3. 1. According to Nirmalya Kumar, All of the following are the 3 V’s approach to marketing, except? Value Segment Value Preposition Value Positioning Value Network None of the above 3/73 www.stevenandrada.blogspot.com
4. 3 V’s Approach to Marketing 4/73 www.stevenandrada.blogspot.com
5. Define customer and needs 3 V’s Approach to Marketing 5/73 Question 1: www.stevenandrada.blogspot.com
6. Identify and satisfy an unmet need that your target market possesses. 3 V’s Approach to Marketing 6/73 Question 1: www.stevenandrada.blogspot.com
7. System of partnerships and alliances that a firm creates to source, augment and deliver its offerings. 3 V’s Approach to Marketing 7/73 Question 1: www.stevenandrada.blogspot.com
8. 1. According to Nirmalya Kumar, All of the following are the 3 V’s approach to marketing, except? Value Segment Value Preposition Value Positioning Value Network None of the above 8/73 www.stevenandrada.blogspot.com
10. 2. What level of marketing that focuses on the content of the marketing message. Strategic Segmentation Tactical Market intelligence None of the above 10/73 www.stevenandrada.blogspot.com
11. Levels of a Marketing Plan 11/73 Strategic Tactical www.stevenandrada.blogspot.com
12. Strategic Level 12/73 Question 2: It's the content of your marketing message. www.stevenandrada.blogspot.com
21. 2. What level of marketing that focuses on the content of the marketing message. Strategic Segmentation Tactical Market intelligence None of the above 16/73 www.stevenandrada.blogspot.com
23. 3. What part of the core business process that defines the target markets & prospecting for new customers Market sensing New offering realization Customer acquisition Customer relationship management Fulfillment management 18/73 www.stevenandrada.blogspot.com
27. Defining target markets & prospecting for new customers 22/73 Question 3: Core Business Process www.stevenandrada.blogspot.com
28. Building deeper understanding, relationship & offerings 23/73 Question 3: Core Business Process www.stevenandrada.blogspot.com
29. Receiving & approving orders, shipping goods & collecting payment 24/73 Question 3: Core Business Process www.stevenandrada.blogspot.com
30. 3. What part of the core business process that defines the target markets & prospecting for new customers Market sensing New offering realization Customer acquisition Customer relationship management Fulfillment management 25/73 www.stevenandrada.blogspot.com
32. 4. Which of the following is considered the major competitive spheres? Industry, Products, Competence, Geographical, Vertical channels, Market segment Industry, People, Competence, Geographical, Vertical channels, Market segment Industry, Products, Competence, Geographical, Horizontal channels, Market segment People, Products, Competence, Geographical, Vertical channels, Market segment None of the above 27/73 www.stevenandrada.blogspot.com
33. Major Competitive Spheres 28/73 Industry Geographical Products Vertical Channels Competence Market Segment www.stevenandrada.blogspot.com
34. 4. Which of the following is considered the major competitive spheres? Industry, Products, Competence, Geographical, Vertical channels, Market segment Industry, People, Competence, Geographical, Vertical channels, Market segment Industry, Products, Competence, Geographical, Horizontal channels, Market segment People, Products, Competence, Geographical, Vertical channels, Market segment None of the above 29/73 www.stevenandrada.blogspot.com
36. 5. What kind of business orientation that puts the customer at the heart of the business? Product orientation Geographical orientation Market orientation Competence orientation None of the above 31/73 www.stevenandrada.blogspot.com
37. Types of Business Orientation 32/73 Product Orientation - The company believes that they have a superior product, based on quality and features, and because of this they feel their customers will like it also. Market Orientation - Puts the customer at the heart of the business. www.stevenandrada.blogspot.com
39. 5. What kind of business orientation that puts the customer at the heart of the business? Product orientation Geographical orientation Market orientation Competence orientation None of the above 34/73 www.stevenandrada.blogspot.com
43. 6. What are the dimension/s that defines a business? Customers Groups Customer Needs Technology All of the above None of the above 38/73 www.stevenandrada.blogspot.com
45. 7. According to Ansof’s product – market expansion grid, What kind of strategy that develops new markets for the current products? Market penetration strategy Product development strategy Market development strategy Diversification strategy None of the above 40/73 www.stevenandrada.blogspot.com
46. Ansoff’s Product – Market Expansion Grid 41/73 Current Products New Products Current Markets Market-penetration strategy Product-development strategy New Markets Market-development strategy Diversification strategy Source: 13th Edition, Marketing Management, Kotler & Keller www.stevenandrada.blogspot.com
