Final Paper written for Interaction Theory course at for ubalt.idia.org

1. Jennifer Wallace
Theory of Interaction
Prof. Moulthroup
To Bit or Not to Bit…
When it comes to knowledge, how can one truly claim to have an unbiased
opinion? Modern day intellectuals ride the fence, condemn or condone humanity and its
love affair with technology. One thing all can agree on is the exponentially increasing
importance of knowledge, information and intelligence — everything else has become a
passing derivative. Pierre Levy, in Collective Intelligence and Cyberculture, argues that
the knowledge space is the new anthropological space, the latest addition to the chain of
the earth space, territorial space, and the commodity space. Levy’s portrayal of the role of
collective intelligence is hard to refute as he cuts all critics off as representing either
transcendent schools of thought —those that objectify humans under some a priori
representation of the good — and as mechanical and conservative — trying to maintain
current hierarchies of discourse and power. Although Levy offers intelligent insight on a
number of issues concerning culture and technology, Levy also suffers from cogito
interruptus, which is “typical of those who see the world inhabited by symbols or
symptoms — indubitable signs of something that is neither here below nor up above, but
that sooner or later will happen.” (Hyperreality, 222) In the words of Umberto Eco, a
respected professor of semiotics, those who embrace symbols and symptoms neglect “to
articulate equations, for cogito interruptus demands that symbols and symptoms be flung
by the handful, like confetti, and not lined up, bookkeeper style, like little balls on an
abacus.” (Ibid, 223) In his analysis of the commodity space and knowledge space, Levy
incorrectly groups issues of power and issues of pure causality, or at least oversimplifies

2. the situation, barricading any refutation of his theory by employing clever instances of
cogitus interruptus.
COLLECTIVE INTELLIGENCE
In his work by the same name, Levy defines collective intelligence as “universally
distributed intelligence, constantly enhanced, coordinated in real time, and resulting in
the effective mobilization of skills,” its goal being “the mutual recognition and
enrichment of individuals rather than the cult of fetishized or hypostatized communities.”
(CI, 13) Eco sees Levy, himself, as a fetishizer of mass culture. Eco defines a type of
scholar, the integrated intellectual, as one who sees the results of mass media as making
information processing pleasurable and easy, “with the result that we live in an age in
which the cultural arena is at last expanding to include the widespread circulation of a
‘popular’ art and culture in which the best compete against each other.” (Apocalypse
Postponed, 18) Eco sees Levy’s use of collective intelligence as a “positive fetishizing”
of mass culture: “The integrated intellectual produces for the masses, plans mass
education, and in that way collaborates in the process of massification.” (Ibid, 25) Levy
would wholeheartedly not agree, saying that self-organized knowledge communities
consist of individual producers and consumers, but in a non-hierarchical and universally
lateral group. Levy’s argument waxes vague as he fails to draw the line between group
and mass.
In order to recognize individuality and subjectivity, Levy says humans need new
forms of social identity constructed by a knowledge culture, for ethnic, national and
religious forms of kinship have led to confrontation. By forming relationships through

3. knowledge, Levy claims “we will encourage the growth of a deterritorialized civility that
coincides with contemporary sources of power while incorporating the most intimate
forms of subjectivity. (CI, 11)
ROLE OF COLLECTIVE INTELLIGENCE
In the chapter of Cyberculture titled “Critique of Criticism,” Levy states that
cyberspace won’t change power relations and economic inequalities. In the same
paragraph he cryptically asserts:
By increasing market transparency and promoting direct transactions between
buyers and sellers, there is little doubt that cyberspace will facilitate a ‘liberal’
evolution of the economy of information and knowledge, and very likely the
overall operation of the economy.” (214)
In the cycle of collective intelligence, “the state and current structures of government
could be maintained, providing their functions are redefined…they would become the
guardians, guarantors, administrators, and executants of collective intelligence.” (Ibid,
73) If a government’s functions are redefined, especially by a scenario that displaces the
focus on capital by a universal embrace of collective intelligence, one can hardly say that
current structures would be maintained. A government’s role in Levy’s world of
collective intelligence, even if it were to operate under extremely liberal conditions,
would still hinder the laterality needed for the full realization of this utopian ideal.
Levy admits that universalization and virtualizing tendencies correspond to an
increase in financial inequality and a widening gap between the universally connected
and non-participants; however, he feels that the emerging collective intelligence
augmented by cyberculture will be considered in a positive enough light that humans will
redirect their formerly “labor-intensive” (under a capital-centered regime) energy and

