This document provides a checklist for evaluating trade shows. It includes criteria for pre-show evaluation, evaluating the actual trade show, and evaluating competitors. The checklist allows rating different aspects on a scale of 1-10 and taking notes. The purpose is to use this framework to systematically evaluate trade shows in one's industry.

1. Tradeshow Evaluation Checklist
Purpose
Use this tool as a framework for evaluating Tradeshows in your industry.
Trade Show Evaluation Checklist
Evaluation Criteria
1 Obtained attendee lists and demographic information from sponsors
2 Acquired the Show Manual
3 Post Show evaluation and discussion is scheduled with organizers
4 Enter Criteria
5 Enter Criteria
Overall Event Rating (Scale of 1-10)
Pre Show Evaluation
1 Advertising and Sponsorship
2 Location of Event
3 Media Coverage
4 Industry Buzz
6 Enter Criteria
7 Enter Criteria
8 Enter Criteria
9 Enter Criteria

2. 10 Enter Criteria
Actual Trade Show Evaluation (Scale of 1-10)
11 Professional look and feel at the show
12 Exhibitors fall within your industry
13 Key Note Speakers are interesting, engaging and insightful
14 Core competencies are well suited for attendee demographic
15 Attendees surveyed had positive feedback
16 Booth size appears sufficient
17 Ample parking is available and is inexpensive
18 Literature from Sponsors is informative
19 Promotional items from sponsors are abundant
20 Competitors are present
21 Easy to Navigate the show floor
22 Staff on the floor are helpful
23 Lighting is sufficient
24 The show is busy but not overcrowded
25 Space between booths is reasonable
26 Preferred locations were easy to identify
27 Restrooms are clean
28 Food is available
29 Moderate Temperature
30 Media Coverage is present
31 Enter Criteria

3. 32 Enter Criteria
Competitor Evaluation – Competitor #1 (Scale of 1-10)
1 Visual Impact
2 Corporate Image
3 Overall Layout and Configuration
4 Promotional Items and Giveaways
5 Product Display
6 New Product Launches and Demos
7 Staff
Notes:
Competitor Evaluation – Competitor #2 (Scale of 1-10)
1 Visual Impact
2 Corporate Image
3 Overall Layout and Configuration
4 Promotional Items and Giveaways
5 Product Display
6 New Product Launches and Demos
7 Staff
Notes:

4. Competitor Evaluation – Competitor #3 (Scale of 1-10)
1 Visual Impact
2 Corporate Image
3 Overall Layout and Configuration
4 Promotional Items and Giveaways
5 Product Display
6 New Product Launches and Demo
7 Staff Evaluation
Notes:
Additional Notes: