The document outlines the opportunity lifecycle and levels of activity at each stage, including acquisition, retention, and renewal. It discusses generating opportunities, managing opportunities through conversion and assimilation, penetrating products/services and accounts, and innovating and reactivating opportunities over time. The various stages involve building databases, analyzing markets and clients, qualifying opportunities, processing orders, managing expectations, communicating with customers, going deep and wide with accounts, and collaborating to innovate and renew opportunities.

1. Innovation &
Reactivation
Opportunity Lifecycle
Acquisition Retention Renewal
Business Intellegence
Damage Control -Tyranny of The Urgent- The Whirlwind of Daily Business
Opportunity
Generation
Opportunity
Management
Opportunity
Conversion Assimilation
Product/Service
Penetration
Account
Penetration
Innovation &
Reactivation
Opportunity
Generation
Opportunity
Management
Opportunity
Conversion Assimilation
Product/Service
Penetration
Account
Penetration
Innovation &
Reactivation
Innovation &
Reactivation
Time
Activity Levels
Activity Levels
Activity Levels
Activity Levels
Activity Levels
Activity Levels
Activity LevelsBuild Database
Comp Analysis
Market Analysis
Ideal Client Profile
Build Profile
Qualify Opportunies
Update Database
Call Frequency
Learn Expectations
Gain Commitment
Update Database
Process Order
Manage Expectations
Welcome Call
Delivery
Call Frequency
Communication Channels
Update Database
Go Deep
Cross Sell
Up sekk
Build Relationship
Contact Profitability
Customer Service
Product Support
Go Wide
MoreBuyers
Referrals
Higher Distribution
Increase
Sales/Transactions
Partnership
Account Profitability
Retention Calls
Win Back
Collaborate
Innovate