Tim Keys - Evolution of selling

How did this conservative brand reverse declining trends in sales and marketing and experience double digit growth within six months? They dared to be different and found new and meaningful ways to engage with customers. PEMCO's "We're A Lot Like You. A Little Different" campaign has been one of the companies most successful campaigns moving them into first place for brands most likely to be shopped in their category. In this session you'll hear how PEMCO developed a detailed branding strategy rooted in a series of decisions all brands can (and the smart ones do) make, which have helped pave the way for their brands success.

Creating Conversation Worthy Buzz

PSAMA

Market Mix 2012 - Creating Conversation Worthy Buzz

Sales Readiness In the Digital Age

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Social Media for Financial Services Providers: How to Engage with IFAs and F...

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The document outlines a digital marketing strategy for an organization called armadadigital. It discusses developing a strategy based on a multidimensional view of the target audience that considers demographics, psychographics, and ethnographics. It emphasizes engaging influencers through their spheres of influence on social networks and segmenting the audience based on behavioral and attitudinal dimensions to increase engagement. The strategy focuses on developing compelling content and leveraging marketing tactics like public relations, social media, and partnerships to acquire, engage, and retain customers.

Customer Experience Management: The Key to Continued Business Growth and Succ...

VIPdesk

Presented by: Joel Warady, Principal Joel Warady Group Hosted by: VIPdesk -The importance of a customer‐centric organization -The influence of the customer experience on consumer wallet and market share -How to create greater loyalty within your customer base -Knowing all of your customer touch points, and their effect on customer value -The role of influencers, advocates, and connectors in Web 2.0 world -The difference between customer experience and customer relationship marketing, and the pitfalls of both -The 10 Commandments of Creating Customers for Life

Developing Social Engagement Strategy

Rod Brooks is the Vice President and Chief Marketing Officer of PEMCO Insurance. He is also the Chairman of WOMMA (Word of Mouth Marketing Association) in 2011. The document discusses PEMCO's social media strategy and engagement over time, moving from a traditional approach to becoming fully engaged on social media. It outlines PEMCO's vision, social media mantra, and strategies to build advocacy and positive word of mouth by listening to customers and enabling two-way conversations.

Newcastle Chamber of Commerce

Jay Palter Social Advisory

The document discusses the importance of word-of-mouth marketing and creating remarkable customer touchpoints. It provides statistics on daily brand discussions and emphasizes focusing on customers who will talk about the brand. Businesses are encouraged to give these customers something noteworthy to share and make it easy for them to spread the word. The goal is to convert routine interactions into memorable experiences throughout the customer experience.

Planning for 2013: How To Use Inbound Marketing To Improve Your Lead Generation

FullQuota

This document provides guidance on using inbound marketing to improve lead generation in 2013. It recommends having a plan to understand buyers' concerns and motivations. It also recommends becoming an expert at generating awareness through helpful content ("TOFU Ninja") and nurturing prospects with additional content ("MOFU"). Metrics like conversion rates should be tracked at each stage ("Keep SCORE"). The overall approach is to provide value to customers through useful content before attempting to sell.

Motivating and Marketing to Millennials @ The Central Exchange

Clara Miller

Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...

The webinar discusses how financial advisors can leverage social media networks to build their business, noting that search engines are the primary way consumers find information online and social media allows advisors to improve their search engine optimization. It provides an overview of key social media strategies for professionals, including cultivating trust through consistency and transparency, defining a personal brand, and allowing social media to transform their business by listening to customers. The presentation also covers popular social media tools and how to hedge risks by establishing presences on major sites.

Data Marketing Show Presentation Final Version

Ged Mirfin

This document discusses using data and customer insights to engage stakeholders through demand-pull marketing. It advocates moving from supply-push marketing approaches to identifying latent customer demands. Segmenting data on commercial risk levels in regions allows for highly targeted messaging that increases relevance and engagement. The document provides an example of how drilling down to specific high-risk business segments in Sefton enabled crafting marketing messages addressing their key concerns.

Word of mouth marketing - Taking it offline

adtech SF 2012 What buyers want by Kendall Allen

ad:tech

The panel discussion provided guidance on how to effectively sell to brand marketers without irritating them. The panelists emphasized doing research, providing value as an expert resource, focusing on educating buyers rather than just selling, building long-term relationships through trust and accountability, and respecting buyers' time. They also cautioned against making assumptions, using buzzwords, or trying to be everything to everyone.

What Is A Brand…And Why Does It Matter?

4Good.org

Facebook Workshop Porto, Portugal, part 1

Business Swap 2009

janetoohey

This document provides an overview of a workshop on positioning a business for growth. The workshop will cover defining the ideal customer, developing a positioning statement, and converting leads into sales. It will discuss evolving marketing from the traditional 4Ps to the 4Es and how to develop an effective sales team. The goal is for attendees to leave with a clear understanding of their market positioning and tools to implement for business growth.

