The document outlines 10 concepts related to identifying market segments and targets. It discusses the four levels of micro marketing including segments, niches, local areas, and individuals. It describes the steps in the segmentation process from needs-based segmentation to developing a marketing mix strategy. Some key criteria for effective segmentation are discussed like being measurable, substantial, accessible, differentiable, and actionable. Methods for segmenting consumer markets like geographic, demographic, psychographic, and behavioral factors are covered. Approaches for segmenting business markets such as demographic variables, operating factors, purchasing behaviors, and situational and personal characteristics are also outlined. Specific demographic variables that can be used for segmentation like age and life cycle stage, gender, and other factors are
This document contains questions and answers related to marketing chapters. It includes 22 questions covering topics like market segmentation, brand strategies, integrated marketing communications, price strategies, customer value and loyalty, and analyzing consumer markets. The questions are meant to test understanding of key concepts from marketing textbooks. Some examples of questions included are about the steps in setting price, types of perceived risk, roles in a brand portfolio, and examples of communication channels.
This document discusses concepts related to target marketing and market segmentation. It defines target marketing and describes the levels of target marketing as segment marketing, local marketing, niche marketing, and individual marketing. The key steps in the segmentation process are identified as identifying needs, determining variables, testing attractiveness, calculating profitability, developing a strategy, determining viability, and including a marketing mix strategy. Demographic segmentation is discussed as a key part of effective target marketing, with examples of segmenting by income, family size, nationality, occupation, and religion.
This document contains 10 multiple choice questions about market segmentation and targeting from a blog post by Myrtle Frantilla. The questions cover topics like the four levels of micro-marketing, steps in the segmentation process, defining a market segment, criteria for effective segmentation, patterns of target market selection, examples of behavioral variables, segmenting business vs consumer markets, types of target markets in behavioral segmentation, and types of demographic segmentation. Answers and explanations are provided for each question referring to concepts from marketing management textbooks.
This document contains questions and answers related to marketing chapters. It includes 22 questions covering topics like market segmentation, brand strategies, integrated marketing communications, price strategies, customer value and loyalty, and analyzing consumer markets. The questions are meant to test understanding of key concepts from marketing textbooks. Some examples of questions included are about the steps in setting price, types of perceived risk, roles in a brand portfolio, and examples of communication channels.
This document discusses concepts related to target marketing and market segmentation. It defines target marketing and describes the levels of target marketing as segment marketing, local marketing, niche marketing, and individual marketing. The key steps in the segmentation process are identified as identifying needs, determining variables, testing attractiveness, calculating profitability, developing a strategy, determining viability, and including a marketing mix strategy. Demographic segmentation is discussed as a key part of effective target marketing, with examples of segmenting by income, family size, nationality, occupation, and religion.
This document contains 10 multiple choice questions about market segmentation and targeting from a blog post by Myrtle Frantilla. The questions cover topics like the four levels of micro-marketing, steps in the segmentation process, defining a market segment, criteria for effective segmentation, patterns of target market selection, examples of behavioral variables, segmenting business vs consumer markets, types of target markets in behavioral segmentation, and types of demographic segmentation. Answers and explanations are provided for each question referring to concepts from marketing management textbooks.
This document outlines 10 key marketing concepts from Chapter 2 of a book on developing marketing strategies and plans. The concepts include the 3 V's approach to marketing, levels of a marketing plan, core business processes, competitive spheres, product versus market orientation, dimensions that define a business, Ansoff's product-market expansion grid, marketing plan contents, Porter's generic strategies, and categories of marketing alliances. Examples and brief explanations are provided for each concept.
This document summarizes key concepts from Chapter 2 of a Principles of Marketing course. It discusses developing marketing strategies and marketing plans. The key points covered include defining a marketing strategy, describing the elements of a marketing plan, and outlining the five steps to create a marketing plan: 1) define business mission and objectives, 2) conduct a situation analysis using SWOT, 3) identify opportunities using STP, 4) implement the marketing mix, and 5) evaluate performance and make adjustments. It also discusses analyzing a marketing situation, sustainable competitive advantages, and growth strategies.
