This document outlines the process for planning and attending trade shows. It includes completing a show request form, budget approval, pre-show planning like registering attendees and reserving booths, onsite tasks like managing the booth, and post-show follow up like evaluating results and distributing leads. A table also lists several upcoming trade shows from August 2013 to January 2014 and key dates in the process for each.
This article will strengthen my purpose in a crowded venue where anyone can be distracted as to why you're there to begin with. Soon you realize it takes discipline to focus in your mission, because your business is depending on you to make it grow. I enjoy bringing this with me to the Javitz Center because the immense size of the place and the hundreds of people I meet, I can't even begin to tell you how much I missed out on not focusing on why I'm here and what my reason is. Stay well my friends, and I hope we cross paths and share our mission with one another!
This article will strengthen my purpose in a crowded venue where anyone can be distracted as to why you're there to begin with. Soon you realize it takes discipline to focus in your mission, because your business is depending on you to make it grow. I enjoy bringing this with me to the Javitz Center because the immense size of the place and the hundreds of people I meet, I can't even begin to tell you how much I missed out on not focusing on why I'm here and what my reason is. Stay well my friends, and I hope we cross paths and share our mission with one another!
What buying stage is your customer relationship management in? What are your sales goals for your clients? Have you picked all of your low hanging fruit?
The marketing and sales process - Jan 10 2016 versionBrian Groth
It's been a few months and I have improving my big sales process example, which includes marketing at the start and services at the end, since I believe a company should have the entire customer journey in mind when marketing, selling and servicing. Maybe one day I'll work in how product management and engineering overlays on this too.
This version now includes a few more details, but also suggestions as to where this document can guide an employee for more information, tools, content or training.
Agenda:
* Set Your Objectives & Strategies
* Planning The Date, Location, Topic & Time
* Marketing & Sales Coordination
* Marketing Execution: Registration Form & Invitation
* Seminar Presentation
* Day of the Event Logistics
* After the Event Follow-Through
* Resources
A Detailed Buyer / Customer Journey - 6-June-2018 versionBrian Groth
The process to bring a stranger with lead generation, through a sales process, to a repeat customer with customer success: Sales operations, sales enablement, sales process.
Tools and techniques to help the small and medium sized business turn advertising expense into performance-driven advertising success and efficiency. Other helpful resources including the presentation at http://dock29marketing.com/connect-with-us/resources.
What buying stage is your customer relationship management in? What are your sales goals for your clients? Have you picked all of your low hanging fruit?
The marketing and sales process - Jan 10 2016 versionBrian Groth
It's been a few months and I have improving my big sales process example, which includes marketing at the start and services at the end, since I believe a company should have the entire customer journey in mind when marketing, selling and servicing. Maybe one day I'll work in how product management and engineering overlays on this too.
This version now includes a few more details, but also suggestions as to where this document can guide an employee for more information, tools, content or training.
Agenda:
* Set Your Objectives & Strategies
* Planning The Date, Location, Topic & Time
* Marketing & Sales Coordination
* Marketing Execution: Registration Form & Invitation
* Seminar Presentation
* Day of the Event Logistics
* After the Event Follow-Through
* Resources
A Detailed Buyer / Customer Journey - 6-June-2018 versionBrian Groth
The process to bring a stranger with lead generation, through a sales process, to a repeat customer with customer success: Sales operations, sales enablement, sales process.
Tools and techniques to help the small and medium sized business turn advertising expense into performance-driven advertising success and efficiency. Other helpful resources including the presentation at http://dock29marketing.com/connect-with-us/resources.
1. MARKETING
SALES
Interest
In Show
Investigate Options,
Attendees, Cost,
Potential.
Talk with
Customers
TRADE SHOW PROCESS
Complete Show
Request Form
Receive Form and
Make Additions if
Possible
Fill Out to Best of
Your Ability
(make a case for going)
Include Special
Promotional
Considerations
(advertising /
”store-of-the-future”)
Internal Planning
Meeting with
Marketing
Initiate Paperwork
and Register
Register for Show
Help Select Booth Location
Determine Attendees
Register Attendees
Make Travel Reservations
Help with Pre-Show Email
(Prioritize Communication
Objectives)
Follow-up Meeting
with Marketing
Onsite
Management
Deliver/Setup Booth
Assign Booth Shifts
Post-Show
Draft/Design
Pre-Show Mailer
Pack Up Booth, etc.
and Ship to Plano
Send Tracking to
Heather
Distribute Leads
Complete Post Show
Evaluation
ROI Analysis
(3-6 months post-show)
Pull Together
Post-Show Recap &
Results
Make Recommendation
on Future Interest in
Show
Complete Survey within
72 Hours
Report on Status of
Leads from the Show
Six Month Follow-up
Survey
Budget Approval
& Planning
Send to Chuck
Send CapEx and
Registration Fee
Check Request to
Accounts Payable
Initiate Internal
Planning Meeting
Pre-Show
Arrangements
Order Services,
Furniture, Determine
Booth Requirements
Draft/Design Pre-Show
Mailer
Initiate Follow-up
Meeting with Sales
2. 2013 TRADE SHOWS TRADE SHOW PROCEDURE
Q3Q2Q1 Q4
Aug’13Jul’13 Sep’13 Nov’13Oct’13 Dec’13 Jan’14Trade Show / Event Name
Panda Leadership Summit
NFSSC
Jack in the Box
GameStop Managers Conference
Benihana General Manager's Conference
McDonalds W.O.N.
Burger King Annual Convention
Long John Silvers
McDonalds NBMOA
FRANMAC
NACS
BWNFA
NRF Big Show
8/1
8/4
8/19
8/25
9/9
9/10
9/22
9/24
10/1
10/6
10/13
10/22
1/12
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Trade Show Request Form
Post Show Follow Up Survey