OnlineGroceryStartupLandscapeGlobal_213_23-Aug-2016.pdf

Online Grocery Report, August 2016
Tracxn
World’s Largest Startup Research Platform
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3
Contents
Topic Page No.
Scope of Report 05
Entrepreneur Activity 07
Investment Trend 09
Who is Investing 17
Exit Outlook - IPO, Acquisitions 21
Sub Sector Analysis 24
Interesting Companies 36
Useful Links 43
Company List 45
Team 166

4
Illustrative Sectors We Track
ENTERPRISE
INFRASTRUCTURE
TECH
SECURITY
STORAGE
NETWORKING
MOBILITY
IT OPS
CLOUD INFRASTRUCTURE
API MANAGEMENT
BIGDATA INFRASTRUCTURE
INTERNET OF THINGS
3D PRINTING
EDUCATION
CONSUMER
MARKETPLACES
SUBSCRIPTION COMM.
UBER FOR X
INTERNET FIRST BRANDS
FOOD TECH
GROCERY TECH
TRAVEL
GAMING
EDUCATION IT
SELF LEARNING
FINTECH
BITCOIN
PAYMENTS
ENTERPRISE
APPLICATIONS
SAAS
MOBILE-FIRST ENT. APPS
INTELLIGENT ENT. APPS
OPEN SOURCE
RETAIL TECH
MARKETING TECH
STEALTH MODE
VERTICAL SAAS
HEALTHCARE
LIFE SCIENCES
DIGITAL HEALTH
MOBILE
MOBILE COMMERCE
MOBILE PAYMENTS
MOBILE MARKETING
MOBILE DEV TOOLS
MOBILE HEALTH
MOBILE GAMING
MOBILE LEARNING
MOBILE COMMUNICATION

5
Sector Overview
Scope of report
This report covers companies that provide an online platform for buying and selling of grocery items. It excludes offline retail
companies such as Costco or Walmart. Companies providing SaaS for online grocers or those that enable users’ to make digital
grocery-shopping lists are also included. Over $4B has been invested since 2010, with ~ $900M being invested in 2016 YTD.
112 rounds of funding in 2015 - 2016 YTD.
Most active funds
• Sequoia Capital (Instacart, Good Eggs, Grofers, Beequick)
• Softbank (Red Mart, Vinted, Nature Box)
Notable investments in last six months
• Big Basket (Horizontal - Retail) - $150M, Series D led by Bessemer Venture Partners, The Abraaj Group and Helion Venture
Partners – March, 2016.
• Benlai (Food – Marketplace) - $117M, Series C led by Joyoung; CDH Investments and China Equity – May, 2016.
• Thrive Market (Horizontal - Retail) - $111M, Series B led by Greycroft Partners – June, 2016.
• Fruit Day (Food – Retail) - $100M, Series D – March, 2016.
• RedMart (Horizontal - Retail) - $100M, Series C – January, 2016.

Scope of Report
Entrepreneur Activity
Investment Trend
Who is Investing
Exit Outlook - IPO, Acquisitions
Sub Sector Analysis
Interesting Companies
Useful Links
Company List
Team
6

34
38
74
88
114
110
10
0
24
48
72
96
120
2010 2011 2012 2013 2014 2015 2016
Number
of
Companies
7
YoY – Number of companies founded
MatHem BigBasket HelloFresh Grofers Beequick Yqphh (Pinhaohuo) MoBFIT
Taocz RedMart Instacart Thrive Market Meicai Urfresh Spicy Society

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
8
8

9
YoY – Number of Rounds and Total Funding
Note: The funding includes debt rounds also.
$4M $27M $47M
$91M $65M
$171M
$631M
$2.1B
$932M
3 7
14
16
50
68
86
141
55
0
32
64
96
128
160
0
500
1000
1500
2000
2500
2008 2009 2010 2011 2012 2013 2014 2015 2016
Number
of
Rounds
Funding
Amount
(in
Millions)
Funding Amount Number of Rounds

10
YoY – Number of Rounds by Stage
9
34
44 45
72
6
7
16
32
95
1
3
5
13
0
40
80
120
160
200
2011 2012 2013 2014 2015-16
Number
of
Rounds
Seed Early Late

11
YoY – Funding by Stage
$2M $17M $24M $40M $65M
$88M $33M $84M
$447M
$1.2B
$10M
$63M
$139M
$1.1B
0
500
1000
1500
2000
2500
2011 2012 2013 2014 2015-16
Total
Funding
Amount
(in
Millions)
Seed Early Late

12
Average Ticket Size – Early Stage
$0.6M $0.9M $0.7M $1.1M $1.2M $1.1M
$3.3M $3.7M $5.4M
$9.9M $9.7M
$7.2M
$27.3M
$9.0M
$5.9M
$27.7M $26.9M
$40.2M
0.0
9.0
18.0
27.0
36.0
45.0
2011 2012 2013 2014 2015 2016
Funding
Amount
(in
Millions)
Seed Series A Series B

13
Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
womai.com
Womai
(Beijing, 2008)
$220M Series C Oct-2015 Baidu, Taikang
bigbasket.com
BigBasket
(Bangalore, 2011)
$150M Series D Mar-2016
Bessemer Venture Partners, The Abraaj Group, Helion Venture Partners,
IFC, Sands Capital Ventures, Zodius, Ascent Capital
grofers.com
Grofers
(Delhi, 2013)
$120M Series C Nov-2015 Tiger Global Management, Sequoia Capital, SoftBank
benlai.com
Benlai
(Beijing, 2012)
$117M Series C May-2016 Joyoung, CDH Investments, China Equity, Integral Group
thrivemarket.com
Thrive Market
(Los Angeles, 2013)
$111M Series B Jun-2016 Invus, e.ventures, Cross Culture Ventures, Greycroft Partners
fruitday.com
Fruitday
(Shanghai, 2009)
$100M Series D Mar-2016
redmart.com
RedMart
(Singapore, 2011)
$100M Series C Jan-2016
hellofresh.com
HelloFresh
(Berlin, 2012)
$85M Series F Sep-2015 Baillie Gifford

14
Top investments in last one year
Company
Funding
Amount
Round
Name
Date Investors
beequick.cn
Beequick
(Beijing, 2014)
$70M Series C Sep-2015
Sequoia Capital, Hillhouse Capital, Tiantu Capital, Eastern Bell Venture
Capital
bigbasket.com
BigBasket
(Bangalore, 2011)
$50M Series C Aug-2015 Bessemer Venture Partners
yqphh.com
Yqphh (Pinhaohuo)
(Hangzhou, 2015)
$50M Series B Dec-2015 IDG Capital Partners, Banyan Capital
3songshu.com
Three Squirrels
(Wuhu, 2012)
$47M Series D Sep-2015 Frees Fund
peppertap.com
PepperTap
(Gurgaon, 2014)
$40M Series B Sep-2015
Snapdeal, Sequoia Capital, SAIF Partners, Beenext, ruNet, JAFCO Asia,
InnoVen Capital
34580.com
Freshmarket
(Suzhou, 2012)
$39M Series C Apr-2016 Addor Capital
missfresh.cn
Miss Fresh
(Beijing, 2014)
$36M Series B Apr-2016 China Growth Capital
plated.com
Plated
(New York City, 2012)
$35M Series B Jul-2015 Greycroft Partners, Formation 8

15
Funnel view of Sector
Percent of
Previous
41%
55%
39%
26
21
49
127
232
561
0 100 200 300 400 500 600
M&A & IPO
Late
Series B
Series A
Funded
Founded
Number of Companies

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
6
16

17
Most Active Investors in Sector
18
10
8
7 7 7
5 5 5 5
0
4
8
12
16
20
Sequoia Capital 500 Startups SoftBank Accel Greylock
Partners
IDG Capital
Partners
83North Banyan Capital Bessemer
Venture Partners
Capital Today
Group
Total
Number
of
Companies
Webvan HappyFresh Webvan Abe's Market mySupermarketUK Womai mySupermarketUK Benlai BigBasket Three Squirrels

18
Where are Top Investors investing
Sequoia
Capital
500 Startups SoftBank Accel
Greylock
Partners
IDG Capital
Partners
83North
Banyan
Capital
Bessemer
Venture
Partners
Capital
Today
Group
Food
Farmlink
Good Eggs
Mile High
Organics
Love With Food
PlateJoy
NatureBox
Ninjacart
Din
Womai
Three Squirrels
Yqphh
(Pinhaohuo)
Benlai
Yqphh
(Pinhaohuo)
Blue Apron
Three
Squirrels
Urfresh
Xinwei Cook
Horizontal
Webvan
Instacart
Grofers
HappyFresh
chaldal.com
Webvan
Grofers
RedMart
Abe's Market
ZopNow
Cornershop
Zhai
Zaijiadd
Shequ
BigBasket
Shopping list
Bilonick
swip19
mySuper
marketUK
mySuper
marketUK

19
Top Investor by Stage of Entry
500 Startups 5
Founder Collective 3
Techstars 3
Accel 2
Baseline Ventures 2
Bizdom 2
Brand Capital 2
Business Development Bank
of Canada
2
Correlation Ventures 2
East Ventures 2
Sequoia Capital 6
SoftBank 4
Banyan Capital 3
IDG Capital Partners 3
Canaan Partners 2
Capital Today Group 2
Formation 8 2
Greycroft Partners 2
Index Ventures 2
Shenzhen Capital Group 2
Sequoia Capital 3
Bessemer Venture Partners 2
KPCB 2
83North 1
ATA Ventures 1
Addor Capital 1
Amazon 1
Andreessen Horowitz 1
Ascent Capital 1
Baidu 1
Seed Series A Series B Later Stage
Sequoia Capital 7
Accel 4
IDG Capital Partners 3
SoftBank 3
500 Startups 2
Banyan Capital 2
Baseline Ventures 2
Battery Ventures 2
Formation 8 2
Fosun International 2

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
0
20

21
Top IPOs
IPO Date Company Overview
Funding
Amount
Mcap at IPO
Exch:Ticker
Jun-2011 chefswarehouse.com
The Chefs Warehouse
(Ridgefield, 1985)
Gourmet foods and restaurant supply. $135M CHEF
Jul-2010 ocado.com
Ocado
(Hatfield, 2002)
The online supermarket - OCDO

22
Major Acquisitions in last one year
Date Company Acquirer Deal Size Overview
Total
Funding
Jun-2016 yhd.com
Yihaodian
(Shanghai, 2008)
jd.com Online B2C retail grocery store
May-2016 abesmarket.com
Abe's Market
(Chicago, 2009)
directeats.com
Online natural product marketplace
Accel, Index Ventures, Viola Group, OurCrowd, Carmel Ventures, Beringea,
Bearing Capital, Mistral Equity
$18.4M
May-2016 yummy77.com
Yummy77
(Shanghai, 2013)
jialebao.cc
Online grocery retailer
Amazon.cn
$20M
Oct-2016 grocerybutler.com.au
Grocery Butler
(South Yarra, 2014)
shopwings.
com.au
Closed marketplace for grocery delivery by a personal shopper
Artesian, Black Sheep Capital
$447.92K
Feb-2016 placeoforigin.in
Place of Origin
(Bangalore, 2014)
craftsvilla.com
Online retail for gourmet food from food artisans
Axilor Ventures
Dec-2015 jiffstore.com
Jiffstore
(Bangalore, 2013)
peppertap.com
M-commerce platform for ordering groceries from local kirana stores
TLabs, Times Internet, Unitus Seed Fund
$16K
Aug-2015 iyegou.com
Iyegou
(Wuhan, 2015)
8dol.com Night-time delivery of FMCG products to college students $940K
Nov-2015 kochzauber.de
Kochzauber
(Berlin, 2012)
lidl.co.uk
Family oriented recipe box along with the required ingredients.
Project A Ventures, myToys

