This document provides a summary of a presentation on Samsung Gear S3 watch faces. It discusses key details about the Gear S3, including available models and new features. It also outlines the watch face development process, submission process, and merchandising opportunities through the Samsung Developer Program and Galaxy Apps store. Resources and next steps are provided for developers to get started with Gear watch face development.

1. • A few housekeeping items:
• If you have any questions for the presenters, please postthem in the Q&A box and we will answer them at the end of the presentation.
• If you have any technical issues during the webinar, please send a comment to the Q&A box for assistance.
• This session is being recorded and will be shared with the presentation slides on the Samsung Developer webpage: http://bit.ly/SDPWEBINARS
• And please don’t forget to provide feedback before you leave the session. Your feedback is critical to ensure that we improve these webinars.
1/24/2017
Welcome to
Samsung Gear S3
Watch Face Overview

2. Welcome to
Samsung Gear S3
Watch Face Overview
&Samsung Developer Program
SEA - Content & Services
Mountain View, CA
Kavitha Gopalan
Gaby Rojas
The information in this presentation is offered only for general informational and educational
purposes. These materials are intended, but not promised or guaranteed to be complete, or up-
to-date and should in no way be taken as an indication of future results.
© 2016 Samsung Electronics America Inc.

3. How can we
help you?
Dev Support Team based in Mountain View, CA
supports you and your Android and Tizen projects:
Samsung Android SDK (Galaxy SDK’s)
Tizen Wearables SDK
Watch Face Editor and the Theme Editor
Submission and promotion of your apps
Register with the Samsung Developer Program for free: http://bit.ly/JOIN-
SDP
Login and submit support or promotion requests
Feedback: Gaby Rojas
gg.rojas@samsung.com

4. Upcoming
Webinars
Area Subject Date Description
Wearables
Gear S2/S3
WatchFace Creation with DesignerTool 11am PST - Jan 24 For designers
WatchFace Developmentwith Tizen Studio 1pm PST - Jan 24 For developers
WebWidgetDevelopment March 23 For developers
Galaxy Apps Samsung IAP in and PromotionOpportunities with
Galaxy Apps
February 9 Revenue opportunities for Android game publishers
Themes
Themes Overview and Theme Editor February 23
For designers – market opportunity and how to use the Theme Editor
tool

5. Wearable
Market

6. Smartwatches
Fastest growing device
in the wearable industry
Global Wearable Unit Forecast by Type (Mil)
2.00
5.04
30.32
50.40
66.71
72.20
79.07
87.37
21.50 20.00
30.15
34.97
44.10
48.84
53.90 55.08
2013 2014 2015 2016 2017 2018 2019 2020
Smartwatch Fitness Band
Source: WearableElectronic Devices Forecast, Gartner, 1Q, 2016

7. Installed base:
Estimated installed base of Tizen Wearable
2.3 by end of 2016: 3M *
Demography:
Gear S2: 80% male, 20s to 40s
Number of downloads per device within first 6 months:
8+ apps, 80% watch faces
Top Markets:
1. USA
2. Europe
3. Korea
Watch faces:
Recommended price points: $0.99 and $1.99
Promotion in staff picks:
Typically 2 weeks
Criteria: brand, usability, number of downloads, optimized experience
for Gear
IDC / WW QuarterlyWearableDevice Tracker,
2016Q3, Samsung+ Watch, 2015Q4-2016Q3
Key Metrics

8. Content Items Available for Tizen Wearable 2.3 Platform
1,485
2,381
3,287
6,057
6,722
8,582
9,248
10,406
11,343
12,386
12,562
14,000
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2016
2016

9. Some examples per category
Watchface Entertainment Sports
Airlines Location / Travel
News Safety
Connected Car
Messages
WatchmakerFacer MR.Time Spotify iHeart
Radio
MyMusic
Cloud
Golfzon GolfNavi Komoot
SAS Korean
Air
KLM Iberia Glympse Trulia Yelp Tripcase Here
NPR One CNN
BMW
ADTUSA
Today
Bloomberg Washington
Post
Wall Street
Journal
ESPN
IoT / Smart Home
Gear
for Nest
GoPro
Shutter
Hue
Uber
※ Availabilities of each app can be different by regions

10. Global Wearable Unit Forecast by Type (Mil)Popularity of preloaded watch faces in Gear S3
Preloaded
Watch faces
Most Popular
Least Popular
Chronograph Frontier Step Challenge1 Urban Classic Gear Dashboard Blue Pop
Step Challenge2 Baro & Speed 4 in 1 Active Classic Large My photo

11. Global Wearable Unit Forecast by Type (Mil)Most popular watch faces in Galaxy Apps
Most Popular
Watch Faces
Dark Magical
Digital (12H)
Neutron by
Jake36
Flexible by Lucas
Philipp
Skul Tronica by Pluto
Jeweler Casual
24h
DSS Hygeia Cyber Watch Pro All in One!
Cyan Digital Pro
K1 24H
Most Popular

