Viewability myths and facts from Brand Safety Summit NYC November 2015sovrn Holdings, Inc.
Andy Evans discusses viewability and myths surrounding it. He notes that while viewability is important, engagement time and its monetary value should also be considered. OnScroll ads only load when visible and are measured for engagement time, resulting in 35% more premium inventory. OnScroll technology has allowed publishers like ESI Media to increase revenue through strong viewability rates across premium content at scale. Viewability of 100% does not exist, and loading ads in-view while measuring engagement time provides inventory below the fold without needing to redesign sites, as ads can be made responsive.
Are your videos making an impression. Are Your Video Ads
Making an Impression?
May 2015
Video Ad Viewability Insights for
Digital Marketers and Publishers
We conducted research using our Active View technology to learn about the
current state of viewable video impressions on the web.
Viewability is top of mind for many advertisers and publishers now that the
Media Rating Council has lifted the viewable transaction advisory for video.
Seeking enhanced ROI, brand advertisers hope to ensure that their video ads
are seen. Publishers are receiving more RFPs and are looking to enhance site
viewability, using viewable impressions as a currency to do so.
Here we highlight the broad findings and insights we discovered during our
analysis of the research data to help advertisers and publishers better
understand the current state of viewable video impressions.
Google conducted a study of our video advertising platforms, including
Google, DoubleClick, and YouTube, to better understand video ad viewability
on YouTube and across the web. According to the Media Rating Council and
IAB standard, a viewable video impression occurs when at least
50% of an ad’s pixels are visible on screen for at least two consecutive
seconds. For the purpose of this report, we are using this definition across
both desktop and mobile devices.
We analyzed two separate sets of data pulled using Google’s Active View
measurement technology in April 2015:
1. Video viewability across the web (desktop, mobile, and tablet), not
including YouTube. Mobile video app data is not available at this time, so
we have excluded it from this analysis.
2. Video viewability data for YouTube, including both data from across the
web (desktop, mobile, and tablet) and mobile in-app ads.
State of Video Ad Viewability
The average viewability of video ads across the web (not including YouTube) is 54%
and on YouTube is 91%.*
Why Video Ads Aren’t Seen
Of non-viewable ads, 76% were in a background tab or never on screen at all.
The remaining 24% were scrolled off-screen or abandoned in fewer than two seconds.
Player Size Matters
The most popular video ad player size across the web happens to be the least viewable. Large players on
video-focused sites, like those found on YouTube, for example, demonstrate significantly higher viewability.
Location, Location, Location
Horizontal and vertical positioning matter, and correlate to viewability.
Video ads are significantly more viewable on mobile
and tablet than on desktop. YouTube is 94% viewable on
mobile devices.
Non-viewable ads are served video ads across
desktop, mobile, and tablet that don’t meet the
viewability criteria.
Advertisers seeking viewable impressions should look at high viewability sites that engage in
best practices for video viewability.
Video viewability varies significantly by ad size. In general, advertisers should consider investing
their spend in inventory comprised of larger vide
Google conducted a study of viewability rates on its advertising platforms to analyze trends in digital advertising. They found that 56.1% of impressions were not viewable, but the average publisher viewability rate was 50.2%. Certain publishers accounted for most non-viewable impressions. Page position and ad size also impacted viewability, with positions above the page fold and vertical ad units having higher rates. Viewability varied across content categories, with more engaging sites seeing higher rates. The findings provide guidance to advertisers on inventory and targeting strategies and to publishers on optimizing sites and monetizing inventory.
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityeMarketer
Join eMarketer for a free webinar that explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the digital display advertising space more brand friendly.
Immuno-Oncology: An Evolving Approach to Cancer Care
Review a downloadable slide deck by Thomas F. Gajewski, MD, PhD, covering the most clinically relevant new data reported from Immuno-Oncology: An Evolving Approach to Cancer Care.
Target Audience
This activity is designed to meet the educational needs of oncologists and other healthcare professionals involved in cancer care.
Format: Microsoft PowerPoint (.ppt) | File size: 26.2 MB | Date posted: 6/20/2012
Slide Deck Disclaimer
This slide deck in its original and unaltered format is for educational purposes and is current as of June 2012. All materials contained herein reflect the views of the faculty, and not those of IMER, the CE provider, or the commercial supporter. These materials may discuss therapeutic products that have not been approved by the US Food and Drug Administration and off-label uses of approved products. Readers should not rely on this information as a substitute for professional medical advice, diagnosis, or treatment. The use of any information provided is solely at your own risk, and readers should verify the prescribing information and all data before treating patients or employing any therapeutic products described in this educational activity.