The document discusses concepts related to effective target marketing, including identifying market segments and their needs, dividing markets into segments based on geography, demographics, psychographics, and behavior. It provides examples of demographic segmentation using age, gender, and income, as well as assessing consumer behavior through brand loyalty and buyer readiness. The key steps for effective segmentation are identifying needs, determining variables, and ensuring segments are measurable, substantial, accessible, and differentiable.
The document provides a summary of key learning questions and concepts related to market segmentation and targeting from Chapter 10. It defines market segmentation as identifying distinct groups of buyers based on their needs and preferences. It discusses the four levels of target marketing as individual, segment, local, and niche marketing. It also outlines criteria for effective market segmentation and steps in the segmentation process, including identifying needs, determining variables, and developing marketing mix strategies.
This Guide provides a strategic look at the disruptive digital environment, digital planning, channels and tools. It looks first at a range of tools and frameworks for analysing the micro and macro digital environment and identifying and assessing strategic implications and relevant emerging themes. It also looks at how to assess, monitor and generate insights into key emerging themes. It then moves on to look at strategic objectives and recommendations to acquire, convert and retain customers using a digital approach, and how to develop an agile response to changing customer behaviour. It also focuses on how to optimise key digital channels and content in order to deliver a strategic, digitally enhanced plan and the tactics and resources required. Finally, it looks at the tools available to measure social, sentiment and site behaviour and how to monitor and measure digital channels.
This document contains sample questions and answers related to marketing chapters. It includes:
- 10 questions for Chapter 19 on personal communications and direct marketing.
- Concept explanations and questions/answers for chapters on new product development, market share analysis, and issues in direct marketing.
- Questions are provided as examples for improving learning and assessing understanding of key concepts. Some questions are improved by rephrasing or adding context.
Obstacles:
• Turning customer data into usable insights.
• Effort of implementing new technology.
• Integrating with other platforms.
• Integrating channels, e.g., ecommerce, in store, marketplaces
• Store issues: competition, margin compression, store capacity
TrustRobin...app health education....https://youtu.be/57ghR94SYXM
This document summarizes 10 key concepts for crafting an effective brand positioning: 1) Points-of-difference (PODs) and points-of-parity (POPs) differentiate a brand while relating it to its category; 2) Desirability and deliverability criteria ensure PODs are relevant, distinctive, and believable; 3) Differentiation strategies include product, personnel, channel, and image differences; 4) A product's life cycle progresses through emergence, growth, maturity, and decline stages as the market evolves. Proper marketing modifications and increasing sales volumes are needed over time.
Consumer needs and wants are filled with market offering of products and strong customer brand
engagement. In organizations importance of marketing process, orientation elements, STP,
Marketing Mix, Consumer Insights are being illustrated here. Above all the role of marketing in
creating values for customers and ways of maintaining strong brand loyalty and customer
engagement with practical examples are described in this assignment. Authoritative achievement
to a great extent relies on upon the dynamic promoting techniques it takes to maintain in the
aggressive commercial center.
This document contains questions and answers about marketing strategies and plans. It discusses the 3 V's approach to marketing, Porter's generic strategies, Ansoff's product-market expansion grid, and categories of marketing alliances. The document is a study guide for a marketing exam containing multiple choice questions about key marketing concepts and frameworks.
This document discusses key aspects of product management. It begins by outlining the four main types of companies - technology-driven, company-driven, sales-driven, and market-driven - and how they impact the product management process. The core roles of a product manager are then defined as serving as the voice of the customer and coordinating different functional groups. Key tasks are developing market requirements, managing product features, and coordinating launch activities. The goals of product management are ensuring a market-driven product offering, establishing profitable pricing, supporting product distribution, and generating revenue through marketing. The document then explores various product management functions and how performance is often evaluated based on profit and loss responsibility.
