Tom Bacon is an experienced airline consultant who has helped improve profitability at multiple airlines. His consulting practice draws on 25 years of experience as a commercial airline executive, where he led successful restructurings and turnarounds. His areas of expertise include corporate development, pricing and revenue management, network and fleet planning, and distribution and channel management. He has conducted audits and projects for airlines in restructuring, and advises on issues like revenue management systems, network planning, and distribution channels.

1. Tom BaconConsulting
DistinguishedTrack Record of
Improving Airline Profitability Updated
March 2017

2. Transformation:
2016 – 2017
Projects
 Conducted commercial and financial audit for Middle East carrier
in restructuring mode
 Audit included review of Systems, People, and Processes
 Recommended major systems upgrade for competing in current
competitive environment
 Process changes encompassed finance, scheduling, revenue
management, marketing, and distribution
 Outlined alternatives for new product offering for a major
revenue management supplier
 Developed customer acquisition plan for airline technology
supplier
 Directed discussions of current travel trends at three airline/travel
conferences
 Consulted with multiple travel start-ups
 Posted over 25 blog articles on current travel issues

3. Commercial
Airline
Executive
Experience
 Consulting practice founded on 25 years of
accomplishments as an airline executive:
 Successful restructuring of Frontier Airlines; achieved operational
profit during period of industry losses
 Profit turnaround at $1 billionAmerican Eagle division ofAmerican
Airlines
 $200 million turnaround inAmerican Airlines profitability from
network restructuring
 1st profitable year for Bombardier Flexjet in 10 years
 SABRE profitability increase from breakeven to $100 million
VP, Revenue Management & Planning,
FrontierAirlines
VP, FinancialAnalysis & Planning, Mesa
Airlines
VP, Marketing & Planning, Flexjet, division
of Bombardier
SVP, Commercial,American Eagle Airlines
VP, FinancialAnalysis and Fleet Planning,
AmericanAirlines
Finance chief, SABRE

4. Scope of
Independent
Consulting
 Consulting practice leverages skills and experience in
all aspects of CommercialAirline Marketing and
Finance:
Corporate Development
Pricing and Revenue Management
Network and Fleet Planning
Distribution and Channel Management
 Projects range from short-term audits to interim
executive assignments

5. Corporate
Development
 Consultant to American Airlines’ Pilots Union on merger of
American Airlines and USAirways
 Member of restructuring team for Middle East airline; initiatives
halved losses in three months
 Revenue executive at Frontier Airlines during successful
restructuring in bankruptcy and sale to Republic Airways
 Team leader for American Airlines for joint venture between AA
and British Airways
 Project lead and chief negotiator for AA’s acquisition of London
and LatinAmerican route authorities
Mergers and acquisitions
Alliances; Joint ventures
Re-structuring

6. Pricing /
Revenue
Management
 Industry thought leader; regular speaker and writer; published in
Journal of Revenue & Pricing Management
 Conducted audit of revenue management function of European
carrier facing new LCC competition
 Seconded to Revenue Management department of Middle East
airline during wholesale restructuring
 Consultant to revenue management system providers
 Led revenue management audit as part of complete commercial
and operational audit of Middle East airline
 Helped launch optionsaway, a travel start-up offering “options” on
flights
 As commercial executive at Frontier Airlines, launched first
“branded fares” in the U.S.
 Tripled ancillary revenue at Frontier Airlines with new bag fees,
change fees, and other ancillary fees
Pricing
Revenue Management systems
Revenue Management
“Personalized” pricing

7. Network / Fleet
Planning
 Consultant to U.S.-based LCC on network management; analyzed
performance of multiple focus cities and recommended schedule
changes
 Conducted audit of Network Planning at Middle East carrier as
part of complete commercial and operational review
 Led acquisition and deployment of 150 regional jets while
CommercialVP, American EagleAirlines; launched over 50 new
routes
 AsVP, FinancialAnalysis, oversaw network consolidation at
American Airlines, including closure of three hubs
 AsVP, Fleet Planning, at American Airlines, negotiated acquisition
of B-737s and B-767’s
 DesignedAmerican Airlines’ flight profitability system for use in
route performance tracking
Network planning/schedules
Fleet Planning

8. Distribution /
Channel Mgmt
 Industry thought leader; regular speaker at industry events and
contributor to multiple travel blogs
 Consultant to optionsaway, a travel start-up in partnership with
expedia and orbitz, among other OTA’s
 Designed and launched branded fares at Frontier Airlines,
increasing attractiveness of direct distribution to travelers
 Developed financial metrics for American Airlines’ frequent flyer
program, including evaluation of credit card partnerships
 Finance chief at SABRE during dramatic growth phase prior to
spin-off by American Airlines. Drove $100 million annual profit,
setting up $1 billion IPO
E-commerce
Third party channels
Frequent flyer programs