Usage Rights
This slide deck is provided for educational purposes and individual slides may be used for personal, non-commercial presentations only if the content and references remain unchanged. No part of this slide deck may be published in print or electronically as a promotional or certified educational activity without prior written permission from IMER. Additional terms may apply. See Terms of Service on IMERonline.com for details.
This document provides an overview of digital marketing and discusses Pearson, a large education company. It notes that Pearson uses innovative learning technology and trusted educational content to provide engaging learning experiences for people worldwide. From classrooms to workplaces, Pearson's materials help educate millions through products like textbooks, online tools, and testing programs. The document emphasizes that wherever learning flourishes, so do people. It concludes by inviting the reader to learn more about Pearson at their website.
استراتيجيات التسويق لخدمات القطاع العام Mohamed Mahdy
يلقي الضوء على أحدث التطورات في الاستراتيجيات التسويقية للخدمات والتعاملات الحكومية وطرق تكثيف الحملات التواصلية وتوعية المواطنين والمقيمين (المتعاملين ) وقطاع الاعمال لتنمية وتطوير الاقتصاد الوطني دعما لرؤية المؤسسات في تحقيق أفضل الانجازات وتنمية فكر تسويقي في القطاع العام يهدف إلى التكامل والتميز في الخدمات الحكومية ورضا المستفيدين من المتعاملين وتحسين سمعة ومكانة الخدمات الحكومية مما يقود المنظمات الخدمية نحو النمو الاقتصادي في ظل تحولات جذرية يشهدها الاقتصاد العالمي.
Viewability myths and facts from Brand Safety Summit NYC November 2015sovrn Holdings, Inc.
Andy Evans discusses viewability and myths surrounding it. He notes that while viewability is important, engagement time and its monetary value should also be considered. OnScroll ads only load when visible and are measured for engagement time, resulting in 35% more premium inventory. OnScroll technology has allowed publishers like ESI Media to increase revenue through strong viewability rates across premium content at scale. Viewability of 100% does not exist, and loading ads in-view while measuring engagement time provides inventory below the fold without needing to redesign sites, as ads can be made responsive.
Are your videos making an impression. Are Your Video Ads
Making an Impression?
May 2015
Video Ad Viewability Insights for
Digital Marketers and Publishers
We conducted research using our Active View technology to learn about the
current state of viewable video impressions on the web.
Viewability is top of mind for many advertisers and publishers now that the
Media Rating Council has lifted the viewable transaction advisory for video.
Seeking enhanced ROI, brand advertisers hope to ensure that their video ads
are seen. Publishers are receiving more RFPs and are looking to enhance site
viewability, using viewable impressions as a currency to do so.
Here we highlight the broad findings and insights we discovered during our
analysis of the research data to help advertisers and publishers better
understand the current state of viewable video impressions.
Google conducted a study of our video advertising platforms, including
Google, DoubleClick, and YouTube, to better understand video ad viewability
on YouTube and across the web. According to the Media Rating Council and
IAB standard, a viewable video impression occurs when at least
50% of an ad’s pixels are visible on screen for at least two consecutive
seconds. For the purpose of this report, we are using this definition across
both desktop and mobile devices.
We analyzed two separate sets of data pulled using Google’s Active View
measurement technology in April 2015:
1. Video viewability across the web (desktop, mobile, and tablet), not
including YouTube. Mobile video app data is not available at this time, so
we have excluded it from this analysis.
2. Video viewability data for YouTube, including both data from across the
web (desktop, mobile, and tablet) and mobile in-app ads.
State of Video Ad Viewability
The average viewability of video ads across the web (not including YouTube) is 54%
and on YouTube is 91%.*
Why Video Ads Aren’t Seen
Of non-viewable ads, 76% were in a background tab or never on screen at all.
The remaining 24% were scrolled off-screen or abandoned in fewer than two seconds.
Player Size Matters
The most popular video ad player size across the web happens to be the least viewable. Large players on
video-focused sites, like those found on YouTube, for example, demonstrate significantly higher viewability.
Location, Location, Location
Horizontal and vertical positioning matter, and correlate to viewability.
Video ads are significantly more viewable on mobile
and tablet than on desktop. YouTube is 94% viewable on
mobile devices.
Non-viewable ads are served video ads across
desktop, mobile, and tablet that don’t meet the
viewability criteria.
Advertisers seeking viewable impressions should look at high viewability sites that engage in
best practices for video viewability.