The Changing Face of B2B Sales

Vendavo

The document summarizes the changing landscape of B2B selling and the need for sales organizations to bridge the gap between sales management priorities of profitability and the frontline focus on revenue. It notes that buyers are more independent and informed while reps need to quote confidently, negotiate effectively, and close deals quickly to satisfy customers and achieve win-win outcomes. However, most reps lack tools and incentives to maximize deal profitability. The document advocates for organizational alignment, empowering technology for reps, and shifting mindsets from backline to frontline focus, from historical to real-time perspectives, and from analytics to action-oriented priorities to develop a profitable selling approach.

Death of the Sales Funnel and the Life of your Brand

Cazarin Interactive

Social Media Cynic 2013 (updated)

dml communications

Business in Turblent times IIMM

Ramesh Sangare

Business leadership requires remaining calm, composed, and proactive during turbulent times. When turbulence hits, leaders must avoid panic and reactivity, clearly understand the situation, learn from both successes and failures, and take strategic steps to reconnect with customers, diversify offerings, and reinvigorate employees. Above all, leaders must have an unflinching faith that turbulence is temporary, and that focusing on goals will lead their organization from the turbulence to future stability.

IOETI E-Tourism and E-Marketing Conference Cairo - Michael Leander

Good storytelling beats good selling

Joe Kern

Stories are a powerful tool for persuading people. They are easier to understand than statistics, and when presented well, are much more engaging. And it turns out that telling stories really does work. Joe Kern, Vice President of Marketing for MyOrderDesk, and Kelly Mallozzi of Success In Print, will offer tips on creating an effective print selling story and how/when to effectively present it in this free webinar. This session will not only benefit print sales people, but owners, and customer service reps as well.

Andre Strauss - GraphicMail

The document discusses statistics related to internet and online retail usage in South Africa, noting strong growth in both areas. It then provides tips and best practices for email marketing, including considering goals, platforms, list management, and compliance with legal requirements. The last sections cover specific strategies for achieving success with email marketing and avoiding spam filters.

Jessica Axelson_Adams & adams

4th Dimension Marketing Solutions

This document discusses different intellectual property protections that can be used to protect aspects of wine and wine bottles, including labels, bottle shapes, and grape varietals. Trademark law can protect labels, names, and bottle shapes/designs. Copyright protects artistic and literary content on labels. While bottle shapes can theoretically be trademarked, it is difficult to obtain protection and defend against infringement. Common law protections also exist. Design registrations further protect labels and bottle/cork designs. Proper intellectual property protections are important as South Africa's wine sales and exports increase.

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More from Winebiz Conference

Andre Strauss - GraphicMail

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Danie Cronje_Cluver Markotter

The document discusses new liquor legislation in South Africa and how it affects wine businesses. It outlines the key pieces of liquor legislation, including the Liquor Act of 1989, the Liquor Act of 2003, the Western Cape Liquor Act, and municipal bylaws. It examines how these laws apply to wine estates and issues like licensing, compliance requirements around record keeping, storage, and sales. Compliance topics like annual license renewal, displaying documents, and restrictions on quantities are also covered. The document is intended to help wine businesses understand the new legal framework around liquor production and sales.

Lorna Powe - SalesPartners Cape Town

This document provides information on strategies and tactics for improving wine sales and marketing. It discusses establishing an effective sales process, providing marketing support, finding target customers, improving sales skills, using various marketing channels and tactics, implementing accountability, and measuring results. The overall message is that with the right strategies, processes, skills development and accountability, a wine company can build a highly effective sales and marketing team to increase revenue.

Gareth Pearson - BMI

This document provides an overview of wine promotions in South Africa. It discusses: 1) The size of the South African beverage market in 2012, with alcohol accounting for 26.7% of the market. 2) Trends in the beverage market including continued promotional activities and influence of health and wellness. 3) Various promotion options available to the wine industry, including print media, in-store promotions, tasting events, and sponsorship. 4) Growth in the number of liquor store outlets from major retailers from 2005 to 2012. 5) Analysis of wine print promotional tracking, media tracking, and shelf performance factors to evaluate promotional effectiveness.

Hein Koegelenberg - Leopard's Leap case study

Leopard's Leap Wines underwent a brand evolution from 1999-2011. Research found limited brand awareness, a disconnect between marketing and packaging, and that the wine was perceived as more expensive. To address this, Leopard's Leap redefined their brand positioning as an affordable, everyday wine. They updated packaging to look more premium, expanded their portfolio, and increased sales through retail stores. By 2011, Leopard's Leap had grown significantly by expanding into new international markets like China and establishing partnerships.

Yvette vd Merwe - SAWIS