I made this presentation during my Internship program under Prof. Sameer Mathur, IIM Lucknow. This is an insight to BMW, the luxury car company's marketing strategies. Please go through it and comment if any there are any questions. Thanks.
Atlantic Computer manufactures servers and high-tech products. It dominates the traditional server market but seeks to enter the growing basic server market. It developed the Tronn server and PESA software to accelerate Tronn's speed by 4 times. Atlantic must determine pricing for the Tronn-PESA bundle. Four options are analyzed: 1) include PESA for free 2) price competitively against main rival Ontario 3) use cost-plus pricing 4) value-in-use pricing sharing savings. The analysis recommends value-in-use pricing to demonstrate value to customers while allowing for potential profit sharing that benefits both parties.
The document discusses options for implementing an ERP system for a company that provides electrical and civil services. Three options are considered: implementing ERP on-premise through Bluechip corporation, implementing ERP on-premise through Codeautomations, or implementing ERP on the cloud through Codeautomations. Bluechip's on-premise quote is over budget. Codeautomations' cloud option has the lowest initial cost but higher ongoing costs than their on-premise option. While the cloud option is cheapest initially, the on-premise option through Codeautomations has the lowest total cost over 5 years. However, organizational acceptance and risk of failure also need consideration.
Atlantic Computers: A Bundle of Pricing OptionsJasmineDennis
The document discusses four pricing strategies for Atlantic Computers' new "Atlantic Bundle" product, which consists of their new Tronn server and PESA software. The strategies are: 1) status-quo pricing, 2) competition-based pricing, 3) cost-plus pricing, and 4) value-in-use pricing. After reviewing the strategies and conducting a break-even analysis, it is recommended to use value-in-use pricing of $4,200 per bundle. This captures the savings customers realize and has one of the lowest break-even points. Recommendations are also provided for training Atlantic's sales force to sell based on the bundle's value and savings. Potential reactions from main competitor Zink
The document discusses a USAID initiative called the Regional Competitiveness Initiative (RCI) that aimed to boost economic growth in South Eastern Europe. RCI provided small grants to establish Centers of Excellence and Innovation (CEIs) focused on sectors like ICT, agriculture, tourism, and manufacturing. This supported the development of 5 initial CEIs in various countries. It later expanded the network of CEIs and helped integrate them regionally. The CEIs worked to stimulate innovation, provide training, and increase competitiveness across multiple sectors in the region.
Keurig is looking to expand into the at-home coffee brewing market after establishing dominance in the office coffee service market with its single-cup brewing system. Its current plan involves introducing a second portion pack size, paying greater attention to brewer pricing, using direct marketing and leveraging existing partnerships with office distributors. However, this plan faces limitations from a lack of marketing resources and potential new competitors entering the market. Suggested strategies include returning to a single portion size, using a premium pricing strategy for the brewer, setting appropriate cup pricing, pursuing initial direct online sales followed by traditional retail partnerships, and promoting the brand through product demonstrations, referrals and building brand awareness.
Study of Super League Australia- Media Nexus, An under-represented /studied subject in management but a huge business potential.Applicable to all Sports Leagues Industry in US, Europe, or Asia.
This white paper will provide small-business owners with a clear understanding of what they should to do in order achieve sustainable growth in their business.
I made this presentation during my Internship program under Prof. Sameer Mathur, IIM Lucknow. This is an insight to BMW, the luxury car company's marketing strategies. Please go through it and comment if any there are any questions. Thanks.
Atlantic Computer manufactures servers and high-tech products. It dominates the traditional server market but seeks to enter the growing basic server market. It developed the Tronn server and PESA software to accelerate Tronn's speed by 4 times. Atlantic must determine pricing for the Tronn-PESA bundle. Four options are analyzed: 1) include PESA for free 2) price competitively against main rival Ontario 3) use cost-plus pricing 4) value-in-use pricing sharing savings. The analysis recommends value-in-use pricing to demonstrate value to customers while allowing for potential profit sharing that benefits both parties.
The document discusses options for implementing an ERP system for a company that provides electrical and civil services. Three options are considered: implementing ERP on-premise through Bluechip corporation, implementing ERP on-premise through Codeautomations, or implementing ERP on the cloud through Codeautomations. Bluechip's on-premise quote is over budget. Codeautomations' cloud option has the lowest initial cost but higher ongoing costs than their on-premise option. While the cloud option is cheapest initially, the on-premise option through Codeautomations has the lowest total cost over 5 years. However, organizational acceptance and risk of failure also need consideration.
Atlantic Computers: A Bundle of Pricing OptionsJasmineDennis
The document discusses four pricing strategies for Atlantic Computers' new "Atlantic Bundle" product, which consists of their new Tronn server and PESA software. The strategies are: 1) status-quo pricing, 2) competition-based pricing, 3) cost-plus pricing, and 4) value-in-use pricing. After reviewing the strategies and conducting a break-even analysis, it is recommended to use value-in-use pricing of $4,200 per bundle. This captures the savings customers realize and has one of the lowest break-even points. Recommendations are also provided for training Atlantic's sales force to sell based on the bundle's value and savings. Potential reactions from main competitor Zink
The document discusses a USAID initiative called the Regional Competitiveness Initiative (RCI) that aimed to boost economic growth in South Eastern Europe. RCI provided small grants to establish Centers of Excellence and Innovation (CEIs) focused on sectors like ICT, agriculture, tourism, and manufacturing. This supported the development of 5 initial CEIs in various countries. It later expanded the network of CEIs and helped integrate them regionally. The CEIs worked to stimulate innovation, provide training, and increase competitiveness across multiple sectors in the region.
