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Opportunity lifecycle
The document outlines the opportunity lifecycle and levels of activity at each stage, including acquisition, retention, and renewal. It discusses generating opportunities, managing opportunities through conversion and assimilation, penetrating products/services and accounts, and innovating and reactivating opportunities over time. The various stages involve building databases, analyzing markets and clients, qualifying opportunities, processing orders, managing expectations, communicating with customers, going deep and wide with accounts, and collaborating to innovate and renew opportunities.
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Opportunity lifecycle
- 1. Innovation & Reactivation Opportunity Lifecycle AcquisitionRetention Renewal Business Intellegence Damage Control -Tyranny of The Urgent- The Whirlwind of Daily Business Opportunity Generation Opportunity Management Opportunity Conversion Assimilation Product/Service Penetration Account Penetration Innovation & Reactivation Opportunity Generation Opportunity Management Opportunity Conversion Assimilation Product/Service Penetration Account Penetration Innovation & Reactivation Innovation & Reactivation Time Activity Levels Activity Levels Activity Levels Activity Levels Activity Levels Activity Levels Activity LevelsBuild Database Comp Analysis Market Analysis Ideal Client Profile Build Profile Qualify Opportunies Update Database Call Frequency Learn Expectations Gain Commitment Update Database Process Order Manage Expectations Welcome Call Delivery Call Frequency Communication Channels Update Database Go Deep Cross Sell Up sekk Build Relationship Contact Profitability Customer Service Product Support Go Wide MoreBuyers Referrals Higher Distribution Increase Sales/Transactions Partnership Account Profitability Retention Calls Win Back Collaborate Innovate