This document is a project report submitted by Sanjay Kumar in partial fulfillment of an MBA program. The report studies investment avenues in fixed deposits at Mahindra Finance. It begins with an acknowledgment of those who helped and an introduction to the company. It then describes the research methodology used, which included primary and secondary data collection in Jalandhar. The data is analyzed regarding awareness of Mahindra Finance, investment patterns, and customer satisfaction. Key findings are that competitors offer higher rates and faster processing. Recommendations include establishing a local fixed deposit department and increasing broker incentives to better compete. The report provides insights into working at Mahindra Finance and evaluating its fixed deposit offerings.

1. i
Investment Avenues in Fixed Deposits
at Mahindra Finance
Project Report
Submitted in partial fulfillment of the requirements for
Master of Business Administration (MBA)
By
SANJAY KUMAR
1273636
Batch of 2012-2014
GIAN JYOTI INSTITUTE OF MANAGEMENT & TECHNOLOGY
PHASE-II, MOHALI
July 2013

2. ii
ACKNOWLEDGEMENT
Words are the dress of thoughts, appreciating and acknowledging those who are
responsible for the successful completion of the project.
I am grateful to MAHINDRA & MAHINDRA FINANCIAL SERVICES LIMITED,
Jalandhar, for providing me the opportunity to work for my project in their reputed
organization.
My sincere gratitude goes to Mr. Omprakash Verma (Fixed Deposits
Deptt.),Chandigarh who encouraged me in every respect to work on this project and
provided me all the help, guidance and motivation to complete this project and I am also
grateful to other executives of the company ( Mr Varun (HR Deptt.), Chandigarh & Ms.
Poonam (Patiala Branch)) who have given me all important knowledge about the
processes and helped me a lot by giving information that is so vital to complete the project.
I am also obliged to Dr. Pooja Arora who had always been the guiding force, motivating
and inspiring me throughout the enriching journey of the project.
The day I started doing my internship in MAHINDRA & MAHINDRA FINANCIAL
SERVICES LIMITED. I had novice enthusiasm of watching and learning the finance
department and tools related to it.. After undergoing this internship,
I can confidently say that this experience has not only enriched me with practical
knowledge but also has imparted the maturity of thought and vision, the attribute required
to be a successful professional.
SANJAY KUMAR
MBA- 2nd
year
(GJIMT, Mohali)

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CERTIFICATE OF ORIGINALITY
I SANJAY KUMAR roll no. 1273636 of batch 2012-2014, am a full time bonafide
student of first year of Master of Business Administration (MBA) Programme of Gian
Jyoti Institute of Management and Technology, Mohali.
I hereby certify that I have undergone summer training at MAHINDRA & MAHINDRA
FINANCIAL SERVICES LIMITED From 01st
June – 16th
July 2013 and the project
titled “To study on investment Avenues in Fixed Deposits at Mahindra Finance”
submitted in partial fulfilment of the requirement of the MBA programme is an original
work of mine under the guidance of the industry mentor Mr. Omprakash Verma
(Chandigarh) and faculty mentor Dr. Pooja Arora, and is not based on reproduced from
any existing work of any other person.
Further, the project is not based on or reproduced from any earlier work undertaken at
any other time or for any other purpose, and has not been submitted anywhere else at any
time.
Student Name: Sanjay Kumar Faculty Name: Dr. Pooja Arora
Date: Date:

4. iv

5. v
EXECUTIVE SUMMARY
When I joined this organization, I was given only one objective “To Study on
Investment Avenues in Fixed Deposits at Mahindra Finance”. In this Project I was
given a data of Jalandhar city. This List contains 238 AMFI certified people. In this
project I was assigned two tasks:
Broker Empanelment
Fixed Deposit
Process of Project:- Firstly, I made call them but approximately 50% numbers were
wrong and not working. So out of those 50% who attended the phone call only 25% were
ready to meet i.e. only 30 people out of 120. Then I fixed the meetings with them for the
empanelment process at this stage my first task ends and from this stage the second phase
starts which is fixed deposit. So the next job is to encourage the brokers after their
empanelment to open FD accounts and I had also visited directly to some customers for
FD. So this was tasks I have completed in my project.
With this study I came to know about the preference of the people towards investment. In
this era everybody wants to save money for investments with a better returns so people
are ready to invest in FD’s Bonds, Shares, Mutual Funds etc.
Outcome of the Study:- With this study I came to know that in the area of Jalandhar city
people are aware of Mahindra Finance but not aware of its Fixed Deposit scheme though
it has a very good brand name in the Indian Market people don’t want to invest in it
because of its competitors:
Shriram Finance:- Which has the highest rate of return.
HDFC:- CRISIL FAAA rated same as Mahindra but has a very fast FD process.
So in Jalandhar these two are the major competitors of Mahindra Finance Fixed Deposit,
so people invest their money in these companies rather than Mahindra.
Suggestions and Ideas to the company:-These are the some essential suggestions-
The major problem is that there is not any department in the local branch, so
brokers are suffering so much because nobody is there to assist them, so Mahindra
is lacking so much behind because of this reason. According to me there should
be a department of fixed deposit of mutual fund in Jalandhar.
The rate of Interest for brokers is also very low as compared to its competitors, so
it should be increased to make a healthy competition.
The process of FD is very slow as compared to HDFC which takes only 1 or 2
days as compared to Mahindra’s taking minimum 15 days to open an FD. So this
period also should be decreased by making this process at local level.

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Title page.......................................................................................................................... (i)
Acknowledgement...........................................................................................................(ii)
Certificate of Originality ……………………………………………………….. (iii)
Certificate of Completion…………………………………………………………… (iv)
Executive summary…………………………………………………………………… (v)
Table of Contents………………………………………………….……………(vi)-(viii)

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Table of Content
S. No Table of Content Page No.
Chapter 1.
Chapter 2
Introduction
1.1 Introduction
1.2 Baking
1.2.1 Banking Industry
1.2.2 History of Banking
1.2.3 Banking in India
1.3 NBFC-Non-Banking Financial Company
1.3.1 Differencebetweenbanks&NBFCs
1.4 Mahindra & Mahindra Financial Services
1.4.1 Company History
1.4.2 Company Background
1.4.3 Corporate Profile
1.4.4 Company Founders
1.4.5 Recognition
1.4.6 International Operations
1.4.7 Awards & Achievements
1.4.8 Products
1.4.9 Mahindra Finance Offers
1.4.10 Company’s clients
1.4.11 Credit Rating
1.4.12 Competitors
1.4.13 S.W.O.T. Analysis
1.5 My Work during the Internship
Research Methodology
2.1 Research Methodology
2.2 Research Design
2.3 Descriptive Research
2.4 Sampling Design
2.4.1 Sample Size
2.4.2 Sample unit
2.4.3 Sampling Technique
2.4.4 Sampling Frame
2.5 Data Collection and Analysis
2.5.1 Secondary Data
2.5.2 Primary Data
2.6 Contact Method
2.7 Field Work
2.8 Mahindra and Mahindra finance brand awareness
2.9 Distribution Channels
2.10 Investment Pattern
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Chapter 3
Chapter 4
Chapter 5
2.11 Data Analysis
2.11.1 Tools of Presentation
2.11.2 Tools of Analysis
2.12 Limitations of the Study
Data Interpretation and Analysis
3.1 Analysis and Interpretation
Table 1- Gender of Respondents
Table 2- Occupation of Respondents
Table 3- Age Group of Respondent
Table 4- Annual Income of Respondent
3.2 Research Objectives
3.2.1 To examine the association between income
& investment.
3.2.2 To study the awareness component in
regard to FDs.
3.2.3 To reveal the underlying satisfaction of the
customers
3.3 Financial Highlights
Summary, Conclusions and Recommendation
4.1 Finding of the Study
4.1.1 What should the Company do to promote their
FD in Jalandhar.?
4.2 My Working Experience in Mahindra &
Mahindra Financial Services Ltd
4.3 Conclusion of the Study
4.4 Suggestions and Recommendations
Bibliography & References
Appendices
Agent or Broker Application Form
Custorner Application Form
Questionnaire
SPSS Sheet
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