Video viewability varies significantly by ad size. In general, advertisers should consider investing
their spend in inventory comprised of larger vide
Google conducted a study of viewability rates on its advertising platforms to analyze trends in digital advertising. They found that 56.1% of impressions were not viewable, but the average publisher viewability rate was 50.2%. Certain publishers accounted for most non-viewable impressions. Page position and ad size also impacted viewability, with positions above the page fold and vertical ad units having higher rates. Viewability varied across content categories, with more engaging sites seeing higher rates. The findings provide guidance to advertisers on inventory and targeting strategies and to publishers on optimizing sites and monetizing inventory.
Digital Advertising Trends—Programmatic, Big Data, Native, ViewabilityeMarketer
Join eMarketer for a free webinar that explores how four trends—programmatic advertising, audience data, native advertising and viewability measurement—are making the digital display advertising space more brand friendly.
Immuno-Oncology: An Evolving Approach to Cancer Care
Review a downloadable slide deck by Thomas F. Gajewski, MD, PhD, covering the most clinically relevant new data reported from Immuno-Oncology: An Evolving Approach to Cancer Care.
Target Audience
This activity is designed to meet the educational needs of oncologists and other healthcare professionals involved in cancer care.
Format: Microsoft PowerPoint (.ppt) | File size: 26.2 MB | Date posted: 6/20/2012
Slide Deck Disclaimer
This slide deck in its original and unaltered format is for educational purposes and is current as of June 2012. All materials contained herein reflect the views of the faculty, and not those of IMER, the CE provider, or the commercial supporter. These materials may discuss therapeutic products that have not been approved by the US Food and Drug Administration and off-label uses of approved products. Readers should not rely on this information as a substitute for professional medical advice, diagnosis, or treatment. The use of any information provided is solely at your own risk, and readers should verify the prescribing information and all data before treating patients or employing any therapeutic products described in this educational activity.
Usage Rights
This slide deck is provided for educational purposes and individual slides may be used for personal, non-commercial presentations only if the content and references remain unchanged. No part of this slide deck may be published in print or electronically as a promotional or certified educational activity without prior written permission from IMER. Additional terms may apply. See Terms of Service on IMERonline.com for details.
This document provides an overview of digital marketing and discusses Pearson, a large education company. It notes that Pearson uses innovative learning technology and trusted educational content to provide engaging learning experiences for people worldwide. From classrooms to workplaces, Pearson's materials help educate millions through products like textbooks, online tools, and testing programs. The document emphasizes that wherever learning flourishes, so do people. It concludes by inviting the reader to learn more about Pearson at their website.
استراتيجيات التسويق لخدمات القطاع العام Mohamed Mahdy
يلقي الضوء على أحدث التطورات في الاستراتيجيات التسويقية للخدمات والتعاملات الحكومية وطرق تكثيف الحملات التواصلية وتوعية المواطنين والمقيمين (المتعاملين ) وقطاع الاعمال لتنمية وتطوير الاقتصاد الوطني دعما لرؤية المؤسسات في تحقيق أفضل الانجازات وتنمية فكر تسويقي في القطاع العام يهدف إلى التكامل والتميز في الخدمات الحكومية ورضا المستفيدين من المتعاملين وتحسين سمعة ومكانة الخدمات الحكومية مما يقود المنظمات الخدمية نحو النمو الاقتصادي في ظل تحولات جذرية يشهدها الاقتصاد العالمي.
إستراتيجيات التسويق مدخل كمي وتحليلي .pdfMohamed Mahdy
The document discusses quantitative and analytical approaches to marketing strategies. It was written by Jassim Mohammad Mahmoud Al Samidai and published on the Al Manhal Collections platform by The Emirates Center for Strategic Studies and Research. The author presents quantitative and analytical methods for developing marketing strategies and analyzes their applications. Copyright for the content belongs to Dar Al-Hamed for Publishing & Distribution.
Digital 2023 Global Overview Report - Data ReportalMohamed Mahdy
2023 Global Digital Report
Your comprehensive rundown of essential digital usage and connectivity insights from around the world — brought to you by Meltwater and We Are Social.
From social media and online audiences to advertising and ecommerce trends, get the stats you need to drive your digital strategies in 2023. This year’s report includes more than 400 pages of crucial stats, charts, and insights on global digital behavior and usage. Read it below for all you need to know about today’s digital world.
The Complete Guide to Option Strategies: Advanced and Basic Strategies on Sto...Mohamed Mahdy
This document is the table of contents for a book on options trading. It outlines the book's five parts which cover learning fundamentals, basic option strategies, spread strategies, comparing underlying instruments, and advanced topics. The chapters within each part provide overviews and examples of various option concepts and strategies. The preface explains that options allow traders to control risk in volatile markets and profit in different ways, making them a versatile trading tool for individuals.
