CodeMeter License Central 3.0 is just around the corner. One of its newest features is the support for Nested Product Items. With Nested Product Items, modules can be logically grouped together, and the licensing process can be further simplified. You may wonder whether this new feature is actually not already covered by the current bundles. You can achieve your goal in both cases: To sell software functions separately with the implementation of modular licenses. Not only does this business approach offer low-cost entry-level versions, but it also tailors your software to the actual and unique needs and budgets of your customers. Experience a sneak peek at CodeMeter License Central 3.0, and see live how Nested Product Items are configured and used in licenses. Learn how the resulting licenses are displayed and how this configuration affects the borrowing and use of the licenses. We will delve into: - Use cases for Nested Product Items - Technical implementation - Differences between bundles and Nested Product Items - Borrowing and using transferred licenses Whatever option you choose, make sure the licensing process of your software is accurately designed to protect your intellectual property, boost your revenues, and meet your customers‘ demands. Watch the webinar: https://youtu.be/pkE0o-hIO5A

1. Ruediger Kuegler | VP Sales
ruediger.kuegler@wibu.com
Stefan Bamberg | Senior Key Account Manager
stefan.bamberg@wibu.com
To Bundle or To Nest
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2. To Bundle or to Nest
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That’s the question!

3. Features On Demand
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4. Features On Demand
 What does Features On Demand mean?
 Selling software in different configurations
 Modular licensing
 Why shall I use Features On Demand?
 Low-cost entry offers for new customers
 Possible increase in sales with after sales business
 Flexible pricing
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5. The Challenge: Individual Packages for Each User
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Software
• Basic Module
• Single User
• Additional Module
• Single User
• 30 days
Software
• Basic Module
• 10 Users
• Additional Module
• 10 Users
Software
• Basic Module
• 7 Users
• Additional Module
• 5 Users
Software
• Basic Module
• Single User
• Pay-per-Use

6. The Solution: One Software Package - Different Licenses
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License
• Basic Module
• Single User
• Additional Module
• Single User
• 30 days
License
• Basic Module
• 10 Users
• Additional Module
• 10 Users
License
• Basic Module
• 7 Users
• Additional Module
• 5 Users
License
• Basic Module
• Single User
• Pay-per-Use
Software Software Software Software

7. Two Typical Use Cases
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8. Single Products - Sold in Bundles
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Feature Home Professional Enterprise
Word Processor + + +
Spreadsheet + + +
Presentation + + +
Messaging Lite +
Mail Client + +
Database +
Messaging for Business +

9. Same Modules in Different Applications
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Feature Cutting Bending Punching
Basic Feature + + +
Cutting Optimization o - -
Data Import o o o
CAD o - o
3D Modelling o o o
NC-File Export o o o
Reporting o o o

10. Realization Options
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11. Realization Options
 Option A:
 Each module has its own Product Code
 Option B:
 Each module is a bit in the Feature Map
 Option C:
 Own bitmask in Extended Protected Data
 Option D (Universal Firm Code):
 Each module has its own Product Code
 Structuring in Nested Product Items
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12. Comparison of the Realization Options
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Feature
Option A
Product Code
Option B
Feature Map
Option C
Protected Data
Option D
Nested Items
Security +++ ++ + +++
Number of Modules 2,000 32 >2,000 2,000
Updates with CodeMeter License Central Simple Complex Individual Simple
Grouping Licenses in the Runtime - Yes Yes Yes
Borrowing Licenses Individual Complete Complete Complete
Individual Expiration Date Yes - - Yes
Individual Counter (Pay-Per-Use) Yes - - Yes
Individual Number of Concurrent User Yes - - Yes
Firm Codes All All All Universal

13. Package Sample
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14. Single Products - Sold in Bundles (1)
 Each Module / Product is assigned its own Product Code
 Each Module / Product is created as a separate item in CodeMeter
License Central
 The packages are created as bundles in CodeMeter License Central
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15. Single Products - Sold in Bundles (2)
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Feature Home Professional Enterprise
Word Processor 1000 1000 1000
Spreadsheet 2000 2000 2000
Presentation 3000 3000 3000
Messaging Lite 4000
Mail Client 5000 5000
Database 6000
Messaging for Business 7000