Chapter 11 ppt 11 market segmentation, targeting and positioningKritika Nagdev
This document outlines the key concepts of market segmentation, targeting, and positioning. It discusses:
- Segmentation involves classifying customers into groups based on common characteristics. Targeting is evaluating segment attractiveness and selecting segments to enter. Positioning is defining a product's place relative to competitors in consumers' minds.
- Effective segmentation requires segments be measurable, accessible, substantial, differentiable, and actionable.
- Companies first segment markets, then evaluate and select target segments based on size, growth, and structural attractiveness. They choose a market coverage strategy and position products to compete effectively in targeted segments.
Improved questions for kotler's 20 chapter quarteCaroline Quarte
This document contains summaries of questions and answers related to marketing concepts from Philip Kotler's textbook. It discusses concepts like the 4 measures of market demand, customer perceived value, reference and dissociative groups in consumer behavior, the gatekeepers in the business buying process, and the different roles in a brand portfolio. The document provides examples and definitions to explain the marketing terms and concepts.
This document provides an overview of key concepts in internet marketing. It outlines a seven-stage cycle for internet marketing including framing opportunities, strategy, design, programs, technology, and evaluation. It also describes four relationship stages with customers from awareness to commitment. The marketspace matrix maps relationship stages against marketing mix levers like product, price, and branding. Success requires skills like integration, customer insight, and risk-taking. While traditional marketing still applies, individualization and interactivity distinguish internet marketing.
This document provides an overview of marketing mix modeling. It explains that marketing mix modeling is an analytical approach that quantifies the sales effects of different marketing activities and calculates the financial return on marketing investments. The output is used to simulate the impacts of alternative marketing plans and forecast sales. It then discusses how marketing mix modeling can be used to determine optimal spending levels across different marketing channels, evaluate return on investment for different activities, and compare effectiveness of alternative marketing strategies.
This document provides an overview of marketing mix modeling. It explains that marketing mix modeling is an analytical approach that quantifies the sales effects of marketing activities and calculates the financial return on investment. The modeling process involves collecting data on sales, marketing activities, and other factors; specifying a model to relate these; and analyzing the results to determine things like how much should be spent on different marketing elements and which generate the best returns. The outputs can help optimize future marketing plans and forecast sales.
This document contains summaries of learning questions from various chapters of Philip Kotler's marketing management textbook. The questions cover topics such as different types of company orientations, components of a marketing information system, measuring customer satisfaction, psychographic segmentation, and brand element choice criteria. Sample questions and answers are provided to help students learn key concepts from each chapter.
This unit covers the following points:
1.VMOST
2.What does Marketing Strategy Accomplish?
3. Overview of Strategic Market management
4. Objectives of strategic Market Management
5.Business Strategy
6.Strategic Marketing Management : Characteristics and trends
7.Objective of Strategic management
8.Difference between Strategic Marketing & Marketing Strategy
9.Business Vision its components
10. BHAG
11.Understanding how the Market segments
12.An analysis of Customer Motivation
13.Exploration of unmet needs
14.The KANO MODEL
This document outlines 10 key marketing concepts from Chapter 2 of a book on developing marketing strategies and plans. The concepts include the 3 V's approach to marketing, levels of a marketing plan, core business processes, competitive spheres, product versus market orientation, dimensions that define a business, Ansoff's product-market expansion grid, marketing plan contents, Porter's generic strategies, and categories of marketing alliances. Examples and brief explanations are provided for each concept.
This document summarizes key concepts from Chapter 2 of a Principles of Marketing course. It discusses developing marketing strategies and marketing plans. The key points covered include defining a marketing strategy, describing the elements of a marketing plan, and outlining the five steps to create a marketing plan: 1) define business mission and objectives, 2) conduct a situation analysis using SWOT, 3) identify opportunities using STP, 4) implement the marketing mix, and 5) evaluate performance and make adjustments. It also discusses analyzing a marketing situation, sustainable competitive advantages, and growth strategies.
