SlideShare a Scribd company logo
Motivation – Integration – Success Ruediger Kuegler
VP Sales & Professional Services
Stefan Bamberg
Senior Key Account and Partner Manager
Features-On-Demand
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 1
Where to find the accompanying audio
To access the on-demand replay of this masterclass, please visit
www.wibu.com/wibu-systems-webinars/features-on-demand/access.html
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 2
Why Features-On-Demand
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 3
Features-On-Demand
 What does Features-On-Demand mean?
 Selling software in different configurations / Modular licensing
 Temporarily need of more licenses
 Pay-Per-Use models
 Why should I use Features-On-Demand?
 Low-cost entry offers for new customers
 Possible increase in sales with after sales business
 Flexible pricing
 New markets – new customers
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 4
Integrate Once – Deliver Many
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 5
Integrate Once Deliver Many
Integration into processes
ERP / CRM
E-commerce
Software
License Portal
License
Central
Delivery to the user
License
Central
Integration into software
Software Software
Protection
Suite
The Solution: One Software Package – Different Licenses
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 6
License
• Sample Notepad
• Single User
• Trial
• 30 days
• All other features
License
• Sample Notepad
• Single User
• Features
• Change Font
• Hex View
• C# Highlighting
License
• Sample Notepad
• Single User
• Features
• Hex View
• C# Highlighting
License
• Sample Notepad
• Subscription
• Features
• Premium Edition
Software Software Software Software
Which CodeMeter Product
Item Option
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 7
Different Product Item Options
 Flat List
 Each module has its own Product Code
 Feature Bits I
 Each module is a bit in the Feature Map
 Feature Bits II
 Own bitmask in (Extended) Protected Data
 Structured List
 Each module has its own Product Code
 Structuring in Module Items
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 8
Comparison of the Realization Options
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 9
Feature
Flat List
Product Codes
Feature Bits I
Feature Map
Feature Bits II
Protected Data
Structured List
Module Items
Security +++ ++ + +++
Number of Modules / Features 2,000 32 >2,000 2,000
Updates with CodeMeter License Central
Simple and
independent
Complex Individual
Replacing the
complete Item
Grouping Licenses in CodeMeter Runtime - Yes Yes Yes
Borrowing Licenses Individual features Entire license Entire license Entire license
Individual Expiration Date Yes - - Yes
Individual Counter (Pay-Per-Use) Yes - - Yes
Individual Number of Concurrent Users Yes - - Yes
Integration into the
Software
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 10
Integration Options
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 11
Options A B C D E
CodeMeter Core API x x x - -
AxProtector Basic Feature - - x x -
AxProtector Modular Licensing - - - x x
Wibu Universal Protection Interface - - - x x
AxProtector IP Protection - x - - x
Comparison A B C D E
Protection Level low - medium high higher highest high - highest
Starting Without License yes yes - - yes
Integration Effort medium medium medium medium - high medium - high
AxProtector related costs - B + IP B B + M B + M + IP
Use Case Sample Notepad
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 12
Feature Basic Standard Premium Product Code
Basic Functions + + + 201,000
Change Font + + + 201,001
Hex View - - + 201,002
C# Syntax Highlighting - + + 201,003
Python Syntax Highlighting - + + 201,004
Debugging - - + 201,005
... .. .. .. ..
CodeMeter License Central
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 13
Comparison of the Realization Options
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 14
Feature
Flat List
Product Codes
Feature Bits I
Feature Map
Feature Bits II
Protected Data
Structured List
Module Items
Security +++ ++ + +++
Number of Modules / Features 2,000 32 >2,000 2,000
Updates with CodeMeter License Central
Simple and
independent
Complex Individual
Replacing the
complete Item
Grouping Licenses in CodeMeter Runtime - Yes Yes Yes
Borrowing Licenses Individual features Entire license Entire license Entire license
Individual Expiration Date Yes - - Yes
Individual Counter (Pay-Per-Use) Yes - - Yes
Individual Amount of Concurrent User Yes - - Yes
Depends on
ISV‘s processes
Depends on
ISV‘s processes
Modelling as Flat List
 Every feature is associated with its own item in CodeMeter License Central
 Features are sold separately
 One ticket with multiple features
 Multiple tickets with multiple features
 Often used when current license and/or customer is not known during the
upsell-process
 Simple e-commerce solution
 Packages can be sold via bundles
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 15
Modelling as Module Items
 Every feature is created as a Module Item Child
 Products are created as Module Item Parents
 Children are often added as opt-in or opt-out to the parents
 During creation of a license, the desired children (features) are selected
 User receives one license, which includes the desired features
 During the upsell-process, the old license is replaced with the new license
 Customer and license needs to be selected
 New license can include more or fewer features
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 16
Best Practice Tips
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 17
Feature-On-Demand and Subscription?