4. skills towards the sustenance of a dominating knowledge space — the maintenance and
propagation of the collective intelligence. “Collective intelligence will become the source
and goal of other forms of wealth, open and incomplete, a paradoxical output that is
internal, qualitative, and subjective. Collective intelligence will be the infinite product of
the new economy of the human.” (Ibid, 35) If knowledge is the traded product, the thing
of value, there will still be haves and have-nots, especially because of this “unstable
universe,” where ones’ skill sets constantly need to be upgraded to compete in the
knowledge sector. Networking, as long as humans have needs other than cognitive that
must be met, will remain a significant part of survival.
Theodore Roszak, a scholar of the school that Eco would classify as
“apocalyptics,” sees a diminished value of humans brought on by cyberspace and
technology, “Computers have come to play a central role in downsizing companies and in
the creation of a part-time, temporary, low-paid, non-benefited workforce. The brutal
economic fact of life in today’s marketplace is that we could generate more good jobs by
outlawing computers than by multiplying them.” (Roszak, The Cult of Information,
xxxviii) Granted, Levy asserts that humanity must release the anthropological space of
commodity from the fetters of capitalism, but using the arts of cogitus interruptus, — or
idealism — fails to articulate how this can be done.
THE GOOD AND THE BEST GETS UGLY
Levy states, “Collective intelligence is a utopia of the unstable and the multiple. It
responds to an ethics of the best rather than a morality of the good...The good doesn’t
change, the best is different wherever it is found” (CI, 250) Unlike this promotion of the

5. entrepreneurial best, in an earlier chapter Levy promotes the concept of good: “Anything,
therefore, that causes the growth of human beings would be judged good, and primarily
moral: dignity, recognition, communication, collective intelligence.” (Ibid, 28)
If every niche of collective intelligence members has its own idea of what is best
and tries to apply this universally, how can doom not prevail? In order for Levy ‘s ideal
of collective intelligence to work literally every member would have to synchronize, even
though each is supposed to focus on increasing his individuality and subjectivity. For
Levy:
The just man includes, he integrates, he repairs the social fabric. In a society of
the just, and in accordance with the conventions of a reciprocity, everyone strives
to include the other. In a world where everything is in flux, in which everyone is
faced with change, hospitality, the morality of nomads and migrants, becomes the
very essence of morality.” (Ibid, 26)
Hierarchy and power relations cannot be supplemented by Levy’s concept of a
pure form of strength. Levy defines strength as purely good, and power something
measured by its ability to limit strength, destroy, and create fear. Furthermore, “Power is
boisterous; it prevents the community from communicating with itself. Power comes into
being and sustains itself only by impoverishing the qualities of being around it. The just
avoid power. (Ibid, 28)
Aside from the overgeneralizations Levy makes, Levy uses a very negative and
one-dimensional view of power to fuel his campaign for a liberated knowledge space.
Clearly the influences of Giles Deleuze and Paulo Fieire present themselves in Levy’s
presentation of power, while he neglects to explain how power, as a social influence,
would still be present in his web of collective intelligence.
Towards the end of Collective Intelligence, Levy states:

6. “Because of the diversity of human worlds, calculation of the best cannot be
aligned with a monodimensional good, one that is molar, solid, and transcendent.
A single good for everyone and for all moments (even those of a commercial
nature), blocking the emergence of new forms of strength, would obviously no
longer be the good.” (Ibid, 84)
Here Levy has the good asserting power since it is impeding strength, which earlier was
seen as purely good, thus contradicting his earlier dichotomy between strength and
power.
THE COSMOPOEDIA
Levy defines the new organizational method of the knowledge space as the
cosmopedia:
“…A dynamic and interactive multidimensional representational space…at its
extreme the cosmopedia contains as many semiotics and types of representation
as exist in the world itself. The cosmopedia multiplies nondiscursive utterances…
the cosmopedia will dematerialize the boundaries between different types of
knowledge.” (Ibid, 216)
Yes, in interacting with ones environment the significance and relevance of objects do
not remain the same; as Jim Gee remarks, humans must constantly construct context in a
real-time scenario, assigning value judgments on the fly. But this is merely exercising the
power of reason, which can be represented by Levy’s “unbroken, dynamic topology.”
(Ibid, 217) Isn’t thinking defined as the processing and organization of information
followed by filing it into associational and relational categories? There is an undeniable
ranking of objects, ideas and actions with which humans must deal daily; if we treated all
information as potentially equal, either nothing would be accomplished or we would
delete ourselves from the knowledge space rather quickly.

