Top 5 Companies Leading The AR VR Revolution 2022.pdf

2IMMERSIVE4U®
Democratizing Virtual Reality
www.insightssuccess.com
VOL.04
|
ISSUE
20
Engaging Entertainment
Disrupting the Gaming and
Entertainment Industry with
Virtual Reality
Upskilling Workforces
How Augmented Reality
is Modernizing
Employee Training
Revolution
2022
5
Top
The AR VR
Companies Leading
Dusan Simic
Co-founder and CEO
Filip Milinkovic
Co-founder and
President

editor
Bhushan Bhad
Managing Editor
umans have been quenching their innovative thirst
Hsince the classic age. Be it the Stone age, Iron age,
Industrial era, the times of the Digital Revolution,
or the Evolving Technologies.
Are you still anchored around the above segment that refers
to “Evolving Technologies?”
The trigger of an inquiry is an obvious thought chain, and
with the same train of thought, you might be questioning-
‘what are the evolving technologies in contemporary
times?’ To answer this question, you might require a
multidimensional mindset that sets its eyes on the
entertainment industry that has propelled itself since the
early 1990s while having a third eye on the digital screen
revolution.
Ushering in a time when computers met their popularity
and the world had been amazed by its novel contributions,
digital technologies found an opportunity to sprout from its
ideating stage to turn into a ﬂourishing reality. But as
humans have their evolving nature, and so does technology
too!
And as time moved and scientiﬁc inventions took its pace,
the world got introduced to mobile devices, moving ahead
of a stationary screen, and gaming received its deserving
acknowledgment.
Driving Business
into the Future
www.insightssuccess.com
VOL.04
|
ISSUE
21
Revolution
2022
5
Top
The AR VR
Companies Leading

This had been a remarkable moment in the timeline of
digital evolution that later found its revolutionary hold in
the form of Augmented Reality and Virtual Reality
technologies. Isn’t it amazing that one can stay in the
comfort of home and witness a live conference with an
experience of ‘being part of the real-time event!’ This
experience had been widely tested and globally accepted
during the pandemic times. Knowing the merits of AR VR,
many industries like digital marketing, website
development, gaming, and cinema started utilizing this
technological advancement to its advantage.
Astonished by this development, we at Insights Success
scouted the globe for the best AR VR Companies that are
revolutionizing the world with its technological marvels
and found five eye-popping success stories in the AR VR
space.
Delve into these stories and find the true meaning of
revolution through technology.While you flip through the
pages, ensure to read the insightful article crafted by our in-
house editors.
I wish you have a happy read.
- Bhushan Bhad
,
,
While the world awaits for imbibing
AR VR in its socio-corporate normality,
lets celebrate the technology marvels
and embrace the future.

CONTENTS
2IMMERSIVE4U
08

Articles
14
30
24
36 CxO
Bonsai Media Group, Inc.
Vanishing Point Media
Engaging Entertainment
Upskilling Workforces
Exemplifying Technology Leadership
Driving the Bandwagon of Extended
Reality Space
Disrupting the Gaming and
Entertainment Industry with
Virtual Reality
How Augmented Reality is
Modernizing Employee Training
CXR
Amy Kenigsberg
Building Experience-focused
Technology that changes the
way we live, work, and play
20 34

sales@insightssuccess.com
April, 2022
Circulation Manager Tanaji Fartade
Research Analyst Eric Smith
Editor-in-Chief Mary D'souza
Anish Miller
Senior Editor
Kelly, David
Business Development Executives
Managing Editor
Sherin Rodricks
Business Development Manager
Bhushan Bhad
Art & Design Head
Art & Design Assistant
Visualiser David King
Co-designer
Rohil Shinganapurkar
Mrunalinee Deshmukh
Marketing Manager Joseph D'souza
Technical Consultants Prachi, Rajeshwari
Technical Head Jacob Smile
Assistant Technical Head
SME-SMO Executives Gemson
Digital Marketing Manager Renuka Kulkarni
Assistant Digital Marketing Manager Atul Dhoran
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Sales Executives Mark, Alice
Amar Sawant
Assisting Editors Trishika, Vishal
Paul Belin

Featuring Brief
Company
Annie Lukowski
Co-founder
Bonsai Media Group
bonsaimediagroup.com
PresentiGO
presentigo.com
2immersive4u
2immersive4u.com
CXR
cemtrex.com
Vanishing Point VR
vanishingpointvr.com
2immersive4u creates memorable stories, worlds, and characters
using the newest technology transforming them into the music
videos of the future.
Vanishing Point Media is a full-service production company
providing industry-leading expertise and execution in all phases
of production for both VR and 360 photography: from pre-
production, to principal photography, and straight through to
post production.
Cemtrex has been a leading technology partner for the world’s
most inﬂuential brands, empowering them with innovative
technology that drives their businesses and their products.
Bonsai Media Group is a full-service digital marketing agency
oﬀering SEO, web design and development, social, and digital
marketing services.
PresentiGO is helping innovative companies present better in
front of their clients and transform sales into a digital way, that
can measure and analyze.
Dusan Simic
(Co-founder and CEO)
Filip Milinkovic
(President and Co-founder)
Lucky Gobindram
General Manager
Jason LaBaw
CEO
Adam Mrstik
COO and Co-founder

Filip Milinkovic
Co-founder and
President
2Immersive4U
Dusan Simic
Co-founder and
CEO
2Immersive4U

By eliminating
hardware, we optimize
the VR experience right
where we all are – on
our mobile phones.
Cover Story