The document discusses concepts related to effective target marketing, including identifying market segments and their needs, dividing markets into segments based on geography, demographics, psychographics, and behavior. It provides examples of demographic segmentation using age, gender, and income, as well as assessing consumer behavior through brand loyalty and buyer readiness. The key steps for effective segmentation are identifying needs, determining variables, and ensuring segments are measurable, substantial, accessible, and differentiable.
The document provides a summary of key learning questions and concepts related to market segmentation and targeting from Chapter 10. It defines market segmentation as identifying distinct groups of buyers based on their needs and preferences. It discusses the four levels of target marketing as individual, segment, local, and niche marketing. It also outlines criteria for effective market segmentation and steps in the segmentation process, including identifying needs, determining variables, and developing marketing mix strategies.
This Guide provides a strategic look at the disruptive digital environment, digital planning, channels and tools. It looks first at a range of tools and frameworks for analysing the micro and macro digital environment and identifying and assessing strategic implications and relevant emerging themes. It also looks at how to assess, monitor and generate insights into key emerging themes. It then moves on to look at strategic objectives and recommendations to acquire, convert and retain customers using a digital approach, and how to develop an agile response to changing customer behaviour. It also focuses on how to optimise key digital channels and content in order to deliver a strategic, digitally enhanced plan and the tactics and resources required. Finally, it looks at the tools available to measure social, sentiment and site behaviour and how to monitor and measure digital channels.
This document contains sample questions and answers related to marketing chapters. It includes:
- 10 questions for Chapter 19 on personal communications and direct marketing.
- Concept explanations and questions/answers for chapters on new product development, market share analysis, and issues in direct marketing.
- Questions are provided as examples for improving learning and assessing understanding of key concepts. Some questions are improved by rephrasing or adding context.
Obstacles:
• Turning customer data into usable insights.
• Effort of implementing new technology.
• Integrating with other platforms.
• Integrating channels, e.g., ecommerce, in store, marketplaces
• Store issues: competition, margin compression, store capacity
TrustRobin...app health education....https://youtu.be/57ghR94SYXM
This document summarizes 10 key concepts for crafting an effective brand positioning: 1) Points-of-difference (PODs) and points-of-parity (POPs) differentiate a brand while relating it to its category; 2) Desirability and deliverability criteria ensure PODs are relevant, distinctive, and believable; 3) Differentiation strategies include product, personnel, channel, and image differences; 4) A product's life cycle progresses through emergence, growth, maturity, and decline stages as the market evolves. Proper marketing modifications and increasing sales volumes are needed over time.
Consumer needs and wants are filled with market offering of products and strong customer brand
engagement. In organizations importance of marketing process, orientation elements, STP,
Marketing Mix, Consumer Insights are being illustrated here. Above all the role of marketing in
creating values for customers and ways of maintaining strong brand loyalty and customer
engagement with practical examples are described in this assignment. Authoritative achievement
to a great extent relies on upon the dynamic promoting techniques it takes to maintain in the
aggressive commercial center.
This document contains questions and answers about marketing strategies and plans. It discusses the 3 V's approach to marketing, Porter's generic strategies, Ansoff's product-market expansion grid, and categories of marketing alliances. The document is a study guide for a marketing exam containing multiple choice questions about key marketing concepts and frameworks.
This document discusses key aspects of product management. It begins by outlining the four main types of companies - technology-driven, company-driven, sales-driven, and market-driven - and how they impact the product management process. The core roles of a product manager are then defined as serving as the voice of the customer and coordinating different functional groups. Key tasks are developing market requirements, managing product features, and coordinating launch activities. The goals of product management are ensuring a market-driven product offering, establishing profitable pricing, supporting product distribution, and generating revenue through marketing. The document then explores various product management functions and how performance is often evaluated based on profit and loss responsibility.
