10 things to do with your exisiting email database today - Tamsin Fox-Davies...Tamsin Fox-Davies
These are the slides from my session at InOrbit 2016, organised by the RedOrbit crew from Slovenia.
Here's what they said in the programme about this session: Successful businesses today are usually building opt-in mailing lists and sending communications, but most of them aren’t doing it well at all. You’ve got these subscribers, so what do you do with them? You’ll want to take notes as Tamsin gives you 10 actionable things that you should be doing with your email database, and tells you how you can put them into practice right now.
David Gunn, Political Account Manager, SalsaLabs
Twitter Handle: @GunnD
The average online gift on #GivingTuesday 2013 was $142.05. That’s up significantly – 40% to be exact – from 2012’s average gift of $101.60. In this presentation, you’ll learn the best tactics from nonprofits who raised money successfully on #GivingTuesday in 2013.
This summer, Tots100 surveyed 1,500 UK parent bloggers. We asked who they are, what they love to blog about and how they work with brands and PR agencies.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
10 things to do with your exisiting email database today - Tamsin Fox-Davies...Tamsin Fox-Davies
These are the slides from my session at InOrbit 2016, organised by the RedOrbit crew from Slovenia.
Here's what they said in the programme about this session: Successful businesses today are usually building opt-in mailing lists and sending communications, but most of them aren’t doing it well at all. You’ve got these subscribers, so what do you do with them? You’ll want to take notes as Tamsin gives you 10 actionable things that you should be doing with your email database, and tells you how you can put them into practice right now.
David Gunn, Political Account Manager, SalsaLabs
Twitter Handle: @GunnD
The average online gift on #GivingTuesday 2013 was $142.05. That’s up significantly – 40% to be exact – from 2012’s average gift of $101.60. In this presentation, you’ll learn the best tactics from nonprofits who raised money successfully on #GivingTuesday in 2013.
This summer, Tots100 surveyed 1,500 UK parent bloggers. We asked who they are, what they love to blog about and how they work with brands and PR agencies.
Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")
Content Creation: The Ultimate “How To” Guide4Good.org
All of your online content should be created from the perspective of “Are you communicating your information in the most compelling and impactful way for your constituents?” We will review the strategy for content and messaging to be used in all marketing initiatives (website, blogging, social media, Search Engine Optimization, email, e-newsletters, brochures, etc.). At the end of this workshop, you’ll know how to create effective content from your homepage to your blog to your brochures!
At EverydayFamily our goal is to do far more than just drop your ad into rotation. Moms don’t respond to a one-size-fits-all approach, and neither do our marketing partners. A marketing campaign demands a clear understanding of our clients’ goals, needs, and objectives in order to be successful. With this mindset, along with our unique expertise in the pregnancy and mom market, we work in concert with our marketing partners to create bespoke solutions, specifically tailored to your brand, thereby yielding a strong ROI.
Keep it Short & Simple: Writing for the Webguest8c621c
Presenter: Lindsey Patten
Is your website bland and boring? Then you need a content overhaul! This session will offer real tips and tricks to help you make your content engaging as well as increase your audience and support. We’ll examine what works on the internet and what doesn’t as well as the essentials of web writing! Learn how to craft compelling messages, structure your web pages and draft a strong call to action.
Is your website bland and boring? Then you need a content overhaul! This session will offer real tips and tricks to help you make your content engaging as well as increase your audience and support. We’ll examine what works on the internet and what doesn’t as well as the essentials of web writing! Learn how to craft compelling messages, structure your web pages and draft a strong call to action.
The Future of Marketing is Publishing - 8 Step Content StrategyJoe Pulizzi
Business decision-making has changed. People are relying on the internet, social media, their friends more than ever, and less on traditional marketing. This presentation goes through way, and how creating a content factory, and publishing, is necessary to position your brand as a trusted solutions provider. Also provides a quick analysis of Hubspot and how they compare to Omniture from a content marketing perspective.
These slides are relevant for organisations and brands interested to strengthen their digital presence using blogger engagement as part of their Public relations strategy.
101809 Advanced Strategies For 1to1 Marketing OmiJoel Book
Joel Book explains how Email + Social Media is enabling brands to build powerful -- and vocal -- customer communities, Case studies include Scotts, Papa John\'s, Carmex, and Dreamfields Pasta.
The key things to know about content marketing. The presentation was given at Common Desk in Dallas on November 2nd, 2013. The attendees were business owners and other attene
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
Content Creation: The Ultimate “How To” Guide4Good.org
All of your online content should be created from the perspective of “Are you communicating your information in the most compelling and impactful way for your constituents?” We will review the strategy for content and messaging to be used in all marketing initiatives (website, blogging, social media, Search Engine Optimization, email, e-newsletters, brochures, etc.). At the end of this workshop, you’ll know how to create effective content from your homepage to your blog to your brochures!
At EverydayFamily our goal is to do far more than just drop your ad into rotation. Moms don’t respond to a one-size-fits-all approach, and neither do our marketing partners. A marketing campaign demands a clear understanding of our clients’ goals, needs, and objectives in order to be successful. With this mindset, along with our unique expertise in the pregnancy and mom market, we work in concert with our marketing partners to create bespoke solutions, specifically tailored to your brand, thereby yielding a strong ROI.
Keep it Short & Simple: Writing for the Webguest8c621c
Presenter: Lindsey Patten
Is your website bland and boring? Then you need a content overhaul! This session will offer real tips and tricks to help you make your content engaging as well as increase your audience and support. We’ll examine what works on the internet and what doesn’t as well as the essentials of web writing! Learn how to craft compelling messages, structure your web pages and draft a strong call to action.
Is your website bland and boring? Then you need a content overhaul! This session will offer real tips and tricks to help you make your content engaging as well as increase your audience and support. We’ll examine what works on the internet and what doesn’t as well as the essentials of web writing! Learn how to craft compelling messages, structure your web pages and draft a strong call to action.
The Future of Marketing is Publishing - 8 Step Content StrategyJoe Pulizzi
Business decision-making has changed. People are relying on the internet, social media, their friends more than ever, and less on traditional marketing. This presentation goes through way, and how creating a content factory, and publishing, is necessary to position your brand as a trusted solutions provider. Also provides a quick analysis of Hubspot and how they compare to Omniture from a content marketing perspective.
These slides are relevant for organisations and brands interested to strengthen their digital presence using blogger engagement as part of their Public relations strategy.
101809 Advanced Strategies For 1to1 Marketing OmiJoel Book
Joel Book explains how Email + Social Media is enabling brands to build powerful -- and vocal -- customer communities, Case studies include Scotts, Papa John\'s, Carmex, and Dreamfields Pasta.
The key things to know about content marketing. The presentation was given at Common Desk in Dallas on November 2nd, 2013. The attendees were business owners and other attene
Using social media for marketing can enable small businesses to reach more customers. It's important to have a strong social media presence to tap into your customers interests. When implemented correctly, marketing with social media can bring your business remarkable success.
This gives a basic overview on how to use social media for marketing. Learn about each platform's key benefits, create a strategy, determine target market, and start connecting & building relationships.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
23. www.tots100.co.uk Tots100 Detailed profiles of 1,000 parenting blogs Search directory to create custom contact lists Contact bloggers who opt-in to our PR message service Tots100 Insights Research into the highly influential UK parent blogging community Annual Tots100 Parent Blogging Benchmark Survey Custom research in partnership with sponsors