The document discusses the impact of blockchain technology and digital marketing on multinational corporations (MNCs), highlighting their ability to increase efficiency, reduce costs, and improve transparency. It emphasizes the growing importance of blockchain certifications for individuals seeking careers in this field and details how blockchain can eliminate middlemen in digital marketing, thus enhancing profitability. Key benefits include a dynamic platform for businesses, increased efficiency, and the need for skilled blockchain professionals as the technology continues to expand.

1. Copyright © Blockchain Council www.blockchain-council.org 1

2. Copyright © Blockchain Council www.blockchain-council.org
How Blockchain & Digital Marketing Impact
MNC?
The technological advancement has brought forth a significant impact on different
businesses; companies are investing in technologies that can make their working
more efficient. One such aspect that we will be unearthing in this blog is
Blockchain. The technology has traversed a roller coaster ride and emerged as a
mainstream technology. Companies are now looking for individuals who are
looking for Blockchain and digital marketing certification holders.
2

3. Copyright © Blockchain Council www.blockchain-council.org
This certification ensures that the learner is well-versed with Blockchain
technology and its implementation part. Both digital marketing and Blockchain
have become an inevitable part of business operations. They have brought in
innovative changes that have helped business operations become more efficient
and effective.
3

4. Copyright © Blockchain Council www.blockchain-council.org
Some Statistics :
· As per HubSpot, 61% of marketers believe that SEO presence is a high priority
for organizations.
· Companies feel that presence on the first page of the search engine will give
them 92% of consumer traffic
4

5. Copyright © Blockchain Council www.blockchain-council.org
· Did you know that for every $1 spent on AdWords, companies can earn $2
· As per KMMB Global Survey, more than 38% of consumers say that price and
promotions are the factors that drive them for their product choices. This study
was done in countries like New Zealand, Canada, Belgium, France, Australia, and
South Africa.
5

6. Copyright © Blockchain Council www.blockchain-council.org
How Are Blockchain And Digital Marketing
Impacting MNC?
· Providing a dynamic platform- One of the key areas where any MNC looks
forward to is a dynamic platform that is safe and can be easily molded as per the
need of the business while saving the cost. When we try to match digital
marketing and Blockchain in this apartment, then they find a perfect fitment.
Blockchain is known to be a decentralized platform that provides a DLT that is free
from third-party impact.
6

7. Copyright © Blockchain Council www.blockchain-council.org
Once the data finds an entry in it, deleting or altering becomes difficult. Digital
marketing, on the other hand, is highly flexible and can be curated as per the
demand of the business. It eventually helps in formulating marketing strategies,
which makes it easy for companies to use it for their benefit while also diminishing
the cost.
7

8. Copyright © Blockchain Council www.blockchain-council.org
· No digital market middlemen- One of the significant drawbacks of the current
system is that there is a greater influence of middlemen across different business
forms. These middlemen consume a great portion of money in the form of
commission. For example, Google Adsense is a digital marketing platform that
takes a portion of the money that your website earns because of the
advertisement. But, with the help of Blockchain technology, you can surely expect
this to go down and make your business more profitable.
8

9. Copyright © Blockchain Council www.blockchain-council.org
· Transparency — It is one of the key benefits that any business would want.
Blockchain ensures that it provides a transparent platform that is easily accessible
by the users. Moreover, with the help of Blockchain, you can easily trace the origin
of the product, thus giving the consumer an upper hand when it comes to
accessing information related to a particular product they are buying.
9

10. Copyright © Blockchain Council www.blockchain-council.org
The Way Ahead- Blockchain is going to expand in the times to come, and there is
going to be a need for Blockchain experts. Blockchain Council is a leading name
providing a wide spectrum of Blockchain training program. These programs aim at
providing blockchain specialization wherein you can learn about the theory and
implementation part of this technology. So, if you are looking forward to making a
career in this field, this blockchain certification is going to be the right stepping
stone for you.
10

11. Copyright © Blockchain Council www.blockchain-council.org
Blockchain Council Certifications
You can check out our certifications, and kick start your career in the Blockchain
space today.
● Certified Blockchain Expert
● Certified Blockchain Developer
● Certified Smart Contract Developer
● Certified Solidity Developer
● Certified Ethereum Developer
11

12. THANK YOU!
Any questions?
You can mail us at
hello@blockchain-council.org
Copyright © Blockchain Council www.blockchain-council.org 12