Keurig is looking to expand into the at-home coffee brewing market after establishing dominance in the office coffee service market with its single-cup brewing system. Its current plan involves introducing a second portion pack size, paying greater attention to brewer pricing, using direct marketing and leveraging existing partnerships with office distributors. However, this plan faces limitations from a lack of marketing resources and potential new competitors entering the market. Suggested strategies include returning to a single portion size, using a premium pricing strategy for the brewer, setting appropriate cup pricing, pursuing initial direct online sales followed by traditional retail partnerships, and promoting the brand through product demonstrations, referrals and building brand awareness.
Study of Super League Australia- Media Nexus, An under-represented /studied subject in management but a huge business potential.Applicable to all Sports Leagues Industry in US, Europe, or Asia.
This white paper will provide small-business owners with a clear understanding of what they should to do in order achieve sustainable growth in their business.
Look at a great list of capstone project topics for MBA marketing or visit site for a full list of them http://www.mbacapstoneproject.com/capstone-project-topics-for-mba-marketing/
Wilkerson, a mid-sized manufacturing company that produces water purification systems, is seeing a decline in margins. The company has one production department that machines and assembles three products: valves, pumps, and flow controllers. Wilkerson uses a volume-based costing system that may be incorrectly allocating overhead costs. Alternatives are analyzed to address the profitability of specifically the flow controller product line and combat the declining margins, including adjusting the cost accounting method or changing the flow controller's pricing.
The document discusses Dell's direct sales model and competitive strategy. It summarizes Dell's history and growth founded on direct sales to customers. It analyzes Dell's competitors who struggled to copy the direct model. The document also reviews Dell's market share, competitive strengths, and provides recommendations to expand products, markets, and diversify through acquisitions for long-term growth.
The document provides an analysis of JetBlue Airlines. It discusses JetBlue's founding, competitive strategy, strengths and weaknesses. Key points include:
- JetBlue was founded in 2000 and had significant financial success in its early years, achieving profits while other airlines lost billions.
- It differentiates itself from competitors like Southwest by offering amenities like seat-back TVs and leather seats.
- JetBlue keeps costs low through efficiencies like operating a standardized fleet and selling tickets exclusively online.
- Though it faces threats from larger competitors, JetBlue has significant strengths in management, customer focus, and low costs relative to the industry.
- The iPremier company experienced a 75-minute distributed denial of service (DDoS) attack early one morning when traffic to their website was minimal. Few employees were aware of the source or extent of the attacks.
- The initial response was considered appropriate as personnel like the CEO and legal counsel avoided rash decisions that could have further harmed the company. However, the company was deficient in several operating procedures for responding to attacks.
- To prepare for future attacks, the company should purchase additional storage for logging data, update emergency procedures, employ more security personnel, and improve network defenses and monitoring. Failure to address deficiencies could result in loss of customer data, lawsuits, and major public relations issues for
The document outlines the key elements of an effective marketing plan, including an executive summary, situation analysis, objectives, strategies, tactics, and budget. It provides examples of each element. The executive summary should briefly summarize the circumstances and recommendations. The situation analysis describes the company's current position. The objectives state where the company wants to be. The strategies are how the objectives will be achieved and tactics are specific actions that implement the strategies. The budget covers the costs.
Team: Faded Flame, IIM Kozhikode, HUL L.I.M.E Season 4Anshul Kumar
- Kotak Mahindra Bank wishes to establish itself as the pre-eminent bank for the mass affluent in India. However, it has not been able to match competitors like Yes Bank and IndusInd Bank in terms of market share and popularity, despite offering a high interest rate on savings accounts.
- A consumer survey found that trust, communication clarity, and rewarding loyalty through premium offerings are important factors for customers. It also found that most consumers prefer digital and branchless banking.
- The document provides recommendations for Kotak Mahindra Bank to improve its social media strategy and customer loyalty program, including increasing apps on Facebook, running contests on Facebook to drive engagement and revenue, and creating a dedicated loyalty
This was part of the solution that we suggested towards SCM & Operations case study competition Marico - Over the wall. However, the idea was not accepted we believe that this will make an impact.
The document discusses Coca-Cola's launch of Coke Life, a low-calorie drink made with stevia and cane sugar. It aimed to target health-conscious consumers but ultimately failed. TCCC introduced Coke Life to experiment with a new product and cope with the rise of health-conscious consumers and sugar taxes in some countries. However, the chosen target segment of hybrid customers who did not clearly resonate with positioning of being both tasty and nutritious. The branding and frequent changes in positioning led to consumer uneasiness and lack of acceptance for the product.
Dave Carrol, a musician traveled in United Airlines and finds his Guitar being broke due to poor cargo handling. The case tells about the events that followed and how United Airlines responded back and the customer service that was given to Dave and how he responded back.
Case Study Analysis: Cineplex Entertainment: The Loyalty ProgramAkash Patil
This document analyzes Cineplex Entertainment's potential implementation of a loyalty program. It begins with an overview of Cineplex's history and business segments. It then defines the problems, such as inconsistent revenue, and considers whether a loyalty program could help. The document reviews Cineplex's financial performance and customer data to infer that customers would be interested in rewards. It concludes by recommending a regional pilot program with internal development and specific marketing and reward structures.
Ingersoll Rand manufactures stationary air compressors ranging from 3/4 to 6,000 hp. They use four distribution channels: direct sales force, independent distributors, IR distributors (Air-centers), and manufacturer's representatives. IR is introducing a new centrifugal compressor, the Centac-200, in the medium 200hp range. This market is currently dominated by Atlas Copco, which uses distributors. Three options for distributing the Centac-200 were considered: direct sales force, individual distributors, or Air-centers. Air-centers were concluded to be the best option as they are specialists who can focus on the niche oil-free compressor market and provide expert service, unlike individual distributors. This
1) The document presents strategies for corporate growth, including concentration strategies and integration strategies.