S
torytelling has been an efficient medium for
interactive communication. Starting with pictographs
to deriving a standard text for easy expression,
storytelling has been at the heart of the human mind.
From walking on the pavement holding books to eyes
dipped into digital screens, the world has witnessed a fast-
paced digital transformation. And, sprouting through the
digital space, Virtual Reality has opened new opportunities
for storytellers who desire to deliver upon a promise of
interactive storytelling. But unfortunately, Virtual reality
has focused more on the hardware segment rolling down
the significance of VR content with a mobile-friendly
experience.
Thriving through these challenges and being inspired with a
vision to create a mobile-first VR experience led to the
foundation of 2IMMERSIVE4U, co-founded by Dusan
Simic as its CEO and Filip Milinkovic as the company
President. The company envisions partnering with talented
creators and charting the course for the adoption of VR in
the anime space.
We at Insights Success interviewed Dusan and Filip to learn
more about the technology leadership of 2IMMERSIVE4U.
Here are the key highlights of the interview:
Please brief our audience about 2IMMERSIVE4U and
how it has positioned itself as a leading player in the
AR/VR space.
Dusan: We started from a different angle than most
companies that are strictly dependent on the hardware. VR
is not a new thing. The format didn't stick with the
audience, so a different approach was needed. Our initial
thought is to start from the content side, not the hardware.
Tell us more about your offerings through which you
have ascertained your stronghold in the market.
Filip: Our unique approach in 360° and 180° is focused on
story and accessibility. You can watch 2immersive4u videos
on any device (mobile, pc, or laptop) and get the full
immersive experience- enabling the audience easy access to
these experiences. Our videos are perfect for marketing
content, music videos & anime.
Dusan & Filip, please brief us about your journey in the
AR/VR industry and how you have contributed towards
2IMMERSIVE4U's success.
Dusan: I've come from the music industry, had 12 years of
experience there, couple of rewards & Sony deal. I met
Filip at the local hub prior to Covid, where he was leading
the workshop about Digital transformation. They assigned
him as a mentor, and I was blown away by his approaches
and thinking, so I was like – I need to start a company with
this guy. I thought he was like 25 or 26 years old; he was
just 19 at the time.
Soon I've started posting online ads and using referrals from
my friends to find the right guys for the projects. Now we
have a remote team from 4 different continents.

Filip: This field is unique. In the last few months, we have
seen the emergence of interest in the AR/VR space because
of the metaverse, but the technology is not new. The initial
VR wave started around 2015, and over the years, it slowly
died down except in a few niches. I believe that what we do
here at 2Immersive4U is of crucial importance. Together
with all creators, we have a chance to redefine what AR/VR
is and stir it in the right direction.
Being an experienced leader, share your opinion on why
adopting modern technologies is necessary for AR/VR
companies and how have you leveraged different
technologies to deliver your offerings?
Dusan: AR/VR companies are largely already at the
forefront of modern technologies. In 2Immmersive4U, we
utilize modern tools to enhance our process. One of our
favorite tools is Unreal Engine; we love what they do and
all things they enable in this medium.
During the COVID-19 pandemic, what challenges did you
face, and how did you sustain operations while ensuring the
safety of your employees?
Filip: Pandemic didn't impact us very much. We already
have a remote team, and we have mastered that type of
production. If anything, we could say that COVID-19 has
opened many companies to be mindful of the cutting-edge
technologies which play in our favor.
What would be your advice to budding entrepreneurs
who aspire to venture into the AR/VR space?
Dusan: Before we all agree that adopting modern
technologies is the key, we should maybe propose a
different question: When is the right time for adopting? We
saw in the past that first movers were right about future
predictions, but sometimes being too early in the game can
lead you to make all of the mistakes.
We advise budding entrepreneurs to build on the top of the
mistakes companies make in this space and not to follow
the mimetic desire, aka to try and copy other companies just
because it's popular.
For all aspiring creators in the medium, we advise not to
limit creativity but to explore the medium outside of its set
boundaries.
How do you envision scaling your company's operations
and offerings in 2022 and beyond?
Filip: Our process is currently patent-pending, and we are
expanding to Southeast Asian markets. Our vision for 2022
and beyond is to partner with talented creators in the field
of animation from that market and chart the course for the
adoption of VR in the anime space.
Please give us a few case studies of your products,
testimonials of your clients/customers, and
awards/recognitions that accurately highlight your
company's position in the market. (If
available/permissible)
Dusan: We'd like to point out to of our favorite case
studies.
With Reactor 5, our first music video, we got Emmy
nominated in the interactive media space. On this project,
we partnered up with PeopleLink, a non-profit from
Cleveland are, to help support underserved families
throughout Northeast Ohio.
With Mr. Memo, we took an old product from the 90s and
revived it using the modern medium. We utilized our unique
format for the YouTube Ads and achieved a 10-12% click-
through rate, a 100% increase from the average click-
through rate.

As humans evolved into social beings, one of the
most significant factors that proved to be the
driving force for technological development has
been imagination. As originated from the orientation of the
human psyche, imagination and ideation have proved to be
a strong combination, assisting human society in
transgressing disruptive technologies.
One such novel innovation in this digital age has been AR
VR Revolution. By leveraging this technological
advancement, organizations are facilitating numerous
services such as website development, social media
management, brand upliftment, and many more. Driven by
the objective of building customer experience with an
innovative website while influencing potential clientele is
Bonsai Media Group Inc.
Spearheading this change in the business world is its CEO,
Jason La Baw. He has turned the tide for the company
while opening up AR/VR technology opportunities in the
website building space.
In an endeavour to find the best companies leading the
AR/VR revolution, we at Insights Success crossed paths
with Jason to learn more about the innovative footprint of
Bonsai Media in the AR/VR space.
Below are the interview highlights:
Please brief our audience about your company, its
values, and how it is positioned as a leading player in the
AR VR space.
Bonsai is a full-service digital agency that was founded in
2009 with the simple goal of utilizing technology to solve
business problems and goals. Our values are: We take pride,
We deliver, Grow or Die, Better Together, At your Service,
and finally, Do Dope Shit – what we mean by that is that
people are inundated by hundreds and thousands of
marketing messages every day if clients want to stand out
and be noticed they need to do something worth being
noticed and remembered.
In addition, Bonsai is positioned as a leading player in the
AR/VR world because of the $1M+ R&D investment we've
made in learning and applying the technology, its
capabilities, and limitations. This learning has culminated in
an AR/VR tourism app, Social Bee. All of this has led to
client work, like what we did for Supra Boats with their
AR/VR boat tour and boat builder as well as their web-
based boat builder.
Elaborate more on the solutions and services that your
company offers and how are these making an impact on
the industry and your clients?
For the past 13 years, we've focused on providing
maximum value for clients. We don't just build pretty
websites. We focus on building websites that provide an
excellent customer experience and drive real marketing and
sales goals through digital marketing techniques.
Making a move to AR/VR was a natural transition for
Bonsai. Bonsai already sits on the more technical side of
marketing, often building apps, whether native or web-
| April 2022 www.insightssuccess.com
14

