Toteteca is an online bag customization company started in 2013 by Mr. Kaushal Chudiwala. It allows customers to select and customize bags in any color or combination from their website. Toteteca leverages its parent company Veda Lifestyle's manufacturing skills to deliver high quality customized bags. The company operates out of an office in Mumbai where bag designs are created, samples are developed, and production is carried out in-house by skilled craftspeople. Toteteca focuses on casual and formal handbags, sling bags, laptop bags, and backpacks for women ages 18 to 35.
Manufacture and export of a wide collection of eco-friendly conference bags and folders, cloth folders, certificate holders, designer conference folders, handmade paper products, gift items, etc.
Suppliers of Hippie Bags, Together Tote Bags, Fashion Belts, Embroidered Cushion Covers, Dog Leather Collars, Dog Winter Coats, Jogging Leash, Pet Jewellery, Along with this, to manage and control all our infrastructural activities, we have appointed a team of experienced professionals.
Manufacture and export of a wide collection of eco-friendly conference bags and folders, cloth folders, certificate holders, designer conference folders, handmade paper products, gift items, etc.
Suppliers of Hippie Bags, Together Tote Bags, Fashion Belts, Embroidered Cushion Covers, Dog Leather Collars, Dog Winter Coats, Jogging Leash, Pet Jewellery, Along with this, to manage and control all our infrastructural activities, we have appointed a team of experienced professionals.
Archiloop India Foundation | August 9, 2020
"Akash is an architect and a product designer from National Institute of Design who specializes in Furniture and Interior Design, and has hands-on experience in sustainable design and alternate building materials. He has been working as a Design Head for Trident Group of companies previously handling projects from the scale of Industrial Architecture to Retail Design. Currently, he is also associated with National Bamboo mission and M/s Aakaar Associates as a Design Partner.
Studio Design-O-Pedia - A design cell formed with an idea of providing the complete and customized design solutions with all support services. The studio works at different scales - from product Design, architecture, to policy and planning level solutions. The intent is also to bridge the gap between design, execution and planning, resulting in a time-effective, cost-effective and smooth model of execution. Broadly divided into two wings, the first wing deals with the projects within human scale ranging from product, furniture and interior design and second wing deals with projects like public building architecture, residential architecture, planning and policy level studies and analysis."
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#stayintheloop #archiloopindia #AIF
Archiloop India Foundation
contactus@archiloopindia.in
www.archiloopindia.in
Hi All,
We are The Handicraft and Hand loom Export Corporation of India (HHEC), Sourcing & Exporting all kind of Textiles ( Fabric, Garments, Home Textiles Etc.,)with very competitive price and ensured delivery.
Currently we are Exporting fabric,garments & home textiles to USA, Europe & Australian markets.
If anybody have any inquiry in any type of textiles, we will arrange samples and send you for your observation.
Kindly contact us in the below mentioned e-mail.
K.N.SATHISH,
Executive Marketing,
hhecgm@airtelmail.in
www.hhecworld.in
+91 9629799205
"Fine Industries", one of the leading manufacturers, suppliers, exporters and wholesalers of this commendable range of Upholstery Furniture, establish in the year 1989. The offered range is made up of the finest Wooden Box, Wooden Trunk Box and Canvas Chair, having a high demand in the market.
This topic gives an overview of the key features of the .NET Framework by version, provides information about the underlying CLR versions and features included
Archiloop India Foundation | August 9, 2020
"Akash is an architect and a product designer from National Institute of Design who specializes in Furniture and Interior Design, and has hands-on experience in sustainable design and alternate building materials. He has been working as a Design Head for Trident Group of companies previously handling projects from the scale of Industrial Architecture to Retail Design. Currently, he is also associated with National Bamboo mission and M/s Aakaar Associates as a Design Partner.
Studio Design-O-Pedia - A design cell formed with an idea of providing the complete and customized design solutions with all support services. The studio works at different scales - from product Design, architecture, to policy and planning level solutions. The intent is also to bridge the gap between design, execution and planning, resulting in a time-effective, cost-effective and smooth model of execution. Broadly divided into two wings, the first wing deals with the projects within human scale ranging from product, furniture and interior design and second wing deals with projects like public building architecture, residential architecture, planning and policy level studies and analysis."
