Most of the people have now gone online for making a purchase. All these factors have made digital marketing a growing field. But it does need some improvements. What if we have a blend of Blockchain technology and digital marketing. Companies are now actively looking for Blockchain and digital marketing professionals

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Top 5 Ways Blockchain Will Improve Digital
Marketing
In recent years, a lot has been talked about digital marketing. Companies are now
relying on this medium of marketing as it helps them reach the masses. Moreover,
there are millions of users of online platforms. Most of the people have now gone
online for making a purchase. All these factors have made digital marketing a
growing field. But it does need some improvements. What if we have a blend of
Blockchain technology and digital marketing. Companies are now actively looking
for Blockchain and digital marketing professionals who can leverage their skills
and knowledge in improving the current platform that they are using.
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Nowadays, companies are actively using various Blockchain platforms to improve
their digital media platforms. Before we can understand what role does a
Blockchain developer or Blockchain expert plays in digital marketing, it is essential
to know the challenges that prevail in the current system:
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● Lack of transparency
● Existence of middlemen
● Poor payment
● Copyright issues
● Data security
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How Will Blockchain Help ?
In the blog ahead, we are going to learn about the different ways in which
Blockchain is helping:
· Lack Of Transparency- One of the problems that exist in any of the digital
media platforms is the lack of transparency. With the help of Blockchain, we can
have an established system with all the data and information fed into it. This piece
of information is accessible to everyone in the network. Moreover, the data is
difficult to erase or delete or alter. Thus enhancing the transparency of the system.
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· Nullifying The Existence Of Intermediaries- Yes, its another problem that
eventually adds up to the cost. With Blockchain, we can have a system where the
content creator and user can directly interact with each other without depending
on a third-party. You don’t need to pay anything to the third-party. Thus there is no
need to have a middleman, and you can save a lot of money.
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· Ensuring Good Pay- With Blockchain, we can have a transparent system. It
means that you don’t have to share a portion of your revenue with the third-party
platform. The content creator gets the complete payment for their content.
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· Resolving Copyright Issues- One of the areas which are gripping digital
marketing is the copyright issues. The content creator has complete authority over
the content they have created. Moreover, the data, once entered, cannot be
altered. Thus assuring complete control over the information and content.
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· Data Security- If we talk about digital marketing, then data security is a common
issue. Companies are actively looking for different ways that can ensure data
security. One of the ways to achieve this is by using a safe and secure platform
like Blockchain. This platform is free from hacking and tampering attempts.
Moreover, all the data is time-stamped, ensuring, and encrypted cryptographically,
thus assuring complete safety of data.
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Conclusion-
Leveraging Blockchain technology for the proper functioning of any platform
requires the expertise —Blockchain expert and Blockchain developer work on
leveraging Blockchain technology with the current platform they are using.
Enroll for the Blockchain certification program, learn about Blockchain technology
and digital marketing, and use it for the best.
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Blockchain Council Certifications
You can check out our certifications, and kick start your career in the Blockchain
space today.
● Certified Blockchain Expert
● Certified Blockchain Developer
● Certified Smart Contract Developer
● Certified Solidity Developer
● Certified Ethereum Developer
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Any questions?
You can mail us at
hello@blockchain-council.org
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