Chapter 11 ppt 11 market segmentation, targeting and positioningKritika Nagdev
This document outlines the key concepts of market segmentation, targeting, and positioning. It discusses:
- Segmentation involves classifying customers into groups based on common characteristics. Targeting is evaluating segment attractiveness and selecting segments to enter. Positioning is defining a product's place relative to competitors in consumers' minds.
- Effective segmentation requires segments be measurable, accessible, substantial, differentiable, and actionable.
- Companies first segment markets, then evaluate and select target segments based on size, growth, and structural attractiveness. They choose a market coverage strategy and position products to compete effectively in targeted segments.
Improved questions for kotler's 20 chapter quarteCaroline Quarte
This document contains summaries of questions and answers related to marketing concepts from Philip Kotler's textbook. It discusses concepts like the 4 measures of market demand, customer perceived value, reference and dissociative groups in consumer behavior, the gatekeepers in the business buying process, and the different roles in a brand portfolio. The document provides examples and definitions to explain the marketing terms and concepts.
This document provides an overview of key concepts in internet marketing. It outlines a seven-stage cycle for internet marketing including framing opportunities, strategy, design, programs, technology, and evaluation. It also describes four relationship stages with customers from awareness to commitment. The marketspace matrix maps relationship stages against marketing mix levers like product, price, and branding. Success requires skills like integration, customer insight, and risk-taking. While traditional marketing still applies, individualization and interactivity distinguish internet marketing.
This document provides an overview of marketing mix modeling. It explains that marketing mix modeling is an analytical approach that quantifies the sales effects of different marketing activities and calculates the financial return on marketing investments. The output is used to simulate the impacts of alternative marketing plans and forecast sales. It then discusses how marketing mix modeling can be used to determine optimal spending levels across different marketing channels, evaluate return on investment for different activities, and compare effectiveness of alternative marketing strategies.
This document provides an overview of marketing mix modeling. It explains that marketing mix modeling is an analytical approach that quantifies the sales effects of marketing activities and calculates the financial return on investment. The modeling process involves collecting data on sales, marketing activities, and other factors; specifying a model to relate these; and analyzing the results to determine things like how much should be spent on different marketing elements and which generate the best returns. The outputs can help optimize future marketing plans and forecast sales.
This document contains summaries of learning questions from various chapters of Philip Kotler's marketing management textbook. The questions cover topics such as different types of company orientations, components of a marketing information system, measuring customer satisfaction, psychographic segmentation, and brand element choice criteria. Sample questions and answers are provided to help students learn key concepts from each chapter.
This unit covers the following points:
1.VMOST
2.What does Marketing Strategy Accomplish?