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
3
23

24
August 2016
Tracxn Market Map : Online Grocery
Cumulative funding in the sector
600+ companies in the sector, $4B invested since 2010, $3B invested in 2015/16
Most Active Investors: Sequoia Capital, Softbank, Greycroft
Practice Area - Consumer | Analysts: @Medha
ENABLERS
My Web Grocer, (1999, $61M)
SHOPPING LIST
My Supermarket (2006, $33M)
HORIZONTAL
FOOD
Marketplace
Abe’s Market(2009, $18.4M)
Hyperlocal
Instacart (2012, $275M)
Retail
Ocado (2002, IPO)
Marketplace
Yumbles (2013)
Hyperlocal
Hubbub (2008)
Retail
The Chef’s Warehouse (1985, IPO)
Snack Box
Nature Box (2012, $58.5M)
Recipe Box
Blue Apron (2012, $193M)
Farm to Home
Farmigo (2009, $26M)
$2.1B
$2.4B
$63M
$65M

25
Top Business Models by Funding
$2.5B
$2.1B
$66M $64M
0
500
1000
1500
2000
2500
3000
Food Horizontal Shopping list Enablers
Total
Funding
Amount
(in
Millions)
# Cos. 375 136 37 9
Avg. Age 2012.2 2011.2 2010 2009.1
Womai Webvan mySupermarketUK MyWebGrocer
HelloFresh Instacart ShopWell PayDragon

Food – Business Model Description
Companies in this segment sell only food items - perishables as well as packaged food products
Recipe Box Farm to Home Marketplace Retail Snack Box
Companies that have
tie-ups with farms and
deliver products
directly to home,
cutting out middle-
men.
Companies providing
recipe-specific
ingredients.
Companies that provide
a platform to connect
sellers with customers.
Companies that have
stock inventories of
products from a variety
of wholesalers and
then sell it to the
customer.
Companies that curate
and collect special
snacks and deliver it to
the customer on a
subscription basis.
26

27
Food – Entrepreneur Activity and Investment
Trend
$2M $11M $37M $34M $31M $88M
$442M
$1.2B
1
4 6 9
25
44
56
92
0
20
40
60
80
100
0
280
560
840
1120
1400
2008 2009 2010 2011 2012 2013 2014 2015
Number
of
Rounds
Funding
Amount
(in
Millions)
YoY – Total Funding and No. of Rounds
$836M
$691M
$568M
$264M
$74M
$5M
0
180
360
540
720
900
Retail Recipe Box Farm to Home Marketplace Snack Box Subsciption
Funding
Amount
(in
Millions)
BM wise Investment
8
12 15
22
51
70 72
84
0
18
36
54
72
90
2008 2009 2010 2011 2012 2013 2014 2015
Number
of
Companies
Founded
YoY – No. of Companies Founded
167
54
34
27
16
8 6 6
0
36
72
108
144
180
United
States
India China United
Kingdom
Canada Germany Australia France
Number
of
Companies
Distribution of Companies across Countries

28
Food – Most Funded Companies
Company Overview Business Model
Funding
Amount
womai.com
Womai
(2008, Beijing)
Online B2C grocery retailer focused on selling imported products
SAIF Partners China, Baidu, IDG Capital Partners, Taikang
Food > Retail $330M
hellofresh.com
HelloFresh
(2012, Berlin)
Meal recipe kit subscription service
Insight Venture Partners, Holtzbrinck Ventures, Phenomen Ventures, Kinnevik AB, Vorwerk
Direct Selling Ventures, Baillie Gifford, Nova Founders Capital, Rocket Internet
Food > Recipe Box $278.5M
blueapron.com
Blue Apron
(2012, New York City)
Weekly subscription based meal kits delivery
First Round Capital, Fidelity Investments, Bessemer Venture Partners, Stripes Group, Graph
Ventures, Darwin Ventures, BoxGroup, Target Global
fruitday.com
Fruitday
(2009, Shanghai)
Online B2C platform for imported fruits
Jingdong, SIG China, ClearVue Partners, SPSP Venture Capital
Food > Retail $181.67M
benlai.com
Benlai
(2012, Beijing)
Online platform to order premium groceries
CDH Investments, China Equity, Integral Group, Joyoung, Banyan Capital
Food > Marketplace $157M
chefswarehouse.com
The Chefs Warehouse
(1985, Ridgefield)
Gourmet foods and restaurant supply. Food > Retail $135M
meicai.cn
Meicai
(2014, Beijing)
Agricultural product/fruit and vegetable B2B mCommerce site
ZhenFund, Blue Lake Capital
Food > Farm to Home >
B2B
$83.02M
34580.com
Freshmarket
(2012, Suzhou)
Online B2C supplier of groceries from farm to nearby collection points
Addor Capital, Kyoritsu Investment
Food > Farm to Home $74.5M

Horizontal – Business Model Description
Companies in this segment sell both food items as well has household items and general purpose consumer packaged goods like
pet supplies.
Marketplace Retail
Companies that provide a platform
to connect sellers with customers.
Companies that have stock
inventories of products from a
variety of wholesalers and then sell
it to the customer.
29

30
Horizontal – Entrepreneur Activity and
Investment Trend
$0.3M
$53M
$17M $20M
2
4
9
11
0
2
5
7
10
12
0
12
24
36
48
60
2010 2011 2012 2013
Number
of
Rounds
Funding
Amount
(in
Millions)
$1.2B
$856M
0
280
560
840
1120
1400
Marketplace Retail
Funding
Amount
(in
Millions)
BM wise Investment
2
5
11
9
13
16
38
22
0
8
16
24
32
40
2008 2009 2010 2011 2012 2013 2014 2015
Number
of
Companies
Founded
41
22
17
8
5 5 4 4
0
9
18
27
36
45
United
States
China India Canada Germany Malaysia Australia France
Number
of
Companies
Distribution of Companies across Countries

31
Horizontal – Most Funded Companies
Funding
Amount
webvan.com
Webvan
(1996, Foster City)
Internet grocery retailer
Goldman Sachs, Sequoia Capital, SoftBank, Western Technology Investment, Sequel Venture
Partners
Horizontal > Marketplace
> Hyperlocal
$375M
instacart.com
Instacart
(2012, San Francisco)
Marketplace for same-day grocery delivery
Y Combinator, Canaan Partners, Andreessen Horowitz, Sequoia Capital, SV Angel, Khosla
Ventures, KPCB, Thrive Capital, Comcast Ventures, FundersClub, Darwin Ventures, Nima
Capital, GSV Financial Group
> Hyperlocal
$275M
bigbasket.com
BigBasket
(2011, Bangalore)
Online retail store for grocery shopping
Bessemer Venture Partners, IFC, Ascent Capital, Zodius, Helion Venture Partners, The Abraaj
Group, LionRock Capital, Sands Capital Ventures
Horizontal > Retail $242.8M
grofers.com
Grofers
(2013, Delhi)
On-demand product delivery service from local merchants for customers
Sequoia Capital, Tiger Global Management, SoftBank
> Hyperlocal
$165M
redmart.com
RedMart
(2011, Singapore)
Online supermarket for groceries
SoftBank, Golden Gate Ventures, East Ventures, SoftBank Ventures Korea, Garena,
Visionnaire Ventures, NSI Ventures, Far East Ventures, Amasia
jamasoftware.com
Thrive Market
(2013,Los Angeles )
Online store for organic products on paid membership
Metamorphic Ventures, Greycroft Partners, Western Technology Investment, e.ventures,
Invus, CAVU Medical, Deepak Chopra, Hyman Digital, Jillian Michaels, John Legend, Tony
Robbins, BAM Ventures, Cross Culture Ventures, Scripps Network, VTF Capital
Horizontal > Retail >
Membership
$151M
mavenlink.com
Beequick
(2014, Beijing)
O2O booking service from local merchants promising 1 hour delivery
Sequoia Capital, CrystalStream, Hillhouse Capital, Tiantu Capital, Eastern Bell Venture
Capital
> Hyperlocal
$110M
leankit.com
homegrocer
(1997, Lawrenceville)
Internet retailer of grocery and consumer products based in USA
Amazon, Martha Stewart, KPCB, Madrona Venture Group, Comdisco, Hambrecht and Quist
Capital Management, Hummer Winblad Venture Partners
Horizontal > Retail $100M

32
Shopping list – Entrepreneur Activity and
Investment Trend
$9.7M
$3M
$16M
$15M
$3M
$5M
6
2
12
9
6
3
0
3
6
8
11
14
0
4
7
11
14
18
2010 2011 2012 2013 2014 2015
Number
of
Rounds
Funding
Amount
(in
Millions)
6
4
7
2 2
3
0
2
3
5
6
8
2010 2011 2012 2013 2014 2015
Number
of
Companies
Founded

33
Shopping list – Most Funded Companies
Company Overview
Business
Model
Funding
Amount
mysupermarket.co.uk
mySupermarketUK
(2006, London)
Grocery list building platform
Greylock Partners, WPP, Greylock Partners, Pitango Venture Capital, 83North
Shopping list $32.8M
shopwell.com
ShopWell
(2008, Palo Alto)
Grocery list building app based on nutritional content
Fairhaven Capital, ATA Ventures, New Venture Partners, Prolog Ventures, Finistere Ventures, IDEO,
Munich Venture Partners, S2G Ventures
shoptimise.fr
Shoptimise
(2012, Paris)
e-Grocery Purchasing Engine Shopping list $5.8M
ziplist.com
bilonickswip19
(2008, Reston)
A customizable shopping list application
Martha Stewart, SoftBank
Shopping list $4.5M
risparmiosuper.it
Risparmio Super
(2011, Catania)
Shopping list by price comparison
META, Filas, Lventure Group, QUI
zipongo.com
Zipongo
Meal planning for employees
Founder Collective, Rock Health, Great Oaks Venture Capital, New Atlantic Ventures, Alchemist
Accelerator, Bee Partners, Closed Loop Capital, New Ground Ventures
Shopping list $3.5M
ourcart.com
OurCart
(2015, Boston)
Shopping list for grocery
Pereg Ventures, Nielsen Innovate Fund
Shopping list $1.4M
grocio.com
grocio
(2007, Tulsa)
Grocery Comparison Shopping
Mimosa Tree Capital Partners, i2E

