The document discusses several industrial design projects including: 1. The HOLOTM interactive hologram system created by FFD for Beagle Media, which allows existing 2D content to be transformed into 3D holograms and includes integrated gesture control. 2. An ADR desk designed by FFD for Twickenham Studios, incorporating oak laminated work surfaces and cable management runs down the legs. 3. A 7.5 meter freestanding videowall designed and installed at London City Airport by the assistant for Bloomberg.

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2. 2 3
industrial design 4
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mechanical design

3. Bartec USA is a market leading manufacturer of
industrial tools for the automotive sector.
The TPMS Programming Accessory Device [PAD]
is designed to programme a replacement tyre
pressure sensor so that it can be configured to
emulate and replace broken electronic sensors
on any car.
The resulting product utilises injection moulded
ABS,automotivedesignfeaturesandanintricate
surface wave texture that imitates an ultrasonic
wave pattern, helping identify where to locate
EZ sensors for perfect operation.
This wave pattern detail also embodies Bartec
USA’s RFID technology within the product, giving
it a truly unique brand identity.
4 5
INDUSTRIAL
CHARGE PAD, BARTEC USA

4. AidCallarealeadingcompanyincustomwireless
communication and alert systems for hospitals,
care homes, hospices, trusts and individual
homes.
The Touchsafe® Pro system is the latest and
most versatile solution on the market. It utilises
a variety of call points which all communicate
with one or multiple touch-screen display panels.
These convey a mass of important information at
a glance including patient name, nurse name,
the exact call location and the response time.
I was responsible for the design development
of this range from concept through to the initial
prototyping stages.
The battery powered call point devices provide a
means for wireless two-way communicate with
the system from multiple locations. The call
points were designed to be easily modified to a
number of configurations, depending on their
intended use, including integrated emergency
or cardiac pull-stops, standard emergency call
push-button and can be with or without an LCD
screen.
All elements of the Touchsafe® Wireless Nurse
Call range, which need to be touched or handled,
are embedded with powerful antimicrobial
additives to help combat the spread of infection.
6 7
INDUSTRIAL
The touchsafe pro, Aidcall

5. Chubb Systems specialises in the design, supply,
installation and support of complex electronic
security and safety systems.
Chubb Systems wanted to develop a new
emergency pull cord enclosure for use in
healthcare environments.
Theresultingproductwasfullytamperproofand
consisted of a white ABS base and a translucent
Polypropylene lens to ensure the alarm LED was
visible when activated.
The system was intended primarily for use within
care homes to provide a clear alarm to nurses or
carers if a patient was in difficulty. The alarm is
activated manually via the suspended pull-cord.
The 3 part-design features a twist-on tamper
proof translucent lens which is fixed in place
using a single screw. This bayonet fixing feature
has been optimised for injection moulding by
avoiding any expensive undercuts.
8 9
INDUSTRIAL
emerGency pull cord, chubb systems

6. SAPA is the world’s leading manufacturer of
aluminium solutions and employ over 23,000
people throughout 40 countries. In 2011, SAPA
held a competition to see how Extruded
Aluminium could be implemented to improve
existing products on the market.
Thiswasthewinningentryinthe2011competition.
This family of products utilises extrusion as an
efficiently resourceful and sustainable method
of manufacturing the flashlight chassis’,
minimising cost whilst maintaining versatility.
Extensive market research indicated that
the existing processes implemented in the
manufacture of aluminium flashlights are
extremely wasteful.
The use of extrusion as the production process
for these flashlights dramatically reduces waste
material and minimises the manufacturing lead
times.
10 11
INDUSTRIAL
extruded aluminium flashlight, power of aluminium competition

7. The Velopac is a separable bicycle which can
be easily dismantled and carried in a backpack.
The relevant anthropometric considerations
have been used in the design of the backpack
and the bicycle itself.
The products unique features allow users to carry
the bicycle within the backpack, freeing the
use of their hands, optimising convenience and
minimising the chance of theft. It also complies
with the legislative restrictions of the UK rail
industry.
The safety features of the bicycle conform to the
standards set out in BS 6102.
The Velopac was nominated to be exhibited at
the 2011 New Designers Exhibition at the Design
Centre in Islington, London and is currently
protected under five Registered Designs.
12 13
INDUSTRIAL
separable utility cycle, major study project

