Kaspar Solo Puli operates Nerania Limited, a sole proprietorship company based in Toniva village, Arawa, Autonomous Region of Bougainville (AROB). The company has two main business entities: 1) a transport service using two 15-seater vehicles and 2) a bungalow accommodation business with six ensuite rooms. Started in 2009 with K174,000 in capital, the business aims to provide local access to basic services and opportunities for students and community members. Puli faces challenges with finances, logistics, and law and order but has found success through community engagement, cultural tourism promotion, and digital marketing on Facebook. Future plans include developing floating bungalows and a

1. LOCAL ENTREPRENEUR
PRIMARY INTERVIEW
CASE
PRESENTATION
3.61207 Entrepreneurship & Innovation and Change
28/06/2023
KASPAR SOLO PULI
1
Kaspar Solo Puli 202330037 EMBA Candidate

2. Nerania Limited - A sole proprietorship company
registered in 2009.
Based in Toniva village, Arawa, AROB
Business entities 1) Transport Service (Two, 15 seaters)
& Bungalow Accommodation (6 ensuite self contain)
7 permanent workers and 15 additional workers
Started Transport Services in 2015, then Accommodation
Manage and operate an independently
The owner receives no monetary returns
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KASPAR SOLO PULI 2

3.  Mr John Aivra – 38 years of working experience (GM, Secretary, Directory
PNG Power, B/Affairs, Advisor to DPD). Background in Tele power (hybrid
power), Public Policy, and Business. Now he’s an EMBA candidate.
 Mr Aviras Journey into business began unexpectedly after exiting Telikom
PNG.
 Starting capital: K174 000 – 00.
 Motivation & Opportunity
 Student – Add value to the lives of the young generation. 10 yrs. crisis
 Locals – Access to basic services by the people of Toniva was difficult
 Others - Need of a house, Influx of International & Local Developers,
Partners, and Government Official who travels to Buka for Restoration
Programs.
 Important Players:
 Community Chiefs, Local Carpenters, Villagers
 Mr Hamish Sharp – Bismark Shipping Company
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KASPAR SOLO PULI 3

4. Challenges faced
 Financial, Logistics, Law and Order Challenges
 Covid -19 Pandemic (Discounts, Locals)
Important Lessons
 “Good, strong, and broader networking”
 Financial Discipline
Important Decision Made
 Reward System in Business
 Trusted independent business manager
 Community engagement and participation
The present net worth: K800 000 – 00 Plus
Advice: Culture of Saving
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KASPAR SOLO PULI 4

5.  Business models: 1) Transport Services and 2) Accommodation
Target market:
 Transport Services – 1000 population
 Bungalow (Development Partners, NGOs, Government Organizations
Officers, Tourists, Locals).
 Competitive Advantages & Differentiation
 The bungalow is by the seashore and on an island.
 Promote Tourism, Cultural Heritages (Local Flavor)
 Technology – Facebook is a marketing and advertising flatform
 Response to market change and emerging trends
 Member of PNG TPA, PNG Surfing Board, Bougainville Tourism Authority,
others
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KASPAR SOLO PULI 5

6.  Transport Services
 Student bus fee concession
 Part-time student employment
 Schedule for the local youth to be the bus crew
 Batama Home Stay
 Community Engagement (Tourist Tour Guides, Boat Hire, Traditional Dancing, Singing,
Artifacts)
 Promote Tourism, Hospitality, Culture Heritage
 Arrangements with External Stakeholders PNGTPA, PNG Surfing Board, BTA)
 Future Plan
 Floating Bungalow
 Tourism Hub – Kayaking, Surfing, Diving, Recreation,
 Research Centers (Universities, College, etc..)
 Marine Biodiversity Conservation Site
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KASPAR SOLO PULI 6

7. Batama Home Stay Bungalow. Courtesy of John Avira 2023 Candidate, UPNG EMBA.
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KASPAR SOLO PULI 7