7. THE CINEMAP
To apply Levy’s ideas to present reality, a task Levy abhors as chaining the
potential of the free and ideal knowledge space to the current constraints of the
commodity space, it is possible to deflate his claims of collective intelligence. Levy’s
cinemap is a navigational instrument of the knowledge space that has no a priori
determined hierarchy of location of nodes, but instead can show the lateral relationships
of every possible quality and attribute of every object in the information universe.
“Within the knowledge space, individual identity is organized around dynamic images,
images it produces through the exploration and transformation of the virtual realities in
which it participates…” (Ibid, 155) Levy trusts that the participants, in a completely
liberal free market arrangement of producer-consumer, reader-writer, will develop a
useful “world of signification, a hypermap linked to a multitude of thinking beings,
works, and communities, a compass of the mind that points to other maps and other
worlds.” (Ibid, 155) Although the World Wide Web is still a relatively new technology,
no realization of this seemingly obvious (to Levy) chain of events presents itself. A
mixture of the elitist Ortuk social network conceived by Google and the Web’s data
deluge comes to mind.
As seen through mass media, when dealing with groups — even interactive
participants —the lowest common denominator prevails to preserve equality and
laterality. A great interest has arisen among those involved with education, writing, or
any kind of media interaction, about the younger generation’s use of IM abbreviations
and the canonizing of lowbrow phraseology that has resulted from the need to transmit

8. messages quickly. In a base sense, collective intelligence can be witnessed in man’s new
ability to self-publish on the Internet in a space accessible to all, a big ever-changing
library where everyone can be an author, and no subject is ever closed.
IDENTITY
Levy states that even if one is unemployed, “He is not useless. He is not
interchangeable. He has an image, a position, dignity, a personal and positive value
within the knowledge space. All of us have a right to be acknowledged as a knowledge
identity.” (CI, 13) Levy’s collective intelligence members encounter other knowledge
beings in the faceless virtual world, “no longer as flesh and blood, as social rank, an
owner of things, but as an angel, an active intelligence — active for himself but potential
for me. Should he ever agree to expose his face of light, …I will contemplate his in
knowledge or his knowledge of life, the projection of his subjective world upon the
immanent heaven of the collective intellect.” (Ibid, 102) He states further that:
“The raw material of the economy of qualities is composed of human acts and
potentialities…The quantum nature of quality is not based on conventional
analytic and Cartesian rationality, for the quanta involved are emitted by subjects,
they are semantic, not objective, solid, and fixed.” (CI, 158)
Levy says that forms of ranking and hierarchy are results of the territorial space, not the
knowledge space. Even though on some level every person is the vessel of loads of
knowledge, there has to be some means of discrimination and value assignment. Social
theorists, such as Martin van der Gaag and Tom Snijders, have attempted to create a
measurement for individual social capital, but still apply capital-centric —according to
Levy — terms like network and resource. (See
http://stat.gamma.rug.nl/snijders/WHF9_Snijders_vdGaag.pdf) Levy assures us that

9. collective intelligence will not severely change the commodity space, but will wrest
human potential quantified as labor from the bonds of capital(ism). Instead of addressing
whatever he imagines would result, Levy simply pats our heads and tells us things will
just be better that way.
Viewing this cosmopedia in the worst-case scenario, what happens if the other
lies to you? What about current cyber-instances when the other is actually a child
molester, thief, stalker, etc.? Concerns of reciprocity, trust and reliability are currently
addressed through transcendent networks and social identities — teacher-student, parent-
child, mentor-apprentice. Levy’s liberal restrictions on authority creates a huge
responsibility at the level of the subjective individual, bringing to mind Lev Manovichs’s
concerns with the freedoms granted through digital media in general.
Levy sees the current fragmentation of identity and social forms as a signifier of
the coming of the dawn of the knowledge space. Couldn’t this fragmentation be a result
of this knowledge space, where one can don as many faces as he can handle when
forming his relations with others in a nonhierarchical setting? Consider Sherry Turkle’s
story of the man who truly thought he knew what it was like to be a woman since he
played a female character on a Multi-User Domain. Will the collective intelligence,
whose medium is currently computers and their screens, suffer from this binary
uniformity, the curse of digital compression, which can make it difficult to determine the
value of the message? Theodore Roszak thinks the literacies taught by hypertext — the
digitized media of cyberspace — “run the risk of overloading and further fragmenting the
attention span (already so badly battered) that is basic to intelligence.” (The Cult of
Information, 21)