2) Concentration strategies focus on expanding a company's existing business through market penetration, market development, product development, and diversification.
3) Integration strategies involve combining related activities and include horizontal strategies, like mergers and acquisitions to expand within the same supply chain step, and vertical strategies to expand into different production steps, such as forward integration through outlets or backward integration through suppliers.
Depreciation at delta & singapore airline (HBR)Abhishek kyal
solution on Depreciation at delta and Singapore airlines by HBR. This is a very famous case study about depreciation , changes in method and impact on Profit.
Atlantic Computer is developing a pricing strategy for a new basic server called Tronn that will be bundled with performance-enhancing software called PESA. Jason Jowers must determine the price of this "Atlantic Bundle". The case discusses four potential pricing strategies: maintaining the status quo of free software; competitive-based pricing relative to main competitor Ontario; cost-plus pricing; and value-in-use pricing based on cost savings. After analyzing the options, value-in-use pricing is recommended as it would be cheaper than competitors' servers while providing equal performance and generating high revenue.
This case study analyzes the strategy and success of IndiGo, India's largest domestic airline by market share. Some key points:
1) IndiGo has grown rapidly since its founding in 2006 to become India's fastest growing and most profitable domestic airline, overtaking competitors through its low-cost business model.
2) IndiGo focuses on affordable fares, on-time performance, and hassle-free service to attract customers. This strategy has helped it gain a 21.9% domestic market share.
3) While facing challenges like high fuel costs and competition, IndiGo has opportunities to expand into new markets like freight and international routes. Its continued growth relies on maintaining its low
This document analyzes pricing strategies for Virgin Mobile's entry into the US wireless market. It identifies Virgin's target segment as teens and young adults aged 15-29. Three pricing options are considered: 1) matching competitors' prices, 2) pricing below competitors, and 3) a new prepaid plan without contracts. Option 3 is chosen, with calculations showing Virgin needs to charge 10-25 cents per minute to achieve profitability. Virgin ultimately launched a prepaid plan with no contracts, hidden fees or peak/off-peak pricing, charging 25 cents for the first 10 minutes and 10 cents per minute after, allowing unused minutes to roll over for 3 months.
This document discusses strategic management in the aviation industry. It begins by defining strategic management and explaining its significance for aviation organizations. Some key aspects covered include navigating a complex regulatory environment, achieving long-term goals, ensuring safety and cost efficiency, and gaining competitive advantages. The document then examines various components of aviation strategy, such as mission and vision statements, strategic goals and objectives, and performance indicators. Tools for strategic analysis like SWOT and balanced scorecard are also introduced. Examples are provided throughout to illustrate strategic management applications in the aviation sector.
BUS 437 Project Procurement Management Discussion QuestionsWe.docxcurwenmichaela
BUS 437 Project Procurement Management Discussion Questions
Week 2 Discussion
“Effective Management.” There are three (3) recommendations for effective management of projects in concurrent multiphase environments: Organizational System Design, System Implementation, and Managing in Concurrent Engineering.· Which of these three (3) recommendations for effective management would you or do you use most often? Why?
Week 3 Discussion
Top of Form
“Managing Configuration and Data for Effective Project Management.” The process protocol model consists of thirteen (13) steps from Inception to Feedback.· What are the steps?· Can any be skipped in this process model? What are the steps?
Week 4 Discussion“Organizational Project Management Maturity Model.” Students will respond to the following:· What is the four-step process of innovation and learning and how can your organization apply these steps to manage a project?· Of the five (5) levels of an organizational project management maturity model, which level is often the most difficult to manage? Why?
INTEGRATED SEMESTER ASSIGNMENT
(FINC 300, INFO 300, MGMT 300, MKTG 300)
DUE: April 12, 2019
INSTRUCTIONS:
The objective of the integrated semester is to help you extend your knowledge of how the finance,
operations, management, and marketing disciplines work and how they integrate their functioning in
the real world of business. This assignment is an assessment of how well you understand this
integration. It is worth 10% of your course grade.
YOUR ASSIGNMENT IS TO ANSWER ALL OF THE QUESTIONS, IN A SINGLE DOCUMENT:
• The assignment should be prepared as a Word document, 12 -14 pages in length (approx. 3
pages for each discipline’s questions).
• The document should be double spaced, using Ariel font #12.
• Label each section (e.g., FINANCE) to indicate which discipline’s questions you are
answering.
• Add any Appendices at the end of the Word document.
• Upload the entire Word file through the link on Canvas to each of your Integrated Semester
courses by the due date.
Note: Your reference sources, in addition to the base case and question sets, should be online sites
and articles, Bloomberg terminals, your Integrated Semester textbooks and PowerPoint slides. Also
note, Turnitin, a software tool that improves writing and prevents plagiarism, will be used to assess
your sourcing of information. Do your own work.
FINANCE ASSIGNMENT
The objective of the integrated semester is to help you extend your knowledge of how the finance,
operations, management, and marketing disciplines work and how they integrate their functioning in
the real world of business. This assignment is an assessment of how well you understand this
integration. It is worth 10% of your course grade.
Use either the Bloomberg terminals located at the Feliciano School of Business or other reputable
sources such as finance.yahoo.com, morningstar.com or Wall Street Jo.
Look at a great list of capstone project topics for MBA marketing or visit site for a full list of them http://www.mbacapstoneproject.com/capstone-project-topics-for-mba-marketing/
Wilkerson, a mid-sized manufacturing company that produces water purification systems, is seeing a decline in margins. The company has one production department that machines and assembles three products: valves, pumps, and flow controllers. Wilkerson uses a volume-based costing system that may be incorrectly allocating overhead costs. Alternatives are analyzed to address the profitability of specifically the flow controller product line and combat the declining margins, including adjusting the cost accounting method or changing the flow controller's pricing.