ما هي أبرز دول العالم التي سنت قوانين للتحكم بمواقع التواصل الاجتماعي؟Mohamed Mahdy
تجتمع أهم منصات التواصل الاجتماعي وأكثرها استخداماً على مستوى العالم على تراب الولايات المتحدة الأمريكية. إذ بعيداً عن تيك توك التي ولدت وترعرعت في الصين، فإن أراضي الولايات المتحدة تضم المقرات الرئيسية لعدد كبير من المنصات التي أصبحت ذات تأثير عالمي، منها فيسبوك وغوغل وتويتر وسنابشات. وكما هو معروف تضم شركة فيسبوك كل من انستغرام وواتساب؛ بينما تضم شركة غوغل موقع الفيديوهات يوتيوب وموقع التدوين بلوجر وغيرها من المنصات المهمة.
وتتحصن هذه الشركات بقوانين الولايات المتحدة محلياً، كما اتخذت من مكانة أقوى بلد في المجرة عسكرياً واقتصادياً؛ درعاً يقيها من أيادي الحكومات حول العالم. لكن التأثير المتنامي لمنصاتها على هذه الدول دفع الكثير منها لسن قوانين تحد من تأثير “السوشيال ميديا” ولو على المستوى المحلي.
وبداية
التفاصيل من هنا : https://tinyurl.com/ygqotpdt
https://blog.nnsm3.com/الشركات-الأفلاك/ما-هي-أبرز-دول-العالم-التي-سنت-قوانين-لل/?lang=ar
إعلان نتيجة التصويت على نظام الاتحاد المعدلMohamed Mahdy
قدمت لجنة اصلاح النظام الأساسي نتيجة التصويت على النظام المعدل، ومسؤوليتي كرئيس للمكتب التنفيذي هي اعلان النتيجة نيابة عن المكتب التنفيذي، كما وردت من الأستاذ الدكتور عماد عيسى صالح، نائب الرئيس ورئيس اللجنة المكلفة من الجمعية العامة في نهاية هذا البيان.
إصدار العدد السادس و العشرون (٢٦) من مجلة اعلم التي يصدرها الاتحاد العربي للم...Mohamed Mahdy
اعلن الاتحاد العربي للمكتبات والمعلومات (اعلم) عن إصدار العدد السادس و العشرون (٢٦) من مجلة اعلم والتي يصدرها الاتحاد العربي للمكتبات والمعلومات عن شهر يوليو ٢٠٢٠
وسينشر الاتحاد من خلال موقعه الالكتروني العدد الجديد ويتيح تحميلا كاملا لكافة محتوياته
ويشتمل العدد على قائمة المحتويات التالية :
البرنامج العلمي لفعاليات منتدى الاتحاد العربي للمكتبات والمعلومات الافتراضي ا...Mohamed Mahdy
يسر الاتحاد العربي للمكتبات والمعلومات (اعلم ) بالاعلان عن البرنامج العلمي للمنتدي الافتراضي الاول والذي يقام تحت عنوان “دور المكتبات في دعم التعليم الالكتروني والتعليم عن بعد”، والذي يعقد تحت رعاية شركة نسيج ويقام خلال الفترة ( 22 /23 يوليو 2020)، وسيعمل الاتحاد عن بث جميع جلسات المنتدي حصريا من خلال موقعه الالكتروني وكافه صفحات الاتحاد علي مواقع التواصل الاجتماعية.
الافلا تدرج في نشرتها الاخبارية انشطة الاتحاد العربي للمكتبات والمعلومات خلال...Mohamed Mahdy
الافلا تدرج في نشرتها الاخبارية انشطة الاتحاد العربي للمكتبات والمعلومات خلال جائحة كورونا
ادراجت الافلا انشطة للاتحاد العربي للمكتبات والمعلومات التى نفذها فى إطار جائحة كورونا ضمن النشرة الاخبارية النصف سنوية لقسم التنمية المهنية المستمرة والتعلم الوظيفي بالافلا
المزيد من خلال :
https://www.facebook.com/groups/afli.info
لمشاركات التي وصلت ضمن مسابقة المبدع الصغير للرسم 2020Mohamed Mahdy
نقدم لكم كافة المشاركات التي وصلت ضمن #مسابقة_المبدع_الصغير للرسم التي أطلقها الاتحاد العربي للمكتبات والمعلومات في وقت سابق ، وهي مسابقة مخصصة للمبدعين الصغار .