12. Device
Overview

13. Notifications WidgetsWatch face
Home
App Tray
Button
App Tray or Watch
Back Button
Circular
UX
Rotary Bezel

14. Bluetooth Version
• Has only Bluetooth
• Connects to WIFI while in standalone mode
• Acts like a companion for the phone
and makes use of phone services
3G version
• Has 3G eSIM
• Has speaker
• Has GPS chip
Gear S2 Models
ClassicSports

15. Gear S3 Models
Bluetooth
• Has only Bluetooth
• Connects to WIFI while in standalone mode
• Has speaker and GPS
• Available in both Classic and Frontier
LTE version
• Has eSIM - LTE connectivity
• Has speaker and GPS
• Can act as standalone device
• Available in Frontier only
FrontierClassic

16. Small web apps that provide
important information and
convenient access, based on a subset
of well known web standards
Speech-to-Text (STT) features
enable recognizing sound data
recorded by the user and sending
the result as text.
Both BT and LTE models
With built-in GPS, you can create
various standalone use cases that
require location-based
information.
In-App Purchase service can be used to
sell digital content within your Gear App
(such as additional watch faces,
premium services and features,
subscriptions, and more).
Web Widgets Speech To Text GPS and Speaker Gear In-App purchase
New features in Gear S3

17. Companion and Standalone Applications
Companion Apps
• 2 parts: Host app runs on Android phone,
and Gear app runs on Gear Device.
• Host app is developed using Android APIs.
• Gear App is developed using Tizen APIs.
Standalone App
• Gear app that is developed using Tizen APIs.

18. Additional Features
Samsung Accessory Protocol
• Companion apps use SAP to communicate between Host Android app and
Gear app.
• Most common architecture followed for Gear Apps. Host device does the
intensive or repeated processing and sends the results to the Gear through
SAP. SAP acts as the medium to transfer data from the Host to the Gear
device.
• Received data is then updated in the UI of Gear apps
Seller Office
• Sell, manage, and promote Gear apps via the Seller Office portal.
Gear App Beta Test
• Seller Office also provides an option to publish your apps to your internal QA
team.
You can also receive feedback from testers.

19. • When you turn on the wearable device, the watch face is the first screen displayed. When
you press the Home key, the running app closes, and the watch face is displayed.
• Limited gestures are supported in a watch face
(such as ‘Tap’ and ‘Double tap’).
• Watch Face States:
• Active
• Watch face is displayed only when watch is active.
• Watch face is displayed in full color.
• Always On
• Watch face is displayed when watch is inactive.
• Watch face is displayed in limited color and brightness.
Gear S2/S3 Application Types
Watch Face
App

20. Sample Application
• We are creating a watch face sample app which shows analog time.
• We are using own image resource for watch hands.
• We are also creating an Always On state for our watch face.
• We are adding a component in the watch face which displays information about the ‘step count’.
• We are using the humanActivityMonitor API to receive pedometer data.

21. Publish

22. Smartwatches
Content Merchandizing Calendar
Action: Join SDP and submit a ticket to promote your watch face.
Weekday Date Name of Holiday
Must Certified By
Date Country(s)
Tuesday 2/14/2017 Valentine's Day 1/31/2017 US, Canada
Sunday 4/16/2017 Easter 4/4/2017 US, Canada
Sunday 5/14/2017 Mother's Day 5/2/2017 US, Canada
Monday 5/29/2017 Memorial Day 5/16/2017 US
Sunday 6/18/2017 Father's Day 6/6/2017 US, Canada
Saturday 7/1/2017 Canada Day 6/20/2017 Canada
Tuesday 7/4/2017 Independence Day 6/20/2017 US
Optional Holidays
Thursday 2/2/2017 Groundhog Day 1/24/2017 US, Canada
Monday 2/20/2017 President's Day 2/7/2017 US
Friday 3/17/2017 St. Patrick's Day 3/7/2017 US, Canada

23. Galaxy Apps allows you to create an outstanding
product detail page for your watch faces:
• Display quality images and information to show off
your watch face functionality.
• Link to a YouTube user experience demo.
• Enable user feedback (customer ratings and
comments).
Galaxy Apps Customer Interface

24. Next Steps
Samsung Developer Program Resources
Past webinars
Gear S3 App Development Webinar
Product Overview of Samsung Gear S3
http://bit.ly/SDPWEBINARS
Register with Seller office:
https://seller.samsungapps.com
How can we help you?
Register to Samsung Developer Program
and submit support or promotion request.
http://bit.ly/JOIN-SDP
Register to learn more:
Feb 9th – Samsung In-App Purchase and
Promotional Opportunities with Galaxy Apps
Feb 23rd – Samsung Mobile Theme Editor
http://bit.ly/SDP-UPCOMINGWEBINARS
Your feedback is greatly appreciated and makes
these webinars even better !