The document discusses Dell's direct sales model and competitive strategy. It summarizes Dell's history and growth founded on direct sales to customers. It analyzes Dell's competitors who struggled to copy the direct model. The document also reviews Dell's market share, competitive strengths, and provides recommendations to expand products, markets, and diversify through acquisitions for long-term growth.
The document provides an analysis of JetBlue Airlines. It discusses JetBlue's founding, competitive strategy, strengths and weaknesses. Key points include:
- JetBlue was founded in 2000 and had significant financial success in its early years, achieving profits while other airlines lost billions.
- It differentiates itself from competitors like Southwest by offering amenities like seat-back TVs and leather seats.
- JetBlue keeps costs low through efficiencies like operating a standardized fleet and selling tickets exclusively online.
- Though it faces threats from larger competitors, JetBlue has significant strengths in management, customer focus, and low costs relative to the industry.
- The iPremier company experienced a 75-minute distributed denial of service (DDoS) attack early one morning when traffic to their website was minimal. Few employees were aware of the source or extent of the attacks.
- The initial response was considered appropriate as personnel like the CEO and legal counsel avoided rash decisions that could have further harmed the company. However, the company was deficient in several operating procedures for responding to attacks.
- To prepare for future attacks, the company should purchase additional storage for logging data, update emergency procedures, employ more security personnel, and improve network defenses and monitoring. Failure to address deficiencies could result in loss of customer data, lawsuits, and major public relations issues for
The document outlines the key elements of an effective marketing plan, including an executive summary, situation analysis, objectives, strategies, tactics, and budget. It provides examples of each element. The executive summary should briefly summarize the circumstances and recommendations. The situation analysis describes the company's current position. The objectives state where the company wants to be. The strategies are how the objectives will be achieved and tactics are specific actions that implement the strategies. The budget covers the costs.
Team: Faded Flame, IIM Kozhikode, HUL L.I.M.E Season 4Anshul Kumar
- Kotak Mahindra Bank wishes to establish itself as the pre-eminent bank for the mass affluent in India. However, it has not been able to match competitors like Yes Bank and IndusInd Bank in terms of market share and popularity, despite offering a high interest rate on savings accounts.
- A consumer survey found that trust, communication clarity, and rewarding loyalty through premium offerings are important factors for customers. It also found that most consumers prefer digital and branchless banking.
- The document provides recommendations for Kotak Mahindra Bank to improve its social media strategy and customer loyalty program, including increasing apps on Facebook, running contests on Facebook to drive engagement and revenue, and creating a dedicated loyalty
This was part of the solution that we suggested towards SCM & Operations case study competition Marico - Over the wall. However, the idea was not accepted we believe that this will make an impact.
The document discusses Coca-Cola's launch of Coke Life, a low-calorie drink made with stevia and cane sugar. It aimed to target health-conscious consumers but ultimately failed. TCCC introduced Coke Life to experiment with a new product and cope with the rise of health-conscious consumers and sugar taxes in some countries. However, the chosen target segment of hybrid customers who did not clearly resonate with positioning of being both tasty and nutritious. The branding and frequent changes in positioning led to consumer uneasiness and lack of acceptance for the product.
Dave Carrol, a musician traveled in United Airlines and finds his Guitar being broke due to poor cargo handling. The case tells about the events that followed and how United Airlines responded back and the customer service that was given to Dave and how he responded back.
Case Study Analysis: Cineplex Entertainment: The Loyalty ProgramAkash Patil
This document analyzes Cineplex Entertainment's potential implementation of a loyalty program. It begins with an overview of Cineplex's history and business segments. It then defines the problems, such as inconsistent revenue, and considers whether a loyalty program could help. The document reviews Cineplex's financial performance and customer data to infer that customers would be interested in rewards. It concludes by recommending a regional pilot program with internal development and specific marketing and reward structures.
Ingersoll Rand manufactures stationary air compressors ranging from 3/4 to 6,000 hp. They use four distribution channels: direct sales force, independent distributors, IR distributors (Air-centers), and manufacturer's representatives. IR is introducing a new centrifugal compressor, the Centac-200, in the medium 200hp range. This market is currently dominated by Atlas Copco, which uses distributors. Three options for distributing the Centac-200 were considered: direct sales force, individual distributors, or Air-centers. Air-centers were concluded to be the best option as they are specialists who can focus on the niche oil-free compressor market and provide expert service, unlike individual distributors. This
1) The document presents strategies for corporate growth, including concentration strategies and integration strategies.
2) Concentration strategies focus on expanding a company's existing business through market penetration, market development, product development, and diversification.
3) Integration strategies involve combining related activities and include horizontal strategies, like mergers and acquisitions to expand within the same supply chain step, and vertical strategies to expand into different production steps, such as forward integration through outlets or backward integration through suppliers.
Depreciation at delta & singapore airline (HBR)Abhishek kyal
solution on Depreciation at delta and Singapore airlines by HBR. This is a very famous case study about depreciation , changes in method and impact on Profit.
Atlantic Computer is developing a pricing strategy for a new basic server called Tronn that will be bundled with performance-enhancing software called PESA. Jason Jowers must determine the price of this "Atlantic Bundle". The case discusses four potential pricing strategies: maintaining the status quo of free software; competitive-based pricing relative to main competitor Ontario; cost-plus pricing; and value-in-use pricing based on cost savings. After analyzing the options, value-in-use pricing is recommended as it would be cheaper than competitors' servers while providing equal performance and generating high revenue.
This case study analyzes the strategy and success of IndiGo, India's largest domestic airline by market share. Some key points:
1) IndiGo has grown rapidly since its founding in 2006 to become India's fastest growing and most profitable domestic airline, overtaking competitors through its low-cost business model.