8. The Aluminium Association (ALFED) is the
Trade Association which represent the interests
of the UK Aluminium industry. ‘The Power of
Aluminium’ is an award organised by ALFED
to promote the innovative use of Extruded
Aluminium in contemporary design.
This was the winning entry in the 2011-2012
competition.
The final product consisted of a contemporary,
easy-to-assemble set of shelves which could be
customised to fulfil the consumer’s individual
functional and aesthetic needs.
Using extruded aluminium as the core material
for modular shelving would provide the system
with tangible mechanical and environmental
benefits not found within existing products.
(www.thepowerofaluminium.com)
(www.alfed.org.uk > News and Events > Press Releases > The
Power of Aluminium Awards 2012)
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INDUSTRIALINDUSTRIAL
modular shelving, sapa profiles competition

9. The brief was to design a suitcase to act as the
flagshipforarangeofexecutiveluggageproducts
made from high-end materials, providing an
opulentsolutionforcarryingpersonalpossessions
in transit.
The resulting suitcase consists of a monocoque
carbon fibre body embedded with Italian
Foglizzo leather trim details. The internal
partitions and patented telescopic arm are
also made from carbon fibre. The arm handle
and wheels are machined from aviation grade
titanium.
The client wanted to ensure that all aspects of
the case were bespoke to uphold the sense of
absolute quality. For this reason the planetary
wheels used on the case were designed and
engineered from scratch, utilising a revolutionary
systemallowingthemtooverhangtherearfaceof
the case without needing the full circumference
of the internal hub to be secured. This feature
helped to protect the case when rolling it up
stairs or street curbs.
To date, 500 units of this limited edition case
have been manufactured.
16 17
INDUSTRIAL
executive suitcase, qow

10. Twickenham Studios have been producing films
since 1912 and, to date, are the only film and
television studio which caters for both media
production and post-production.
As part of the studio’s refurbishment, all of the
sound recording suites are installing bespoke
equipment and facilities to ensure they are truly
competitive with other companies.
FFD were asked to design and manufacture a
desk which could be retrofitted with the Neve
PS-1 mixing console and interchangeable 3U
rack-mount units.
The desk incorporates oak laminated CNC MDF
work-top, soft-nose cushioning, and thermo-
formed Hi-Macs edging. The leg framework is
located and secured first before assembling the
MDF carcass to fit. The cable management runs
down the legs of the desk.
18 19
industrial
adr desk, twickenham studios

11. The centerpiece of the Bloomberg departure
lounge in London City Airport is a 7.5 meter
freestanding videowall, one of the largest in
Europe.
I was presented with a basic client concept of
the videowall and asked to develop it through
to manufacture. I lead the project through detail
design, manufacture and installation at City
Airport.
20 21
mechanical
airport videowall, bloomberg & city airport

12. 1941
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2279
1933
1992
1988
50
50
A
A
250
4mm
Ventilation Gap
B
B
G G
7° 7°
13 5
C
SECTION A-A
Spacer component reduced in size
1233
1992
1988
206
82206
1406
D
E
F
L
SECTION B-B
DETAIL C
SCALE 1 : 5
Threaded spacers
DETAIL D
SCALE 1 : 5
Adjustable feet
Button heads used to optimise ground clearance
32
DETAIL E
SCALE 1 : 5 Plates hold lose edges flush
DETAIL F
SCALE 1 : 5
Leap Motion gesture control
250
H
SECTION G-G
DETAIL L
SCALE 1 : 2
I
16.5
J J
Top pyramid fixing is covered with
mirror polish cladding
Leap Motion Gesture Control opening
2 x Samsung UE55C 55" Monitors.
Monitors mounted from top of awning.
2-part drop-in branded panel. Finish Powdercoated
RAL 9006 sparked aluminium.
Conran to provide vector drawing of logo.
'HOLO' text of logo is backlit blue (Pantone TBC).
4 x 80mm DC Fan
(x2/Monitor)
View shown with Pyramid and front awning panel hidden
Top Frame splits into
x2 separate halves
R223
R112
K
SECTION J-J4 x Separate, lightweight cladding.
Finish - black Nextel
Flush-mounted weld studs-
Not visible
19
Awning deflection
clearance
DETAIL K
SCALE 1 : 10
Speaker grills located at either
side of monitors. Grills run the
length of each monitor.
Pyramid mounting block
Edging on awning and base is same depth
Be
Pe
informatio
Studio
The Bis
100 Cle
London
t : +44
f : +44
e : info@
w: www
notes
material
title
project
client
dimension
mi
date
25/1
quantity
1
drawing n
FF
ple
draw
Va
Gl
HOLO™ has been created for product point
of sale, promotional events, marketing suites,
lobby areas and virtual training.
Existing 2D content can be quickly transformed
into a three dimensional hologram. HOLO™ is
the only hologram product on the market with
advanced integrated gesture control.
The minimalist design focuses the audience’s
attention on the holographic image suspended
in the diamond. Each product bespoke, utilising
client specific content.
The initial concept for the product was conceived
by Conran & Partners (see image below). This
concept was then developed, fully engineered
and manufactured at FFD before the product
was launched in Sir Terrance Conran’s apartment
in October 2013.
The second iteration of the HOLO™ includes a
backlit LED illuminated logo and cast polymer
quick-assembly glass structure.
22 23
mechanical
holo interactive, beagle media

