Tiktok started as a lip syncing app called Musically and grew massively as influencers joined. It surpassed other social media apps in downloads and was downloaded over a billion times in 2018. Hashtags allow content to go viral on Tiktok, as on other platforms, and temporary hashtags around events can generate buzz. Marketers can learn from Tiktok trends to promote companies successfully. While going viral can impact the world positively or negatively, social media will continue influencing trends given its speed of information sharing worldwide.

1. Tiktok Take Over
By: Hesham Aqel

2. Tiktok
š Tiktok started as an app called “musically”
which was originally a lip singing app.
š The app blew up so big that influencers
from Instagram and YouTube hopped on
the app to get on the new trend.
š TikTok is easy to use and helps explain why
it’s grown so massively: In September 2018,
its surpassed Twitter, Facebook, Instagram,
and Snapchat in the App Store, and
was downloaded more than a billion times
in 2018.

3. Hashtags #
š Just like we have seen on Instagram,
YouTube, Twitter, etc. Hashtags are a great
way to go viral and get famous on any
social platform.
š Big events such as holidays, festivals, etc. are
perfect temporary hashtags that will
generate a lot of buzz around your content.
š TikTok users are taking what they learned
from other social platforms.
š “But I realized that rather than just abstractly
musing about why people did things, I could
apply the scientific method to find out the
answers. The same research tools used in
biology and chemistry could be used to
understand social influence and
interpersonal communication” from the
book Contagious.

4. Social Media Marketing Implications
š The hashtag trend is positive because your able people start getting on a trend and it
become a positive impact all around the world
š It can be negative at times but depending on the topic and if people protest over
something.
š Marketers can take notes by learning how to implement it into their companies that they
work for to make their companies successful.

5. Conclusion
š Going viral with social media can be negative or positive
š All depends on which trend you decide to go with
š There's negative trends and positive trends
š Social media plays a big effect of trends and always will because of the effect of getting
it out so fast around the world