47. Gain market share with current products in the current market 42/73 Question 7: Ansoff’s Product – Market Expansion Grid Current Products New Products Current Markets Market-penetration strategy Product-development strategy New Markets Market-development strategy Diversification strategy Source: 13th Edition, Marketing Management, Kotler & Keller www.stevenandrada.blogspot.com
48. 43/73 Question 7: Develop new products of potential interest to the current markets Ansoff’s Product – Market Expansion Grid Current Products New Products Current Markets Market-penetration strategy Product-development strategy New Markets Market-development strategy Diversification strategy Source: 13th Edition, Marketing Management, Kotler & Keller www.stevenandrada.blogspot.com
49. 44/73 Question 7: Develop new markets for the current products Ansoff’s Product – Market Expansion Grid Current Products New Products Current Markets Market-penetration strategy Product-development strategy New Markets Market-development strategy Diversification strategy Source: 13th Edition, Marketing Management, Kotler & Keller www.stevenandrada.blogspot.com
50. 45/73 Question 7: Develop new products to the new markets Ansoff’s Product – Market Expansion Grid Current Products New Products Current Markets Market-penetration strategy Product-development strategy New Markets Market-development strategy Diversification strategy Source: 13th Edition, Marketing Management, Kotler & Keller www.stevenandrada.blogspot.com
52. 7. According to Ansof’s product – market expansion grid, What kind of strategy that develops new markets for the current products? Market penetration strategy Product development strategy Market development strategy Diversification strategy None of the above 47/73 www.stevenandrada.blogspot.com
54. 8. Arrange in proper order the marketing plan contents. Executive summary Implementation controls Table of contents Financial projections Situation analysis Marketing strategy 49/73 a. 1,2,4,5,6,3 b. 1,3,5,6,4,2 c. 3,1,2,5,4,6 d. 1,2,5,4,3,6 www.stevenandrada.blogspot.com
55. Marketing Plan Contents 50/73 Executive Summary Table of Contents Situation Analysis Marketing Strategy Financial Projections Implementation Controls www.stevenandrada.blogspot.com
56. Brief Summary of main goals & recommendations 51/73 Question 8: Executive Summary www.stevenandrada.blogspot.com
57. Outlines the marketing plan 52/73 Question 8: Table of Contents www.stevenandrada.blogspot.com
72. 8. Arrange in proper order the marketing plan contents. Executive summary Implementation controls Table of contents Financial projections Situation analysis Marketing strategy 57/73 a. 1,2,4,5,6,3 b. 1,3,5,6,4,2 c. 3,1,2,5,4,6 d. 1,2,5,4,3,6 www.stevenandrada.blogspot.com
74. 9. According to Porter, What is/are the generic strategy/ies for marketing? Overall cost leadership Differentiation Focus Target setting Technology 59/73 1,2,3 c. 1,3,4 1,2,4 d. 2,3,4 www.stevenandrada.blogspot.com
76. Being the low cost producer in an industry for a given level of quality 61/73 Question 9: www.stevenandrada.blogspot.com
77. Development of a product or service that offers unique attributes 62/73 Question 9: Toothpaste w/ whitening www.stevenandrada.blogspot.com
78. Concentrates on a narrow segment 63/73 Question 9: Toothpaste for Kids www.stevenandrada.blogspot.com
79. 9. According to Porter, What is/are the generic strategy/ies for marketing? Overall cost leadership Differentiation Focus Target setting Technology 64/73 1,2,3 c. 1,3,4 1,2,4 d. 2,3,4 www.stevenandrada.blogspot.com
81. 10. All of the following are categories of marketing alliances except? Product or service alliances Promotional alliances Market segment alliances Logistic alliances Pricing collaborations 66/73 www.stevenandrada.blogspot.com
82. Categories of Marketing Alliances 67/73 Product or Service Alliances Promotional Alliances Logistic Alliances Pricing Collaborations www.stevenandrada.blogspot.com
83. 68/73 Question 10: Two companies jointly market their complementary or a new product. Product or Service Alliances Apple product uses Intel processors www.stevenandrada.blogspot.com
84. One company agrees to carry a promotion for another company’s product or service 69/73 Question 10: Promotional alliances Globe Telecom & Apple www.stevenandrada.blogspot.com
85. One company offers logistical services for another company’s product 70/73 Question 10: Logistics Alliances Mister Kabab & City Delivery www.stevenandrada.blogspot.com
86. One or more companies join in a special pricing collaboration 71/73 Question 10: Pricing Collaborations Cathay Pacific & Disneyland www.stevenandrada.blogspot.com
87. 10. All of the following are categories of marketing alliances except? Product or service alliances Promotional alliances Market segment alliances Logistic alliances Pricing collaborations 72/73 www.stevenandrada.blogspot.com
88. 10 QuestionsChapter 2: Developing MarketingStrategies and Plans Steven Michael Y. Andrada April 15, 2011 73/73 www.stevenandrada.blogspot.com
