For week 4 tutorials, students are asked to complete a mini content audit that includes social media audits of up to 3 platforms, a SWOT analysis, social listening audit, and competitor content audit. They must also define 2 objectives for each person's campaign and how they will measure success through KPIs. The content audit aims to understand brand performance and opportunities across various digital channels to help growth.

1. Week 3 Live Lecture
For Week 4 tutorials

2. Mini Content Audit
• Social Media audit
• SWOT
• Social Listening Audit
• Competitor Content Audit
• Objectives x 2 (per person, per campaign)

3. Social Media Audit
Key Questions Responses [per site x 3]
Name of platforms?
Number of followers?
Level of engagement?
In relation to your product/service category
- What content resonates on the site?
In relation to your product/service category
- Key trends in the site?
What’s helping grow the brand’s audience
(and what’s not)?
Which new ideas will help the brand grow?
How does the platform contributes to your
goal?

4. SWOT – Digital Communication [for client]
S:
W:
O:
T:

5. Social listening
Key Questions Responses
Select your online
community [provide a brief
overview]
Key cultural, characteristics,
behaviour insights
How do they
communicate?
Key topics of discussions?
Key attitudes toward the
product/service category?
Key patterns or analytics?

6. Competitor Audit
Network active No. of
followers
Strengths Weaknesses Content that
resonates
Competitor 1
Competitor 2
Competitor 3

7. Two key insights from the above?
1. Firstly,
2. Secondly,

8. Objectives [two per person – per campaign]
1. To increase [behaviour or outcome] by [% or number] in [time factor]
2. And another
Think how you will measure success? These will be your KPI in the
presentation.