The document outlines the typical conventions used in movie trailers. It discusses including the production company logo first, followed by genre signifiers to set the scene. Famous actor names are included near the beginning to generate publicity. The music is chosen to set the appropriate mood. The title of the film is usually shown towards the end to leave a lasting impression. Trailers also introduce protagonists and antagonists, provide a brief narrative without revealing the entire plot, and include an attention-grabbing tagline.