34
Enablers – Most Funded Companies
Funding
Amount
mywebgrocer.com
MyWebGrocer
(1999, Winooski)
SaaS for online grocers
Stripes Group, AlpInvest Partners, HGGC
Enablers $61M
paydragon.com
PayDragon
(2012, Los Angeles)
Mobile-first Grocery Stores Marketplace
SV Angel, Rustic Canyon Partners
Enablers $1.35M
grocerkey.com
GrocerKey
(2014, Minneapolis)
Provides webstore to grocers
Gener8tor, Angels on the Water, Woodman, SymphonyAlpha, BrightStar Wisconsin Foundation
Enablers $760k
dinemarket.com
Dine Market
Links restaurants and vendors Enablers $400k
datecheckpro.com
Date Check Pro
(2011, Janesville)
Expiration date management software
Gener8tor
Enablers $18k
webstop.com
Webstop
(1996, Palm Harbor)
Grocery websites digital marketing Enablers
cartfresh.com
Cartfresh
(2015, Kiev)
White label grocery delivery platform for retailers. Enablers
slickgrocer.com
Slickgrocer
(2014, Spokane)
SaaS provider to grocery retailers Enablers

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
35

36
Interesting Seed Companies
Total
Funding
hachimenroppi.com
Hachimenroppi
(2007, Tokyo)
Fish delivery service in Japan
DeNA, YJ Capital, Monex Ventures
Food > Farm to Home > B2B $4.4M
platejoy.com
PlateJoy
(2013, Cambridge)
Do-it-yourself meal kits
500 Startups, Foundation Capital, Healthbox, Basset Investment, Sherpa Ventures,
Vayner/RSE
limakilo.id
Limakilo
(2016, Jakarta)
Farm to home marketplace for groceries directly from farmers
East Ventures
Food > Farm to Home > Retail
Curated list of companies by the sector analyst are defined as Interesting

37
Interesting Series A Companies
Total
Funding
honestbee.com
Honestbee
(2014, Singapore)
Concierge grocery delivery service
Formation 8, Pejman Mar Ventures
> Hyperlocal
$15M
shopwings.de
ShopWingsDE
(2014, Berlin)
Grocery delivery from nearby superstores
Tengelmann Ventures, Rocket Internet
> Hyperlocal
$13.68M
zopnow.com
ZopNow
(2011, Bangalore)
Online grocery platform with a three-hour delivery promise
Accel, Qualcomm Ventures, Times Internet, InnoVen Capital, Dragoneer Investment Group
> Hyperlocal
$12M
happyfresh.com
HappyFresh
(2014, Jakarta)
online marketplace for existing grocery retailers
Vertex Ventures, 500 Startups, Asia Venture Group, Vertex Ventures, Ardent Capital, Cherry
Ventures, Cherry Ventures, Beenext
> Hyperlocal
$12M
gobble.com
Gobble
(2010, Palo Alto)
Subscription based home-cooked food delivery service
Andreessen Horowitz, SV Angel, Founder Collective, Felicis Ventures, Trinity Ventures, Thrive
Capital, Collaborative Fund, Fenox Venture Capital, Morado Ventures, Vast Ventures, Ingk
Labs
sunbasket.com
SunBasket
Recipe box with pre measured ingreedients
Rembrandt Venture Partners, Correlation Ventures, Baseline Ventures, Relevance Capital,
ROTH Capital, Lucas Venture Group, Robertson Stephens, Vulcan Capital, Baseline Ventures

38
Interesting Series A Companies
Total
Funding
Licious
(2015, Bangalore)
Online meat delivery
Mayfield, Tholons Capital
Food > Retail $4M
Ninjacart
(2015, Bangalore)
Mobile app to connect farmers with retailer
Accel, Qualcomm Ventures, M and S Capital Partners
Food > Marketplace > B2B $3M
plated.com
Plated
Subscription based recipes & meal kits
Founder Collective, Greycroft Partners, ff Venture Capital, Eastward Capital Partners,
Techstars, Great Oaks Venture Capital, Formation 8, Kite Ventures, Lerer Hippeau Ventures,
Arena Ventures
marleyspoon.com
Marley Spoon
(2014, Berlin)
Recipe and related grocery delivery
Kreos Capital, Lakestar, Point Nine Capital, Global Founders Capital, TA Ventures
Food > Recipe Box $27M
gousto.co.uk
Gousto
(2012, London)
Recipe kit subscription and grocery delivery
Unilever Ventures, MMC Ventures, Business Growth Fund, Angel CoFund, BGF Ventures
Food > Recipe Box $25M
xiaonongnv.com
Xiaonongnv
(2014, Shenzhen)
B2B grocery delivery
Shenzhen Capital Group
Food > Marketplace > B2B $14.5M

39
Interesting Late Stage Companies
Total
Funding
womai.com
Womai
(2008, Beijing)
Online B2C grocery retailer focused on selling imported products
SAIF Partners China, Baidu, IDG Capital Partners, Taikang
Food > Retail $330M
hellofresh.com
HelloFresh
(2012, Berlin)
Meal recipe kit subscription service
Insight Venture Partners, Holtzbrinck Ventures, Phenomen Ventures, Kinnevik AB, Vorwerk
Direct Selling Ventures, Baillie Gifford, Nova Founders Capital, Rocket Internet
instacart.com
Instacart
Marketplace for same-day grocery delivery
Y Combinator, Canaan Partners, Andreessen Horowitz, Sequoia Capital, SV Angel, Khosla
Ventures, KPCB, Thrive Capital, Comcast Ventures, FundersClub, Darwin Ventures, Nima
Capital, GSV Financial Group
> Hyperlocal
$275M
bigbasket.com
BigBasket
(2011, Bangalore)
Online retail store for grocery shopping
Bessemer Venture Partners, IFC, Ascent Capital, Zodius, Helion Venture Partners, The Abraaj
Group, LionRock Capital, Sands Capital Ventures
blueapron.com
Blue Apron
Weekly subscription based meal kits delivery
First Round Capital, Fidelity Investments, Bessemer Venture Partners, Stripes Group, Graph
Ventures, Darwin Ventures, BoxGroup, Target Global

40
Interesting Late Stage Companies
Total
Funding
fruitday.com
Fruitday
(2009, Shanghai)
Online B2C platform for imported fruits
Jingdong, SIG China, ClearVue Partners, SPSP Venture Capital
Food > Retail $181.67M
grofers.com
Grofers
(2013, Delhi)
On-demand product delivery service from local merchants for customers
Sequoia Capital, Tiger Global Management, SoftBank
> Hyperlocal
$165M
benlai.com
Benlai
(2012, Beijing)
Online platform to order premium groceries
CDH Investments, China Equity, Integral Group, Joyoung, Banyan Capital
Food > Marketplace $157M
redmart.com
RedMart
(2011, Singapore)
Online supermarket for groceries
SoftBank, Golden Gate Ventures, East Ventures, SoftBank Ventures Korea, Garena, Visionnaire
Ventures, NSI Ventures, Far East Ventures, Amasia
meicai.cn
Meicai
(2014, Beijing)
Agricultural product/fruit and vegetable B2B mCommerce site
ZhenFund, Blue Lake Capital
B2B
$83.02M
3songshu.com
Three Squirrels
(2012, Wuhu)
Online-first private label nuts and other gourmet food brand
IDG Capital Partners, Capital Today Group, Frees Fund
B2B
$74.17M
naturebox.com
NatureBox
(2012, San Carlos)
Subscription based healthy snacks provider
Canaan Partners, Redpoint Ventures, General Catalyst Partners, SoftBank, Global Founders
Capital
Food > Snack Box $58.5M

41
Top Funded Deadpooled Companies
Funding
Amount
webvan.com
Webvan
(1996, Foster City)
Internet grocery retailer
Goldman Sachs, Sequoia Capital, SoftBank, Western Technology Investment, Sequel Venture
Partners
> Hyperlocal
$375M
homegrocer.com
homegrocer
(1997, Lawrenceville)
Internet retailer of grocery and consumer products based in USA
Amazon, Martha Stewart, KPCB, Madrona Venture Group, Comdisco, Hambrecht and Quist
Capital Management, Hummer Winblad Venture Partners
Horizontal > Retail $100M
peppertap.com
PepperTap
(2014, Gurgaon)
Closed Marketplace for hyperlocal grocery delivery
Snapdeal, SAIF Partners, Sequoia Capital, JAFCO Asia, ruNet, InnoVen Capital, Beenext
> Hyperlocal
$51.2M
farmigo.com
Farmigo
Farm Direct eCommerce
Benchmark Capital, Formation 8, Sherbrooke Capital, RSF Social Finance
Food > Farm to Home $26M
alice.com
Alice
(2008, Madison)
Online retail platform for fresh gourmet coffee
Danevest Capital, Kegonsa Capital Partners
Food > Marketplace $24.29M
localbanya.com
Localbanya
(2012, Mumbai)
Online convenience store with 14k+ products
Brand Capital, Karmvir Avant Group, Shrem
Horizontal > Retail >
Ordering and Delivery
$5M
kuaishubao.com
Kuaishubao
(2010, Beijing)
Online retailer of lifestyle products
Weibo
milehighorganics.com
Mile High Organics
(2010, Boulder)
Organic grocery home delivery service
500 Startups, TA Ventures
Retail
$2.2M

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
42

43
Useful Links
Slide Title Content Platform Link
List of All Companies in readable format Companies Link
Top investments in last one year Investment Trend Link
Major Acquisitions in last one year Exit Outlook - IPO, Acquisitions Link
Horizontal – Most Funded Companies Sub Sector Understand Link
Food – Most Funded companies Sub Sector Understand Link
Top Funded Deadpooled Companies Companies Link

Scope of Report
Investment Trend
Who is Investing
Sub Sector Analysis
Useful Links
Company List
Team
44

45
Online Grocery – Company List
5
COVERS THE FOLLOWING SECTORS
Horizontal Food Enablers Shopping List

Horizontal (1/71)
Company Details Funding Investors
Retail
BigBasket [Bangalore, 2011]: Provides online platform and mobile apps for home delivery of groceries and
essentials. Has 10,000 products across several categories like fruits & vegetables, groceries and staple
provisions, bread & bakery products and frozen food such as Ice Creams and others. Also sells fruits, vegetables
under the brand name Fresho and staples under the brands Popular and Royal, which account for 35% of its
revenue. Reported to be tying up with 1,800 grocery stores to sell its private label products in June 2015.
Provides delivery in 4 slots. Started operations in Dec., 2011. Currently in 6 Tier-1 Indian cities. Raised Series B to
expand to top 10 cities by December 2015. Clocks 6,000 orders per day, as of Aug 2015. Plans to offer delivery
in 60 minutes or less through collaborations with neighbourhood stores (April 2015). The stores will handle the
delivery with their own staff, while BigBasket will offer its technology to manage inventory. Acquired hyperlocal
delivery company Delyver in June 2015. Planning to launch one hour delivery, to be managed by Delyver.
Operates in 18 cities and averages five million monthly unique visitors and executes over 1M orders per month
as of March 2016.
$242.8M
Bessemer Venture Partners, IFC,
Ascent Capital, Zodius, Helion Venture
Partners, The Abraaj Group, LionRock
Capital, Sands Capital Ventures
Retail
RedMart [Singapore, 2011]: RedMart is an online and mobile-app based supermarket in Singapore that delivers
groceries and home essentials. Sells 15,000 products across its B2C service and marketplace. On Redmart's
platform manufacturers can engage shoppers directly with marketing features(coupons, discounts etc.) and
analyse sales data. Company has its own warehouse and delivery team. Company showed 16 percent month-on-
month growth in GMV, partners and SKUs (Aug'15). Backed by Facebook co-founder, Eduardo Saverin and
Forrest Li, Founder and Group CEO of Garena. In Jul'15, the company launched Redmart Marketplace to allow
independent sellers to list and sell their products. In Aug'15, the company raised US$26.7m in preparation for an
upcoming Series C which will be used to expand across Southeast Asia. Appointed Colin Bryar as COO, who was
a technical advisor to Amazon CEO Jeff Bezos. As of December 2015, the company has launched its on-demand
service, Relay.
$156.7M
SoftBank, Golden Gate Ventures, East
Ventures, SoftBank Ventures Korea,
Garena, Visionnaire Ventures, NSI
Ventures, Far East Ventures, Amasia
Retail
homegrocer [Lawrenceville, 1997]: HomeGrocer.com, Inc. is as an Internet retailer of grocery and other
consumer products. As of September 5, 2000, HomeGrocer.com, Inc. was acquired by Webvan Group, Inc. The
HomeGrocer brand was purchased out of bankruptcy and eventually ended up being owned by Amazon. It exists
today, but no longer sells perishables. Have dedicated dedicated warehouse facilities for inventory storage.
$100M
Amazon, Martha Stewart, KPCB,
Madrona Venture Group, Comdisco,
Hambrecht and Quist Capital
Management, Hummer Winblad
Venture Partners
46