3. Overview of Strategic Market management
4. Objectives of strategic Market Management
5.Business Strategy
6.Strategic Marketing Management : Characteristics and trends
7.Objective of Strategic management
8.Difference between Strategic Marketing & Marketing Strategy
9.Business Vision its components
10. BHAG
11.Understanding how the Market segments
12.An analysis of Customer Motivation
13.Exploration of unmet needs
14.The KANO MODEL
1. TOP 10 Learning Concepts Ch 8: Identifying Market Segments and Targets Myrtle Frantilla March 31, 2011 http://myrtlefrantilla.blogspot.com/ 1
2. OutlineTop 10 Learning Concepts of Identifying Market Segments and Targets. http://myrtlefrantilla.blogspot.com/ 2 1. Four Levels of Micro Marketing 2. Steps in Segmentation Process 3. Effective Segmentation Criteria 4. Segmenting Consumer Markets 5. Segmenting Business Markets 6. Demographic Segmentation 7. Behavioral Segmentation 8. Loyalty Status 9. The Brand Funnel Illustrates variations in the Buyer-Readiness Stage 10. The Conversion Model http://myrtlefrantilla.blogspot.com/
3. Concept 1Four Levels of Micro Marketing http://myrtlefrantilla.blogspot.com/ 3 http://myrtlefrantilla.blogspot.com/
8. Concept 1Four Levels of Micro Marketing http://myrtlefrantilla.blogspot.com/ 8 Segments Niches Local Areas http://myrtlefrantilla.blogspot.com/
9. Concept 1Four Levels of Micro Marketing http://myrtlefrantilla.blogspot.com/ 9 Segments Niches Local Areas http://myrtlefrantilla.blogspot.com/
10. Concept 1Four Levels of Micro Marketing 10 Segments Niches Local Areas Individuals http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
11. Concept 1Four Levels of Micro Marketing 11 Segments Niches Local Areas Individuals http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
12. Concept 2Steps in Segmentation Process http://myrtlefrantilla.blogspot.com/ 12 http://myrtlefrantilla.blogspot.com/
13. Concept 2Steps in Segmentation Process http://myrtlefrantilla.blogspot.com/ 13 Needs-basedSegmentation http://myrtlefrantilla.blogspot.com/
14. Concept 2Steps in Segmentation Process http://myrtlefrantilla.blogspot.com/ 14 Needs-basedSegmentation http://myrtlefrantilla.blogspot.com/
15. Concept 2Steps in Segmentation Process Needs-basedSegmentation Segment Identification http://myrtlefrantilla.blogspot.com/ 15 http://myrtlefrantilla.blogspot.com/
16. Concept 2Steps in Segmentation Process Needs-basedSegmentation Segment Identification http://myrtlefrantilla.blogspot.com/ 16 http://myrtlefrantilla.blogspot.com/
17. Concept 2Steps in Segmentation Process Segment Identification http://myrtlefrantilla.blogspot.com/ 17 Needs-basedSegmentation Segment Attractiveness http://myrtlefrantilla.blogspot.com/
18. Concept 2Steps in Segmentation Process Segment Identification http://myrtlefrantilla.blogspot.com/ 18 Needs-basedSegmentation Segment Attractiveness http://myrtlefrantilla.blogspot.com/
19. Concept 2Steps in Segmentation Process Segment Identification http://myrtlefrantilla.blogspot.com/ 19 Needs-basedSegmentation Segment Attractiveness Segment Profitability http://myrtlefrantilla.blogspot.com/
20. Concept 2Steps in Segmentation Process Segment Identification http://myrtlefrantilla.blogspot.com/ 20 Needs-basedSegmentation Segment Attractiveness Segment Profitability http://myrtlefrantilla.blogspot.com/
21. Concept 2Steps in Segmentation Process Segment Identification 21 Needs-basedSegmentation Segment Attractiveness Segment Profitability Segment Positioning http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
22. Concept 2Steps in Segmentation Process Segment Identification 22 Needs-basedSegmentation Segment Attractiveness Segment Profitability Segment Positioning http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
23. Concept 2Steps in Segmentation Process 23 Needs-basedSegmentation Segment Identification Segment Attractiveness Segment Profitability Segment Positioning Segment Acid Test http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
24. Concept 2Steps in Segmentation Process 24 Needs-basedSegmentation Segment Identification Segment Attractiveness Segment Profitability Segment Positioning Segment Acid Test http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
25. Concept 2Steps in Segmentation Process 25 Needs-basedSegmentation Marketing Mix Strategy Segment Identification Segment Attractiveness Segment Profitability Segment Positioning Segment Acid Test http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
60. 60 Concept 6Demographic Segmentation Age and Life Cycle http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
61. 61 Concept 6Demographic Segmentation Age and Life Cycle http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