16. What are Product Bundles?
 Product Bundles simplify the sale of modular licenses with CodeMeter
License Central
 Related products
 Additional options can be checked or unchecked
 Product Bundles simplify the configuration of items in CodeMeter License
Central
 The same item can be used in several Bundles; a single change to it will
automatically affect all derivatives
 Convenience when products consist of several Product Codes
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17. How do Product Bundles work?
 Sale
 Selecting optional modules
 Entering the order-specific parameters
 Activation
 Merge: Bundles are managed as a single product and can only be activated /
deactivated together
 Separate: Bundles are managed as individually activated parts
 Inside CmContainers
 Simple list of Product Items without any knowledge of the relations between them
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18. Configuration of a Bundle with Necessary / Merge / Merge
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19. Sale of a Bundle with Necessary / Merge / Merge
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20. Activation of a Bundle with Necessary / Merge / Merge
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21. Licenses in a Bundle with Necessary / Merge / Merge
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22. Configuration of a Bundle with Necessary / Separate / Separate
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23. Sale of a Bundle with Necessary / Separate / Separate
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24. Comparison of Sales: Separate / Merge
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25. Activation of a Bundle with Necessary / Separate / Separate
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26. Comparison of Activations: Separate / Merge
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27. Licenses in a Bundle with Necessary / Separate / Separate
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28. Comparison of Licenses in the CmContainer: Separate / Merge
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29. Each Module / Product can be borrowed separately
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30. Module Sample
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31. Same Modules in Different Applications
 Alternative 1:
 Each module in each application is assigned a unique Product Code
 Realization as single items, bundles or Nested Product Items
 Context of the module is given by Product Code range
 Alternative 2:
 Each module is assigned a unique Product Code, regardless of the application it
belongs to
 Realization as Nested Product Item
 Context of the module is given by parent item
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32. Alternative 1: Product Code per Module / Application
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Feature Cutting Bending Punching
Basic Feature 5000 6000 7000
Cutting Optimization 5001 - -
Data Import 5002 6002 7002
CAD 5003 - 7003
3D Modelling 5004 6004 7004
NC-File Export 5005 6005 7005
Reporting 5006 6006 7006

33. Alternative 1a
Bundle
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34. License Configuration with Opt-In / Opt-Out
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35. Sale of Licenses with Opt-In / Opt-Out
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36. Activation Separate
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37. Licenses in CmContainer
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38. Each Option can be borrowed separately
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39. Alternative 1b
Nested Product Items
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40. ModuleItemParent defines Transfer Type and Product Code …
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41. … ModuleItemParent contains ModuleItems
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42. ModuleItem Contains only Minimal Data
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43. Creation of ModuleItems
 Options are inherited from parent item:
 CmContainer Type (CmDongle, SmartBind, …)
 Transfer Type (Borrowing)
 ModuleItems cannot contain other ModuleItems
 Options can be inherited from parent item:
 License Quantity should be inherited
 Override is possible (Influence on borrowing)
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44. Sales and Activation of Nested Product Items
 Configurable options
 Fixed / Opt-In / Opt-Out during sales process
 Order specific parameters similar to bundles
 Mainly in ModuleItemParent, because they are mainly inherited
 Activation separate or merged
 Mainly merged
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45. Licenses in the CmContainer
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46. Comparison Licenses: Nested Product Items / Bundles
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47. The Application is (only) borrowable as a whole
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48. Comparison Borrowing: Nested Product Items / Bundles
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49. Different Applications in one CmContainer
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50. Different Applications: Nested Product Items / Bundles
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51. Same Modules in Different Applications
 Alternative 1:
 Each module in each application is assigned a unique Product Code
 Realization as single items, bundles or Nested Product Items
 Context of the module is given by Product Code range
 Alternative 2:
 Each module is assigned a unique Product Code, regardless of the application it
belongs to
 Realization as Nested Product Item
 Context of the module is given by parent item
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52. Alternative 2: Product Code per Module
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Feature Cutting 5000 Bending 6000 Punching 7000
Basic Feature 1000 1000 1000
Cutting Optimization 1001 - -
Data Import 1002 1002 1002
CAD 1003 - 1003
3D Modelling 1004 1004 1004
NC-File Export 1005 1005 1005
Reporting 1006 1006 1006

53. Alternative 2 – Same Product Codes
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54. Comparison: Alternative 2 / Alternative 1
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55. Comparison: Alternative 1 / Alternative 2
 Difference mainly in software implementation
 Alternative 1 supports all 3 options
 Single items
 Bundles
 Nested Product Items
 Alternative 2 supports only
 Nested Product Items
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56. Software Implementation
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57. Software Implementation
 CmAccess2(Firm Code, Product Code)
 WupiCheckLicense(LicenseId)
 Encryption with AxProtector (separate Dll)
 Encryption of individual functions with IxProtector
 Encryption of methods or classes with AxProtector .NET and AxProtector
Java
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58. Summary
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59. Comparison of the Realization Options
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Feature
Option A
Product Code
Option B
Feature Map
Option C
Protected Data
Option D
Nested Items
Security +++ ++ + +++
Number of Modules 2,000 32 >2.000 2,000
Updates with CodeMeter License Central Simple Complex Complex Simple
Grouping Licenses in the Runtime - Yes Yes Yes
Borrowing Licenses Individual Complete Complete Complete
Individual Expiration Date Yes - - Yes
Individual Counter (Pay-Per-Use) Yes - - Yes
Individual Number of Concurrent User Yes - - Yes
Firm Codes All All All Universal

60. To NestTo Bundle
To Bundle or To Nest?
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 Only in CodeMeter License Central
 Simplifies the sales process
 Simple configuration in CodeMeter
License Central
 Flat list in CmContainer
 Single borrowing
 Also different license quantities
 Workflows in ISV’s interface
 Grouping in CodeMeter Runtime
 Same Product Codes in different
applications are possible
 Less storage space in CmContainer
 Complete borrowing
 Different license quantities are not
supported
 Convenient for the user

61. Deutschland: +49-721-931720
USA: +1-425-7756900
China: +86-21-55661790
http://www.wibu.com
info@wibu.com
Germany: +49-721-931720
USA: +1-425-7756900
China: +86-21-55661790
http://www.wibu.com
info@wibu.com
Thank you very much for your attention!
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