In 2012 Bonsai developed a social contests platform for companies
where contestants would complete challenges and earn points towards a
grand price. The challenges involved creating videos, going to various
locations, and creating user-generated content that promoted the brand
running the competition. The contests were a great success, and many
contestants often reached out telling us what a fun experience and
adventure these contests were. Around the same time, Bonsai's CEO,
Jason LaBaw, sat on the board of a 3D product imaging company, and
Bonsai helped design the UX of their product viewer. Combining these
projects opened Mr. LaBaw's eyes to the possibilities of bringing 3D
content into the real world, which led to the investment in AR/VR
technologies.
A Futuristic Leader
A Futuristic Leader
We focus on building
websites that provide an
excellent customer
experience and drive real
marketing and sales goals
through digital marketing
techniques.
based. Further, Bonsai's focus has always been to create
amazing experiences for their clients that grab people's
attention and imagination and help brands achieve their
goals. AR/VR does all of those things like never before.
Share your opinion on how modern technologies have
transformed the AR VR sector, and what more could be
expected in the near future?
From Unity, ARCore, and ARKit, bigTech's investment in
the space is a testament to the technology's promise and
ability to disrupt every industry and business. That said, the
technology is still very much in its early adolescence, if not
infancy. There have been a number of AR/VR technologies
that are here today and gone tomorrow. Put simply, it's been
a volatile and turbulent ride to this point.
15
Jason La Baw
CEO
Bonsai Digital Group, Inc.

In the near future, we'll see these technologies mature, and
the devices using them will become more powerful. The net
result will be more stable platforms from which to develop
and more consistent user experiences. The 10X factor in the
AR space specifically will be the commercialization and
mass adoption of AR glasses. Viewing digital content in the
real world via a phone is a really poor paradigm. We've
seen this with VR solutions like Facebook's Quest 2, it's
priced for mass consumption and powerful enough to serve
some pretty amazing experiences.
What are your key takeaways in business when you look
back at your company's journey so far?
My key takeaways after running Bonsai for the past 13
years are:
Ÿ People – I don't care if you are building robots; it's all
about the people. We're all humans and deserve to be
treated with dignity and respect. Whether it's a colleague
or client, that's a non-negotiable.
Ÿ Know thy finance inside and out – Early in running the
business, I avoided the financial operations of the
business and tried to delegate/outsource all aspects. It
wasn't until I was forced to run them that I learned to
love them and learned how I could leverage the
company's finances to create competitive advantages.
Ÿ Balance – you can't work 60, 70, or 80 hours a week. I
hear people say they do, I've done it, and I know it's bull
shit. Remember, it's not the quantity of work; it's the
quality. I see too many entrepreneurs, and I've been there
myself, who neglect every other aspect of their life, and
when it all comes crashing down, they're left with
nothing.
aspiring to venture into the AR VR industry?
Start with a problem, validate that problem, and if valid,
build the absolute minimal prototype finally, don't be afraid
of "failure." It's not a failure if you're trying. Learn from
each experience, reflect nightly, and pivot daily.
We've developed a few AR/VR products, specifically, a
product tour and product configurator/builder. Independent
of the pandemic, these are tools that manufacturers have
used for many years, albeit in a different medium (i.e.,
product highlight VHS/DVD). We're reaching out to
manufacturers to implement interactive product tours and
configurators that bring the product's features, advantages,
and benefits to life and make them feel real to the end
customer so as to influence the purchase.
Give us a few testimonials of your clients/customers and
awards/recognitions that accurately highlight your
company's position in the market. (If
available/permissible)
"Client saw a 39% increase in page views because of the
Bonsai Media Group. The CEO, Jason, is responsive to
feedback and quick to make corrections. The company
experienced significant project management improvements
early on in the relationship, and they remain satisfied with
the results."
– Amanda LeBlanc, CMO of CTG, Inc.
"In a time when customers couldn't go to a dealership and
view our boats, Bonsai revolutionized our business and
allowed our prospective buyers to learn about our boat's
features and even customize and buy their boat from the
comfort of their own home. Absolutely amazing work.”
–Adam Higson, Marketing Director of Supra Boats
Awards and Accolades
Ÿ 3 Gold Award – Best home page for UGM.org.
16