47
Horizontal (2/71)
Retail
Fresh Direct [New York City, 2002]: Fresh Direct is a fresh food and grocery delivery service, offering their
services primarily to customers in the NY metropolitan area. Orders are dispatched to the kitchen, bakery, deli
as well as fresh storage rooms, produce ripening rooms and production areas within the company's refrigerated
facility. All order components are custom-cut, packaged, weighed and priced. In the case of dry goods or frozen
foods, items are picked from storage before being placed inside bins that travel along conveyors to the sorting
area. In 2011 UK retailer Morrisons bought a 10% stake in the company in order to learn about online shopping
in order to launch its long awaited online shopping service in the UK
$91M
Retail
Nanjing eight days Online Network Technology [Nanjing, 2013]: 8dol is an online retailer that sells groceries
and other FMCG products targeted at college students. Claims to have reached out to 600 college campuses
across 30 cities in China. Employs student for part-time shifts to deliver orders. Operates 14 large warehouses
and more than 500 mini-warehouses. Claims to have 3 million users and promises 1 hour delivery of goods.
Controls procurement, supply chain and logistic part of the business. Acquired night-time FMCG ordering
platform for college students, Iyegou, in Dec 2015. Raised RMB 200M in strategic investment from Jiangsu
Longliqi Group (Longrich), a cosmetics company in Mar 2016
$30M
Shunwei, Fosun International,
Longrich, Tisiwi Ventures
Retail
MatHem [Stockholm, 2010]: Mathem is Sweden's online grocery store and delivers 7 days a week. Mathem.se
has been awarded The Grocery Website of the Year (Årets matsajt) in 2010, 2011 and 2013 by the Swedish
online magazine Internetworld. Mathem has a broad range of organic products. Acquired Matvaran.se which
runs the operations of online sales for Maxi ICA Stormarknad stores in 26 locations in Sweden.
$25.1M
GP Bullhound, Aggregate Media, Rite
Ventures
Retail
Taocz [Changzhou, 2010]: Taocz is an online retailer of groceries. Promises delivery in 2 hours. Has more than
30 sites for distribution in a city and has 50 vehicles, more than 100 motor tricycle to carry out delivery
operations. Products include oils, beauty products, snacks and other essentials required for a normal
household. Raised 150M yuan from Shanda Capital.
24M Shanda Group

48
Horizontal (3/71)
Retail
Meigooo [Shanghai, 2014]: Meigooo is an online retailer that sells imported products. Items sold include
groceries, snacks, health care, baby care and daily care products. Raised RMB 110M in Series B funding from
Dazhong Transportation Group.
$16.9M
Retail
Fields China [Shanghai, 2009]: Fields China operates as an online grocery store in China. It provides fruits,
vegetables, meat, poultry products, fish and seafood, dairy products, bakery products, pantry, wines, beers,
organic food, and other beverages. The company was founded in 2009 and is based in Shanghai, China. It
secured a series A funding of $5mn from Clearview partners. The company intends to use the funds to expand
its warehouse, team, operations, as well as to invest in State-of-the-Art testing for food safety and
purity/quality. Sun Art Retail Group has acquired a 54.5% stake in FieldsChina.com in May 2015. Sun Art is one
of the largest grocery chains in China by sales, with 2014 sales of 91.86 billion yuan ($14.8 billion), up 6% from a
year earlier. Auchan owns about 41% of Sun Art.
$5M ClearVue Partners
Retail
Kuaishubao [Beijing, 2010]: Kuaishubao is an online retailer of lifestyle products. It started as an online quick
delivery book store in which books were delivered within 60 mins of the order. They used delivery boys riding
electric scooters for quick delivery. Right now, Kuaishubao is a retailer of Lifestyle products with its storefront
opened on Taobao.
$2.6M Weibo
Retail
Satvacart [Gurgaon, 2014]: Satvacart is an online grocery store offering 4000+ products. Categories include
groceries and staples, essentials and personal care. Delivers in 3 slots from 6 PM to midnight. Currently catering
to Gurgaon. Raised an undisclosed amount in seed funding from Delhi-based early and mid-stage VC firm
Palaash Ventures and a group of angel investors in July 2015. Also raised $1.8M another seed round of funding
led by new and existing investors along with Palaash Ventures.
$1.8M Palaash Ventures

49
Horizontal (4/71)
Retail
Qingniancaijun [Beijing, 2014]: Qingniancaijun is an online platform where users can order groceries and
essentials and get it delivered offline. Has several categories like fruits & vegetables, groceries, and staple
provisions etc. Has raised an undisclosed amount in series B round of funding from Pingan ventures in 2015.
$1.5M
ZhenFund, Ceyuan, Unity Ventures,
Ventures Lab, Ping An Ventures, Plum
Ventures
Retail
food [Berlin, 2011]: food.de, an online supermarket based in Germany, delivers goods directly to its customers.
Mostly the products are food heavy, from perishable to packaged to dairy products, but food,de also has
toiletries and other daily essential items. They also offer same day delivery service.
$992.5K IBB Beteiligungsgesellschaft
Retail
Iyegou [Wuhan, 2015]: Iyegou is an online retailer that targets college students who want to order packaged
food, drinks, snacks and other daily essentials at night, It raised RMB 6M in seed funding in Jun 2015. Acquired
by 8dol, an O2O selling platform for various FMCG products to college students, in Dec 2015.
$940K
Retail
Supermercato24 [Verona, 2014]: Supermercato24 is an online delivery service. They have an extensive network
of 1800 couriers present over 58 cities, most orders are delivered same-day in under an hour.
$544.89k
Instacart, 360 Capital Partners, U-
Start, Talent Garden Brescia,
Massimiliano Squillace, Custodi di
Successo
Retail
Guocool [Beijing, 2010]: Guocool is an online retailer of fresh cut fruits, imported yogurts, and snacks. Lets
users order fresh cut fruits, snacks and imported fruits through its online platform and mobile app. The
company has announced a strategic partnership with "Easy fruit fresh" in expanding its territories. As a part of
the strategic partnership, both companies will integrate its resources and complement each other in their
offerings.
$190k Unity Ventures, Ventures Lab

50
Horizontal (5/71)
Retail
chaldal.com [Dhaka, 2013]: An e-retail for grocery ordering and delivery in Dhaka. Tin 2014, they received
undisclosed funding from 500startups. they offer various categories in food - from perishable items to packaged
food, and everyday essentials such as baby care,toiletries, home cleaning products etc.
0
500 Startups, COENT Venture
Partners, Beenext, Wombat Capital
Australia
Retail
Soap.com [Jersey City, 2010]: Soap.com, an e-commerce site that enables people to buy household necessities,
skin and hair care products etc at competitive prices. Feature over 900 brands and 25,000 products. Soap.com
offers free delivery in 2 days or less.
Accel Partners, Bessemer Venture
Partners
Retail
froodies GmbH [ , 2009]: Froodies is an online supermarket for fresh groceries. Delivers nationwide in a cooler
box.
High-Tech Grunderfonds
Retail
Peapod [Skokie, 1989]: Peapod operates under a centralized distribution model with two formats: warehouses
and warerooms. Both provide next-day delivery, but warerooms that are dedicated areas attached to
Ahold USA stores, are primarily used in new markets so as to leverage the stores’ infrastructures. It holds
control over inventory and logistics with a centralized distribution.
Retail
GrocerExpress [Petaling Jaya, 2013]: Grocer Express is an grocery e retailer offering product across perishables
to household items. Also have app on android as well iOS platform. Delivery is charged and is done Monday of
each week.

51
Horizontal (6/71)
Retail
samtogshop [Berlin, 2014]: Samtogshop is an online grocery store that aims to provide its customers with
extensive selections of grocery products that includes beverages, snacks, condiments, vegetables, kitchenware,
cooking books and many other items. All of the grocery items being sold are only brand names. Delivery through
the 3 partner couriers (GLS, Hermes and DHL Carriers).
Retail
SAM [Kuala Lumpur, 2013]: Sam Groceria has stores across Malaysia and they also provide the service of
ordering online and home delivery. They offer grocery, household items and also imported goods in these
categories.
Retail
Presto [Kuala Lumpur, 2007]: The Presto Grocery Group was founded as grocery retail chain for groceries from
around the world with an emphasis on service. The group currently operates 4 outlets in Kuala Lumpur. Presto
also operates an online store with home/office delivery service at their site. The online stores hold over 14,000
products including a large product range in Fresh Produce, Meat, Seafood, Bakery and Wine.
Retail
Shanghai Expat Mart [Shanghai, 2010]: Expat Mart Shanghai is an all American owned and operated online
grocery delivery service. They offer groceries, fruits, vegetables, perishable and packaged items as well as
household goods.
Retail
Yihaodian [Shanghai, 2008]: Yihaodian started off as a online grocery store. It now offers more than 800k
products ranging from clothing to grocery to consumer electronics. Less than 3 years after launch, the company
boasts a whopping 2,000 employees and logistics and warehouse operations in Shanghai, Beijing, and
Guangzhou. The company now has over 100 million registered customers. The company was backed by Walmart
and in July 2015 Walmart took complete control of the company by acquiring 100% stake.

52
Horizontal (7/71)
Retail
My Brands [Rochester, 2000]: MyBrand is an online store for grocery products as well as household items. They
have an option of shop by brand as well.
Retail
MyClickSupermarket [Miami, ]: MyClickSupermarket is a South Florida super market that provides grocery
delivery through its online platform. They offer perishable items and also household essentials.
Retail
AllGroceryStore [ , 2015]: All grocery stores provides online ordering and delivery for grocery shopping. They
provide items from food (not perishable) to wine to electronics.
Retail
Akechi [California, 2011]: Akechi is an online grocery retailer that offers groceries items, particularly asian
items. Also have health and beauty related items. Delivery is through shipping.
Retail
Just A Van Mobile Market [Wayne, ]: Just A Van Mobile Market is a same day delivery service.Web site features
a department store style catalog of product listings from grocery to home needs and office supplies.

