của Zalo Video (theo logic zalo video)
• Số ký tự không được hiện thị sẽ chuyển thành “…Xem thêm”
• Click vào “Xem thêm” sẽ show full caption
• Click vào caption sẽ điều hướng tới landing page
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Video Ads Template:
VIDEO UPLOADED FROM SYSTEM

24. 5. Dòng chữ “Sponsored” Hiển thị dưới caption của Video
6. Video
Format support:
• File: .mp4 (Adtima chỉ support mp4)
• File size: <=10MB
• Bitrate: <=5MB
Dimensions:
• Vertical (recommended): 9:16, >= 540*960px => ưu tiên
• Horizontal: 16:9, >=960*540px
• Square: 1:1, >= 640*640px
7. CTA button
CTA ở phía dưới Dòng “ Sponsored”:
• Text CTA được lấy từ thông tin set up trên Adtima
• Click vào CTA sẽ điều hướng về landing page
8. Banner Banner size 480x270, click vào banner, điều hướng tới landing page
9. Other Khi user swipe sang phải, điều hướng về landing page đã set up trên Adtima
@2024 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
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Video Ads Template:
VIDEO UPLOADED FROM SYSTEM
Component Description

25. Components Description
1. Dòng chữ “Sponsored” Hiển thị dưới caption của Video
2. Profile/tên creator
Click vào sẽ điều hướng về profile của creator trên Zalo Video, đồng thời tự động lướt xuống
Video đang được chạy quảng cáo
3. CTA button
*Tương tự Video
CTA ở phía dưới dòng “ Sponsored”
• Click vào CTA sẽ điều hướng về landing page
4. Caption Click vào caption sẽ điều hướng tới landing page
5. Other
• Khi user swipe sang phải sẽ về trang của creator, đồng thời tự động lướt xuống Video đang
được chạy quảng cáo
• Click “Theo dõi” sẽ follow creator
Giữ nguyên các thông tin/button của Video gốc trên Zalo Video, sử dụng template 1/2
Video Ads Template:
VIDEO PROMOTED FROM ZALO VIDEO
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Component Description

26. Component Description
No Landing page
1 Đặt ngay
Open in-app:
• Mở website/Mini Page trong browser zalo
• Form ads
• Mở OA Article
• Mở OA Profile
Open out-app:
• LDP điều hướng sang app khác (install
app, app mua sắm,…)
• Mở MiniApp
2 Mua ngay
3 Thử ngay
4 Tải ngay
5 Xem thêm
6 Nghe ngay
7 Chơi ngay
8 Đăng ký Form ads
9 Chat ngay Message ads
10 Quan tâm Mở OA profile
Text
Video Ads:
CTA & LANDING PAGE
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Out-app
In-app

27. Website ads OA article/profile ads Form ads Message ads non OA Message ads
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Video Ads:
SUPPORTED LANDING PAGE