How
Augmented
Reality is
Modern ing Employee
Training
he evolution of technology in the last few decades
Thas been extraordinary. When we talked of
technologies like AR and VR a few years back, it
only started with mentions of science fiction movies. But
now, the reality has changed. AR and VR have become a
significant part of our learning process. The technology
enables hands-on experience while we learn. It facilitates
learning by doing, even in places where the approach seems
to be impossible. From educational organizations to
enterprises, AR and VR have made learning much more fun
and safer. In this article, we will explore some of the ways
in which AR/VR is modernizing employee training with its
numerous benefits.
1. Making Employee Training Safer and More
Affordable
It is a requirement in some industries to train employees
before they assume full responsibility for their work. For
example, people working in the manufacturing industry and
power plants need to know how to operate the machinery
used in the process on-site. Unless these employees have
good knowledge of things, they cannot be allowed to take
over completely because of the risk of harm.
With the help of modern technologies like AR and VR,
training can be made safer and free of consequences by
creating simulations. Employers can use these technologies
to create an exact simulation of their operations with the
equipment they use. New recruits can gain expertise in the
operation through this practice before actually assuming
full responsibility on the field.
2. A Better Outlet of Practicing Skills
Practicing your learned skills over and over again is the best
way to sharpen and retain them. According to research, we
retain much more memory by combining our learning with
“doing.” In fact, it has been observed that having hands-on
experience with something is a much more efficient way of
learning something. It’s a better way compared to reading,
discussions, lectures, or even audio-visual learning. It has a
retention rate of almost 75%.
3. Getting Employees Prepared for Emergencies
AR and VR are an ideal way to get employees prepared for
any kind of operation-related situation. This advancement is
being utilized by some of the airports currently to train their
employees for airport safety. The VR platform has long
been used by the International Air Transport Association to
train employees in on-ground operations. The technique
allows the association to cut back costs and damage to
aircraft and equipment in the process of training.
Some organizations are utilizing this technology to train
their employees to handle emergency situations. For
instance, Walmart is one of the organizations that has
pioneered VR learning by training its staff to learn how to
control a shooting situation.
4. Helping Staff Develop Technical Skills
AR and VR technologies are an ideal platform for
employees to develop their soft skills and practice-based
20

21

learning. However, the same technologies are also effective
in helping them develop their technical skills.
The healthcare industry has already started making use of
this technology to train doctors and nurses. According to
one study by Yale University, the Virtual Reality learners
performed surgeries 29% faster compared to the traditional
learners and also made six times fewer mistakes than the
traditional group.
The construction industry also uses AR and VR for the
safety training of its employees. Recently a study was
conducted to evaluate the effectiveness of immersive
training. One group was given training via VR, and the
other group received training through traditional methods.
The researchers then tested both the groups after their
training was concluded. Interestingly, after a month, they
found out that the VR group significantly outperformed the
traditional group at the evaluations.
The effectiveness of this method is convincing many
industries to opt for VR training methods.
5. The Best Way for Gamification
Gamification has long been used to train onboard
employees. This approach helps employees in learning
better and also shows an increased success rate. AR and VR
now have the potential to take Gamification to a whole new
level.
Enterprises can now make use of VR to develop advanced
gamification techniques for enhanced learning. The process
fits perfectly to get employees on board and cut the
tiresome process in half. With the help of VR, you can
develop highly engaging training modules and also present
the best of your company.
Today, VR and AR technologies have become very
mainstream in the gaming industry, and slowly other
industries are also adopting these technologies for
interactive and personalized learning experiences for their
employees. VR gamification is a preferred outlet today
because of its ability to create a sense of reality and help
employees to learn in real-time.
Conclusion
Technology today has reached new heights that could have
been only imagined in the past. This advancement is
making all the processes in various industries easier,
affordable, and safer. Employee training is just another
process that has been elevated by modern technology. This
training method is expected to generate $6 billion by 2022.
Due to the significant benefits that it brings, 30% of
enterprises have identified AR/VR learning as one of their
top priorities in the coming years. The future looks bright
for industries with AR/VR-based learning.
- Trishika Rokade
22

Lucky Gobindram
General Manager
CXR
24

Building Experience-focused
Technology that changes the
way we live, work, and play
The neuroscientific community has often remarked
that reality is coupled with perception that can be
mediated with remodeling perception and creative
technological innovation.
We have the creative capability to guide the contents of our
conscience, to play with our own perception. We do this
with storytelling, with language, with poetry, through
special effects. This is how we "play". This is how we
manufacture our own reality simply by ideating. This is the
world of make-believe and innovations like augmented and
virtual realities are the new champions of this world.
But the marvels of these technologies are hardly limited to
the realm of make-believe, we can also track their influence
in a multitude of businesses and industries. Transforming
the world is the name of the game, and the AR/VR
companies are leading the charge.
A company with its heritage in electronics manufacturing,
but in recent years has shifted its focus to emergent
technologies like augmented and virtual realities as well as
IoT devices, is the New York-based CXR.
CXR has been a major technology partner for the world's
most prominent companies since 2004, providing them with
cutting-edge technology that propels their businesses and
goods.
Making of a Brand
CXR has partnered with some of the world's biggest brands
to take digital experiences to new heights. The company
comprises experts in helping brands understand the spatial
computing revolution and how it blurs the lines between the
digital and physical realms.
As the company has made its stronghold as a certified
partner with industry-leading platforms like Oculus, it has
become a one-stop-shop for helping businesses solve the
toughest challenges. This entails not only shifting their
consumer-facing strategy but also how they operate and
build a workforce.
A new generation of users is ready for more personalized
content that not only gives them more insight into a brand
but also valuable information with real utility. Whether it's
for customers or employees, content is changing and CXR
is here to help brands maintain relevance.
Armed with years of expertise, the company has pioneered
the branded AR/VR experience and understands every
aspect of where it started and where it's going - and how it
can equip brands with the tools they need to gain a
competitive edge.
Product and Service Offerings
CXR's products are designed to make it easy for companies
to maximize the benefits of AR/VR integrations. Concepts
that once seemed futuristic XR Marketing, VR Training,
and 3D Modeling, Virtual Reality, Augmented Reality,
Retail Store Virtualization - are cornerstones of the
company's offerings. The value of these technologies is
clearer than ever and the path to increased efficiency and
growth through these products is easy to explain to clients
of every size.
As a full-stack agency, CXR is unique in its ability to
accept back-of-napkin notes and evolve that idea into a full-
fledged application. Its team of developers is software-
agnostic, meaning they can create an experience in the
framework that's best for a specific project. Similarly, its
designers are experts in perfecting the details of a 3D model
and conceptualizing entire spatial environments - and
everything in between.
What sets CXR apart is that, while it works hard to develop
the best tools and platforms, its true product is problem-
solving.
"We look at problems and think about the best approach to
Top 5 Companies Leading The AR VR Revolu on 2022
25