53
Horizontal (8/71)
Retail
MyEssentials.ca [Toronto, 2013]: Myessentials.ca is proudly Canadian online Health and Beauty store catering
to people across Canada. With over 50,000 products from more than 900 International brands.
Retail
yummy.com [Los Angeles, 2002]: As of july 2015, Yummy.com operates in five locations in Los Angeles,
including Hollywood, Santa Monica, Playa Vista, Silver Lake and Mid-City. They offer food items (both perishable
and packed), and also everyday essentials. Delivery is under 30 mins.
Retail
Netgrocer [Winooski, 2004]: Netgrocer has online stores and a good selection of specialty items, such as kosher
and organic, and also carries many health and beauty items. This store offer perishable items such as hot dogs
and dairy, but perishable order must be of a certain dollar amount. Customers can have perishables shipped
only to the Northeast US. But if you do happen to be in New England, you can get very good shipping rates – it’s
only $9.99 for up to $199 of merchandise. Netgrocer deliver to APO and FPO addresses at variable rates
depending on the weight of purchased.
Retail
Wolverine Grocery [Canton, 2010]: Wolverine Grocery features over 4,000 grocery items on its website. A
minimum order amount of $30 is required for delivery, and a slight fee of $2.99 is tacked onto your order for a
delivery charge. The delivery fee is also waived on orders over $100. The customer can choose an aisle and start
making their way through their list. The site allows them to save their shopping list.and has an “on sale this
week” page for deals.
Retail
Ocado [Hatfield, 2002]: Ocado Ltd. operates as an online grocery retailer. The company offers fruits and nuts,
wine, vegetables, grocery and household items, milk, eggs, and fish and seafood. It also provides meals,
desserts, drinks, cupboards, gifts, household products, flowers, toiletries, pet care products, and child and baby
products. They offer home delivery and also an option of click & collect.

54
Horizontal (9/71)
Retail
GroceryRun.com.au [Melbourne, 2011]: Groceryrun supplies most grocery items except perishable ones. Heavy
on everyday essential items. They buy in bulk from their suppliers and offer discounts of as much as 80% on
products. Australia Post is their delivery partner and deliveries are within 2-5 days with a charge of $9.99. The
delivery charges are applicable on all orders
Retail
Zoomin Market [Olathe, 2013]: Zoomin Market is Olathe's grocery store where you order online, are notified
once the groceries are ready and then drive-thru to pick up. Zoomin was founded by local grocery veteran,
John Yerkes, and Matt Rider, who has extensive experience in warehouse management, process improvement,
quality control, and communications.
Retail - Ordering and
Delivery
Localbanya [Mumbai, 2012]: LocalBanya.com is an online grocery retail portal for customers in Mumbai to
browse through the product listings, purchase them online and get them home delivered. Its product range
includes fruits & vegetables, dairy products, grocery & staples, beverages, personal and home care products.
Works on an asset-light model, partnering with local retailers for last mile delivery. The company has previously
raised undisclosed funding from Brand Capital Springboard in July 2013. Their services are currently available in
Mumbai, Navi Mumbai, Pune, Hyderabad and Thane. Has introduced an 120 minutes delivery service called
Instabanya in Hyderabad. Claims to be fulfilling over 1k orders a day. Raised an undisclosed amount (in the
range of $15-20 mn) in March 2015 from Shrem strategies. Temporarily shut operations in Oct 2015, reportedly
due to a shortage of funds.
$5M
Brand Capital, Karmvir Avant Group,
Shrem
Delivery
Frisco [Warsaw, 2006]: Frisco is an online supermarket, provides home-delivery grocery services. It offers foods
both perishables can packaged, household items and even books.
MCI Capital

55
Horizontal (10/71)
Delivery
GroceryWorks [Dallas, 1998]: GroceryWorks is an online shopping and delivery service for bricks-and-mortar
grocer Safeway and its subsidiaries Vons and Genuardis. Safeway.com operates in the San Francisco Bay Area
and Sacramento, California, Portland, Oregon, Seattle, Washington, Phoenix, Arizona, and the District of
Columbia. Vons.com does business in the Southern California and Nevada markets, while Genuardis.com serves
Philadelphia. GroceryWorks is now wholly owned by Safeway, which purchased the 38% stake in the company
previously held by the UK's leading grocery chain Tesco PLC in 2000. The company ceased operations in June,
2001.
Sprout Group
Delivery
Ztore [Hong Kong, 2015]: Ztore is an online grocery retailer in Hong Kong. Provides delivery service in Hong
Kong Island, Kowloon and the New Territories. Free delivery for orders over HK$500.
Vectr Ventures
Delivery
edelices.com [Montrouge, 2009]: Edelices is an online Gourmet products retailer selling products used by top
chefs and present only at prestigious kitchens. Most products are stored by edelices at their premises except
products which require optimum freshness which are shipped directly from the producers. The website also
offers cooking advice & tips for the user. Edelices also sells other accessories like kitchen accessories, cookbooks
etc.
Delivery
Ugo [Tuscaloosa, 2015]: Ugolic is an on-demand delivery service for regular goods. It maintains an inventory of
items similar to local convenience stores. Using its online platform users can select the products they wish to
order and then pay pay online to confirm the order. It charges a standard delivery fee of $2 per order.
Delivery
Mr.Case Inc [Toronto, 1984]: Mr.Case is an online grocery delivery company. it works on a warehousing model.
It started as an offline business in 1984, which went online in 1996. It has a central warehouse in Greater
Toronto area from where it dispatched orders to its customers using it own fleet of driver. There is a delivery
fee of $4.00 for orders of $75.00 or more, $7.00 for orders less than $75.00.

56
Horizontal (11/71)
Delivery
Marche Grosvert [Montreal, 2016]: Marche Grosvert is a yet to launch grocery delivery service. It provides a
web based platform which lets users select a product of their choice and place and order for delivery. Payments
can be made online. Once the order is confirmed, Marche Grosvert delivers the products at the customers houe
at the scheduled time.
Delivery
AuchanDirect [Paris, 2008]: AuchanDirect is an online grocery store. Users can select from a range of over 7500
products for delivery. All perishable products are regularly replenished at its warehouses. It deliver to the
customers in a 2 hr slot which is renewed in very half an hour. Users can pay online or cash on delivery.
Delivery
EzyGrocery.in [Kolhapur, 2015]: Ezygrocery.in is an online grocery store operating in Kolhapur, Maharashtra.
Groceries, household goods & personal care items are available. Ezygrocery.in only has operatings in Kolhapur
but plans to expand to 10 cities by the end of financial year 2016. Free home delivery available.
Delivery
Stockd [ , 2015]: Stockd uses data analytics to understand the customers grocery requirements and offer
delivery of groceries on a periodic basis. They also curate prices wrt to lowest best of branded items on their
inventory.
Marketplace
Abe's Market [Chicago, 2009]: Abe’s Market is an online marketplace for natural and organic products. The
company provides a platform and store-front for sellers to showcase their products along with marketing and
logistics support. Product categories include babycare, Food, health, fashion, beauty products, home furnishing
and accessories among others. Abe's Market will use its $10M funding in Feb 2014 to invest in organic product
businesses. It has been acquired by Direct Eats on May 17, 2016.
$18.4M
Accel, Index Ventures, Viola Group,
OurCrowd, Carmel Ventures,
Beringea, Bearing Capital, Mistral
Equity

57
Horizontal (12/71)
Marketplace
Tacat [Asti, 2012]: Tacatì, an Asti, Italy-based online grocery shopping platform. Created in 2012 by Giulia
Valente and Stefano Cravero, Tacatì allows users to do grocery shopping online and receive local bio products at
home, office or wherever they want. They can pay either online or at the time of receipt of items.
$1.3M Principia SGR
Marketplace
iOrderFresh [Gurgaon, 2014]: iOrderFresh provides doorstep delivery of farm fresh fruits and vegetables.
Mobile only with apps for Android and iOS. 10k+ installs as of April 2015. Claims to have grown from 25k
registered customers to 50k in last four months (Aug 2015). Catering to Delhi/NCR. Raised $1M in seed funding
from Best Foodworks, an investment company led by Alkesh Tandon, son-in-law of Yes Bank promoter and
managing director Rana Kapoor.
$1M
Marketplace
fooducer [Copenhagen, 2013]: Fooducer is a marketplace platform that helps in connecting food suppliers (both
farm produce and processed foods) with purchasers and consumers. Currently services major areas in Denmark
and Sweden.
$531.51k Capnova
Marketplace
Laisanjin [Xiamen, 2014]: Laisanjin is an online platform which provides groceries to consumers by aggregating
from different channels. Has different categories of products like snacks, dry fruits, fresh fruits and vegetables,
oils, tea and herbal products etc. Has raised $ 460K in seed round of funding in 2016.
$460K
Marketplace
Rosie [Ithaca, 2012]: Rosie is an application for shopping groceries from local shops on mobile, tablet or laptop
for delivery or in-store pickup. Rosie has a predictive online platform that tracks items that customers buy most
and alerts them when they are running low and need to restock. Retailers partnering with the company get
targeted shopper marketing insights and and a fast, smart, convenient shopping experience for customers.
Cornell University start-up, it is an eLab Incubator company(2012-13).
$160K Startup Labs, Mower, Cornell eLab

58
Horizontal (13/71)
Marketplace
Wholeshare [San Francisco, 2009]: Wholeshare offers a marketplace for collective purchasing groceries from
wholesalers, saving on costs as consumers bypass retail stores and get access to a broader range of products.
The marketplace allows people to discover collective purchasing options region-wise and place orders on the
site. Platform automatically aggregates individual orders and payment into one group order.
500 Startups, Morado Ventures,
Double Bottom Line Investors, New
Ground Ventures, BoxGroup, DBL
Partners, Vanguard Atlantic Ltd.
Marketplace
SmartCooky [Delhi, 2015]: SmartCooky, part of NDTV's food site, is an online marketplace for health foods. Yet
to launch as of March 2016. Will offer healthy foods and personal care products from across the country. Raised
funding from a clutch of angel investors including Google India head Rajan Anandan, former Genpact president
and CEO Pramod Bhasin, former Unilever executive board member Manvinder Singh Banga and Manipal Group
Education chairman TV Mohandas Pai's son Siddharth Pai. The investment size was not disclosed but NDTV
mentions that the investment was raised at a valuation of $12M. In Feb 2016, raised undisclosed amount in
funding from VLCC founder Vandana Luthra.
Marketplace
Grocery Match [Toronto, ]: Grocery Match is an application that allows grocery shoppers to be able to match
price differences across grocery vendors by showing them flyers from their competition. For stores that have
price matching policies, this entitles the shopper to a savings, with the vendor having to match or beat the price
on the flyer at a different store. Have both web and mobile platform.
Marketplace - Hyperlocal
Webvan [Foster City, 1996]: Webvan, was an online grocery retailer that went bankrupt in 2001. It delivered
products to customers' homes within a 30-minute window of their choosing. At its peak, it offered service in ten
US markets. Venture capitalists invested more than $396 million in Webvan to help it build its infrastructure and
raised $375 million in an initial public offering in November 1999 that valued the company at more than $4.8
billion. The money spent on infrastructure far exceeded sales growth (Webvan placed a $1 billion (USD) order
with engineering company Bechtel to build its warehouses, and bought a fleet of delivery trucks.) because of
which it had to file bankruptcy.
$375M
Goldman Sachs, Sequoia Capital,
SoftBank, Western Technology
Investment, Sequel Venture Partners