 Feature-On-Demand often offers many selectable features
 Subscription usually offers complete packages
 Either including all products
 Or 2 .. 3 packages (Basic, Standard, Premium)
 Subscriptions for single features are unusual
 Overly complex processes for billing and handling
 Best Practice: Feature-On-Demand & Subscription
 Create a few packages
 Offer subscription for these (few) packages
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 18
Global Unlock
 One Product Code unlocks all
 Used for internal licenses
 Unlocks also features, which will be released in the future
 Integration
 Additional Product Code in the License List of AxProtector
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 19
https://www.wibu.com
info@wibu.com
Europe: +49-721-931720
USA: +1-425-7756900
China: +86-21-55661790
Japan: +81-45-5659710
Many thanks for your kind attention
2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 20

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Serving Up Features-on-Demand for Every Appetite

  • 1. Motivation – Integration – Success Ruediger Kuegler VP Sales & Professional Services Stefan Bamberg Senior Key Account and Partner Manager Features-On-Demand 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 1
  • 2. Where to find the accompanying audio To access the on-demand replay of this masterclass, please visit www.wibu.com/wibu-systems-webinars/features-on-demand/access.html 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 2
  • 3. Why Features-On-Demand 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 3
  • 4. Features-On-Demand  What does Features-On-Demand mean?  Selling software in different configurations / Modular licensing  Temporarily need of more licenses  Pay-Per-Use models  Why should I use Features-On-Demand?  Low-cost entry offers for new customers  Possible increase in sales with after sales business  Flexible pricing  New markets – new customers 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 4
  • 5. Integrate Once – Deliver Many 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 5 Integrate Once Deliver Many Integration into processes ERP / CRM E-commerce Software License Portal License Central Delivery to the user License Central Integration into software Software Software Protection Suite
  • 6. The Solution: One Software Package – Different Licenses 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 6 License • Sample Notepad • Single User • Trial • 30 days • All other features License • Sample Notepad • Single User • Features • Change Font • Hex View • C# Highlighting License • Sample Notepad • Single User • Features • Hex View • C# Highlighting License • Sample Notepad • Subscription • Features • Premium Edition Software Software Software Software
  • 7. Which CodeMeter Product Item Option 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 7
  • 8. Different Product Item Options  Flat List  Each module has its own Product Code  Feature Bits I  Each module is a bit in the Feature Map  Feature Bits II  Own bitmask in (Extended) Protected Data  Structured List  Each module has its own Product Code  Structuring in Module Items 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 8
  • 9. Comparison of the Realization Options 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 9 Feature Flat List Product Codes Feature Bits I Feature Map Feature Bits II Protected Data Structured List Module Items Security +++ ++ + +++ Number of Modules / Features 2,000 32 >2,000 2,000 Updates with CodeMeter License Central Simple and independent Complex Individual Replacing the complete Item Grouping Licenses in CodeMeter Runtime - Yes Yes Yes Borrowing Licenses Individual features Entire license Entire license Entire license Individual Expiration Date Yes - - Yes Individual Counter (Pay-Per-Use) Yes - - Yes Individual Number of Concurrent Users Yes - - Yes
  • 10. Integration into the Software 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 10
  • 11. Integration Options 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 11 Options A B C D E CodeMeter Core API x x x - - AxProtector Basic Feature - - x x - AxProtector Modular Licensing - - - x x Wibu Universal Protection Interface - - - x x AxProtector IP Protection - x - - x Comparison A B C D E Protection Level low - medium high higher highest high - highest Starting Without License yes yes - - yes Integration Effort medium medium medium medium - high medium - high AxProtector related costs - B + IP B B + M B + M + IP
  • 12. Use Case Sample Notepad 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 12 Feature Basic Standard Premium Product Code Basic Functions + + + 201,000 Change Font + + + 201,001 Hex View - - + 201,002 C# Syntax Highlighting - + + 201,003 Python Syntax Highlighting - + + 201,004 Debugging - - + 201,005 ... .. .. .. ..
  • 13. CodeMeter License Central 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 13
  • 14. Comparison of the Realization Options 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 14 Feature Flat List Product Codes Feature Bits I Feature Map Feature Bits II Protected Data Structured List Module Items Security +++ ++ + +++ Number of Modules / Features 2,000 32 >2,000 2,000 Updates with CodeMeter License Central Simple and independent Complex Individual Replacing the complete Item Grouping Licenses in CodeMeter Runtime - Yes Yes Yes Borrowing Licenses Individual features Entire license Entire license Entire license Individual Expiration Date Yes - - Yes Individual Counter (Pay-Per-Use) Yes - - Yes Individual Amount of Concurrent User Yes - - Yes Depends on ISV‘s processes Depends on ISV‘s processes
  • 15. Modelling as Flat List  Every feature is associated with its own item in CodeMeter License Central  Features are sold separately  One ticket with multiple features  Multiple tickets with multiple features  Often used when current license and/or customer is not known during the upsell-process  Simple e-commerce solution  Packages can be sold via bundles 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 15
  • 16. Modelling as Module Items  Every feature is created as a Module Item Child  Products are created as Module Item Parents  Children are often added as opt-in or opt-out to the parents  During creation of a license, the desired children (features) are selected  User receives one license, which includes the desired features  During the upsell-process, the old license is replaced with the new license  Customer and license needs to be selected  New license can include more or fewer features 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 16
  • 17. Best Practice Tips 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 17
  • 18. Feature-On-Demand and Subscription?  Feature-On-Demand often offers many selectable features  Subscription usually offers complete packages  Either including all products  Or 2 .. 3 packages (Basic, Standard, Premium)  Subscriptions for single features are unusual  Overly complex processes for billing and handling  Best Practice: Feature-On-Demand & Subscription  Create a few packages  Offer subscription for these (few) packages 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 18
  • 19. Global Unlock  One Product Code unlocks all  Used for internal licenses  Unlocks also features, which will be released in the future  Integration  Additional Product Code in the License List of AxProtector 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 19
  • 20. https://www.wibu.com info@wibu.com Europe: +49-721-931720 USA: +1-425-7756900 China: +86-21-55661790 Japan: +81-45-5659710 Many thanks for your kind attention 2022-06-22 © WIBU-SYSTEMS AG 2022 - Serving Up Features-on-Demand for Every Appetite 20