This document discusses tools for social listening including Sysomos, Radian6, Google Alerts, Social Mention, BoardReader, Topsy, Loudpixel, and Brandwatch. Sysomos and Radian6 provide analytics on social media conversations including sentiment analysis and competitor comparisons. Free tools like Google Alerts and Social Mention allow monitoring brands in real-time and analyzing discussions. BoardReader is useful for understanding in-depth discussions on forums. Topsy, Loudpixel and Brandwatch generate reports on customer responses and sentiment with visualizations to help identify influencers. The document provides an overview of tools to consider for social listening.

1. a social media primer [2015 edition]
module 3: on social listening

2. every good conversation starts with listening

3. why listen?

4. why listen?

5. Sysomos
• Provides real-time tracking and analytics
• Automated sentiment analysis, demographic
tracking and competitor comparisons
• Delivers insights into “conversationalists”
(e.g., age, location, interests, engagement
levels, etc.)
Radian6
• Tracks common words associated with brands,
monitors Social mentions and ascertains sentiment
• Excels at turning data into appealing visuals
• Offers numerous dashboards and real-time charts
tools to consider

6. Google Alerts (FREE)
• Simple tool to manage brand in real-time.
• Barebones way to put an ear to the ground
• Provides notifications on-the-go
Social Mention (FREE)
• Scours blogs, videos, comments, and more
• Dissects brand discussions (e.g., sentiment,
top users, sources, etc.)
• Sort-by-date feature enables conversation
review by most recent
BoardReader
• A forum search engine that can illuminate hidden
conversations
• Analyzes lengthy, detailed discussions
• Great for garnering in-depth insights into a more
deeply invested audience.
tools to consider

7. Topsy (FREE)
• Provides real-time insight into online conversations
• Users can review news releases, photos, videos,
tweets, Google Plus pages, links, etc.
• Enables sort-by-date or scan the archives
Loudpixel
• Isolates customer responses in daily-alert format
• Serves up actionable reports of statistically
representative client data by priority
• Analyzes businesses progress against industry
and competitor benchmarks
Brandwatch
• Sophisticated sentiment analysis beyond “like”
or “dislike”
• Generates visually stunning charts and graphs turn
data into actionable insights
• Detailed filters help cut through the noise and
identify key influencers
tools to consider

8. a social media primer [2015 edition]
module 3: on social listening