سيتم اختيار افضل ١٠ رسومات بناء علي رؤية لجنة شكلها الاتحاد العربي للمكتبات والمعلومات والتي تضم في اعضائها فنانون تشكيليون ومتخصصون في الطفولة وسيتم التصويت في مرحلة لاحقة .
تابعونا … وشجعوا الرسمات التي تجدون أنها مبدعة سواء من خلال (اعجاب او تعليق عليها)
مع تحياتي..
ـــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــــ
#الاتحاد_العربي_للمكتبات_والمعلومات - #اعلم
WEB II http://arab-afli.org/index.php
Facebook II https://www.facebook.com/groups/afli.info
Twitter II https://twitter.com/AFLI1
Instagram II https://www.instagram.com/afliglobal
http://maktabatonline.com
https://www.facebook.com/maktabatonline1
الاتحاد العربي للمكتبات والمعلومات يعلن عن جوائز الاتحاد لعام 2015Mohamed Mahdy
يسر المكتب التنفيذي للاتحاد العربي للمكتبات والمعلومات برئاسة الدكتور خالد الحلبي عن الاعلان عن جوائز الاتحاد العربي للمكتبات والمعلومات لعام 2015 والتي سيتم الاعلان عنها فبيل المؤتمر 26 للاتحاد العربي للمكتبات والمعلومات الذي يعقد في مدينة عمان بالأردن في الفترة من 2-4 نوفمبر 2015 حول موضوع " اختصاصيو المكتبات والمعلومات كعمال للمعرفة "
وفيما يلي الجوائز الخاصة بالاتحاد للعام 2015
جائزة الاتحاد العربي للمكتبات والمعلومات للشخصيات الداعمة للمكتبات والنشاط الثقافي العربي 2015
http://www.arab-afli.org/main/post_details.php?alias=جائزة_الاتحاد_العربي_للمكتبات_والمعلومات_للشخصيات_الداعمة_للمكتبات_والنشاط_الثقافي_العربي_2015
جائزة الاتحاد العربي للمكتبات والمعلومات للمشروع المتميز في المكتبات ومراكز المعلومات 2015
http://www.arab-afli.org/main/post_details.php?alias=جائزة_الاتحاد_العربي_للمكتبات_والمعلومات_للمشروع_المتميز_في_المكتبات_ومراكز_المعلومات__2015
جائزة الاتحاد العربي للمكتبات والمعلومات ) اعلم ( لأفضل رسالة علمية للعام 2015 م (جائزة للماجستير وجائزة للدكتوراه)
http://www.arab-afli.org/main/post_details.php?alias=جائزة_الاتحاد_العربي_للمكتبات_والمعلومات___اعلم_(_لأفضل_رسالة_علمية_للعام_2015_م
جائزة أ.د. حسن السريحي لجيل شباب اعلم
http://www.arab-afli.org/main/post_details.php?alias=جائزة_أ.د._حسن_السريحي_لجيل_شباب__اعلم
جائزة نسيج للرواد في المكتبات والمعلومات
http://www.arab-afli.org/main/post_details.php?alias=جائزة_نسيج_للرواد_في_المكتبات_والمعلومات_2015
جائزة أ.د . محمد فتحي عبد الهادي "مستشار الاتحاد العربى للمكتبات و المعلومات" لكتاب العام
http://www.arab-afli.org/main/post_details.php?alias=جائزة_أ.د_._محمد_فتحي_عبد_الهادي__لكتاب_العام
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
إستراتيجيات التسويق مدخل كمي وتحليلي .pdfMohamed Mahdy
The document discusses quantitative and analytical approaches to marketing strategies. It was written by Jassim Mohammad Mahmoud Al Samidai and published on the Al Manhal Collections platform by The Emirates Center for Strategic Studies and Research. The author presents quantitative and analytical methods for developing marketing strategies and analyzes their applications. Copyright for the content belongs to Dar Al-Hamed for Publishing & Distribution.
Digital 2023 Global Overview Report - Data ReportalMohamed Mahdy
2023 Global Digital Report
Your comprehensive rundown of essential digital usage and connectivity insights from around the world — brought to you by Meltwater and We Are Social.
From social media and online audiences to advertising and ecommerce trends, get the stats you need to drive your digital strategies in 2023. This year’s report includes more than 400 pages of crucial stats, charts, and insights on global digital behavior and usage. Read it below for all you need to know about today’s digital world.
