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Are you looking to take your digital marketing game to the next level? Raghu Gaddam is here with a specialized digital marketing training program designed to help you get ahead. As an acclaimed digital marketer and entrepreneur, Raghu is giving away all his secrets on how he created successful campaigns for some of the most renowned companies in the world.
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Digital marketing refers to promoting products online through various digital channels like search engines, social media, and content to engage customers and drive actions like purchases. It includes search engine optimization to improve search engine rankings, search engine marketing which uses paid search ads, social media marketing to build brands and engage followers, and content marketing to create helpful content to attract and engage an audience.
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Are you looking to take your digital marketing game to the next level? Raghu Gaddam is here with a specialized digital marketing training program designed to help you get ahead. As an acclaimed digital marketer and entrepreneur, Raghu is giving away all his secrets on how he created successful campaigns for some of the most renowned companies in the world.
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How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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- The best ways to think about AI in connection with digital marketing
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Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
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1. Identify your customer journey and growth areas
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Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerHow American Bath Group Leveraged Kontent
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
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top ten tools in digital marketing solutions
- 2. DIGITAL MARKETING ENCOMPASSES A WIDE RANGE OF STRATEGIES AND TACTICS, AND THERE ARE NUMEROUS TOOLS AVAILABLE TO HELP MARKETERS EXECUTE THEIR CAMPAIGNS EFFECTIVELY. THE BEST TOOLS OFTEN DEPEND ON YOUR SPECIFIC NEEDS AND GOALS, BUT HERE ARE SOME CATEGORIES OF DIGITAL MARKETING TOOLS THAT ARE WIDELY USED AND HIGHLY REGARDED:
- 3. ANALYTICS TOOLS: GOOGLE ANALYTICS: PROVIDES DETAILED STATISTICS AND ANALYTICS ON WEBSITE TRAFFIC, USER BEHAVIOR, AND MORE. ADOBE ANALYTICS: OFFERS ADVANCED ANALYTICS AND REPORTING FOR A DEEPER UNDERSTANDING OF USER INTERACTIONS.
- 4. SEO TOOLS: AHREFS: HELPS WITH KEYWORD RESEARCH, BACKLINK ANALYSIS, AND COMPETITOR RESEARCH. MOZ: PROVIDES TOOLS FOR SEO, INCLUDING KEYWORD RESEARCH, SITE AUDITS, AND RANK TRACKING.
- 5. CONTENT MARKETING TOOLS: BUZZSUMO: IDENTIFIES POPULAR CONTENT AND INFLUENCERS IN YOUR INDUSTRY. GRAMMARLY: ASSISTS IN WRITING AND EDITING CONTENT TO ENSURE IT IS ERROR-FREE AND ENGAGING.
- 6. EMAIL MARKETING TOOLS: MAILCHIMP: A POPULAR EMAIL MARKETING PLATFORM WITH FEATURES FOR DESIGNING, SENDING, AND ANALYZING EMAIL CAMPAIGNS. CONSTANT CONTACT: OFFERS EMAIL MARKETING, SOCIAL MEDIA POSTING, AND ONLINE ADVERTISING TOOLS.
- 7. SOCIAL MEDIA MANAGEMENT TOOLS: HOOTSUITE: ALLOWS SCHEDULING AND MANAGING SOCIAL MEDIA POSTS ACROSS MULTIPLE PLATFORMS. BUFFER: HELPS IN SCHEDULING AND ANALYZING SOCIAL MEDIA POSTS.
- 8. PAID ADVERTISING TOOLS: GOOGLE ADS: FOR MANAGING AND OPTIMIZING PAY-PER-CLICK (PPC) CAMPAIGNS ON GOOGLE. FACEBOOK ADS MANAGER: ENABLES THE CREATION AND MANAGEMENT OF ADS ON FACEBOOK AND INSTAGRAM.
- 9. CRM (CUSTOMER RELATIONSHIP MANAGEMENT) TOOLS: HUBSPOT: COMBINES CRM, MARKETING, SALES, AND CUSTOMER SERVICE TOOLS IN ONE PLATFORM. SALESFORCE: A COMPREHENSIVE CRM PLATFORM USED FOR SALES, MARKETING, AND CUSTOMER SERVICE.
- 10. MARKETING AUTOMATION TOOLS: HUBSPOT MARKETING HUB: OFFERS MARKETING AUTOMATION, LEAD MANAGEMENT, AND ANALYTICS. MARKETO: A COMPREHENSIVE MARKETING AUTOMATION SOLUTION FOR B2B MARKETING.