Программа тренинга на английском языке "Навыки презентации на международной выставке". Цель тренинга - сформировать и отработать навыки работы на международной выставке и получить практику общения на английском.

1. Presentation SkillsPresentation Skills for Trade showsfor Trade shows
presented by:presented by:
Anna LangeAnna Lange
http://experttraining.ruhttp://experttraining.ru
11

2. 22
Training ObjectivesTraining Objectives
• Practice rapport building skills with
the booth’s visitors
• Practice sales presentations of
products and services
• Useful vocabulary review

3. 33
Presentation Skills for Trade ShowsPresentation Skills for Trade Shows
AgendaAgenda
• Introductions
• Rapport building
• Vocabulary
• Features & Benefits
• Impromptu speaking
• Q&A
• Sales presentations
• Role-plays

4. 44
IntroductionsIntroductions
• Your name
• Your job title &
responsibilities
• Your expectations about
training

5. Rapport BuildingRapport Building
 Exercise “How are you?”
 Handouts
 Types of visitors
 Using questions to initiate conversation
 Open/Closed questions
55

6. Rapport buildingRapport building
 Brainstorm 3 questions
to initiate conversation
66

7. VocabularyVocabulary
 Useful vocabulary
 “Sell me a pen”
practice
 Product
knowledge
 Key features &
benefits
presentation
77

8. 88
Types of PresentationsTypes of Presentations
InformationalInformational
InstructionalInstructional
PersuasivePersuasive
InspirationalInspirational

9. 99
Impromptu SpeakingImpromptu Speaking
• Trade shows
• Networking
• Meetings
• Project
reports

10. 1010
S-E-T FormulaS-E-T Formula
PracticePractice
SET Formula
presentations

11. 1111
• 6060
secondsseconds
maximummaximum
• Key pointsKey points
onlyonly
• Prepare inPrepare in
advanceadvance
The Elevator SpeechThe Elevator Speech

12. 1212
Practice SessionPractice Session
• What’s so special about your
products?
• How long does it take to
implement your product?
• Is the payment system
convenient?

13. 1313
Parts of the PresentationParts of the Presentation
• OpeningOpening
• BodyBody
• ClosingClosing
• 22ndnd
closingclosing

14. 1414
Visual AidsVisual Aids
• Handouts
• Flipcharts
• PowerPoint
• Videos
• Overheads

15. Our MessagesOur Messages
“Liking factor” by Albert Mehrabian“Liking factor” by Albert Mehrabian

16. Body Language
 Face
 Eye contact
 Gesture
 Posture
 Movement

17. Questions & Answers
1. Questions after presentation
2. Paraphrasing skills
3. Misunderstanding
4. Selling questions

18. Practice session
Role plays
Video recording
Feedback
1818

19. End of programme
““Presentation skills for Trade shows”Presentation skills for Trade shows”
Contact information:Contact information:
Anna LangeAnna Lange
http://experttraining.ruhttp://experttraining.ru
+7(495)796-30-14+7(495)796-30-14
1919