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Instacart [San Francisco, 2012]: Instacart is a same-day grocery delivery startup. When users order groceries
from Instacart, the company summons a “personal shopper” through its smartphone app to pick up the items
from a grocery store and deliver them to the customer. Focused on delivering groceries and home essentials,
Instacart has over 300,000 items from local stores in it’s catalog. Customers can choose from a variety of local
stores and can mix items from multiple stores into one order. Provides services in 10 cities across the US, plans
to expand to 17 by the end of 2015. Revenue grew 15x from Oct 2013 to June 2014.
$275M
Y Combinator, Canaan Partners,
Andreessen Horowitz, Sequoia
Capital, SV Angel, Khosla Ventures,
KPCB, Thrive Capital, Comcast
Ventures, FundersClub, Darwin
Ventures, Nima Capital, GSV Financial
Group
Grofers [Delhi, 2013]: Provides delivery network services connecting local merchants to their customers. Was a
B2B solution and is currently allowing consumers to order products from local merchants for home delivery
through Grofers (Nov 2014). Company has shifted base to Singapore, the India operations will be controlled by
Grofers India (GIPL), a 100% owned subsidiary of Singapore-based Grofers International. The company provides
home delivery service from chemist, grocery, bakery and other local shops. The company sends a team to take
photos of products and upload them to its platform. Service is available in 9 Indian cities. Claims to have
partnered with 250+ local merchants and processing 33,000+ orders every month with a fifth of those orders
placed through its mobile apps and generates 20 new leads per outlet every month as of Feb 2015. Doing 6000
orders everyday as of June 2015. Has around 700 delivery guys. Offers an Android based app on Google
Playstore. Part of Locodel Solutions Pvt. Ltd. Acquired mobile first groceries startup MyGreenBox in April 2015.
Partnered with Happay in July 2015, will disburse cash to its delivery executives through Happay’s card.
Happay’s technology would enable Grofers track and approve expenses, load or withdraw money, set limits and
manage cards using a dashboard and mobile app. In talks of raising upto $200M from Softbank, DST Global,
Tiger Global and Sequoia. Varun Khurana, chief technology officer (CTO) has resigned from the company.
$165M
Sequoia Capital, Tiger Global
Management, SoftBank
Beequick [Beijing, 2014]: Beequick is an O2O grocery booking service. Founded in 2014, it is based in Beijing,
China. Beequick currently provides one-hour delivery of fresh produce and other products from community
convenience stores. It claims to have over 10000 convenient stores on board. It has served over 250,000
customers in Beijing, and plan to expand its services to other big cities in China. Beequick trains owners of
community stores to deliver goods more efficiently. it rates store owners in terms of their delivery services and
downgrades its ratings if stores delay their deliveries. Plans to use the Series C funding on market expansion and
investments in logistics infrastructure
$110M
Sequoia Capital, CrystalStream,
Hillhouse Capital, Tiantu Capital,
Eastern Bell Venture Capital

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Anlaiye [Shanghai, 2014]: Anlaiye is a mobile app to order groceries and other products from local businesses
around the campus for students. Promises delivery within 29 min. The service is now present in Shanghai,
Beijing, Guangzhou and 12 other cities. Uses a crowd-sourced delivery model wherein students take care of the
delivery part. Receives an average daily number of about 20,000 orders, with the highest being recorded as
80,000 order, average order size is 18 RMB and food and beverage accounts for 45%. Raised Series A+ funding
of $30M from Semir Clothing, that values the company at $180M
$51.9M
China Renaissance Capital Investment,
Semir, Greenwoods Investments,
Share investment
PepperTap [Gurgaon, 2014]: PepperTap is mobile app for shopping groceries, fruits and vegetables. Hyperlocal
delivery business model, similar to InstaCart. Connects directly with local vendors and supermarkets to fulfill
orders. Also has a web based online store. Guarantees delivery within 2 hours and takes a cut between 5-15% of
the total billed amount. Serving across all locations in Gurgaon. Has 10k+ mobile downloads. Founders IIM-A, ex-
Delhivery. Raised $10M from Sequoia Capital in April 2015, which it will invest in building a team of over 500
employees by mid-2015 and expand to Mumbai, Pune, Hyderabad, Bangalore and Chennai in next 3-6 months.
Company now delivers 600+ orders across Gurgaon, Dwarka (Delhi) and Greater Noida on a daily basis and does
over 1.5 crore GMV on a monthly basis. Acquired Jiffstore for an undisclosed amount in December, 2015. Shut
down its operation in Apr'16 and plans to pivot to full stack logistics space
$51.2M
Snapdeal, SAIF Partners, Sequoia
Capital, JAFCO Asia, ruNet, InnoVen
Capital, Beenext
Zhai [Shanghai, 2014]: Zhai.me operates an online-to-offline (O2O) mobile platform that allows students to
order snacks and other consumer goods online and get them delivered on demand. Claims to cover 800 colleges
and universities in nearly 70 Chinese cities. It partners with consumer brands and wholesalers to sell stocks
online. It also hires college students as sales representatives, who in turn use their dorms for warehousing. It's
also collaborating with Fenqile, one of the major players in the Chinese consumer finance sector to explore
lending opportunities
$45M
Vertex Ventures, Meituan, Banyan
Capital, Bertelsmann Asia Investment
Fund
Xiaoqu Kuaidian [Guangzhou, 2014]: Xiaoqu Kuaidian (xqkd.net) is an O2O hyperlocal grocery delivery service.
Users can order daily needs items such as fruits, vegetables, personal care products, drinks, etc. Claims to
provide 1 hour delivery of products. As of Dec 2015, operational in Guangzhou, Changsha and Chengdu. Raised
$31M in Series A funding from the founders of Youzu.com and 51.com
$31M

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Ds365 [Beijing, 2014]: Ds365 is an online B2B marketplace for FMCG goods. On boards local convenience stores
to the platforms and offers goods at a competitive price. Products include instant food, wine, snacks, nutrition
and several other FMCG products. Promises delivery in 12hrs. Claims that currently it has 500 city logistics
centers, 10,000 distribution stations. Serving more than 60k stores.
$20M
Matrix Partners, DT Capital Partners,
UCF Group, Grand Yangtze Capital,
Xianfeng Evergreen
Lifec [Beijing, 2014]: Lifec is a mobile app based platform to order groceries from local stores. Promises delivery
in 90 min. Operational in Beijing and Shanghai as of Nov 2015. Currently serving groceries. Plan to include
laundry, medicines and other services.
$16M Blue Lake Capital
Honestbee [Singapore, 2014]: Honestbee is an open marketplace, where customers can choose from store in
their neighborhood and order grocery or household items. Honestbee employs crowd source shoppers to fetch
the inventory and do the deliveries. As of Aug 2015, they serves most parts of Singapore, excluding Changi,
Jurong Industrial Estate and Island, Lim Chu Kang and Tuas
$15M Formation 8, Pejman Mar Ventures
ShopWingsDE [Berlin, 2014]: Shopwings is an online platform enabling its users to have food only groceries
home delivered. It has partnered with delicatessen chain FrischeParadies. It provides the service of trained
shopping staff who engages in buying groceries for consumers and delivering it to their doorstep. Shopwings is
based in Berlin, Germany.
$13.68M
Tengelmann Ventures, Rocket
Internet

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ZopNow [Bangalore, 2011]: ZopNow offers an eCommerce platform for grocery delivery to homes in different
slots. Categories include kitchen groceries, house cleaning, food and beverages, bathroom and bedroom
products. Pivoted from managing own inventory to sourcing supplies from supermarket chains HyperCity and
More Megastore. Once customer places an order, the company’s runner executives in the store picks/packs and
delivers the goods in less than three hours to the customer. The company is further in talks with other offline
retailers to implement a similar model. Launched in September 2011. Available in Bangalore, Navi Mumbai,
Hyderabad and Pune as of April 2015. Has mobile apps for iOS and Android. Raised series A funding led by
Dragoneer Investment Group with participation from Accel Partners, Qualcomm Ventures and Times Internet in
April 2015 to expand to over 15 cities. Launches its operation in Mysore as of December 2015.
$12M
Accel, Qualcomm Ventures, Times
Internet, InnoVen Capital, Dragoneer
Investment Group
HappyFresh [Jakarta, 2014]: HappyFresh is an eCommerce company in South East Asia. They enable customers
to order groceries from their chosen supermarkets or wet markets online, picked by dedicated & trained in-
store shoppers and have them delivered at doorstep in 1 hour. Deliveries are monitored in-app, Uber-style. As
of June 2015, HappyFresh is present in 12 branches of Farmers Market and Ranch Market across Jakarta. Has an
interesting team, 7 co-founders from Blackstone, Goldman Sachs, The Boston Consulting Group, J.P. Morgan,
Rocket Internet, and Rocket Internet’s Lazada Group.
$12M
Vertex Ventures, 500 Startups, Asia
Venture Group, Vertex Ventures,
Ardent Capital, Cherry Ventures,
Cherry Ventures, Beenext
Cornershop [Mexico City, 2015]: CornerShop provides a mobile app for ordering groceries online. Users browse
through the catalog of products and place an order for their custom made list. Personal shoppers appointed by
CornerShop then source the products from neighboring supermarkets or stores and deliver them within 90 mins
of placing the order. The products are marked higher than their list price.
$6.7M
Accel, Creandum, Endeavor, ALLVP,
Jackson Square Ventures
Envoy [San Francisco, 2012]: With Envoy, customers can order groceries from local stores(Trader's Joe, Whole
Foods etc.) online and have them delivered to their doorstep through personal grocery shoppers called Envoys.
Each Envoy sees the customer every week and gets to know their preferences over time and delivers the
ordered items. Has a subscription based service model.
$4.16M
SoftTech VC, Lowercase Capital, Eniac
Ventures, Structure Capital, Eniac
Ventures, Vayner/RSE, Technicolor
Ventures, Fil Rouge Capital

