Tony Truong (that's me), Managing Director of Golden Digital share thoughts on Digitization of Media @ the 1st Annual Vietnam Digital Marketing & Technology Conference 2010.
DOYO Live - Digital Marketing + Interactive Design Conference in YoungstownDOYO Live
DOYO Live founder, Dennis Schiraldi provides valuable, interesting insights in his opening remarks at DOYO Live that featured keynote speakers, Joe Pulizzi and Nate Riggs, 16 breakout sessions on digital, content and social media marketing. Dennis gives a highly energetic, entertaining and insightful presentation about online buying decisions, social media, the early days of healthcare marketing, Minions controlling who sees what on social media and much much more.
A shift in the marketing landscape in Integrated marketing conferences – Source: TNS Global Market Research Vietnam, April 2011.
Shared by Phuong Cmo, Digital Strategies of Buzz Digital Marketing Agency
Creeds of Love curates and activates socially responsible brands by providing an online marketplace to showcase and sell fashion, beauty, art and home decor items. While also providing them with business and creative tools to help build on and off the Creeds of Love platform.
DOYO Live - Digital Marketing + Interactive Design Conference in YoungstownDOYO Live
DOYO Live founder, Dennis Schiraldi provides valuable, interesting insights in his opening remarks at DOYO Live that featured keynote speakers, Joe Pulizzi and Nate Riggs, 16 breakout sessions on digital, content and social media marketing. Dennis gives a highly energetic, entertaining and insightful presentation about online buying decisions, social media, the early days of healthcare marketing, Minions controlling who sees what on social media and much much more.
A shift in the marketing landscape in Integrated marketing conferences – Source: TNS Global Market Research Vietnam, April 2011.
Shared by Phuong Cmo, Digital Strategies of Buzz Digital Marketing Agency
Creeds of Love curates and activates socially responsible brands by providing an online marketplace to showcase and sell fashion, beauty, art and home decor items. While also providing them with business and creative tools to help build on and off the Creeds of Love platform.
Unique Advertising là công ty quảng cáo ngoài trời cung cấp dịch vụ quảng cáo trên pano, xe buýt, taxi, sản xuất quảng cáo, in ấn uy tín hàng đầu tại Hà Nội.
The Outdoor media Ad Ex report offers you an in-depth and accurate estimate of spending in the Outdoor media by different advertiser in your category as well the overall market. The outdoor media ad-ex is calculated for the top 5 cities by visiting all the permanent assets as well as pole signs twice a month every month. Value estimates are collected from different major OMAs and average market rates are calculated accordingly.
Reveal your Heart [Yamaha Motors Vietnam]William Do
August 2016
Honda has been dominating the motorcycle market in Vietnam for as long as Vietnamese have been riding bikes.
Can Yamaha claims more market share? What would it take?
It would take Brand Loyalty.
This proposal provides a Branding Strategic Campaign centered on a key message: "Reveal your heart" (Yamaha would start first).
The slides are divided as follows:
1. Introduction - Key facts about Yamaha Motors Vietnam & Vietnamese consumers
2. Leadership - Personal view & qualities
3. Campaign - Plan: tagline, logo and a deep message
4. Activities - Marcom tactics to connect with consumers
4. Conclusion - ROI & Recommendations
Please if you have any questions or would like to request a presentation, feel free to contact me.
email: wd.williamdo@gmail.com
skype: do.william
How Has Technology Impacted Consumers and Their Lives.pptxalexandraking41
How has technology impacted consumers and their lives? In this presentation we look at the history of the internet and how it has evolved to what it is now, what devices people use to access the internet and how it has affected our consumer habits.
Year 2013 is really a hard time for marketers in developing marketing strategy and plan regarding to Vietnam economic downturn and the evolvement of internet and online community today. Traditionally, marketers have been questioned a lot by Board of Directors in regard to marketing investment effectiveness. It is still the same problem, even much harder for marketers to plan an effective marketing strategy today, to satisfy not just only offline but also online customers, particularly in the context of Vietnam today economic downturn. Yet, the so called “emerging market” makes Vietnam attractive to global brands, thus the entries of Starbucks, McDonald…in 2013 will make the competition much fiercer! Branding in Vietnam market thus becomes very challenging and here below is the three key trends that I can predict:
Unique Advertising là công ty quảng cáo ngoài trời cung cấp dịch vụ quảng cáo trên pano, xe buýt, taxi, sản xuất quảng cáo, in ấn uy tín hàng đầu tại Hà Nội.
