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How to Increase Conversion Rate
11street
Strictly Confidential
2
How to Increase Conversion - Product Description
Product Description - Visual-based product page description format
Header
Recommended Products
Description
Additional Images
Return & Exchange Information
Example:
3
How to Increase Conversion - Product Description
Product Description - Visual-based product page description - Header
Next Business Day Delivery
7 Days Free Return & Exchange
Free Shipping for all Product
Our Promises!
Next business day delivery
7 Days free return & exchange
Combine shipping to save your shipping fee
4
How to Increase Conversion - Product Description
Product Description - Visual-based product page description - Description
SleeveSize Shoulder Chest Hip Hem
Product images are for illustrative purpose only, may not 100% depict the actual product. Color variance, minor
stitching issue and etc does not formed as wrong or defective items.
Material: Rib Cotton
Color: Red, Blue, Black
Size: S, M, L, XL
Product Weight: 0.3kg
Product Name: Korea Slim Dress
SKU: KR0918011st
Elastic
Thickness
Stretch
Yes
1 2 3 4
No
5
Product Size
Disclaimer
Product Details
5
How to Increase Conversion - Product Description
Product Description - Visual-based product page description - Additional Images
More Example:
1. 11street Korea
2. 11street Indonesia
6
How to Increase Conversion - Product Description
duct Description - Visual-based product page description - Return & Exchange Information
Reason for Return Possible to Return
Proof for
Verification
Shipping Cost of
Return
Remark
Damaged Item Yes Photo Needed Borne by Seller
Please note that
any returned must
be in their original
condition (this
includes the item in
its original pack
aging) and it is very
important that no
tags or labels are
removed.
Wrong Delivery Yes Photo Needed Borne by Seller
Size Does Not Fit Yes No Borne by Buyer
Not Satisfied / Don’t
Like Product
Yes No Borne by Buyer
7 DAYS
FREE Return & Exchange Policies
7
How to Increase Conversion - Product Description
duct Description - Visual-based product page description - Return & Exchange Information
7 days return or exchange policy
At Concept Store, we want our customer to be completely satisfied with your purchases. We regret that refunds cannot be accommodated. If for any reason you are not
However, this does not apply to the sale or clearance items in which no refund nor return will be entitled for this. Also, we cannot extend this return policy to resellers of
Return or exchange procedures
Please request for return or exchange from your 11street “MY PAGE” within 7 days from the day order is received. You have to include the following details in the email:
Reason for return or exchange (so that we can improve!):
Once we receive your request for return or exchange, we shall contact you within 3 business days for further instructions. To exchange item, please let us know the item
You will need to bear the shipping charges for returning the item to us and also the redelivery charges for new exchange item. However, if we send the wrong or defecti
Product images are for illustrative purpose only, may not 100% depict the actual product. Colour variance, minor stitching issue and etc does not formed as wrong or de
7 DAYS
FREE Return & Exchange Policies
8
How to Increase Conversion - Product Description
oduct Description - Visual-based product page description - Recommended Products
Recommended Products
9
How to Increase Conversion - Product Description
Product Description - Visual-based product page description format
Header
Recommended Products
Description
Additional Images
Return & Exchange Information
Example:
10
How to Increase Conversion - After Sales
After Sales Customer Services
Whatsapp
SMS
Call
Feedback
Confirmed
Purchase
Customer
Relationship
How Why
Review
Comment
Recurring
Sales
Settlement
Thank You
Note
11
How to Increase Conversion - After Sales
After Sales Customer Services
Thank you for your recent purchase of
Tupperware Product.
We appreciate having the opportunity to
do business with you. Our customers are
our top priority, and we strive for 100%
satisfaction. If you have any questions or
concerns about this order, please do not
hesitate to contact us.
Again, thank you for your purchase. We
look forward to serving you again in the
future.
Tracking Number: Pos Laju - MY1234568E
Concept Store Concept Store
Please accept our sincere apology for the
error we made in your last order
#2015051492749. We are sending you the
correct size dress, along
with a free gift.
We hope this has not caused you too
much inconvenience. We appreciate your
business and will make every effort in the
future to send you the correct
merchandise.
Tracking Number: Pos Laju - MY1234568E
for your purchase from us on11street - Concept Store
Please take a moment to leave us a positive
Should you feel that our products don’t deserve for “Satisfied” rating, please contact us
before leaving negative/neutral feedback. We will make effort to ensure you are 100%
satisfaction!
Concept Store
http://store.11street.my/conceptstore
How to Increase Conversion - After Sales
How to Confirm Purchased and Leave Comment?