tactically solve that problem for the audience that needs to
use it," added the General Manager at CXR – Lucky
Gobindram. "We comb through the noise and passing
trends to prescribe a bespoke solution that charts a course
for the future. From ideation to execution, the next phase is
iteration. Our designers and strategists continue to update
our products based on results – we're a learning
organization, and this is evident in the way we work with
clients and within our own teams as well," he added in an
interview with Insights Success.
The Diligent Innovator
Coming from a family that builds technology, Lucky
Gobindram has always had an interest in playing with the
latest technology - from Walkman to the very first iPod. He
grew up attending CES with his father, learning everything
he could about design, products, and the purpose behind
them. Having access to this world allowed him to
understand the power of empathy and its utility in the world
of business - a steadfast element of CXR's strategy.
"When you understand the end user's problems, you can
solve real-world issues with solutions that are valuable and
viable," remarked Lucky.
With the same thought in his mind, Lucky and his brother
Ash started an agency that quickly snowballed into
completing digital solutions for clients such as HTC,
Nissan, and Bose. As per Lucky, their success is largely due
to the role that empathy played in our business strategy and
process. Applying this mindset to XR has helped them
conceptualize ways spatial experiences can fundamentally
reshape users' lives and their relationship with technology -
for the better. This idea continues to inform the way Lucky
and his team approach their work and the industry at large.
The Pandemic Dictate
When the world was still reeling from the effects of
COVID-19, Lucky Gobindram understood that the
pandemic had forced them to use technology to maintain a
sense of connection with each other and the outside world.
Video conferencing tools such as Zoom and Teams were
usually the first to come to mind, but the world of AR/VR
has ballooned as well.
With renewed interest and investment from brands and
consumers alike, these modes of communication have
become more mainstream - especially as the technology
itself has become more accessible (e.g., Meta's Oculus
Quest 2). From more 3D models in online shopping to
better VR meeting tools, we are seeing the transition of
AR/VR from a niche gaming technology to a mainstream
platform for day-to-day interactions.
"This surge in acceptance of AR/VR has led to a whole new
realm of possibility. More companies than ever are jumping
on the bandwagon as they realize that we're living in a
changing world. Consumers - the younger generations,
especially - are already using AR/VR wherever they can,
and brands are coming to us to help them understand how
they can leverage it to their advantage," opined Lucky
Gobindram.
Riding the Tech Wave
Raised in a world of hardware design and engineering,
Lucky was always deeply aware that software exists in
everything around us - from lights to doorbells to home
appliances. When Google Cardboard first came out and he
tried it, he was struck by the realization that immersion in
3D allows users to experience content in a whole new way.
"I soon realized that computing would shift in this direction
and that the future of digital consumption was immersive
technology. Since then, we've seen that it's instrumental in
creating the next wave of content and games, and it's also
on its way to becoming a powerful tool for organizations
and industrial applications," said Lucky when asked about
how his team is innovatively catering to both businesses
and consumers.
"As the use cases become more mainstream, these large
companies will feed the adoption curve when they equip
their employees with devices, and soon we'll be looking at
multiple generations of emergent tech users," he added.
Words of Wisdom to Budding
Entrepreneurs
There's never been a be er me to enter the industry.
While there's much to be done in terms of ge ng big
brands to see the value, we're closer than ever before.
There are more companies that will listen and more
users that already understand the u lity. Imagine a
whole new world and take your vision to whomever will
listen. If it's not possible today, it will be soon – the sky's
the limit.
-Lucky Gobindram
26

With the coming generation of smart glasses and new
headsets, it sees visual representations of ML and AI is used
to understand user preferences and behaviors and make
helpful recommendations in that respect.
As a forward-thinking agency, CXR is already equipped
with teams of AI and ML experts that can attack each
project individually. Because its projects are tailored to the
needs of each client, the team makes recommendations on a
case-by-case basis.
A Bright Future Awaits
The team at CXR expects e-commerce to become an
integral part of the burgeoning metaverse, and with this in
mind, they expect increased interest in retail virtualization
services. Brands of every size and industry will have a need
for XR commerce experiences that offer much more than
traditional online shopping. Users will want to physically
explore products and try on every kind of apparel - not just
shoes, as we have largely seen on the likes of Snapchat.
As wearables increase in accessibility and utility, CXR
expects to scale its AR offerings to include applications that
integrate with the real world in real time. Users will soon
expect information to be brought to them based on their
surroundings and what they are currently doing - whether
it's on the street, in a store, or in the office.
The company is excited to explore the integration of AR
and AI to create seamless experiences that make a real
impact on users' lives, giving them the information they
need to learn faster and make smarter decisions and
purchases.
It is also investing in a number of companies and
technologies to help fortify the industry - from VR content
creation tools like Masterpiece Studio Pro to VR driving
simulators like Virtual Driver Interactive. A greater number
of powerful platforms will increase adoption and, in turn,
help users as well as CXR to convert their ideas into true
applications.
27