The Complete Guide to Option Strategies: Advanced and Basic Strategies on Sto...Mohamed Mahdy
This document is the table of contents for a book on options trading. It outlines the book's five parts which cover learning fundamentals, basic option strategies, spread strategies, comparing underlying instruments, and advanced topics. The chapters within each part provide overviews and examples of various option concepts and strategies. The preface explains that options allow traders to control risk in volatile markets and profit in different ways, making them a versatile trading tool for individuals.
ما هي أبرز دول العالم التي سنت قوانين للتحكم بمواقع التواصل الاجتماعي؟Mohamed Mahdy
تجتمع أهم منصات التواصل الاجتماعي وأكثرها استخداماً على مستوى العالم على تراب الولايات المتحدة الأمريكية. إذ بعيداً عن تيك توك التي ولدت وترعرعت في الصين، فإن أراضي الولايات المتحدة تضم المقرات الرئيسية لعدد كبير من المنصات التي أصبحت ذات تأثير عالمي، منها فيسبوك وغوغل وتويتر وسنابشات. وكما هو معروف تضم شركة فيسبوك كل من انستغرام وواتساب؛ بينما تضم شركة غوغل موقع الفيديوهات يوتيوب وموقع التدوين بلوجر وغيرها من المنصات المهمة.
وتتحصن هذه الشركات بقوانين الولايات المتحدة محلياً، كما اتخذت من مكانة أقوى بلد في المجرة عسكرياً واقتصادياً؛ درعاً يقيها من أيادي الحكومات حول العالم. لكن التأثير المتنامي لمنصاتها على هذه الدول دفع الكثير منها لسن قوانين تحد من تأثير “السوشيال ميديا” ولو على المستوى المحلي.
وبداية
التفاصيل من هنا : https://tinyurl.com/ygqotpdt
https://blog.nnsm3.com/الشركات-الأفلاك/ما-هي-أبرز-دول-العالم-التي-سنت-قوانين-لل/?lang=ar
إعلان نتيجة التصويت على نظام الاتحاد المعدلMohamed Mahdy
قدمت لجنة اصلاح النظام الأساسي نتيجة التصويت على النظام المعدل، ومسؤوليتي كرئيس للمكتب التنفيذي هي اعلان النتيجة نيابة عن المكتب التنفيذي، كما وردت من الأستاذ الدكتور عماد عيسى صالح، نائب الرئيس ورئيس اللجنة المكلفة من الجمعية العامة في نهاية هذا البيان.
إصدار العدد السادس و العشرون (٢٦) من مجلة اعلم التي يصدرها الاتحاد العربي للم...Mohamed Mahdy
اعلن الاتحاد العربي للمكتبات والمعلومات (اعلم) عن إصدار العدد السادس و العشرون (٢٦) من مجلة اعلم والتي يصدرها الاتحاد العربي للمكتبات والمعلومات عن شهر يوليو ٢٠٢٠
وسينشر الاتحاد من خلال موقعه الالكتروني العدد الجديد ويتيح تحميلا كاملا لكافة محتوياته
ويشتمل العدد على قائمة المحتويات التالية :
البرنامج العلمي لفعاليات منتدى الاتحاد العربي للمكتبات والمعلومات الافتراضي ا...Mohamed Mahdy
يسر الاتحاد العربي للمكتبات والمعلومات (اعلم ) بالاعلان عن البرنامج العلمي للمنتدي الافتراضي الاول والذي يقام تحت عنوان “دور المكتبات في دعم التعليم الالكتروني والتعليم عن بعد”، والذي يعقد تحت رعاية شركة نسيج ويقام خلال الفترة ( 22 /23 يوليو 2020)، وسيعمل الاتحاد عن بث جميع جلسات المنتدي حصريا من خلال موقعه الالكتروني وكافه صفحات الاتحاد علي مواقع التواصل الاجتماعية.
الافلا تدرج في نشرتها الاخبارية انشطة الاتحاد العربي للمكتبات والمعلومات خلال...Mohamed Mahdy
الافلا تدرج في نشرتها الاخبارية انشطة الاتحاد العربي للمكتبات والمعلومات خلال جائحة كورونا
ادراجت الافلا انشطة للاتحاد العربي للمكتبات والمعلومات التى نفذها فى إطار جائحة كورونا ضمن النشرة الاخبارية النصف سنوية لقسم التنمية المهنية المستمرة والتعلم الوظيفي بالافلا
المزيد من خلال :
https://www.facebook.com/groups/afli.info
لمشاركات التي وصلت ضمن مسابقة المبدع الصغير للرسم 2020Mohamed Mahdy
نقدم لكم كافة المشاركات التي وصلت ضمن #مسابقة_المبدع_الصغير للرسم التي أطلقها الاتحاد العربي للمكتبات والمعلومات في وقت سابق ، وهي مسابقة مخصصة للمبدعين الصغار .