Concept Store
http://store.11street.my/conceptstore
Confirm
Purchased
1
2
3
Guides
First of all, log in to your 11street account.
1. Click My Page
2. Go to My Shopping History > View
Order/Shipping
3. Click Confirm Purchased and leave us a Good
Comment.
How to Increase Conversion - After Sales
14
How to Increase Conversion - Response Time
Response Time - Shipping
Seller Office
Ship out within 3 business days
following payment completion.
15
How to Increase Conversion - After Sales
After Sales Customer Services
Comment
Review
16
How to Increase Conversion - Response Time
Response Time - Q&A
Listing Page
Seller Office
17
How to Increase Conversion - Response Time
Response Time - Shipping Delay
Seller Office
Ship out within 3 business days
following payment completion.
Free Gifts
18
How to Increase Conversion - Shipping Fee
How to Choose a Shipping Strategy for Your Online Store
Free Shipping
Conversion Rate
Continue - Purchase or
Abandoned Carts
Shipping fee never FREE
Increase product prices to
cover costs for shipping
(customer pays)
You pay the full price of
shipping out of your
margins (you pay)
Increase prices of
products slightly to cover
partial costs of shipping
(you and your customer
pays)
1
2
3
Bundle
Shipping
Shipping Fee
Conditional Free
Conditional Discount
19
How to Increase Conversion - Selling Price
Market Research
on Product Pricing
Example:
1. PriceMe
2. PricePanda
RM 2499?
RM 3299?
RM 3399?
RM 2299?
RM 2099?
20
Product Name: Victoria's Secret Limited Edition Push-up Bra 34C
Product Category: Women Clothing - Underwear / Sleepwear - Bra
Product Name: Nestle Milo 3In1 Original 20 Stick
Product Category: Grocery - Beverage - Coffee & Tea
Product Name: LG 47" Full HD CINEMA 3D SMART LED TV 47LB6500
Product Category: Home Entertainment - TV - LED
Back
Strictly Confidential
[Brand] | [Product Name] | [MISC] (Model, Sizes, Color, etc)
How to Increase Conversion - Product Title
21
Strictly Confidential
How to Increase Conversion - Product Images
Don’t
• Use blurry or soft focus
• Lay footwear flat
• Crop ineffectively
• Overdo the background
Do
• Show the variation of colours
• Provide more angles
• Show the detail
• Provide sense of scale
22
Thank you
www.11street.my

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How to Increase Conversion Rate

  • 1. How to Increase Conversion Rate 11street Strictly Confidential
  • 2. 2 How to Increase Conversion - Product Description Product Description - Visual-based product page description format Header Recommended Products Description Additional Images Return & Exchange Information Example:
  • 3. 3 How to Increase Conversion - Product Description Product Description - Visual-based product page description - Header Next Business Day Delivery 7 Days Free Return & Exchange Free Shipping for all Product Our Promises! Next business day delivery 7 Days free return & exchange Combine shipping to save your shipping fee
  • 4. 4 How to Increase Conversion - Product Description Product Description - Visual-based product page description - Description SleeveSize Shoulder Chest Hip Hem Product images are for illustrative purpose only, may not 100% depict the actual product. Color variance, minor stitching issue and etc does not formed as wrong or defective items. Material: Rib Cotton Color: Red, Blue, Black Size: S, M, L, XL Product Weight: 0.3kg Product Name: Korea Slim Dress SKU: KR0918011st Elastic Thickness Stretch Yes 1 2 3 4 No 5 Product Size Disclaimer Product Details
  • 5. 5 How to Increase Conversion - Product Description Product Description - Visual-based product page description - Additional Images More Example: 1. 11street Korea 2. 11street Indonesia
  • 6. 6 How to Increase Conversion - Product Description duct Description - Visual-based product page description - Return & Exchange Information Reason for Return Possible to Return Proof for Verification Shipping Cost of Return Remark Damaged Item Yes Photo Needed Borne by Seller Please note that any returned must be in their original condition (this includes the item in its original pack aging) and it is very important that no tags or labels are removed. Wrong Delivery Yes Photo Needed Borne by Seller Size Does Not Fit Yes No Borne by Buyer Not Satisfied / Don’t Like Product Yes No Borne by Buyer 7 DAYS FREE Return & Exchange Policies