13. The Shell Eco-Marathon is an annual event
in which universities compete to create the
most economic vehicle possible. 2012 saw the
introduction of ‘The Lab’, an interactive exhibition
where the science of energy was explored
through a variety of exhibits.
A series of exhibits demonstrating numerous
sources of electrical power were manufactured
for the Shell Eco Marathon, Rotterdam 2013.
These included coal, wave nuclear, and electrical
power generation.
For each power source, an interactive
simulation exhibit was developed, intending to
simultaneously entertain and teach the young
public about various forms of energy.
The interactive exhibits utilise either mechanical
or electromechanical systems which can be
coordinated by the user either manually or using
digital control respectively.
Other exhibits included lego cars which were
powered utilising capacitive batteries and an
Archimedes screw.
24 25
mechanical
eco-marathon, shell

14. 250
C
C
3mm Black acrylic provides
shadow gap detail
Black acrylic located over roll pins in back
plate and a few dots of Stixall adhesive
Cable access
Cooling vents
SECTION C-C SCALE 1 : 2
Power button access
ITEM NO. PART NUMBER DESCRIPTION QTY.
1 FFD0220-A-Samsung 700T Tablet Back Plate Assembly 1
2 FFD0220-006 Tablet Rear Chassis 1
3 FFD0220-014 Shadow Gap Spacer 1
4 FFD0220-007 Tablet Front Chassis 1
5 FFD0220-RFID Elatec RFID 1
6 FFD0220-013 RFID Sticker Mount 1
7 BS 13337 - M3 M3 x 8 Spring Pin, Slotted 5
8 BS 4762 M6 x 25 M6 x 25mm Hex Socket Head 4
9 BS 13337 - M3 M3 x 12 Spring Pin, Slotted 4
10 BS 13337 - M3 M3 x 20 Spring Pin, Slotted 3
11 RS 237-287 Conical rubber foot 6
12 FFD0220-025 Rear mask 2
13 FFD0220-031 Tablet front gasket 1
Dwg no
5263.18
26
weight
(g)
title
client
project
finish
qtyrevision
date
scale
tolerance
unless stated
otherwise
Frozen Fish Design Ltd
29B High Street
Hampton Wick
Surrey
KT1 4DA
020 8977 6531
www.frozenfishdesign.co.uk
06/08/2013
-
-
1:5 @ A3 THB
notes
+/- 0.1mm linear
+/- 0.5° angular
PROPRIETARY AND CONFIDENTIAL
The information contained in this drawing is the sole
property of Frozen Fish Design Ltd. Any reproduction in part
or as a whole without the written permission of Frozen Fish
Design Ltd is strictly prohibited.
FFD0220-A-003 B
Ford Spec Pods
Imagination
drawn
sheet no
Sheet 1 of 2
Spec Pod Tablet Assembly
Every year, Ford holds a motor show in Geneva
where they exhibit their up-and-coming vehicles.
Each vehicle has an informative stand alongside
it, providing all of the relevant information about
the vehicle on display as well as the alternative
configurations available.
These interactive stands, or Pods, incorporate a
Windows8tabletand,bylaw,aspecificationsheet
providing all of the environmental information
on the vehicle’s emissions, C02 footprint, and
fuel economy.
The Pods, of which 25 were manufactured in-
house at FFD in varying configurations, consist
of sheet metal fabrication, an obround profile
upstand, and machined aluminium housings.
The head of each Pod could adjust it’s pitch to
accommodate each user’s reading angle. The
Monroneyplinth,whichstoredtheenvironmental
data sheet, was interchangeable between A4
and A3 paper sizes.
26 27
mechanical
spec pods, ford automotive