This presentation deals with the comparative study of tourist inflow in South Korea in the year 2017-18.

1. INDIAN INSTITUTE OF TOURISM AND TRAVEL
MANAGEMENT, GWALIOR
Topic : Comparative study on Foreign Tourist Arrival in South
Korea in 2017-18
Presented by: Presented to:
Rupali Teresa Kujur Dr. Jeet Dogra
Roll No. 17301053 IITTM , Gwalior
BBA (TT) Vth Sem, Sec ‘B’ (2017-20)

2. OBJECTIVES
‐ This presentation will give a detailed idea about the various tourists travelling from the
different parts of the world to South Korea in the year 2017 and 2018.
‐ This report also deals with the different parameters (demographic factors) in which we
can divide the tourists on the basis of, e.g., Age, Gender, Purpose of visit, etc.
‐ We’ll also discuss the factors which might bring an increase in the country’s tourist
inflow in the future.

3. QUICK FACTS ABOUT SOUTH KOREA
 Located in Northeast Asia, it is visited approximately by 10 million international travellers
every year.
 When to Go :
 Area: 100,210 sq km
 Currency: Korean won (₩)
 Population: 51.16 million
 Time Zone: GMT+9:00
 Official Language: Korean
 Percentage: Religion
* 56 none * 8 Catholic
* 20 Protestant * 1 other
* 15 Buddhist
High Season
(Jun–Sep)
Shoulder (May,
Oct)
Low Season
(Nov–Apr)
Source: Imagine Your Korea( KTO) http://english.visitkorea.or.kr/enu/AKR/AK_ENG_1_1.jsp
Lonely Planet https://www.lonelyplanet.com/south-korea

4. Month-wise total number of tourist arrivals in
South Korea [2016-18]
Source: Korean Tourism Organization (KTO)
https://kto.visitkorea.or.kr/eng/tourismStatics/keyFacts/KoreaMonthlyStatistics/eng/inout/inout.kto

5. Visitor Arrival in South Korea based on: GENDER
& NATIONALITY
Source: KTO
Year 2017
Year 2018

6. “

8. ‐ There is an increase in the no. of Male visitors from 2017 to 2018 for: Other
Geographic Areas (by 0.0001%)
‐ A decrease in the no. of Male visitors from 2017 to 2018 can be seen for: East Asia
& the Pacific (by 5.59%), America (by 0.21%), Europe(by 0.43%), The Pacific(by
0.18%), Africa(by 0.04%) and Overseas Korean(by 0.38%).
‐ For both the years, 2017 & 2018, Maximum no. of Male tourists is from East Asia
and The Pacific.
‐ For both the years, 2017 & 2018, Minimum no. of Male tourists is from Other
Geographic Areas.
INTERPRETATIONS:

9. 03
01 02

10. ‐ There is an increase in the no. of Female visitors from 2017 to 2018 for:
‐ East Asia & The Pacific (by 1.14%).
‐ A decrease in the no. of Female visitors from 2017 to 2018 can be seen for: America(by
0.34%) ,Europe(by 0.14%),The Pacific(by 0.16%) , Other Geographic Areas(by 0.0001%)
and Overseas Korean(by 0.49%).
‐ Female tourists from East Asia and The Pacific are dominating by a large number, both
in the year 2017 and 2018.
INTERPRETATIONS:

11. Visitor Arrival in South Korea based on:
PURPOSE & NATIONALITY
Source : KTO
Year 2017
Year 2018

13. INTERPRETATIONS:
- There’s an increase in the percentage of tourists, from 2017 to 2018, coming for the purpose of
Tour, i.e. by 2.79% (78.10%- 80.89%)
- Decrease in the percentage of tourists visiting South Korea can be seen for the purpose of Business
, Official work and others by 0.18%(1.32%-1.14%), 0.02%(0.41%-0.39%), 2.59%(20.15%-17.56%)
respectively.
- We can see that the combined percentage of Official and Business visits for both the years 2017
and 2018 is less than the tourists visiting for other reasons that may be VFFs(visiting friends and
families), for a K-pop Concert, for attending fan sign events of K-pop idols/ K-drama stars, etc.
- There is an increase in growth of the tourists visiting from East Asia and The Pacific for the purpose
of Tour, Business, Official and others from 2017-2018.
- There is an increase in growth of the tourists visiting from America for the purpose of Tour, Official
and others whereas decrease in growth for the purpose of Business can be seen from 2017-2018.

14. Visitor Arrival in South Korea based on: AGE &
NATIONALITY
Source: KTO
Year 2017

16. INTERPRETATIONS:

17. Year 2018
Source: KTO

19. INTERPRETATIONS:

20. CONCLUSION
Source: Wikipedia https://en.wikipedia.org/wiki/Tourism_in_South_Korea
• At the present day, the topmost reason for travelling to South Korea is due to ‘Hallyu’.
• Beyond Hallyu : How Korea plans to attract more tourists.
• People from all over the world visit South Korea especially from East Asia and The Pacific (China and
Japan being the top countries to visit).
• South Korea has hosted many international events, including the 1988 Summer Olympics, the 1993
Taejon Expo, the 2002 FIFA World Cup (jointly hosted with Japan), the 2005 APEC conference, the
2010 G-20 Seoul summit, the 2014 Asian Games, and the 2018 Winter Olympics which has resulted in
a massive increase in the FTA’s in South Korea for the past years.
• From this report we can conclude that in the future too, we’ll see more number of tourists from the
East Asia and The Pacific region. The other regions too will show a considerable growth in the tourist
visiting this country.

21. REFERENCES
 Imagine Your Korea( KTO) http://english.visitkorea.or.kr/enu/AKR/AK_ENG_1_1.jsp
 Lonely Planet https://www.lonelyplanet.com/south-korea
 Korean Tourism Organization (KTO)
https://kto.visitkorea.or.kr/eng/tourismStatics/keyFacts/KoreaMonthlyStatistics/eng/inout/inout.kto
 Business World https://www.bworldonline.com/beyond-hallyuhow-korea-plans-attract-tourists/

22. THANK YOU