Social PR utilizes social media platforms and focuses on engaging stakeholders online, while traditional PR relies on traditional media outlets. The rise of television transformed entertainment, and social media now plays a similar role by connecting people globally. Effective public relations today requires driving talkability across both traditional and social media platforms to reach various audiences.

1. Social PR vs Traditional PR
ANDREY BARANNIKOV
CEO of SPN Ogilvy, Chairman of AKOS-ICCO,
Vice President of the Russian Public Relations Association

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4. “The time will come, and TV will transform the life of the mankind.
There will be no books, no cinema no theatre, there will only be TV all around.”
1950s
1970s
“Moscow Does not Believe in Tears”
USSR, 1980
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5. PRESS TOUR
BLOGGER TOUR
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7. ► “Public relations has the ability to drive
talkability across multiple platform in both
traditional and social media.”
Stuart Smith, CEO, Ogilvy PR EAME
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