Webinar Video:- https://youtu.be/JygWoTge_z8
Presentation: - https://bit.ly/3w5kdIm
Get Connected
Instagram:- https://bit.ly/2PBEGEm
YouTube:- https://bit.ly/2ZD3y1o
Facebook:- https://bit.ly/3jnwP7Q
LinkedIn:- https://bit.ly/3u0VbsO
Twitter:- https://bit.ly/3curGtf
Our Global network of attendees:- https://bit.ly/31rZHnK
#stayintheloop #archiloopindia #AIF
Archiloop India Foundation
contactus@archiloopindia.in
www.archiloopindia.in
Hi All,
We are The Handicraft and Hand loom Export Corporation of India (HHEC), Sourcing & Exporting all kind of Textiles ( Fabric, Garments, Home Textiles Etc.,)with very competitive price and ensured delivery.
Currently we are Exporting fabric,garments & home textiles to USA, Europe & Australian markets.
If anybody have any inquiry in any type of textiles, we will arrange samples and send you for your observation.
Kindly contact us in the below mentioned e-mail.
K.N.SATHISH,
Executive Marketing,
hhecgm@airtelmail.in
www.hhecworld.in
+91 9629799205
"Fine Industries", one of the leading manufacturers, suppliers, exporters and wholesalers of this commendable range of Upholstery Furniture, establish in the year 1989. The offered range is made up of the finest Wooden Box, Wooden Trunk Box and Canvas Chair, having a high demand in the market.
This topic gives an overview of the key features of the .NET Framework by version, provides information about the underlying CLR versions and features included
Reverse Engineering Products - Teaching Design with the SDGs by Dr Claire Ler...Elaine Igoe
Dr Claire Lerpiniere of De Montfort University shares her approach to teaching with the UN Global Goals for sustainable development as part of an event 'Human Rights in the Fashion and Textiles Supply Chain' that took place at the University of Portsmouth on 30th April 2019 in support of the Fashion Revolution campaign.
Exploring Characteristics of Indian Handlooms for More Sustainable FashionDeepati Singh
This presentation focuses about need of sustainable fashion and how handlooms are the answer to that question. Handlooms can be the solution for achieving time bound goals in sustainable fashion.
Falmouth University Lecture: How to make a difference in fashion?Nicola Millson
A 4-5 hour workshop designed for 3rd year fashion students at Falmouth Univesity to introduce them to sustainability concepts and their application in fashion and business.
A very interactive session. Students were asked to bring examples of product heros – products, companies or designers that are doing something ‘sustainable’.
2. About toteteca
• Toteteca is a combination of two words, tote (a type of handbag) and
teca (means library in Latin).
• The goal is to create a bag library of sorts where people can select
and customize bags in any color and combination of their choice and
place an order while sitting at home.
• An young entrepreneur Mr. Kaushal Chudiwala started this online
venture in 2013 with this unique concept.
• Their parent company Veda Lifestyle is a large scale manufacturer of
Handbags.
• Toteteca leverage Veda’s technical skill and manufacturing proficiency
to deliver good quality product to their customers as well as to scale
up their brand value.
7. Customer segment
• Online Shoppers.
• Women between the age of 18 and 35.
• Independent and self-sufficient women.
• A wide range of formal and casual bags are available for almost all
age groups.
8. Online order placement process for a customize bag
1 2 3 4
ADD to CART REVIEW
MAKE
PAYMENT
ORDER
CONFIRMED
URL: http://www.toteteca.com/home.php
9. Infrastructure
• Toteteca has its own office at Nariman Points in Mumbai
• All Production of custom bags is done in house at same location
• All toteteca bags are individually handmade. Hand cut materials and
hand stitched bodywork ensure a unique creation, every time.
Production of custom bags is done in house.
10. Sourcing
• Toteteca make their own faux (artificial) leather. It is manufactured by
vendors in India and China.
• These artificial leather cost them between Rs 125- 370 per meter.
• There are some specific vendor who supply them material at any
point of given time.
11. Tools used
Punches ThokniSkiver (Rafi)ScissorAwl (SITAL)Pu and Dunlop
Other tools like ‘rassi’ (for burning the thread ends), ‘cutter’, ‘thread cutter’ and ‘danda machine’ are also used.
12. Material used
Toteteca use a wide range of
materials with different textures
with rich colors, soft touch and
superior durability, such as:
• SCZW
• Sahara
• Wallaby
• 417
• 105
• 147
13. Metal Fittings
• They use a wide range of metal
fittings which includes different
types of buttons, locks, eyelets,
jhallars, embossed logos, PU
pullers, ball chain etc.
• Sourcing of these fittings is
done from Mumbai itself.
14. Manufacturing Process 1
Step 1. ORDER SHEET
Order no.
Colour Quantity and number of bags to be made
Type of lining to be used
Stitch colour
Kind of fittings to be used
Name of material to be used
Specification by the customer (if any)
• Once the order sheet is ready with all the necessary details it is
handed over to the karigars (crafts man).