سيتم اختيار افضل ١٠ رسومات بناء علي رؤية لجنة شكلها الاتحاد العربي للمكتبات والمعلومات والتي تضم في اعضائها فنانون تشكيليون ومتخصصون في الطفولة وسيتم التصويت في مرحلة لاحقة .
تابعونا … وشجعوا الرسمات التي تجدون أنها مبدعة سواء من خلال (اعجاب او تعليق عليها)
مع تحياتي..
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#الاتحاد_العربي_للمكتبات_والمعلومات - #اعلم
WEB II http://arab-afli.org/index.php
Facebook II https://www.facebook.com/groups/afli.info
Twitter II https://twitter.com/AFLI1
Instagram II https://www.instagram.com/afliglobal
http://maktabatonline.com
https://www.facebook.com/maktabatonline1
الاتحاد العربي للمكتبات والمعلومات يعلن عن جوائز الاتحاد لعام 2015Mohamed Mahdy
يسر المكتب التنفيذي للاتحاد العربي للمكتبات والمعلومات برئاسة الدكتور خالد الحلبي عن الاعلان عن جوائز الاتحاد العربي للمكتبات والمعلومات لعام 2015 والتي سيتم الاعلان عنها فبيل المؤتمر 26 للاتحاد العربي للمكتبات والمعلومات الذي يعقد في مدينة عمان بالأردن في الفترة من 2-4 نوفمبر 2015 حول موضوع " اختصاصيو المكتبات والمعلومات كعمال للمعرفة "
وفيما يلي الجوائز الخاصة بالاتحاد للعام 2015
جائزة الاتحاد العربي للمكتبات والمعلومات للشخصيات الداعمة للمكتبات والنشاط الثقافي العربي 2015
http://www.arab-afli.org/main/post_details.php?alias=جائزة_الاتحاد_العربي_للمكتبات_والمعلومات_للشخصيات_الداعمة_للمكتبات_والنشاط_الثقافي_العربي_2015
جائزة الاتحاد العربي للمكتبات والمعلومات للمشروع المتميز في المكتبات ومراكز المعلومات 2015
http://www.arab-afli.org/main/post_details.php?alias=جائزة_الاتحاد_العربي_للمكتبات_والمعلومات_للمشروع_المتميز_في_المكتبات_ومراكز_المعلومات__2015
جائزة الاتحاد العربي للمكتبات والمعلومات ) اعلم ( لأفضل رسالة علمية للعام 2015 م (جائزة للماجستير وجائزة للدكتوراه)
http://www.arab-afli.org/main/post_details.php?alias=جائزة_الاتحاد_العربي_للمكتبات_والمعلومات___اعلم_(_لأفضل_رسالة_علمية_للعام_2015_م
جائزة أ.د. حسن السريحي لجيل شباب اعلم
http://www.arab-afli.org/main/post_details.php?alias=جائزة_أ.د._حسن_السريحي_لجيل_شباب__اعلم
جائزة نسيج للرواد في المكتبات والمعلومات
http://www.arab-afli.org/main/post_details.php?alias=جائزة_نسيج_للرواد_في_المكتبات_والمعلومات_2015
جائزة أ.د . محمد فتحي عبد الهادي "مستشار الاتحاد العربى للمكتبات و المعلومات" لكتاب العام
http://www.arab-afli.org/main/post_details.php?alias=جائزة_أ.د_._محمد_فتحي_عبد_الهادي__لكتاب_العام
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Toward Viewability: You Can't Count What You Haven't Measured
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Home › Industries › Advertising
ARTICLE
Toward Viewability:
You Can't Count
What You Haven't
THINK
NEWSLETTER
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Last month at the IAB's annual leadership meeting, viewability
—a metric that shows whether an ad was actually viewed—was
the topic on everyone's mind. This is hardly a surprise.
According to the "5 Factors of Viewability" research that we
published in December, more than half of ads online today
What You Haven't
Measured
Over the past year, marketers have been
debating how best to capture the viewability
of ads. What have we learned? Our VP of
display and video advertising, Neal Mohan,
shows us that a viewability standard is driving
better results for marketers and why it should
be a true currency in digital.
THE RUNDOWN
Download this article
NEWSLETTER
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your inbox.