2) IndiGo focuses on affordable fares, on-time performance, and hassle-free service to attract customers. This strategy has helped it gain a 21.9% domestic market share.
3) While facing challenges like high fuel costs and competition, IndiGo has opportunities to expand into new markets like freight and international routes. Its continued growth relies on maintaining its low
This document analyzes pricing strategies for Virgin Mobile's entry into the US wireless market. It identifies Virgin's target segment as teens and young adults aged 15-29. Three pricing options are considered: 1) matching competitors' prices, 2) pricing below competitors, and 3) a new prepaid plan without contracts. Option 3 is chosen, with calculations showing Virgin needs to charge 10-25 cents per minute to achieve profitability. Virgin ultimately launched a prepaid plan with no contracts, hidden fees or peak/off-peak pricing, charging 25 cents for the first 10 minutes and 10 cents per minute after, allowing unused minutes to roll over for 3 months.
This document discusses strategic management in the aviation industry. It begins by defining strategic management and explaining its significance for aviation organizations. Some key aspects covered include navigating a complex regulatory environment, achieving long-term goals, ensuring safety and cost efficiency, and gaining competitive advantages. The document then examines various components of aviation strategy, such as mission and vision statements, strategic goals and objectives, and performance indicators. Tools for strategic analysis like SWOT and balanced scorecard are also introduced. Examples are provided throughout to illustrate strategic management applications in the aviation sector.
BUS 437 Project Procurement Management Discussion QuestionsWe.docxcurwenmichaela
BUS 437 Project Procurement Management Discussion Questions
Week 2 Discussion
“Effective Management.” There are three (3) recommendations for effective management of projects in concurrent multiphase environments: Organizational System Design, System Implementation, and Managing in Concurrent Engineering.· Which of these three (3) recommendations for effective management would you or do you use most often? Why?
Week 3 Discussion
Top of Form
“Managing Configuration and Data for Effective Project Management.” The process protocol model consists of thirteen (13) steps from Inception to Feedback.· What are the steps?· Can any be skipped in this process model? What are the steps?
Week 4 Discussion“Organizational Project Management Maturity Model.” Students will respond to the following:· What is the four-step process of innovation and learning and how can your organization apply these steps to manage a project?· Of the five (5) levels of an organizational project management maturity model, which level is often the most difficult to manage? Why?
INTEGRATED SEMESTER ASSIGNMENT
(FINC 300, INFO 300, MGMT 300, MKTG 300)
DUE: April 12, 2019
INSTRUCTIONS:
The objective of the integrated semester is to help you extend your knowledge of how the finance,
operations, management, and marketing disciplines work and how they integrate their functioning in
the real world of business. This assignment is an assessment of how well you understand this
integration. It is worth 10% of your course grade.
YOUR ASSIGNMENT IS TO ANSWER ALL OF THE QUESTIONS, IN A SINGLE DOCUMENT:
• The assignment should be prepared as a Word document, 12 -14 pages in length (approx. 3
pages for each discipline’s questions).
• The document should be double spaced, using Ariel font #12.
• Label each section (e.g., FINANCE) to indicate which discipline’s questions you are
answering.
• Add any Appendices at the end of the Word document.
• Upload the entire Word file through the link on Canvas to each of your Integrated Semester
courses by the due date.
Note: Your reference sources, in addition to the base case and question sets, should be online sites
and articles, Bloomberg terminals, your Integrated Semester textbooks and PowerPoint slides. Also
note, Turnitin, a software tool that improves writing and prevents plagiarism, will be used to assess
your sourcing of information. Do your own work.
FINANCE ASSIGNMENT
The objective of the integrated semester is to help you extend your knowledge of how the finance,
operations, management, and marketing disciplines work and how they integrate their functioning in
the real world of business. This assignment is an assessment of how well you understand this
integration. It is worth 10% of your course grade.
Use either the Bloomberg terminals located at the Feliciano School of Business or other reputable
sources such as finance.yahoo.com, morningstar.com or Wall Street Jo.
This document is a 34-page paper exploring operational efficiency within airlines. It begins by discussing how an airline's strategy, geographic area, and organizational structure can impact efficiency. It then examines various factors that influence efficiency, including turnaround times, maintenance scheduling, fleet age, and dispatch issues. The document considers different types of route structures and their relative efficiencies. It also notes potential pitfalls in how airlines analyze and interpret efficiency.
Running head: MANAGEMENT
1
MANAGEMENT
2
Operations Management in Airline Industry
Name
Course
Tutor
College
Date
Airline industry has a positive impact on the people’s way of living. It has now become a very essential service hard to picture how life would be without it. It has changed on the way people operate in the world of business because now time taken to travel long distances is very short. It is now possible to do business in some areas which were considered to be remote way back. It provides the necessary transportation network in the whole world therefore its acknowledged for the success of businesses and growth of the tourism industry (ATAG, 2005).
Aviation industry is a major source of employment and by paying taxes it contributes much to the economy. It has been experiencing a considerable growth in the last decades. Its approximately above seventy-fold as the time the first airliner flew (ATAG, 2005). That huge growth experienced is due to many factors. One of them is increase in disposable income which has led to improved living standards in the world.
The growth is also as a result of improved aviation laws and open- sky negotiations between different governments. It has led to discovery of new markets making travel affordable and easier. Increased demand due to high levels of confidence in air travel as a proved safe means of travel has also contributed to the enormous growth.
Due to increased competition, airfares have reduced therefore low cost in traveling. Globalization has also played major role as the distance traveled has increased since people are doing business everywhere due to stable political and social climate. These factors are expected to improve further thus increased no of traffic in air travel. It is now to the companies in the industry to utilize the advantage of the available opportunities and improve in the management of their work.
