The document lists Guy Kawasaki's top ten lies that entrepreneurs often tell. These lies include projecting conservative market projections, claiming a large potential market size from analyst reports, saying big contracts will be signed soon, that key employees will join once funded, that no one else is in their market, that several firms are conducting due diligence, underestimating competitors, that beta sites will pay to test software, that patents make the business defensible, and that only 1% of the market share is needed.

1. Top Ten Lies of
Entrepreneurs
Guy Kawasaki
CEO, Garage Technology Ventures

2. Top Ten Lies of Entrepreneurs
1 “Our projections are
conservative.”

3. Top Ten Lies of Entrepreneurs
2
“Gartner says our
market will be $50
billion by 2005.”

4. Top Ten Lies of Entrepreneurs
3 “Boeing will sign our
contract next week.”

5. Top Ten Lies of Entrepreneurs
4
“Key employees will join
us as soon as we get
funded.”

6. Top Ten Lies of Entrepreneurs
5 “No one else is doing
what we do.”

7. Top Ten Lies of Entrepreneurs
6 “Several firms are doing
due diligence.”

8. Top Ten Lies of Entrepreneurs
7 “Oracle is too slow to
be a threat.”

9. Top Ten Lies of Entrepreneurs
8 “Beta sites will pay to
test our software.”

10. Top Ten Lies of Entrepreneurs
9 “Patents make our
business defensible.”

11. Top Ten Lies of Entrepreneurs
10 “All we have to do is
get 1% of the market.”