10. Collective intelligence will be manifested through cyberspace, a medium that
accommodates messages that “will now revolve around the individual receiver, and the
author function of modernity giving way to a reader-writer continuum, where the roles of
creator and interpreter blend.” Adding further to the fragmentation of identity lost by the
author function, Levy wants as a primary goal of collective intelligence the prevention of
quick closure, with the “accent …shifted from work to progress.” (Ibid, 123)
Levy says a means of communication beyond writing is needed. Collective
intelligence is supposed to be the human attribute that is more hominizing than language,
but which operates at a much higher level; languages are made for communication within
small communities “on a human scale.” Writing made communication and human groups
connected through language much bigger than speech could have accommodated,
therefore now — to combat the “division of society into a bureaucratic information
processing machine based on writing on the one hand and ‘administered’ individuals on
the other” — Levy wants the processing of information to be universally distributed, our
common property. Levy sees digital media as the destroyer of logocentrism, “the
destitution of the supremacy of discourse over other modes of communication.” (Ibid,
118) Wresting away the communicative controls from the technology of writing, Levy
sees virtual worlds, simulation and hypertext as the platforms of secondary literacy.
While this may be true, it still does not make the case for collective intelligence.
Levy claims that the concept of the book is a slave to territorial space, “a reserved
domain, confiscated and transcendent.” (CI, 211) The collective intelligence of the
knowledge space would be an ever-open forum for the pandering of ideas. But Eco brings
up a worthy point:

11. How to prove a conjecture about the intention of a text? The only way is to check
it upon the text as a coherent whole. This idea, too, is an old one and comes from
Augustine (De doctrina christiana): any interpretation given of a certain portion
of a text can be accepted if it is confirmed and must be rejected if it is challenged
by another portion of the same text. Thus every act of reading is a difficult
transaction between the competence of the reader (the reader's world knowledge)
and the kind of competence that a given texts postulates in order to be read in an
economic way. (Apocalypse Postponed, 46)
When one has a singular and unchanging text, one can easily discuss pathways of
thought and organization. With a continuously morphing text how is one supposed to
know which particulars are contextually relevant, when the context of the author and
reader can never be pinpointed?
Collective intelligence is the over-language that will allow us to become a
universal community, the only way our societies can meet their objectives. How has
man’s ability to reason not sufficed? Levy cannot accept the permanence of capital and
all of its resulting ills, and thus continues to expand on his vague image of the knowledge
economy, creating new terms for concepts already identified by philosophers, such as
Plato and Aristotle. Instead of the lofty grandeur of a collective intelligence, why
couldn’t we all just have a memex?
According to Walter Ong, writing allowed mankind to produce abstract thought.
Cyberspace has not yet been proven to enhance the mind’s cognitive capabilities; it does,
however, give us plenty of irrelevant bytes to sift through since the screen can allow all
information an equal playing field.
Eco says, “Any excess of information produces silence. Sunday’s Times contains
too much information and I do not have enough time to consume it.” (Apocalypse
Postponed, 67). Levy has a more positive view of silence, “In the silence of thought, we
will travel the digital avenues of cyberspace, inhabit weightless mansions that will now

12. constitute our subjectivity.” (CI, 157) How is one to participate in real-time collective
intelligence and really and truly be productive when collective intelligence is on such a
global scale? To truly be equal, those participating in a collective intelligence must let
everyone have their equal say, all being hospitable and patient. This way of acting is
following the pragmatic rules of language – the etiquette of call and response. But Levy
proposes that collective intelligence will be an over-language, freeing us of the
territorialization of language and the forms of social identity that accompany it.
THE KNOWLEDGE ECONOMY
Deep in the middle of his book, Levy sticks in that, yes, capitalism is irreversible,
that there is no economy without capitalism, and the commodity space is a permanent tier
in the layers of anthropological spaces. However, mankind can still escape the “vortex of
capital.” (Ibid, 138) Presently, however, the knowledge space is still a servant of
capitalism’s competitive supply and demand ethos. Levy sees the possibility of the
knowledge space, currently a u-topia, to break from the bonds of capital, placing value
back on human qualities instead of capital gains: “This fourth anthropological space,
should it come to fruition, will harbor forms of self-organization and sociability that tend
toward the production of subjectivity…Not exactly an earthly paradise since the other
spaces (nomadic space of the earth, territorial space, commodity space) will continue to
exist.” (Ibid, 141) Levy calls for the constriction of the anthropological space of
commodity, which has become “a huge cosmopolitan machine, self-organized, creative,
destructive.” (Ibid, 146)

