This document provides guidance on discovering an individual or group's "WHY" through storytelling and theme identification. The process involves: 1. Preparing by gathering meaningful life stories and experiences to share with a partner or group. 2. Sharing stories with an active listener who helps identify recurring themes and ideas. 3. Drafting a WHY statement that captures the essence of how one positively impacts others based on the identified themes. 4. Adapting the process for groups by defining common values and beliefs to articulate a "nested WHY" that gives the group a shared identity and purpose.