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Uploaded byReem Alattas
Tran helmet pitch
The document describes Tran Helmet, a bicycle helmet that combines safety features like headlights, turn signals and a communication system to increase cyclist visibility and allow interaction with other road users. It targets the 12-15 million helmets sold yearly in the US, worth $1.2 billion, and the 15.9 million bicycles sold worth $6.5 billion. The helmet would retail for $150 per unit and projections estimate sales of $1.5 million by 2018. The document also outlines marketing, competitive and financial plans for Tran Helmet.
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Tran helmet pitch
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- 4. Value Proposition Combining allcycling safety aspects in one product, that increases cyclists visibility and conveys better communication with other road users. 👷 👁 💬
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- 6. Tran Helmet Left SignalRight Signal Slow Down
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- 11. Market Size 👷 12 -15 M helmets sold yearly in USA totaling $1.2 B 🚲 15.9 M bicycles sold yearly in USA totaling $6.5 B Source: bicycleretailer.comSource: helmets.org
- 12. Marketing Events • Bike forHOPE – New Haven, CT • Tour de Lyme – Lyme, CT • The Race Against Extinction Earth Day Outdoor Activity Challenge – NYC, NY Partnerships • Bike Tours • Bike Rentals
- 13. Marketing • Digital MarketingChannels: – Email Marketing – Search Engine Optimization (SEO) – Social Media Marketing (SMM) • Tech Bloggers
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- 16. Business Model Each unitretails for $150 Projected sales by 2018 $1.5M 25% Earned royalty
- 17. Financial Projections Each unitcosts $120 Profit Margin %20
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- 19. Investment & Use ofFunds Production Prototype $10,000
- 20. Team • Reem Alattas– CEO – Microsoft – Robotics Mentor – Spinning Instructor
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Editor's Notes
- #4 Hand Signals
- #6 http://www.extremesupply.com/product/BELLCUSTOM500SOLIDHELMETS.html#.U1PyR5UU9jo If you're riding at night, you absolutely should be using a front headlight. It's required by law, anyway. Even for daytime riding, a bright white light that has a flashing mode can make you more visible to motorists who might otherwise Right Cross you.
- #17 10,000 units to be sold Earned royalty of twenty five percent (25%) on Net Sales of Licensed Products
- #19 You would need to sell 500 units in order to cover your fixed costs. If you sell your anticipated 10,000 units then your profit/loss would be $285,000. - See more at: https://www.calcxml.com/calculators/breakeven-analysis?skn=#results Fixed cost = 15,000
- #20 need to develop a working production prototype that you can show to potential licensee.