Most of the airlines are owned by the government but now there is an emerging trend of movement to commercial, independent public companies. This has led to increased number of commercial companies thus increased pressure on management in increased profits, reduction of cost and revenue increment.
The operators in this industry survive in a very competitive and dynamic environment. First this industry was created for the service of delivering mails. There has been massive evolution into very complicated operations of transport to passengers and cargo. All these improvements come with a very complex operating strategies and a lot of competition.
To attain a considerable growth, it is important for the airline companies to study the conditions prevailing in the market. This industry involves very high investment costs, operation in a geographically dispersed market and tough huddles imposed by the regulator. Therefore this has led to huge investment in operations techniques and information.
The industry has been divided into different sectors. They include ope.
Milestone Two Components 2, 3, and 4In task 4-2, you will provi.docxannandleola
The document outlines the requirements for Milestone Two of a final project, which involves analyzing the external environment, competitive position, internal environment, competitive strategy, and strengthening competitive position of a chosen company. Students must answer a series of questions for each section and submit a 5-year projected income statement, cash flow, NPV, IRR, and recommendations. The goal is to conduct a strategic analysis of the company to enhance its existing strategic management.
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Send your semester & Specialization name to our mail id :
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In 1994, both United Airlines and Continental Airlines launched low-cost airlines-within-an-airline to compete with Southwest Airlines. From 1991 to 1993, Southwest had increased its market share of the critical West Coast market from 26% to 45%. Considers how Southwest had developed a sustainable competitive advantage and emphasizes the role of human resources as a lever for the successful implementation of the strategy. Asks whether competitors can successfully imitate the Southwest approach.
Publication Date: January 01, 1995
Source: Stanford Graduate School of Business.
Strategic management is a process of structuring of a keen understanding of how the world or business environment is changing. Read this report to know more about strategic management.
The document discusses various strategies and structural options for shipping companies. It covers topics such as developing a strategic plan with goals, resources, competitive advantages and synergy. It also discusses market orientation with a focus on customers, competitors and coordination. Operational effectiveness aims to perform activities better while competitive strategy differs from competitors. Structural options include organic growth, acquisitions, joint ventures, alliances and networks to seek opportunities.
Coursework ProjectCompanies are paying out too much in dividenCruzIbarra161
This document provides information about a coursework project evaluating a company's dividend policy and its impact on share price. It includes instructions for completing four parts of the project: a) evaluating dividend policy theories; b) analyzing the dividend policy and share price of a selected company over 11 years; c) using the Fisher-Hirshleifer model to examine investment and consumption decisions; and d) discussing the importance of mergers and acquisitions. Additional context and data tables are provided about a company called Motomart for use in completing the project analysis.
JetBlue Airways was founded in 2000 by David Neeleman with a vision of providing low fares and high quality customer service. In 2008, after several leadership changes, JetBlue implemented new strategies like reducing capacity, raising fares, improving services for business travelers, and forming strategic partnerships. These strategies aligned with addressing industry challenges like high fuel costs and competition. The document discusses JetBlue's strategies and financial performance from 2003-2007, which supported replacing top management to help the company rebuild its reputation and develop innovative strategies for continued success.
Autoglass is a leading provider of windshield repair and replacement services. It focuses on customer satisfaction and has a 92% customer satisfaction rating. It has 500 branches across Europe and is the market leader. Autoglass' mission is to provide excellent customer service, and its core competency is repairing and replacing any type of broken windshield. Its strategic goals include maintaining leadership in the industry and continuing to focus on customer needs.
How to Grasp terminologies like Strategy and operation in basic level, and demonstrate this understanding in real life , i am taking the hand for how the strategy and operation should work together for safe and sustainable business run
1. Substantive growth: Autoglass could pursue international expansion by opening locations in new countries. This would allow for substantial increases in revenue and market share.
2. Limited growth: Autoglass could focus on growing its market share within its existing geographic regions through increased marketing and promotions. This would provide modest growth without large capital investments.
3. Retrenchment: Autoglass could close underperforming locations and focus resources on its highest performing branches. This strategy would involve downsizing but improve overall efficiency and profits.
The document discusses trends in the US airline industry and how they impacted JetBlue's strategies. It analyzes JetBlue's strategic objectives, financial performance, competitive advantages through costs, culture and HR practices. In 2008, JetBlue adopted growth and efficiency strategies like opening new terminals and destinations, improving aircrafts, and controlling costs. These strategies helped JetBlue become profitable again after initial losses, demonstrating the success of its strategic response to industry challenges.
The document discusses business level strategies that companies can employ, including cost leadership, differentiation, focus cost leadership, focus differentiation, and integrated strategies. It provides examples of companies that utilize each strategy, such as Kulula Airlines for cost leadership and Fly Emirates for differentiation. Additionally, the document outlines potential pitfalls for each strategy and how companies can evaluate the effectiveness of their chosen strategy.
Assignment 1Positioning Statement and MottoUse the pro.docxbraycarissa250
Assignment 1
Positioning Statement and Motto
Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo Hewlett Packard, Subway, or Sony) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.
Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Alfa Romeo Hewlett Packard, Subway, or Sony):
1. Target Customers/Users
Who are the target customers for the company/brand? Make sure you tell why you selected each item that you did. (NOTE: DO NOT say “ANY, ALL, EVERYONE” you cannot target everyone, you must be specific)
Age Bracket: [Insert response]
Gender: [Insert response]
Income Bracket: [Insert response]
Education Level: [Insert response]
Lifestyle: [Insert response]
Psychographics (Interest, Hobbies, Past-times): [Insert response]
Values (What the customer values overall in life): [Insert response]
Other items you would segment up on: [Insert response]
How does the company currently reach its customers/users? What methods and media does the company use to currently reach the customers/users? What methods and media should the company use to currently reach the customers/users?