13. According to Levy, there is no reason why in the past civilization ultimately
settled on capitalism, instead of, say, an empire. First, one cannot even begin to imagine
what the state of the anthropological spaces would be under an empire; without
capitalism, one would be forced to make a case that the technological tools for collective
intelligence would exist in the first place. How would a libertarian survive under
Alexander the Great? Much to the horror of economists everywhere, Levy ponders, “Is
economy as a discipline anything more than the flattened, analytic form of the eternity of
capital?” (CI, 149)
Levy claims that capitalism limits the extent of subjectivity: “Capitalism is
deterritorializing and, for the past three centuries, industry and commerce have been the
principal engines driving the evolution of human societies.” (CI, 137) Instead of seeing
capitalism as an impediment to the creative nature of collective intelligence, Joseph
Schumpeter, a father of modern days economics, said that intellectual freedom was a
product of capitalism: “It was the nature of capitalism itself—its precision, rigor, and
logic—that had given birth to modern patterns of analysis and thought, which in turn
underlay technological advance.” (Rosenof, 101) Economist Joel Kurtzman has this to
say of the global knowledge economy — “when the economic unity is the globe, where
do people fit in? What citizenly use of this technology can counterbalance a shift of
power on this scale?” (Kurtzman, 121) Levy thinks that collective intelligence will
subdue the instability of the virtual economy propagated by deterritorialization.
CRITICISM

14. Levy refutes any kind of criticism against his utopia by saying that the critics are
merely afraid of it leading to totalitarianism. “Either the denunciation of utopias is simply
a mask for conservatism or the logical criticism of utopia culminates in the
dismantlement of the destructive mechanisms of transcendence and power.” (CI, 86)
Levy covers all of his bases so as not to allow for criticism: “The object of the
knowledge of the fourth space is beyond the reach of the humanities because its subject
— the collective intellect — does not claim to produce objective knowledge of itself or
its world… The thinking community cannot be dissected by any system of transcendent
categories.” (CI, 205-206) Levy smoothes out any technicalities by saying that these
things will come to pass in the future, and that we can’t comprehend them yet, since the
solutions surpass our present mental ability.
ARE WE SMARTER NOW?
The contemporary French philosopher, Jacques Ellul, in The Technological
Society (1964) is not as thrilled as Levy is about the bond between humanity and
technology. Levy’s collective intelligence could exemplify the undesirable effects
described by Ellul:
This is why there is such an incredible stress on information in our schools. The
important thing is to prepare young people to enter the world of information, able
to handle computers, but knowing only the reasoning, the language, the
combinations, and the connections between computers. This movement is
invading the whole intellectual domain and also that of conscience. (p. 136)
In a problem of misidentifying causation and correlation, Levy sees cyberspace as
a medium for restoring humanity to humans. Concepts of collective intelligence did not
surface as a result of a progressive and modern telecommunicative society. Levy is trying
to use modern technology as a tool by which to reenter the Garden of Eden, whereas we

15. should not burden the useful tool of speedy data transmission with such lofty goals.
Considering the kind of knowledge being pandered around in chat rooms, Eco points out,
in his essay The Future of Literacy¸ “Cathedrals were the TV of their times, and the
difference with our TV was that the directors of the medieval TV read good books, had a
lot of imagination and worked for the public good.” (Apocalypse Postponed, 66) Roszak
adds, “Thanks to the high success of information theory, we live in a time when the
technology of human communications has advanced at blinding speed; but what people
have to say to one another by way of that technology shows no comparable
development.” (Roszak, 16) Levy himself states, “The worst scenario would be for the
Internet to be replaced by a gigantic system of ‘interactive television,’” a spectacle well
on its way to maturity. (Cyberculture, 207) Roszak says that technology is a mature
industry, one that creates just as many problems as it solves. The benefits stop
outweighing the means. Might it be the case that the retention of too much data — more
than a single mind can judiciously deal with — compromises the quality of thought?
“Data, data everywhere, but not a thought to think.” –Jesse H. Shera.

16. Levy paper works cited:
Eco, Umberto. Travels in Hyperreality. New York: Harcourt Brace and Co, 1986.
Eco, Umberto. Apocalypse Postponed. Bloomington: Indiana University Press, 1994.
Ellul, Jacques. The Technological Society. Vintage Publishing, 1967.
Kurtzman, Joel. The Death of Money: How the Electronic Economy Has Destabilized the
World's Markets and Created Financial Chaos. New York: Simon & Schuster,
1993. ...
Levy, Pierre. Cyberculture. Minneapolis:University of Minnesota Press, 2001.
Levy, Pierre. Collective Intelligence: Mankind’s Emerging World in Cyberspace. New
York: Plenum Press, 1997.
Rosenof, Theodore. Economics in the Long Run: New Deal Theorists and Their
Legacies, 1933-1993. Chapel Hill: Chapel Hill University of North Carolina Press,
1997.