Tomokobook is a safe, easy and reliable way to connect with tour guides of your choice throughout the world using a common platform. This is a strategy presentation created as a part of Entrepreneurial Strategy course at Foster School Of Business, University Of Washington, Seattle.

1. tomokobook
-Atinderpal Singh Saini
(part of team tomokobook)

2. fun unique seattle tourist experience

6. pain points
■ Tourist Trap
A standard tour with the same experience at a set time with strangers
■ Planning your own trip
Don’t know anyone in the area
Same search results
FOMO- Fear of Missing Out
Getting lost
■ ...Causes mental distress

7. what’s out there
■ Still try to plan the trip yourself
■ Family, friends, friends of friends…
■ Tour Companies
■ Travel Agencies
■ Online…Couch Surfing, Google Hangouts, Craigslist
today

8. what is tomokobook
■ TomokoBook is a means to create an unique experience in a secure,
customizable, flexible, and budget-friendly way
Get matched with a tour guide (Based on personality and interests)
Select the date, time, and duration
Customize your new adventure (with someone who knows the area)
Select the price that best matches your budget

9. tomokobook Search...
t
11/30/2015Date:
12/02/2015
to
Seattle, WALocation:
08:00 AMTime:
05:30 PM
to
Atinder
“Love nature..”
$$$
Interested
Siva
“Shop till you drop”
Interested
$$
Ruth
“Go Hawks!!”
Interested
$$
Jian
“Guitar & Gourmet”
Interested
$$$
Hayagriv
“Beer bruh...”
Interested
David
“Who’s in ur ecosyz”
$$$
Interested
We found some
awesome tour
guides who
match your
interests...
$
Verified Community

10. t
tomokobook
< tomokobook chat with Atinder

11. our ecosystem
■ Tourists/ Travelers
■ Potential Tour Guides (Students, Retirees, Stay at home Moms, etc.)
■ Existing Tour Companies
■ Travel businesses (e.g. TripAdviser, Travel Magazine)
■ Complementary businesses (e.g. AirBnB)

12. unique value add
■ Recruiting (guidance & training)
■ Personalized matching capability
■ Communication Platform

13. ■ In-House
Tour Guide Recruiting & Training
Software Design and Development
Algorithm and Data Science (IP)
Customer Service
business model
■ Outsource
Payment System
Background Checks
Advertising & Outreach

14. tomokobook
questions