The document provides 5 tips for making B2B lead generation more effective: 1) Identify your target buyer persona; 2) Understand your product or service's value proposition and key features; 3) Research your competitors' strengths and weaknesses; 4) Develop a clear strategy with goals, targets, and timelines; 5) Focus on building relationships with prospects, even if they are not ready to purchase. Following these tips can increase the success of conversion efforts.

1. Tips to Get the Mojo Back into Your
B2B Lead Gen efforts

2. 5 Tips to make your lead gen more result
oriented
Identify your buyer persona
Understand your product
Understand the competition
Draw up a clear strategy
Focus on relationship building
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3. Identify your buyer persona
Create a well-defined buyer persona
to represent perfectly the segment
your business is targeting. Focused
conversion efforts will increase the
probability of success.
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4. Understand your product
 What is your product/service’s core value proposition?
 What is your offering?
 What are its key features?
 What unique characteristics does it possess?
Know its features, USP, and applicability thoroughly.
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5. Understand the competition
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Find competitors
strengths and their
weaknesses. Competitor
experiences can provide
valuable insights into
functioning in a crowded
market and avoiding
inherent pitfalls.

6. Draw up a clear strategy
• Set targets.
• Set goals.
• Set timelines.
• Set up a clear roadmap for action.
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7. Focus on relationship building
So your prospect is not ready for a
sale. The interest in your offering,
though is genuine. Don’t let go. Stay
engaged. Stay connected. We are
building a relationship here. You
need to work on it.
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8. M/s PLUG LEADS
Flat No 402, 3Rd Floor,
# 1-98/2/11/3, Srishti Towers,
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Madhapur, Hyderabad.
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