• Karigars are given order sheet on weekly bases.
• Order for one bag takes around 7-8 working days including its
making and shipping.
15. Manufacturing Process 2
Step 2: PATTERN MAKING (FERMA) AND
PREPARIN RUBBER MOCK
Step 3: CUTTING OF MATERIAL ACCORDING TO PATTERN
Step 4. APPLICATION OF ADHESIVES
16. Manufacturing Process 3
Step 5: JOINING DIFFERENT PARTS OF BAGS
Step 6: STITCHING ALL PARTS TOGETHER
Step 7: ATTACHIING LINING
Step 8. FINAL TOUCH ANG CLEANING OF THE BAG
18. Packaging and Dispatch (toteteca custom made)
• The bag is first covered in a sponge sheet, after which bag goes into a
plastic packet to protect it from any damage.
• At final stage of packaging it to put the packet in a white thick plastic
cover along with customer info and shipping address.
19. Stock storage and Warehouse
• Toteteca bags are (after production) are kept in the warehouse
(wadala), quality check takes place.
• If quality check fails bags are sent back to the production house.
20. Toteteca – SWOT Analysis
STRENGTH WEAKNESS
OPPORTUNITY THREAT
• They only advertise through
word of mouth.
• There is no marketing
strategy followed by them.
• Brand is not much
established in the market.
• Toteteca bag works is the
only company in India
making Custom make bags.
• Toteteca offers a wide
variety of design and high
quality of material and
fittings.
• Increasing online sales all
over the world.
• New and improved
marketing initiatives to
attract consumers.
• No exclusive design
strategy is in place.
• Basic bags silhouettes are
used hence anyone can
copy them.
21. Toteteca – IPR’s and CSR’s
IPR
Toteteca has a registered trademark on it logo.
CSR
All the materials and other inputs are responsibly sourced and are
environmental friendly.
22. Projects take on by me
Following are the projects on
which I worked on during my
short stint with Toteteca
• Modification of a Casual bag
• Conceptualize and create a 9-5
office bag
• Create unique concepts for
Ethnic Clutches
23. Casual bag - Brief
• Take any existing bag design online keeping in mind the following
criteria:
• Casual
• Earthy
• According to the target market (age group 18-25)
• Modify the bag to make it more detailed and functional.
Bag selected : Fossil Harper Tan
24. Casual bag – The final design
• In order to continue the earthy minimal look body was kept in brown
colour with an earthy texture. A tribal hanging was given in order to
enhance the look of the bag
Hanging and side details (handle loop).
25. 9-5 office bag - Brief
• A structured formal office bag, focusing on functionality and
everyday commuting.
• Motif : single colour, clean lines. Must convey formal and smart.
• Value Proposition : Must be very functional. Doesn’t need to be easy
to make. Must look expensive.
Silhouette Explorations Selected silhouette
26. 9-5 office bag – design explorations and finalization
Design Explorations on Shapes
Selected Design Rubber Mock
28. Ethnic Clutches - Brief
• Study the current trend in European market for ethnic Clutches.
• Envisage new concepts and designs in each following category
• Beaded
• Cutwork
• Hand embroidery
• Machine embroidery
• Printed
Inspirations
29. Ethnic Clutches - Conceptualization
Concept 1
• Body – Block
Printed or plain
colour fabric.
• Flap – Rexine with
either laser cut or
ethnic print.
Concept 2
• Body – Ethnic block
printed fabric
• Flap – Sequence
work Fabric.
(VISA VERSA)
30. Ethnic Clutches - Conceptualization
Concept 3
• Body – two
different design
fabric with
complimentary
colours.
Concept 4
• Body – Denim fabric
or Canvas with
ethnic bead work.
31. Costing
EXAMPLE COST OF BAG 600.00
+ LABOUR COST 250.00
+ 3% INTERNAL COST 25.50
+ 12% EXIS DUTY 105.06
+ 5% VAT 49.02
+ 10% PROFIT 102.90
TOTAL COST 1132.48
Below is an example given to explain the costing of each bag.
Note : Cost in INR (Indian Rupee)
32. Conclusion (Take away)
“Learning is experience, everything else is just information.”
• Toteteca was a whole new experience for me. A company works with
a lot of departments working together and a lot of hard work and
research goes into it.
• A company which is one of its kind in the market it is very difficult to
be in the market for a very long time. Whereas toteteca has managed
to stay and grow at the same time.
• Here I got to know what is bag market and how it works. And also
how different companies select their target market and work
accordingly.