1. WINNIPEGGERS
A campaign to encourage
Winnipeggers to have staycations
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2. By summer of 2013 have 10,000 Travel
Cards registered by Winnipeggers.
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3. 1. ‘Like’ Visit Winnipeg’s Facebook page
2. Register your Winnipeg Travel Card
3. Get out in Winnipeg and have fun!
WINNIPEG TRAVEL CARD
LOCATION DATE VISITED
1.
2.
3.
4.
5. FREE!
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4. Administration..........$12,000
Promotion.................$10,ooo
Printing......................$20,000
TOTAL CAMPAIGN COST: $42,000
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5. What do people do in
Winnipeg?
Play/Concert
10%
Festival/Fair Sports
5% 9%
Other
8%
Boating/Fishing
Historic Site 9%
12%
Skiing
Museum/Art 1% Camping
Gallery 4%
10%
Amusement Park Casino National/Provinci
3% Zoo/Gardens 7% al Parks
Golfing 13%
6% 3% 5

6. 1. Educate the people of Winnipeg about how
they can save money and show them all the
things they can do by having a staycation.
2. Increase the following and create a sense
of community on Tourism Winnipeg’s
social media.
3. Have 40 attractions signed up to take part
in the travel card.
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7. ATTRACTIONS:
• 91 attractions in Winnipeg
• The Forks is the most popular with 4 million
visitors annually
• Royal Canadian Mint has 2.8 million visitors
annually
• 481 million dollars spent annually on
tourism in Winnipeg
• 354 million of that is spent on Leisure
• 6,200 hotel/motel rooms
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8. FAMILIES SINGLES AGES 20-35
 Number of families in  Number of people who fall
Winnipeg is189, 790 into this category is 58, 012
 Average size of a family  48% female
is 2.9  Average income is $36, 430
 Number of families with  Average disposable income
children is 74, 545 $29, 191
 $3, 922 on average spent
annually on recreation
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9. TRAVEL AGENCIES:
 Approx. 30 travel agencies in Winnipeg
 Most are commissioned based
 41% of people use a travel agency to book
their holiday
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10. Team up with Tourism Winnipeg to promote
local attractions to the citizens of Winnipeg.
Visit the Tourism Winnipeg website to find
out how you can be involved in the NEW
travel card.
The Forks Air Force Heritage
Museum & Air Park10

11. Want to take your family on a vacation but
can’t afford it? Don’t go anywhere! Visit the
Tourism Winnipeg website to find out more
information on the NEW travel card.
Assiniboine Park Nature Children’s Museum
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Playground

12. Looking for something to do? Get your
friends together and discover your city!
Check out Visit Winnipeg’s Facebook page
to find out more information on the NEW
travel card.
The Exchange District Grand Prix Amusement
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13. Tourism Winnipeg would like to offer an
opportunity. We are looking for tour packages
within Winnipeg to go along with our NEW
travel cards. Please visit our website for more
details.
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14. A feature piece in the e-newsletter that is sent
out by Tourism Winnipeg.
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15. Create information packages for the
attractions and events in Winnipeg.
Information packages would include the
benefits travel cards would give to them.
They would also encourage a partnership for
advertising the travel cards.
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16. Send out a press kit to local media.
The press kit would include a press
release, information on the press conference
for the official release of the Winnipeg
Travel Card, and a sample of a travel card.
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17. Increase Visit Winnipeg’s Facebook page from
2, 162 to 5000.
This can be achieved by holding contests, and
having it as a step in the process of registering
your travel card.
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18. Create a Twitter character called ‘Winnipeg
Travel Card’ that will be at a different
attraction/event in Winnipeg every day in the
months of June, July, and August.
Create the hashtag #winnipegtravelcard that
can be used for contests and help create a
sense of community.
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19. 1. 10, 000 registered Winnipeg Travel Cards
2. 5, 000 likes on Facebook
3. 2, 000 followers on Twitter
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20. 20

21. http://www.economicdevelopmentwinnipeg.com/home/statistics
http://www.tourismwinnipeg.com/
http://travelmanitoba.com/
http://www.facebook.com/VisitWinnipeg
http://www.city-data.com/canada/Winnipeg-family-households.html
http://www.cbc.ca/
http://binnermarketing.com/
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