In every walk of our personal and professional lives, we
share stories to communicate, exchange information,
and entertain. In recent years, advances in displays,
capture technology, computer generated imagery, AI and
more have transformed storytelling at a breakneck pace.
Nowhere is this more true than in the field of Extended (or
Virtual) Reality which promises an almost
incomprehensible level of immersion. For obvious reasons,
that promise is irresistible to storytellers and advertisers
alike, and a bourgeoning class of companies are now
rushing to the scene. Vanishing Point Media, LLC (VPM),
and it’s co-founders Annie Lukowski and BJ Schwartz have
been blazing the path for XR creators for almost a decade.
Founded in 2013, VPM is a full-service VR production
house and a leading light in the field of XR narrative
content creation. The company both develops its own
content and provides technical expertise and script-to-
headset production services for prestige clients like Banana
Republic and Jimmy Kimmel, Live.
When not immersed in production, BJ and Annie are in
constant demand to speak at events ranging from VRLA to
NAB to Oculus/Meta Connect, and the pages of Variety and
Forbes magazine.
We at Insights Success interviewed Annie and BJ to learn
more about Vanishing Point Media's success story.
Below are the interview highlights.
Please brief our audience about Vanishing Point Media,
its USPs, and how it is currently positioned as a leading
player in the Virtual Reality space.
Founded in 2013, VPM has worked extensively in the
extended reality (VR/AR) space creating original narrative
content and VR commercials. We have been proud to work
with incredible partners, and amazing brands from ABC's
Jimmy Kimmel Live to Toyota to Banana Republic – which
sought out VPM to create and oversee the company's first-
ever foray into VR marketing. Collaborating with
wonderful partners like these, VPM has become adept at
working with scaling budgets on a wide variety of content.
Further, our collaborations with brands positioned
throughout the entertainment industry have allowed VPM to
develop some of the key workflows that are now staples of
VR production and post-production. Its founders can be
heard speaking at major industry events throughout the
year, including VRLA, NAB in Las Vegas, Google Labs
and Forbes magazine. We feel privileged to be raising the
bar in this new and dynamic entertainment medium.
Shed some light on your offerings and how are these
making an impact on the industry and your customers?
Well, first and foremost, we're filmmakers and storytellers.
At root, Vanishing Point is a production company working
in a new space. Technology is the medium, not the message,
but there is no doubt it is central to our mission.
30

We are storytellers
pushing the medium
forward and filmmakers
with the technical expertise
to help others create
top-tier content in this
exciting new space.
We are proud that VPM has led the way in innovating new
techniques in the XR space in terms of storytelling,
advertising, and location-based installations. Whether we're
working to help Toyota thrill its customers or assisting the
ACLU to educate the citizenry – we are always aiming to
hit the sweet spot between innovation, storytelling, and
client service.
Annie and BJ, please tell us about yourselves, your
individual journeys in the industry, and how you both
have contributed towards the company's success.
Our partnership started when we jokingly founded the
"Annie and BJ Mutual Admiration Club" during film school
at the University of Southern California. And this continued
after graduation when BJ worked at Lionsgate and toured
with his short film "Wolves in the Woods" while I headed to
the digital side with branded entertainment at Funny or Die
and Jeep.
In 2014, the nascent but electrifying medium of VR entered
the market; we both saw its potential and wanted to learn
more. Of course, nothing in VR worked as advertised,
particularly in the early days, but these challenges only
spurred us on. In fact, it took us back to our heady film
school days of schlepping gear, shooting on shoestring
budgets, and learning about new ways to tell a story that
was nothing short of electrifying.
We were simply delighted to have the latitude to explore a
medium that was so untested. There were no classes in VR
storytelling – we were discovering the rules as we created –
31

so we would break out our camera and learn by doing.
Would something work? Film it, throw on a headset and
see. That was all we had, and we loved it.
Soon enough, we built our own vocabulary, which we could
share with colleagues and discuss at panels and talks that
were bubbling up around VR filmmaking. Being on the
cutting edge is scary and very cool – but not necessarily in
the ways you anticipate.
Being an experienced leader in the VR field, share your
opinion on where your industry is headed next.
Well, that's a big, open question in a very, very volatile and
developing industry. The first question we would have to
ask is what you mean by "field." These days, people
working in our circles refer to the medium as "XR" (or
"Extended Reality") as that embraces both VR (Virtual
Reality) and AR (Augmented Reality).
We have mostly worked in VR – which is the modality, like
that seen in Ready Player One, where users put on a headset
and enter a whole new world. "AR," on the other hand, is
more like Tony Stark's glasses in Marvel – overlaying
graphics and data over the world we already see.
We agree that AR will be huge in coming years, but until
consumers can get their hands on Stark's glasses – we are in
a wait-and-see posture about some aspects of storytelling in
that format. It's all just so new, and the tools are not quite
ready for primetime in terms of camera-captured
storytelling.
So, in terms of Vanishing Point – we think the immediate
future holds a lot more "traditional" VR content creation
with partners like ABC, Pow Entertainment, and the Banana
Republic.
Considering the current pandemic, what initial
challenges did you face, and how did you drive your
company to sustain operations while ensuring the safety
of your employees at the same time?
Like most film companies, we were on set when the call
was made to shut down for what we thought was going to
be "two weeks." It was a lot longer than two weeks, and we
needed to pivot to develop and prepare our slate of other
long-term projects.
In short – except for an incredibly fun project with Jimmy
Kimmel, the pandemic has been downtime for us in terms
of VR production, and we have used that time to focus on
development and several technology projects, which are
currently a little top secret.
who aspire to venture into the VR Space?
Experiment a lot. Before your first real project. Visual
storytelling is a language, and we have been immersed in
the 2-D language of film and television from our earliest
days. So, we come to the task of traditional filmmaking
already unconsciously "fluent" in the language.
It's easy to take that exposure for granted and think things
are "intuitive" when they are informed by decades of
engagement with a medium. Then you hit something like
VR and find yourself learning the limits and possibilities of
a new language as you are literally trying to create it.
It's wild. Honestly - the only way to get good at it is to
make something and then put the headset on and experience
it yourself. And you have to do that over and over and over
till you find just what works to elicit an emotion or draw
attention in the 360-degree space. It is a joyful and
sometimes painful process. And you cannot shortcut it;
experience is everything.
With the highly anticipated jump into the field by Apple and
all the developments at Facebook – the XR space is very
busy (though this work might be behind the curtain for most
people). The initial buzz that came back in 2014 has
(thankfully) worn off, but now that means real applications
have room to enter the field.
The cameras, stitching (which is the composting of all the
lenses to make a one-360 image), and editing software have
evolved quickly. The major missing element was
distribution. Headsets were too heavy, too expensive, and
not user-friendly enough for mass appeal. But now, for the
first time, that is not true. There will be a flood to the
market of headsets, and people will be yearning for content.
Back in the beginning, we would often be asked what we
thought the future of VR would look like: Would the fad
wear off? We always said we are not worried about the
future of VR; we are worried that kids might not be taking
off their headsets.
32