  • 7. 7 How to Increase Conversion - Product Description duct Description - Visual-based product page description - Return & Exchange Information 7 days return or exchange policy At Concept Store, we want our customer to be completely satisfied with your purchases. We regret that refunds cannot be accommodated. If for any reason you are not However, this does not apply to the sale or clearance items in which no refund nor return will be entitled for this. Also, we cannot extend this return policy to resellers of Return or exchange procedures Please request for return or exchange from your 11street “MY PAGE” within 7 days from the day order is received. You have to include the following details in the email: Reason for return or exchange (so that we can improve!): Once we receive your request for return or exchange, we shall contact you within 3 business days for further instructions. To exchange item, please let us know the item You will need to bear the shipping charges for returning the item to us and also the redelivery charges for new exchange item. However, if we send the wrong or defecti Product images are for illustrative purpose only, may not 100% depict the actual product. Colour variance, minor stitching issue and etc does not formed as wrong or de 7 DAYS FREE Return & Exchange Policies
  • 8. 8 How to Increase Conversion - Product Description oduct Description - Visual-based product page description - Recommended Products Recommended Products
  • 9. 9 How to Increase Conversion - Product Description Product Description - Visual-based product page description format Header Recommended Products Description Additional Images Return & Exchange Information Example:
  • 10. 10 How to Increase Conversion - After Sales After Sales Customer Services Whatsapp SMS Call Feedback Confirmed Purchase Customer Relationship How Why Review Comment Recurring Sales Settlement Thank You Note
  • 11. 11 How to Increase Conversion - After Sales After Sales Customer Services Thank you for your recent purchase of Tupperware Product. We appreciate having the opportunity to do business with you. Our customers are our top priority, and we strive for 100% satisfaction. If you have any questions or concerns about this order, please do not hesitate to contact us. Again, thank you for your purchase. We look forward to serving you again in the future. Tracking Number: Pos Laju - MY1234568E Concept Store Concept Store Please accept our sincere apology for the error we made in your last order #2015051492749. We are sending you the correct size dress, along with a free gift. We hope this has not caused you too much inconvenience. We appreciate your business and will make every effort in the future to send you the correct merchandise. Tracking Number: Pos Laju - MY1234568E
  • 12. for your purchase from us on11street - Concept Store Please take a moment to leave us a positive Should you feel that our products don’t deserve for “Satisfied” rating, please contact us before leaving negative/neutral feedback. We will make effort to ensure you are 100% satisfaction! Concept Store http://store.11street.my/conceptstore How to Increase Conversion - After Sales
  • 13. How to Confirm Purchased and Leave Comment? Concept Store http://store.11street.my/conceptstore Confirm Purchased 1 2 3 Guides First of all, log in to your 11street account. 1. Click My Page 2. Go to My Shopping History > View Order/Shipping 3. Click Confirm Purchased and leave us a Good Comment. How to Increase Conversion - After Sales
  • 14. 14 How to Increase Conversion - Response Time Response Time - Shipping Seller Office Ship out within 3 business days following payment completion.
  • 15. 15 How to Increase Conversion - After Sales After Sales Customer Services Comment Review
  • 16. 16 How to Increase Conversion - Response Time Response Time - Q&A Listing Page Seller Office
  • 17. 17 How to Increase Conversion - Response Time Response Time - Shipping Delay Seller Office Ship out within 3 business days following payment completion. Free Gifts
  • 18. 18 How to Increase Conversion - Shipping Fee How to Choose a Shipping Strategy for Your Online Store Free Shipping Conversion Rate Continue - Purchase or Abandoned Carts Shipping fee never FREE Increase product prices to cover costs for shipping (customer pays) You pay the full price of shipping out of your margins (you pay) Increase prices of products slightly to cover partial costs of shipping (you and your customer pays) 1 2 3 Bundle Shipping Shipping Fee Conditional Free Conditional Discount
  • 19. 19 How to Increase Conversion - Selling Price Market Research on Product Pricing Example: 1. PriceMe 2. PricePanda RM 2499? RM 3299? RM 3399? RM 2299? RM 2099?
  • 20. 20 Product Name: Victoria's Secret Limited Edition Push-up Bra 34C Product Category: Women Clothing - Underwear / Sleepwear - Bra Product Name: Nestle Milo 3In1 Original 20 Stick Product Category: Grocery - Beverage - Coffee & Tea Product Name: LG 47" Full HD CINEMA 3D SMART LED TV 47LB6500 Product Category: Home Entertainment - TV - LED Back Strictly Confidential [Brand] | [Product Name] | [MISC] (Model, Sizes, Color, etc) How to Increase Conversion - Product Title
  • 21. 21 Strictly Confidential How to Increase Conversion - Product Images Don’t • Use blurry or soft focus • Lay footwear flat • Crop ineffectively • Overdo the background Do • Show the variation of colours • Provide more angles • Show the detail • Provide sense of scale