[Insert response]
What would grab the customers/users’ attention? Why do you think this will capture their attention?
[Insert response]
What do these target customers’ value from the business and its products? Why do you think they value these items?
[Insert response]
2. Competitors
Who are the brand’s competitors? Provide at least 3 competitors and tell why you selected each competitor.
Competitor 1: [Insert response]
Competitor 2: [Insert response]
Competitor 3: [Insert response]
What product category does the brand fit into? Why have you placed this brand into the product category that you did?
[Insert response]
What frame of reference (frame of mind) will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to (other than the top three identified above)?
[Insert response]
3. USP (Unique Selling Proposition) Creation
What is the brand’s uniqueness? Why do you think this is a key uniqueness for this business?
[Insert response]
What is the competitive advantage of the brand? How is it different from other competing brands? Why do you consider this a competitive advantage?
[Insert response]
What attributes or benefits does the brand have that dominate competitors? Why do you think they dominate?
[Insert response]
How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? Why have you decided upon this particular USP?
Unique Selling Proposition: [Insert response]
Defense of USP: [Insert response]
4. Positioning Statement & Motto
Develop a new positioning statement and motto for the brand you selected. B ...
1. SWA faces both externally and internally driven risks that threaten its financial stability and operations. Externally, it relies on suppliers for fuel, parts, and air traffic control. Internally, it has high debt, low liquidity, minimal retained earnings, and dissatisfied employees due to job cuts. The risk management consultant should identify these risks and recommend controls.
2. Y Ltd faces strong competition exporting children's car seats but has advantages from its home country's safety laws and experience. Benchmarking production against competitors could help improve quality and productivity for exporting.
3. Various information systems serve different organizational levels from transaction processing to decision support. Airlines have low profits due to industry forces like competition and substitutes
Autoglass provides windshield repair and replacement services. It has a mission of customer satisfaction and a vision of serving customers to achieve continuous growth. Its core competency is repairing any type of glass. Autoglass aims to be the market leader through strategies like expanding its product portfolio and market segments. It uses techniques like BCG matrix, SPACE matrix, and PIMS database to guide its planning. Environmental analyses show opportunities for growth but also threats from competition, suppliers, and policies. Stakeholder analysis is important for understanding influences on its strategies and operations.
Similar to United Airlines Case Study Assignment Help (20)
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
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Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
1. Case Study Assignment Help Services
http://www.assignmenthelpexperts.com/case-study-assignment-help
2. Case Study assignment help on United Airlines
• In this case study assignment help, we have taken the following
Case Study United Airlines
As the industry watches to see how United Airlines’ strategy performs
against American’s strategy, management at United Airlinse is
anxiously monitoring market signs to determine its next
competitive move. It has underestimated American in the past, and
despite the fact that with billions of dollars invested and strategies
that cannot be easily abandoned, United Airlines needs to be
prepared to respond to changing industry needs as quickly as they
are detected.
You have been asked to join a strategic planning discussion, and
hoping to contribute to the meeting, you decide to take one more
look at United Airline's situation to see if you can formulate some
insight that could give the company an edge against American
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3. Case Study assignment help on
United Airlines
• Your analysis includes the following elements:
• Compare the two competitor's strategies. Based on your
knowledge of the industry, what conclusions can you draw?
• Outlining a rough competitor analysis, what does the level of
interdependence between the rivals reveal about competitive
behavior that can be expected from American?
• Evaluate the pros and cons of United Airlines outsourcing strategy.
Do you agree with the company's decision to "offload" parts
production?
• Review United Airlines cooperative strategy. What are the risks of
its partnership arrangements?
• In what ways can United Airline's international strategy be
improved?
• What are some of the near-term results you anticipate in the
airplane production industry? Long-term results?
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4. Introduction
• Business strategy is a significant way to achieve overall
goals of the organization effectively. An organization’s
business strategy shows that what the organization
wants to achieve and how it will achieve (Butler, 2012).
• It includes purpose, strategic vision, goals, plans and
methods to fulfill these organizational objectives more
effectively. In this paper, two competitor's strategies and
competitor analysis will be discussed. Additionally, pros
and cons of United Airlines outsourcing strategy and
their cooperative strategy will also be discussed
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5. Comparison of Strategies
• American airlines update its flight status notification
continuously, while United Airlines actually does not
offer this facility. There is a better coordination
between video screens and notification system on
American airlines.
• In addition, in united airlines, communication ways to
inform passengers is not up-to mark as compare to
American airlines. Apart from this, American airlines
allow passengers to check in with a reservations agent
or use a self-serve kiosk. At the same time, Unites
Airlines uses computer terminal to check in (Peng,
2008).
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6. Comparison of Strategies
• In contrast, united airlines charge extra fees for
providing extra legroom, while American airlines
not. Along with this, United Airlines also offer in-
flight entertainment rather than American
airlines.
• Every American Airlines flight announces arrival
information, luggage, and departure information
for connecting flights. So, it can be stated that
American airlines implements more services &
facilities in its strategy than united airlines
(American Airlines, 2012).
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7. Competitor Analysis
• There are several competitors of the United Airlines
such as American airlines, Air Tran Airways, American
Trans Air (ATA) etc. that are the major competitors in
the US airline industry.
• As per the competition in the US market, all these are
providing high quality facilities and services at the
lower costs. In addition, the profit and sales level is
also higher of these competitors according the US
airlines industry. But, these are not utilizing their
internal as well as external resources in the global
market.
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8. Competitor Analysis
• So, this will be an opportunity for the United
Airlines to increase the profit level in the
airlines industry. They are also performing
their functions with the mutual co-operation.