Disrupting the
Gamingand
Entertainment
Industry with
Virtual Reality
I
In the world of fiction, nothing is impossible. When it
comes to fiction, the entertainment and gaming
industries are the forerunners in exploring possibilities
with the aid of technology. They are the ones who inspire
the audience to delve into a scenario called “What If?”
more realistically and more closely.
Ever since the world’s first-ever (short) film was released
by the Lumière brothers in Paris on December 28th, 1895,
the idea of storytelling has evolved beyond imagination.
The evolving video format keeps on giving the audience the
thrills of a story more than ever before. In addition, the
rapidly popularizing video games are fulfilling people’s
hunger for adventure from the comforts of their homes and
allowing them to be the hero of the story.
Now, as the entertainment and gaming industries are settled
in and ready for the next disruption, it is time for Virtual
Reality (VR) to take over to scale up the users’ experience
and engage them like never before.
The Need for VR
Today, the entertainment and gaming industries have
become significant parts of people’s lives globally. With the
help of advanced technologies and visual effects (VFX),
these industries are bringing enormously overwhelming
experiences to the audience’s senses.
While the entertainment and gaming industries have made
the experience of entertainment as real as it could be, the
audience still craves more as they desire to interact with
the world of the story.
Naturally, the yearning for more brought a new solution
into the picture called Virtual Reality. It is widely accepted
as the next step in the evolution of both industries.
The First Steps of VR
Many may think that VR technology is a concept from the
st
21 century, but they may be amazed by the fact that it was
invented in the 1960s. The world’s first immersive device
is widely recognized as the Sensorama, introduced by
Morton Heilig in 1962. It was a machine that had a built-
in seat, played 3D movies, gave off odors, and generated
vibrations to make the experience as vivid as possible.
Fast forward to 2022, the computer-generated environment
of VR now enables users to perceive the objects and
scenes appearing in it as real, making the user think and
feel that they are immersed in those scenes appearing on
34

the screens. The virtual reality environment can be
experienced with the help of devices known as Virtual
Reality Headsets or Helmets.
The age of VR technology is just beginning in the
entertainment and gaming industries. According to research,
the revenue from virtual and augmented reality stood at
$22.1 billion in the year 2020, and it is estimated to reach a
whopping $161.1 billion by 2025, which is a 48.8% CAGR
within just five years. As the front runners in adopting the
VR technology, the gaming and entertainment industry is
expected to generate a massive chunk of that projected
revenue.
VR Transforming the Gaming and Entertainment
Industry
The biggest advantage of VR in the gaming and
entertainment industries is its capability to engage users in
the virtual environment deeply. Since every story and game
can have its own environment, the experience that can be
gained from it is as unlimited as the imagination itself.
VR technology is steadily becoming popular among
gamers, resulting in the rising demand for VR headsets in
the market. Major tech companies worldwide are actively
working towards developing mobile devices and apps that
enable users to easily plug into the virtual environment.
Moreover, the COVID-19 pandemic has significantly
increased the demand for enjoying games and entertainment
safely from home while being connected with the world on
a virtual basis.
The wide availability of VR-capable mobile devices has
opened the gates of opportunity for the entertainment and
gaming industries to expand their horizons by bringing real-
world events to the virtual environment. With this
invention, people can effortlessly attend events that are
happening miles away from their homes and get the actual
feeling of being present at the venue.
The Game-changing Role of VR
The entertainment and gaming industries are in deep need
of technology that improves user retention and attention.
The digital world is full of attention-fetching content. In
this scenario, users are often distracted from one platform to
another within a very short span of time. Digital world is
giving entertainment and gaming companies its deserving
attention, but sustaining it is the real challenge.
To this limitation, VR technology is seen to be a concrete
solution. Many large-scale entertainment and gaming
companies are jumping into the VR movement to take the
user’s engagement to the next level.
The Bottom Line
Life is the game, and you are the player. Most of you may
have heard this saying. With VR, entertainment and
gaming, one can get as realistic as real life, allowing many
to immerse themselves in the world of fiction and engage
with the compelling content. The more the content becomes
engaging and responsive, the better it will generate
demands in the market.
All in all, it can be said that the enhanced engagement
capability offered by VR technology can significantly
change the face of gaming and the entertainment industry. It
has huge potential to be the next big revenue generator in
the industry.
35

Amy Kenigsberg is COO and Co-founder of K2
Global Communications, an inbound content, PR,
and social media marketing agency. Her intuitive
grasp of technology and her inherent
understanding of technology let her translate the
how what and whys of solutions into clearly
focused "What's-in-it-for-me" communications.
She spent the early part of her career as a
journalist, so she understands the needs of the
media. Nicknamed 'the bulldog' by a client, she's
renowned for her tenacity in reaching your target
audiences. When not at the of ice, she's reading,
exercising, and managing a family of ive. Amy
holds a bachelor's degree in journalism from the
University of Missouri and an MBA from the
University of Kansas.
About the Author
36