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Deliberry [Barcelona, 2014]: Deliberry provides home deliveries of grocery items in Barcelona. It provides an
ordering platform wherein people can view the list of items available in their nearby stores and place an order.
A personal shopper prepares the items for delivery. Lets users choose a 1-hour window for delivery anytime
between 10am to 10pm.
$3.31M
The Crowd Angel, Esade Ban, The
Sputnik Group, Sitka Capital, Idodivc
Zaijiadd [Shanghai, 2015]: Zaijiadd operates an online platform for O2O ordering and delivery of groceries. The
items that can be ordered include snacks, carbonated drinks, cakes, biscuits, instant noodles, milk, yogurt,
cereals, household cleaning products, etc. Encourages small-time entrepreneurs to open stores by renting space
in its warehouse and sell through its platform. Helps them to market their products and increase customer
stickiness by building community relationships.
$2M Sequoia Capital, Banyan Capital
Grocery Butler [South Yarra, 2014]: Grocery Butler is an online grocery service delivering in as little as 90
minutes. They offer over 7,000 popular grocery items across all different product categories.Once the user has
purchased their groceries online, they receive an order confirmation via email, finally a local Grocery Butler
does the delivery. The Grocery Butlers are franchisees, and not a sub-contracted courier service. Delivery fee is
$10.
$447.92k Artesian, Black Sheep Capital
Niamh [ , 2010]: Niamh is an online groceries store that supports delivery for college students. Caters in care
packages, non-perishable food, and health and beauty products.
$250k
Burpy [Austin, 2012]: Burpy is a service for same day delivery of groceries and home essentials from a variety of
local stores in Dallas, San Antonio, Houston and Austin in the United States. Consumers give orders using their
website or upcoming mobile apps, which are shopped and delivered by individual personal shoppers. Charges a
flat delivery fee ranging from $15 to $26 and adds a 10-15% markup on prices. Founded by four University of
Texas students. Burpy has recently joined Techstars 13 week startup accelerator program. Burpy is backed by a
$500,000 investment from Azim Makanojiya, CEO of Houston-based WB Promotions Inc.
$198K Techstars

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Bucketkart [Bangalore, 2014]: Bucketkart is an online grocery store currently serving in Bangalore. Offers
products ranging from personal care, fruits and vegetables to meat, fish and other dairy products. Also takes
orders on Whatsapp. Payment can be made online or through COD. Claims to serve 4000+ customers
(repetitive). Raised seed funding from HNIs in Oct 2015.
$150k
ShopHero [Provo, 2012]: Shop Hero partners up with major grocery retailers like Wal-Mart, Costco, Safeway
and collect all the pricing info for every in store item. Users can shop on app or online site for groceries and
instantly get pricing info on their shopping carts from multiple stores. With pricing info consumers can identify
which store offers lowest price for their shopping cart, and purchase their items from that grocer. The pickup
and delivery is done by a personal shopper. ShopHero mobile app uses GPS to guide driver directly to dropoff.
The app tracks distance and time ensuring prompt and predictable deliveries. Customers are automatically
notified by SMS as driver approaches. Delivery chargers are fully paid to the personal shopper, who typically
earns up to $16 per hour.
$115k Boom Startup
Nelio [Lyon, 2015]: Nelio is building a platform where users can order groceries using their phone or the web
and have them delivered to their door in under 30 minutes. Variety of local stores including Cerise & Potiron,
Paul, Giraudet, Les Halles de Lyon, and more, as well as being able to mix items from multiple stores into one
order. Accompanied by l'Accelerateur Capital Partners. To be launched in Dec 2015.
$50k
WeGoShop.com [Orange, 1999]: WeGoShop is a grocery shopping and delivery service. WeGoShop licenses
independent associate owners/agents to use its brand, website and marketing materials who will do shopping
and delivery for its customers. They shop at the stores and restaurants of consumer's choice and deliver it with
the store receipt with a reasonable shopping and delivery fee added. Customers can place orders over the
phone or on its website.
$35K MaRS

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Urban Essentials Co [Oklahoma City, 2014]: Urban Essentials is a mobile & web based platform. It delivers
gorceries within 3 hours for $2.99. Upon placement of order it sources the items from various supermarkets
around the metro and delivers them. Items are marked-up. Promises same day delivery.
$25k
Jiffstore [Bangalore, 2013]: mCommerce platform that helps small supermarkets and kirana stores to sell
grocery online. Stores can also manage customer loyalty, discounts, campaigns and get customer analytics.
Customers can view stores close to their location and order listed items on the go from the mobile app.
Incubated at Times Internet. Received undisclosed amount of funding from Unitus Seed Fund in May 2014.
Clocking 200 transactions a day. Acquired by Peppertap in December 2015.
$16k
TLabs, Times Internet, Unitus Seed
Fund
Shequ [Beijing, 2012]: Shequ is a hyperlocal grocery delivery platform that guarantees quick delivery. It partners
with supermarkets to deliver merchandise to consumers. Instead of managing merchandise itself, it leverages
resources of local partners and assists them with an in-house delivery team. It sources its goods from local
stores, tapping into their expertise in warehousing and inventory. Targeted at middle-aged homemakers who
purchase groceries every week or on a daily basis. Claims that middle-aged users account for more than 70% of
its total user base
Haiyin Venture Partners, Banyan
Capital, ZJ Capital
Comprea [Valencia, 2015]: Comprea offers online grocery delivery service in Spain. It has tied up with local
stores for listing their products for delivery. Users can browse through its catalog of grocery items, place an
order and have them delivered within an hour. Payments can be made online or on receiving the order.
SeedRocket
Bootake [Seoul, 2013]: Bootake (by Mesh Korea Co., Ltd) delivers food from restaurants and daily necessities
from local stores to customers. Mesh Prime, another application from same company provides service to
restaurants. It connects delivery service and markets.
Seoul Investment Partners

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Good Smart [Cairo, 2014]: Goods Mart is a grocery delivery service that installs a box outside the customer’s
house. It’s triple insulated and includes ice packs, which the delivery team are responsible for changing. Normal
orders can be placed throughout the day until 9pm and deliveries arrive in the box before 6am the following
day. Customers pay through an online wallet. Follows a three-tiered revenue model: subscriptions, profits from
goods sold, and marketing for other companies. The membership fees, which covers box installation and rental,
start at EGP 140 (US$15.80) for one month, EGP 740 (US$83) for six months, and EGP 1050 (US$118.50) for a
year. The company charges EGP 5 (US$0.50) for each delivery. Suppliers provide the goods at wholesale prices
and Goods Mart makes a profit by selling them with a mark-up to match retail prices. Other companies pay
Goods Mart to place free product samples in customers’ boxes. As of May 2016, have only mobile platform and
have access to about 6,000 different products.
Zappkart [Lyon, 2014]: Developing mobile app for iOS and Android platforms that lets you order groceries for
delivery by personal shoppers in as little as an hour. For France, Germany and Austria.
TazaStuff [Mohali, 2012]: TazaStuff offers groceries from supermarkets in the city. Currently catering to
Chandigarh, Mohali and Panchkula. Offers mobile app.
Pocket Shop [London, 2012]: Pocket Shop offers a 1-hour delivery service from supermarkets and other local
stores across London. Customers order their shopping through their website, selecting from products that are
available in stores nearest to them. Once placed, the order is routed to the closest Pocket Shop shopper, who
are trained to select the freshest and ripest produce. The shoppers use a special app that guides them with the
picking in-store and shows them the best route from the store to the customer. Customers get a text message
alert when their order is on its way.

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NewYorkGrocery [New York City, 2012]: NewYork Grocery is an online grocery ordering service. It lets users
select a shop of their choice and place an order for delivery. The average turn around time is 60-90 mins. Local
vendors have the right to reject or accept an order for delivery depending on the location of the customer.
Private Shopper [ , 2012]: PrivateShopper is a on demand grocery delivery service in South Africa. It provides a
web and mobile based platform where users can order products for delivery by browsing through the catalog of
products. As soon as the order is placed, it conveys the order to one of its shoppers who personally shops and
delivers the order from the nearest store.
Quicby [Port Harcourt, 2014]: Quicby is a same day grocery delivery service. Users can place an order for
delivery on its website. Quicby sends its personal shoppers to buy from local stores and deliver the order at the
customer's address. It promises to deliver an order in 3 hours with the quickest being 47 mins.
Koolkat [Kathmandu, 2014]: Koolkat is a mobile based on demand delivery service that lets users shop for
products from local stores. Users shop for products from the catalog of stores listed on its platform. Once the
order is placed, Koolkat sends its personal shoppers to buy and deliver the products to the customer's address in
60 minutes. Plans to start its operations in Delhi, Bangalore and Mumbai.
Beelivery [London, 2015]: Beelivery (We Delivery Local Uk.) is an on demand crowd sourced grocery delivery
service in UK. It provides a mobile app with the help of which users can place orders for grocery delivery within
90 mins. When a customer requests for a pick up, he/she is connected to the nearest driver who shop for the
requested items and have them delivered to the customers. Customers have a choice to shop from more than
1000 grocery stores.

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Yoppers [Buenos Aires, 2015]: Yoppers is an online platform that lets users order grocery from their nearby
stores. Users select the store of their choice, browse through their catalog of products and place order for
immediate delivery in an hour or at a scheduled 1hour slot.
FirstPrice [Hyderabad, 2015]: FirstPrice is an online grocery retailer, with a business model similar to Boxed
Wholesale. User does not need a membership plan. Sources products from wholesellers and sells them through
its E-Commerce site with minimum price of INR 500 per order. Provides doorstep delivery in multiple slots. Has
a dedicated team of delivery personnel and fleet of vehicles, catering to Hyderabad.
SuperBuddy [Amersfoort, 2015]: Superbuddy is an on-demand grocery service. It allows customers to select a
shop of their choice, browse through its catalog and place an order for immediate delivery of products. Once
the order is placed it dispatches on of its shoppers, who does the shopping, purchasing and delivery on behalf of
the customer.
Fastivery [ , 2015]: Fastivery provides a mobile app for ordering groceries on demand. Using its app users can
create a list of items to be brought from its catalog, post which the most nearby driver using its app is alerted to
fulfill the delivery order.
GrocShop [Mumbai, 2014]: GrocShop is a mobile app that enables users to order for grocery delivery, compare
prices and get deals. Through the app, users can browse through the products in their locality and place an
order, however they cannot choose the shop. Offers features like creating shopping lists, setting reminders on
shopping lists etc. Its Android app has 500+ downloads on Play Store as of April 2015. Selected for Microsoft’s
startup programme, BizSpark, in April 2015. Shut down operations on June, 2016 claiming they were late in
entering the grocery delivery business and that its competitors grew faster.

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TopGroceries.com [ , 2010]: TopGroceries.com is a platform where customers can order their grocery after
choosing their store and pick them up at chosen time. Allows users to compare, shop for groceries and also
create, store, and manage grocery lists online.
Milk Run [Cincinnati, 2015]: Milk Run is a crowd-sourced grocery delivery service with a focus on neighbor-to-
neighbor delivery. Awards runner with credits toward free deliveries for himself.
Buymie [Dublin, 2015]: Buymie offers a hyper local grocery delivery service within an hour. They connect
shoppers with customers. As of Oct 2015, it is yet to launch.
El Grocer [Dubai, 2015]: Grocery delivery from stores nearby. The app allows purchase by item or by shop.
Offer products with no markup and free delivery in most cases. Delivery within an hour.
HomeShopr [Brooklyn, 2011]: HomeShopr is a mobile app for planning meals and shopping for groceries.
HomeShopr has a mobile app that keeps a running list of all the items consumers need to buy. Partners with
recipe publishers, consumer products companies and grocery stores.