The Outdoor media Ad Ex report offers you an in-depth and accurate estimate of spending in the Outdoor media by different advertiser in your category as well the overall market. The outdoor media ad-ex is calculated for the top 5 cities by visiting all the permanent assets as well as pole signs twice a month every month. Value estimates are collected from different major OMAs and average market rates are calculated accordingly.
Reveal your Heart [Yamaha Motors Vietnam]William Do
August 2016
Honda has been dominating the motorcycle market in Vietnam for as long as Vietnamese have been riding bikes.
Can Yamaha claims more market share? What would it take?
It would take Brand Loyalty.
This proposal provides a Branding Strategic Campaign centered on a key message: "Reveal your heart" (Yamaha would start first).
The slides are divided as follows:
1. Introduction - Key facts about Yamaha Motors Vietnam & Vietnamese consumers
2. Leadership - Personal view & qualities
3. Campaign - Plan: tagline, logo and a deep message
4. Activities - Marcom tactics to connect with consumers
4. Conclusion - ROI & Recommendations
Please if you have any questions or would like to request a presentation, feel free to contact me.
email: wd.williamdo@gmail.com
skype: do.william
How Has Technology Impacted Consumers and Their Lives.pptxalexandraking41
How has technology impacted consumers and their lives? In this presentation we look at the history of the internet and how it has evolved to what it is now, what devices people use to access the internet and how it has affected our consumer habits.
Year 2013 is really a hard time for marketers in developing marketing strategy and plan regarding to Vietnam economic downturn and the evolvement of internet and online community today. Traditionally, marketers have been questioned a lot by Board of Directors in regard to marketing investment effectiveness. It is still the same problem, even much harder for marketers to plan an effective marketing strategy today, to satisfy not just only offline but also online customers, particularly in the context of Vietnam today economic downturn. Yet, the so called “emerging market” makes Vietnam attractive to global brands, thus the entries of Starbucks, McDonald…in 2013 will make the competition much fiercer! Branding in Vietnam market thus becomes very challenging and here below is the three key trends that I can predict:
Assignment 2 task 1 Evolution of digital marketingPetraSomogyvari
The Evolution of Digital Marketing
1, Access to the Internet, 2, Digital devices used by audiences, 3, How consumers search for information, 4, What consumers buy online, 5, Online video consumption 6, Consumer trends 7, Trends
Philippine Tv News Media: In the Advent of Digital and Non-Linear Technology ...Martin Andanar
I delivered this speech at the Rotary Club Alabang on August 28, 2014.
Topic: Philippine Tv News Media: In the Advent of Digital and
Non-Linear Technology
A digitally lead multidisciplinary marketing communications agency that helps you connect with today's modern consumers. Our experts came from marketing, advertising, media, digital and social media fields to help build a true through-the-line agency that is able to deliver media-neutral marketing ideas.
Digital@creasia is not a one-stop-shop; we are planners and strategists with deep knowledge in using various media to achieve marketing objectives. Our strategies are executed through an extensive network of expert partners in advertising, event, activation, digital, mobile, video production, content providers, and publicity management.
It's different here at digital@creasia. Speak to one of our experts today, you'll feel the difference.
Specialties
Communication planning, Social Media Management, Cross-platform media management (Digital, Print, OOH, TV, Custom Media), Creative, Content & Production services (TV, Print, Digital, Mobile), Loyalty Marketing
Change your view about SMS Marketing (SMS Marketing is not spam)Tony Truong
Vu Hoang Tam, Managing Director of VHT Mobile Marketing shares insights about SMS in hope to change marketer's view. Let's stop spamming and start marketing with SMS.
Mastering Google Advertising, an introduction to Google AdwordsTony Truong
Duong Bach @ Google Southeast Asia dives into the basics of Google Advertising with attendees of the Vietnam Digital Marketing & Technology Conference 2010.
Digital marketing & technology conference brandtology 121110Tony Truong
Jonathan Wong shares insights about social media monitoring especially for Vietnamese language (Brandtology is the ONLY social media monitoring service that captures true sentiments about specific topics in Vietnam's social media landscape).
34. TV is digitalOOH is digitalPrint is digitalRadio is digitalWeb is digitalMobile is digitalEverything is digital.
35. If everything is digital, then digital will affect every aspects of life.
36. Today we seek to show you a little glimpse of that digital world here. And hope to inspire you to look at digital differently. Bigger, wider and more interactive than you imagined.