HowSMART Makefora
Goals
SmarterMarketingStrategy
When only 61% of marketers believe their
marketing strategy is effective, and 58% of
marketers are struggling to target or segment
their audience, it behoves you to ask: How can marketers
get smarter about marketing strategy?
The answer is goal setting, and more specifically - SMART
goals setting. SMART stands for Specific, Measurable,
Achievable, Relevant, Time-bound.
One of the most difficult marketing tasks, it is, nevertheless,
the one effort that can help marketers focus, get motivated
to succeed, and prove just how successful they are.
SMART goals ground your marketing hopes and dreams in
reality, control your team’s work direction, and provide the
benchmarks for future marketing plans.
SMART is more than just an acronym; it’s a proven goal-
setting framework that helps companies and individuals set
and achieve realistic objectives.
Do SMART goals really work?
An article by Clifford Chi in HubSpot mentions a study in
which 76 percent of the participants who actually wrote
down their goals, the actions they took to achieve those
goals, and weekly progress reports achieved said goals - 33
percent higher than those who didn’t bother to put them to
paper. He also details a US poll he conducted with roughly
300 respondents in which 52 percent said using a SMART
framework helped them achieve their goals more often than
if they didn’t use such a framework.
Ten reasons why SMART marketing goals are so
effective:
• Create team cohesion by working toward a unified
purpose.
• Provide clear direction and sharpen focus.
• Determine which data collection protocols to use to reach
your marketing goals.
• Prioritize tasks and increase team productivity.
• Help your team become more organized and make their
progress more trackable.
• Achieve clear communication and a more aligned and
motivated team who knows how their individual efforts
contribute to a larger goal.
• Know the exact roadmap toward your goal - and
when/where the finish line will be.
• Save time because all activities will be goal-oriented.
• Evaluate the success of your efforts and lessons learned in
terms of strengths and areas for improvement.
• Avoid failure by setting too general or too-unrealistic
goals.
Do’s and don'ts to help you start the journey of your
SMART goals
Writer’s block can impact even the best professional
wordsmiths, so here are a few pointers that'll help you
overcome that hurdle as you do your SMART goal writing
exercises:
Do:
• Use active words that entice readers to act - words like
start, deliver, cut, speed up.
• Give your smart goals meaning and value for the
customer.
• Be ambitious but also realistic.
• Write SMART goals that reflect where you want to take
your brand/company.
• Be clear, specific, and granular, even if you have to
overdo it.
• Include reasonable KPIs that are neither too high nor too
low.
• Align goals with overarching organizational goals.
Don't:
• Use vague, confusing, and big-picture language.
• Mix up dreams and solid, realistic, measurable, timeline-
oriented goals (or luck with real effort).
37

• Be afraid of failure to reach your goal; instead, plan on
how you can go around roadblocks.
• Confuse ‘wish,’ ‘want,’ or ‘desire’ with a goal that you
clearly intend to attain.
• Make too large or too broad a goal - smaller, more
specific objectives are more likely to be achieved.
• Lose sight of your core business.
• Forget the importance of prioritization to avoid being
overwhelmed.
Examples: Five SMART goals for small businesses
1. Increase positive customer reviews by 25 percent in 12
months.
2. Increase sales cold calls by 5 percent within six months.
3. Develop a marketing plan for a new product in 4 weeks.
4. Take control of finances by paying off 50 percent of
business debt in 24 months.
5. Grow market share for your top product line be 10
percent in the NE market in 1 year.
Examples: 5 SMART goals for business development
1. Cut down operational costs by ten percent by moving to
a more affordable area.
2. Increase customer response time by 50 percent by
increasing trained personnel from five to ten.
3. Improve operational efficiency by automating three
major production processes.
4. Increase potential bank customers by opening up five
new branches in underserved areas.
38

5. Reduce employee turnover from 15 percent to five
percent through improved training and new reward
systems.
Bonus tips
It’s not enough to set SMART goals; you also have to
increase the likelihood of achieving them.
Here’s how:
• Set goals you can control - or at least ones your
department can control
• Make sure your goals can adapt to fit changing market
situations or business environments
• Track your goals and connect them to your team’s daily
output
• Share your SMART goals with other project and
company stakeholders
• Establish regular problem-solving meetings
• Create marketing goals that complement, not detract
from, each other
• Align your SMART goals with your marketing budget
• Make sure your team members have the resources to
achieve your SMART goals
SMART goal examples of living by
If you’re still unsure how to adapt the SMART goals
framework to your business - these examples - of SMART
vs. Not-So-Smart goals - can help:
SMART goals for your blog
Not-so-smart Goal -Increase blog readership.
SMART Goal
Specific: Achieve a 10% increase in traffic by increasing
publishing frequency from three posts per week to five
posts per week.
Measurable: Metric - total visits to a blog post.
Attainable: Our blog writer can write three instead of two
posts per week, while our editor can add two posts to her
editing duties.
Relevant: Our overall marketing objective is to generate
more sales leads for our new app. The more blogs dealing
with our app benefits and uses, the greater the traffic and
sales opportunities.
Time-bound: End of the month.
SMART goals for your customer support team
Not-so-smart Goal -Make more customers happy.
SMART Goal
Specific: Achieve an 80% to 90% customer satisfaction rate
in three months.
Measurable: Metrics - customer satisfaction score, post-
service customer surveys.
Attainable: With a newly approved budget, we can add two
more members to our customer support team and increase
training.
Relevant: Increased customer satisfaction promotes the
company's stated goal of customer retention and,
subsequently, better sales.
Time-bound: Three-month timeframe.
SMART goals for your webinar signups
Not-so-smart Goal - Get more people to sign up.
SMART Goal
Specific: Achieve a 25% increase in signups via promotion
in social media, email, website, and blogs.
Measurable: Metrics – the percentage of your social
media/blog/web site's visitors and email recipients that sign
up in response to your marketing campaign.
Attainable: The previous webinar saw a 10% increase in
signups with a Facebook-only promotion.
Relevant: More webinar signups mean more sales leads and
potentially more closed sales.
Time-bound: By the day of the webinar (two months).
Your SMART first step: Sign up with a proven-
successful marketing agency
The marketing strategy is the heart and soul of your
campaign - directly impacting the way you run your
business and setting the overall direction of your marketing
efforts. It needs to be focused, well-planned, well-informed,
comprehensive, measurable, and medium- to long-term.
The critical first step is identifying your goals.
Make your job easier by partnering with a marketing expert
who can help you align these goals with your overall
business objectives, super-target them to make it easier to
measure success, and ensure they meet the SMART criteria
for goal-setting – Specific, Measurable, Achievable,
Relevant, and Time-limited.
39

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