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Jou Sun 早晨 [Hong Kong, 2015]: HK same day online grocery and household items delivery from organic fresh
farm, local supermarket, wet market, artisan bakery and organic stores etc. Offer same day grocery delivery.
Allyouneed [Berlin, 2011]: AllyouneedFresh is a DHL owned egrocer in Germany. Offers organic and fair-traded
products. Source from wholesalers' market and deliver same day. Have its own DHL-operated logistics network
since 2014. As of August 2015, they have 6% share of online delivery market of Germany.
Emercatto [Kuala Lumpur, 2014]: Emercatto offers exclusive personal shopping and home delivery experience.
They shop and deliver from customer opted local grocery stores, restaurants and coffee shops. They take orders
on call and not on web platform as of Aug 2015.
Redtick [Klang, 2010]: Redtick is an online grocery shopping company which features grocery items from dry
sundries and perishable items to household ones. They offer a 24hr grocery delivery.While it has less selections
than hypermarkets, it compensates by offering a more personalized shopping experience with their personal
shopper feature. Shoppers can make requests for their purchases and extra assistance in purchase or preparing
items.
PickUpLater [New York City, 2014]: PickUpLater is an online-based grocery pick-up and delivery service
provider. Users can order groceries from their neighborhood grocery store and pick it up later, or have it
delivered by a personal shopper within two hours. As of July 2015, they have partnered up with Food Cello and
deliver in New York, specifically Queens and Manhattan. They earn by charging delivery fees and from product
markups.

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Smartkart [Montreal, 2014]: Smartkart is Canadian on-demand grocery delivery service. It offers products from
neighboring grocery stores and let users order from the comfort of their home or office. Smartkart connects
user with a personal shopper in their area who pick up their groceries and deliver them to user's doorstep.
Shipt [Birmingham, 2015]: Shipt is a mobile app focused on same day grocery delivery. Through the app, users
get access to over 40,000 grocery items available at the local grocery stores. Users can view product details and
place their order. Shipt will then shop for those items and deliver it to them. Its app is available on both Android
and iOS.
Marx Grocer [Bondi, 2012]: Marx Grocer is an Australian owned and operated boutique food business – a
delivery service for. From the website, customers can have access to all products stocked in-store, all major and
popular brands at competitive prices, as well as daily and weekly specials.
Zakaz.ua [Kyiv, 2010]: Zakazua delivers grocery from supermarkets as Furshet, NOVUS, Polyana, Krai in Magelan
Trade Center. They have items ranging from fruits and vegetables to household essential items.
Instamart [Moscow, 2013]: Instamart, offers a 4-hour delivery of groceries (like Amazon.com). Customers can
shop directly from their iPhones, Android phones and laptops and get the items delivered to them. Customers
also have a choice of instant delivery or 2-hour delivery windows, for free. Instamart is currently live in
Moscow, Russia. Inventory from Metro cash and carry and other distributors.

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mShoppee [Dubai, 2013]: mShoppee offers delivery services for grocery and food. Deliveries to spas, gyms etc.
Users can track orders real time on maps. They also collects coupons and deals in users area and let them use
them in-store or automatically apply them to any orders these users place through the site. Revenue is through
commission on all orders.
E-panneur MTL [Montreal, 2014]: E-panneur provides delivery of grocery ordered through their site. They take
inventory from Costco , Loblaws. Prices are different from stores.
Austin Grocer Grocery Delivery [Austin, 2003]: Austin Grocer takes orders online, employs a personal shopper
to fetch the order, load them into specialized insulated shipping containers as needed. Goods are then brought
to customer's location and unloaded. They also offer other concierge services like laundry pick up/drop etc. No
grocery markup, but charge $40 for delivery.
Zuper [Vienna, 2014]: Zuper is a grocery delivery service that delivers in as little as two hours. Grocery list is
sent to a crowd source shoppers in customer's area who pick up and deliver them from their preferred
supermarkets.As of July 2015, available in Vienna. Sourcing grocery from: Hofer, Merkur, Billa and local organic
supermarkets such biofield and Biowerkstatt.
PrestoFresh [Cleveland, 2013]: PrestoFresh is a rapidly growing online grocer based in Northeast Ohio. The
company partnered with Zagara's Marketplace in Cleveland Heights, a local independently owned grocery.
Delivery: six hours from order placement. Products offered: Organic and local products, Ohio raised meats, and
a range of household products.

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MySnappyCart [Hong Kong, 2014]: MySnappyCart is a Hong Kong based online grocery delivery service. It offers
over 5000 products to chose from different local stores and supermarket, all delivered at the customer's
doorstep in less then 2 hours. It offers free delivery above HK$100, anywhere in Hong Kong. It was founded by
Sabrina who plans to expand it to other south east Asian countries. Also featured on the FoodieWorld.com.
Founded by Sabrina Sakhrani
Pink Dot [Los Angeles, 1987]: Pink Dot is a Home Grocery Delivery in Los Angeles that delivers meals and
groceries to customers' home in 30-45 minutes.Pink Dot offers a wide range of grocery items and wide selection
of liquor, wine, & beer and fresh made to order deli that can be delivered at home or hotel room...
QuickBasket [Hyderabad, 2014]: Mobile app and website for grocery and local shopping. Has three offerings -
Wholesale, Vicinity and Bolt. Wholesale offers same-day delivery at wholesale prices by getting them delivered
from Walmart, Metro and Rythu Bazar (INR 30 per order). Vicinity assigns a personal shopper to the user, who
will shop from local stores and deliver in 90 min at INR 50 per order. Bolt provides 30 min delivery for shopping
from a list of 100 essential items, at INR 30 per order. Launching in Hyderabad in Nov 2014.
Easyfridge(earlier Eatbttr) [San Francisco, 2013]: Easyfridge(earlier Eatbttr.com) pairs consumers with a
dedicated shopping expert who learns their household's preferences and budget, then keeps their kitchen
stocked with a mix of essentials and "discovery items" chosen just for them. Grocery Buyers coordinate with
consumers using a mobile app, then buy & deliver groceries once a week, cherry picking the best deals from
Costco, Trader Joe’s, Farmer's Markets and more.
Azoza [College Station, 2013]: Online grocery delievery service currently serving the Bryan/ College Station
area.

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Yipbee [Vienna, 2014]: Yipbee provides same day grocery delivery platform in Europe. Yipbee offers every-day
products from major supermarkets and deli food from special local markets. Once ordered online, or via mobile
or in the comfort of your home, Yipbee sends out a personal shopper to take care of the user's shopping. Yipee
claims to complete delivery in as fast as within two hours.
Grocit [Gurgaon, 2014]: Grocit is a smartphone app which enables users to buy grocery items from local stores.
Users can search and select a local store, add items to their cart and get free, flexible delivery. Supports CoD
payment options only. Available for Android. Supports group shopping. Currently live at 4 locations in Gurgaon
(Sep 2014) and expanding to more localities. Founder earlier worked at Tradus (location-based grocery
marketplace app, shut down in Sep 2014).
GroceryBox [Edmonton, 2014]: GroceryBox is a local Alberta based grocery delivery service serving Edmonton
and Calgary locations. They pick up grocery from the user preferred store and deliver. As of June 2015, they
deliver in Calgary and Edmonton including Sherwood Park, St Albert, Spruce Grove, Beaumont and Nisku. They
have a default 2 hour delivery window for delivery.
GoGet Delivery [Oakland, 2011]: The site is easy to use and allows the user to “shop by aisle,” so they can
conveniently locate their favorite canned goods, condiments, dairy, baking needs and laundry items with the
click of a mouse. Irrespective of the order size, there is a $10 delivery fee, plus the price of groceries. They
procure their inventory from Hollywood Markets.
Bizibee [Bangalore, 2015]: Bizibee is a mobile app for shopping groceries from nearby stores. Users can order
groceries through the app and Bizibee team will work with local stores to get the products delivered at user's
doorstep in 2 hrs. Mode of payment is Cash on delivery only and mobile app is yet to launch as of March 2015.

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Urbery [Toronto, 2014]: Urbery is a same-day grocery delivery service that uses crowd-sourced personal
shoppers to deliver the customer's desired items in under two hours. Users can place their order by browisng
the inventory available online and have it delivered to their doorstep and can also track their order.

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Retail - Membership
Thrive Market [ , 2013]: Thrive market is a membership based shopping that sells natural and organic
nonperishable foods, personal care products and household items at wholesale prices. Min order for free
delivery is $45. Membership fee is $60/year. Products from brands like Weleda, Garden of Eatin’, Bob’s Red
Mill, Nature’s Path, etc. Plans to launch a line of private label products and expand its offerings in natural pet
products, home goods and home gardening.
$151M
Metamorphic Ventures, Greycroft
Partners, Western Technology
Investment, e.ventures, Invus, CAVU
Medical, Deepak Chopra, Hyman
Digital, Jillian Michaels, John Legend,
Tony Robbins, BAM Ventures, Cross
Culture Ventures, Scripps Network,
VTF Capital
Bainbai [Beijing, 2014]: Bainbai is an online platform to buy imported groceries. Products include rice grain,
snack foods, drinks and high-end frozen meat and seafood. Has raised Series A of RMB 100 million in Nov 2015.
$15.3M
Two Moms in the Raw [San Francisco, 2006]: Two Moms in the Raw makes organic, non-GMO, gluten free,
kosher and vegan raw snacks. Other product offerings include granola, crackers, snack bars and cereal. Products
are made in Longmont, in Boulder County. Sells product on its website as well as at offline stores.
$6.4M http://ngenpartners.com/
500jia.com.cn [Shanghai, 2014]: 500jia.com.cn is an online platform to order farm fresh groceries. Handles end
to end operations which include planting, harvesting, packing and distribution. Has close to 150 acres of land
with the company in which the company has built their own agricultural management system.
$4.68M Panda Capital

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Dongpinhui [Beijing, 2015]: Dongpinhui is a B2B marketplace for meat and sea food. Operates only with a very
limited number and fast moving SKUs. Has its own delivery fleet and promises a delivery in 24 hrs. Caters to only
small restaurants and businesses. Raised 1M RMB from Dvorak ventures and Series A from undisclosed
investors.
$1.73M
SOUSACAMP [Braganca, 1989]: Sousacamp does marketing and distribution of mushrooms and other
vegetables. They have their own farms where they grow mushrooms organically and also two facility units for
processing.
ES Ventures
Gokul Milk [Kolhapur, 1963]: Gokul is a private label of Kolhapur Zilla Sahakari Dudh Utpadak Sangh Ltd. which
is a cooperative of dairy farmers based in and around the Kolhapur district of Maharashtra under the project
"operation flood". It has a milk processing capacity of 0.7M Liters per day with 4 owned and 1 hired chilling
centers based in Navi Mumbai. It works closely with associated farmers through its 41 mobile veterinary routes
and 430 dairy clusters. It has in-house cattle feed manufacturing plant of 300MT per day capacity and markets it
under the brand Mahalakshmi.
Rashtriya Krishi Vikas Yojana
Harvest iPhone App [ , ]: Harvest app informs users of different seasonal fruits and vegetables in different
areas. Also tells about pesticide use and organic food. Harvest features a collection of intelligent tips and
techniques for over 120 produce items. Users can also browse seasonal information for any month and location.
Currently only the United States. Also, no Internet connection is required. Founder - SEAN MURPHY.
Azahar Coffee [D.C., 2010]: Azahar Coffee works directly with farmers, provides them the technical assistance
and buys coffee directly from them. Have processing units. They roast their coffee only 2 weeks to 2 months off
the farm. Sells product on subscription basis through their website. $156 for 3 month weekly subscription and
$338 for 6 month weekly subscription.

OnlineGroceryStartupLandscapeGlobal_213_23-Aug-2016.pdf

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