The document summarizes 5 epic social media fails by companies. Habitat used hashtags like #MOUSAVI and #TrueBlood that were unrelated to furniture. Honda's product manager posted under his real name praising a new design. Dell was initially absent on social media until an unhappy customer's blog became the top Google result. Skittles included a live Twitter stream on their website without moderating it. And a Danish tourism video was seen as promoting casual sex instead of their country.