62. 62 Concept 6Demographic Segmentation Age and Life Cycle Life Stage http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
63. 63 Concept 6Demographic Segmentation Age and Life Cycle Life Stage http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
64. 64 Concept 6Demographic Segmentation Age and Life Cycle Life Stage Gender http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
65. 65 Concept 6Demographic Segmentation Age and Life Cycle Life Stage Gender http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
66. 66 Concept 6Demographic Segmentation Age and Life Cycle Life Stage Gender Income http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
67. 67 Concept 6Demographic Segmentation Age and Life Cycle Life Stage Gender Income http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
68. 68 Concept 6Demographic Segmentation Age and Life Cycle Life Stage Gender Income Generation http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
69. 69 Concept 6Demographic Segmentation Age and Life Cycle Life Stage Gender Income Generation http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
70. 70 Concept 6Demographic Segmentation Age and Life Cycle Life Stage Gender Income Generation Social Class http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
71. 71 Concept 6Demographic Segmentation Age and Life Cycle Life Stage Gender Income Generation Social Class http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
163. Concept 9The Brand Funnel Illustrates Variations in the Buyer-Readiness Stage 97 1. Aware 2. Ever tried 3. Recent trial 4. Occasional User http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
164. Concept 9The Brand Funnel Illustrates Variations in the Buyer-Readiness Stage 98 1. Aware 2. Ever tried 3. Recent trial 4. Occasional User 5. Regular User http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
165. Concept 9The Brand Funnel Illustrates Variations in the Buyer-Readiness Stage 99 1. Aware 2. Ever tried 3. Recent trial 4. Occasional User 5. Regular User 6. Most Often User http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
166. Concept 9The Brand Funnel Illustrates Variations in the Buyer-Readiness Stage 100 1. Aware 2. Ever tried 3. Recent trial 4. Occasional User 5. Regular User 6. Most Often User http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
167. Concept 10The Conversion Model http://myrtlefrantilla.blogspot.com/ 101 Users http://myrtlefrantilla.blogspot.com/
168. Concept 10The Conversion Model http://myrtlefrantilla.blogspot.com/ 102 Users http://myrtlefrantilla.blogspot.com/
169. Concept 10The Conversion Model http://myrtlefrantilla.blogspot.com/ 103 Users Convertible http://myrtlefrantilla.blogspot.com/
171. Concept 10The Conversion Model 105 Users Average Shallow Convertible http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
172. Concept 10The Conversion Model 106 Users Average Shallow Convertible Entrenched http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
173. Concept 10The Conversion Model 107 Users Average Shallow Convertible Entrenched Non-Users http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
174. Concept 10The Conversion Model 108 Users Average Shallow Convertible Entrenched Non-Users http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
175. Concept 10The Conversion Model 109 Users Average Shallow Convertible Entrenched Non-Users Strongly Unavailable http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
176. Concept 10The Conversion Model 110 Users Average Shallow Convertible Entrenched Non-Users Strongly Unavailable Weakly Unavailable http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
177. Concept 10The Conversion Model 111 Users Average Shallow Convertible Entrenched Non-Users Strongly Unavailable Weakly Unavailable Ambivalent http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
178. Concept 10The Conversion Model 112 Users Average Shallow Convertible Entrenched Non-Users Strongly Unavailable Weakly Unavailable Ambivalent Available http://myrtlefrantilla.blogspot.com/ http://myrtlefrantilla.blogspot.com/
179. Summary 113 1. Four Levels of Micro Marketing 2. Steps in Segmentation Process 3. Effective Segmentation Criteria 4. Segmenting Consumer Markets 5. Segmenting Business Markets 6. Demographic Segmentation 7. Behavioral Segmentation 8. Loyalty Status 9. The Brand Funnel Illustrates variations in the Buyer-Readiness Stage 10. The Conversion Model http://myrtlefrantilla.blogspot.com/
180. TOP 10 Learning Concepts Ch 8: Identifying Market Segments and Targets Myrtle Frantilla March 31, 2011 http://myrtlefrantilla.blogspot.com/ 114