The document outlines an agile marketing and branding process used by Torque brand strategy. It involves four key steps: gathering background information on objectives, offerings, competition and the market; learning about market trends, target customers, and the buying process; agile testing of marketing strategies through low-cost pilots; and scaling successful strategies through growth in key areas while continuing innovation. The process aims to discover opportunities, focus efforts, launch initial strategies, and build on successes.

1. Building Brands
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Marketing for Real Estate

2. ©2013 Torque brand strategy
Torque Agile Marketing/Branding Process
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BACKGROUND
• Objectives
• Offerings
• Competition
• Market presence
• Sales process
KEYS TO LEARN
• Market landscape
• Macro Trends
• Target consumers,
competitors,
distribution channels,
and technology
• Customer need
• Buying and purchase
process
• Opportunity
• Customer tribe profiles
• Go-to-market
hypothesis
AGILE TESTING
• Pilot marketing objectives
and strategy
• Creative ideation
• Low-cost pilot to test:
- Tribes
- Communication channels
- Message and offer
AGILE SCALING
• Build on successes
• Growth metrics
• Growth Tribes
• Growth media
• Growth communication
channels
Discover » Focus » Launch »
Build on
Success
Scale»
MARKET
INNOVATION
• Innovate & Refine
• Offer
• Product
• Message
• Channel

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TAWANI
E N T E R P R I S E S
Torque Clients Served

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Direct Mail

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Office ownership reduces
costs, increases cash flow and
enables appreciation in value.

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8. 55 W. Monroe marketing project 12

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X marks your spec suite.

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AT VERO EOS ET ACCUSAMUS ET IUSTO
DIGNISSIMOS DUCIMUI BLANDITIIS PRAE-
SENTIUM VOLUPTATUM DELENITI ATQUE
CORRUPTI QUOS DOLORES ET QUAS
MOLESTIAS EXCEPNT OCCAECATI CUPIDI.
PROGRESS DEPENDS
ON UNREASONABLE
EXPECTATIONS.
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INDEPENDENT OWNERSHIP
CREATES A SHORT CHAIN
OF COMMAND...WITH CLI-
ENTS AT THE TOP.
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tatum deleniti atque corrupti quos dolores
et quas molestias excepnt occaecati cupidi
AT VERO EOS ET ACCUSAMUS ET IUSTO
DIGNISSIMOS DUCIMUI BLANDITIIS PRAE-
SENTIUM VOLUPTATUM DELENITI ATQUE
CORRUPTI QUOS DOLORES ET QUAS
MOLESTIAS EXCEPNT OCCAECATI CUPIDI.
INDEPENDENT OWNERSHIP
CREATES A SHORT
CHAIN OF COMMAND...
WITH CLIENTS AT THE TOP.
At vero eos et accusamus et iusto dignissimos ducimui blanditiis praesenti-
um voluptatum deleniti atque corrupti quos dolores et quas molestias
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dolores et quas molestias excepnt occaecati cupidi
THERE’S A RIGHT WAY AND A WRONG WAY OF DOING BUSINESS.
WHENYOU’RE INDEPENDENT,THERE’S ONLY ONE WAY.
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IT’S NOT ALWAYS THE FIRST PERSON TO TALK THAT LOSES.
IT’S OFTEN THE LAST PERSON TO LISTEN.

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Thank You