• For instance, in the US, both United Airlines
and American airlines are mutually working in
order to take the competitive advantages
(Loudon & Stevens, 2006).
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9. Pros and Cons of United Airlines
Outsourcing Strategy
• With the help of outsourcing, United Airlines has
improved customer service and quality as well as
reduced costs. For example, through the outsourcing,
company reduced their personal costs.
• The use of Outsourcing strategy helps the company to
take tax benefits (Waters, 2003). For instance,
company pays lower taxes to the government because
of independent contractors. In contrast, United
Airlines can face the issues regarding bankruptcy and
financial losses because of lower quality of service
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10. Pros and Cons of United Airlines
Outsourcing Strategy
• Additionally, the company can also face the
problem related to hidden costs because of
outsourcing training that can be worthless for the
company.
• Decision of the company regarding the "offload"
parts production can be said right because it
helps the company to establish engineering
standards in the production and quickly turned
into profit (United Airlines. 2012).
http://www.assignmenthelpexperts.com/case-study-assignment-help/
11. United Airlines Cooperative Strategy
• A cooperative strategy is a strategy in which United
Airlines work together to achieve a shared objective.
For example, United Airlines works with the Star
Airlines in order to grow and to develop value-
creating competitive advantages.
• As per this strategy, the company is maintaining
market leadership in the US airlines industry. In
addition, through this strategy, United Airlines is
improving competitive strategy by enhancing the
qualities that afford competitive advantage.
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help/
12. United Airlines Cooperative Strategy
• Hence, with the help of cooperative strategy,
United Airlines is taking significant benefits
(American Airlines. 2012).
• In addition, it should also be noted down that,
there are several risks of partnership
agreement with the Star airline.
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help/
13. United Airlines Cooperative Strategy
• For instance, the annual profits are shared among Unite
Airlines and Star Airlines but not equally in terms of time
and resources. In addition, there may be possibility of
disputes over profit sharing, administrative control and
business direction.
• There is a risk of joint and several liabilities of
partner’s because each partner is fully
responsible for debts and liabilities incurred by
other partners with or without their knowledge
(United Airlines. 2012).
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14. Recommendations to Improve
Strategy
• In order to improve international strategy, United Airline
should provide more facilities and services to their
passengers at the lower prices as compare with other
airlines.
• For instance, they should provide high-quality information
regarding delays and missing luggage (Peng, 2008). United
Airlines should keep an eye on the external environment
carefully in order to identify the opportunities and threats
in the business to remain competitive as well as to react
and make decisions quickly towards the unpredictable and
changing environment.
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15. Recommendations to Improve
Strategy
• To achieve this, company should select or appoint
skilled managers into various departments in order to
deal with the various forces in competitive business
environment (Waters, 2003).
• Company should also focus on the innovative and
creative advertisements regarding the services of
Airlines because it helps create positioning among the
customers. Apart from this, united airlines should also
implement the CRM practices & method to improve
the global strategy (Peng, 2008). At the same time,
united airlines should also improve communication
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16. Recommendations to Improve
Strategy
• because it will be helpful to improve plant
floor communication and inform, alert and
motivate employees and passengers.
• Hence, it is estimated that continues
improvements and changes are necessity for
United Airlines in order to survive in fast
changing environment (Segal-Horn &
Faulkner, 2010).
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17. Long & Short Term Results in Airplane
Production Industry
• Airplane production industry will have to be
powered by static electricity that will be used for
eclectic engines.
• It will have to focus on production of fuel
efficient engines to handle the environmental
issues. In addition, this industry will have to focus
on people carrying capacity that will enable it to
carry more people on one trip (Kelley, 2008).
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18. Long & Short Term Results in Airplane
Production Industry
• At the same time, some producers of airplane
are working on lighter composite materials
that will help to save fuel.
• These materials are expensive and have some
flaws like absorbing moisture but they can be
used in future.
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19. Long & Short Term Results in Airplane
Production Industry
• In addition, the technicians are looking into
Biofuels for airline industry in order to reduce
the carbon emission.
• The main emphasis of airline producers in
short and long term is to make more
environmentally friendly airplanes (Tucker,
2005).
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20. Case Study Conclusion Assignment
Help
• From the above discussion, it is concluded
that American airlines is providing better
customer services and facilities to the
passengers as compare with the United
Airlines.
• Additionally, it is also analyzed that, through
the outsourcing strategy, United Airlines is
taking the several benefits.
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21. Case Study Conclusion Assignment
Help
• At the same time, it is also concluded that
United Airlines is also using cooperative
strategy in order to increase the market share
and profit level.
• Finally, it is interpreted that United Airline
should also use different ways to improve the
international strategy. In addition, there will
be certain long & short term anticipates in the
airplane production industry.
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ase-study-assignment-help/
22. References
• American Airlines (2012). Retrieved from
http://www.aa.com/international/internationalSplashAccess.do?countryCodeForIP=IN
• Butler, D. (2012). Business Development: A Guide to Small Business Strategy. UK:
Routledge.
• Kelley, J.E. (2008). Technology Transfer: Japanese Firms Involved in F-15 Co-
production and Civil Aircraft Programs. UK: DIANE Publishing.
• Loudon, D. & Stevens, R. (2006). Market Opportunity Analysis: Text and Cases. UK:
Routledge
• Peng, M.W. (2008). Global Strategy. USA: Cengage Learning, 2008
• Segal-Horn, S. & Faulkner, D. (2010). Understanding Global Strategy. USA: Cengage
Learning EMEA.
• Tucker, S. (2005). World War I: A - D. USA: ABC-CLIO.
• United Airlines (2012). Retrieved from
http://www.united.com/web/en-US/default.aspx
• Waters, D. (2003). Global Logistics and Distribution Planning: Strategies for
Management. USA: Kogan Page Publishers.
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