WRITTEN BY
Neal Mohan
PUBLISHED
March 2015
TOPICS
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Advertising, Display
INFOGRAPHIC
5 Factors of
Viewability
PRODUCT
Google Display
Network
CASE STUDY
Targeting Views:
TalkTalk Gets More
Viewable
Impressions With
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published in December, more than half of ads online today
never even have a chance to be seen—something we can and
must change.
As many of you know, we've long been advocates of the
industry adopting viewability as a currency, a common metric
to help both marketers and publishers improve their business
results.
And we've already come a long way. Forward-thinking
publishers are introducing ad units designed for maximum
viewability, and thousands of advertisers have taken advantage
of viewability-based buying on the Google Display Network
since we rolled it out last year. Brands and agencies are
prioritizing viewability in their buys, and are seeing that doing
so drives better results.
In fact, in tests we ran this month, advertisers measuring
viewability based on the MRC standard for display ads with our
Active View technology found that viewable ads saw
conversion rates improve by as much as 50%. These
viewable ads, with a minimum of 50% in view for a
minimum of one second, drove a brand lift of 10.3% while
non-viewable ads didn't contribute to lift at all. The
Impressions With
DoubleClick Bid
Manager and Active
View
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business impact to buying based on the MRC standard is real.
While we have made some progress, there is still significant
work for us to do as an industry to establish viewability as a
currency. The conversation has started to devolve from a
collective agreement to tackle the viewability issue to debates
over viewability rates and how to value viewable buys. It's a bit
like arguing over whether a recipe needs one egg or two while
ignoring the fact that the oven has caught on fire. We are so
close to effecting real change on this issue; let's not lose our
nerve now.
It is imperative that we, as an industry, take three major steps:
1. FOCUS ON COUNTING VIEWABLE IMPRESSIONS;
VIEWABILITY RATES DON'T MATTER
Marketers are not saying that they want a percentage of their
campaign to be seen; rather, they are saying they want to pay
only for viewable impressions. In this request, viewability rates
don't matter, but the actual number of measured viewable
impressions does.
We believe the industry needs to aspire to 100% viewability, full
stop. This means buying and selling only viewable impressions. I
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understand this is a significant challenge, one we're working to
solve on our own media properties; without a solution,
however, viewable impressions cannot become a currency for
the industry.
2. ADOPT A SINGLE STANDARD FOR VIEWABILITY
It's critical that our industry accepts a single viewability
standard, common to all. Without that, it will be impossible to
determine the true value of a viewed impression; create scale;
or optimize, pace, and forecast inventory effectively.
Through collective discussion and analysis, our industry and the
MRC worked hard to build and agree on a standard definition of
viewability, one that we support. But since doing so, not all of
us have supported it, with some advertisers and publishers
recently suggesting new definitions. What we cannot do as an
industry is resort to building around multiple standards.
The way to move forward now is to accept the long-discussed,
hotly debated, yet proven standard set by our industry. There
will be plenty of opportunities for our industry to make
adjustments and updates as our understanding of viewability
evolves, but we'll never have that opportunity if we don't
collectively take this first step and establish a true currency.
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3. RESOLVE DISCREPANCIES IN MEASUREMENT
Discrepancies and low measurability rates are not acceptable,
yet today they exist when publishers and advertisers compare
viewability vendors. To put an end to these discrepancies, we
must not only adopt a common standard but also ensure a
shared process and method of measurement. A liter of water is
always the same regardless of who does the measurement. The
same should be true for viewable impressions.
To get here, we must integrate measurement technology
directly into ad serving, with viewability data appearing directly
alongside other campaign metrics, accurately reconciled for
buyers and sellers.
LOOKING AHEAD AT VIEWABILITY
As a technology, viewability is still in its earliest stages; there are
many exciting opportunities for us to solve collectively. For
example, viewability on mobile will be crucial as consumers
spend more and more time on their smartphones. Secondary
engagement metrics such as viewable time and audibility (after
all, video is about sight, sound, and motion) can start to offer an
even fuller picture of an ad's effectiveness. But our industry
won't get there if we're still debating the standard itself.
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MOSTPOPULAR
The best technologies are those that delight their users and
then just get out of the way. We've come to expect this, for
example, in instantly mapping out a route in a new city on our
phones or having lunch delivered with just a few taps. My hope
is that a year from now, viewability will be a true currency—and
just as expected and as simple for everyone.
Neal Mohan
Neal Mohan, Vice President of Display and
Video Advertising Products
TOOL ARTICLE ARTICLE ARTICLE
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The Customer Journey
to Online Purchase
The Changing Face of
B2B Marketing
Evolution of TV:
Reaching Audiences
Across Screens
Successful Content
Creation: Lessons From
adidas
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