A sneak peek at a presentation that I'm scheduled to deliver at this year's HBA Global Conference. The event - which typically attracts industry professionals from indie, start-up and global brands - focuses on the strategies and best practices needed to succeed in the beauty market. It will take place from June 10th to June 12th at the Jacob K. Javits Convention Center in New York. My slot - which precedes a panel discussion on "Beauty in the Digital Age: - is scheduled for Tuesday, June 10th from 1 to 2:45PM.

1. why “digital”?
June 10, 2014

2. it’s global

3. it can be personal

4. or “mass”

5. it’s immediate

6. and can be helpful

7. 90%
of information
transmitted
to the brain is
image-
based
pictures
are processed
60,000X
faster in the brain
than text
source: Forrester CSO Insights 2012
it’s visual

8. can be experiential

9. or even mobile

10. dis
it’s

12. why “digital”?
June 10, 2014