TIGM-1 :What factors should a company review before deciding to go abroad?
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help alleviate symptoms of mental illness and boost overall mental well-being.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
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3. Are the points of difference compelling? Points of difference should be desirable, deliverable, feasible, profitable and difficult for competitors to copy. They must not contradict other brand associations.
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Brand is Forever
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The document discusses strategies for entering new markets, including evaluating potential markets and determining how many to enter at once. It contrasts strategies of entering markets sequentially (waterfall) or simultaneously (sprinkler). Developed markets have less demand but more spending power, while developing markets have more demand but less spending power. Examples show adapting products for developing markets through smaller packages, lower prices, and symbolizing modernity. Key factors for evaluating markets include demographics, economics, socioculture, environment, and politics/law. Geographic and psychic proximity also influence market selection.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
How do marketers influence country-of-origin effects?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
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This document discusses factors to consider when deciding whether a company should go global. It recommends saying yes if there are better market opportunities abroad, the ability to achieve economies of scale through a larger customer base, or a need to reduce dependency on a single domestic market. However, the document advises reviewing five key factors first, such as understanding foreign customer preferences and business culture, regulations, having managers with international experience, and information about the political and economic environment of target countries.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
What are the major ways of entering a foreign market ?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
What are the major ways of entering a foreign market ?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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This document discusses important questions brands should ask about their positioning:
1. Have we established a frame of reference? A frame of reference signals what people can expect from a brand. It is important but must evolve over time.
2. Are we leveraging our points of parity? Points of parity establish a brand as credible within its frame of reference.
3. Are the points of difference compelling? Points of difference should be desirable, deliverable, feasible, profitable and difficult for competitors to copy. They must not contradict other brand associations.
Regular evaluation of frame of reference, points of parity, and points of difference is needed as contexts change over time. Brand positioning requires ongoing vigilance.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Goodyear: The Aquatred Launch : Harvard Case Analysis
- Five tire companies once dominated the US tire market but faced decline due to foreign competition and rising costs. Radial tires with increased mileage replaced bias tires in the 1970s and 1980s.
- The document discusses the US tire market in the 1990s, noting increased average mileage per tire, lower prices due to overcapacity, and consumers' lack of brand loyalty. It profiles Goodyear as the only remaining US company and discusses its new Aquatred tire.
- Goodyear launched the Aquatred, positioned as an innovative radial tire with best-in-class wet traction and a 60,000 mile warranty. It was priced competitively at $89.95-$93.95 and marketed toward safety
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The document discusses strategies for revitalizing dead or declining brands. It provides examples of brands like Harley Davidson and Cadillac that successfully revived their brands by reinvesting in quality and distinctive styling. Reviving an old brand is often more feasible than launching a new one because old brands have existing brand awareness and equity. However, brands can decline due to issues like neglect, poor quality, price increases that don't match value, or failing to stay relevant to the target market. The document outlines guidelines for brand revivals, such as repositioning the brand, rebuilding quality, resisting the temptation to lower prices, and pursuing a carefully defined target market.
GOODYEAR CASE-STUDY
Goodyear is launching a new high-traction tire series called Aquatred to establish itself as an innovative tire manufacturer. It is considering expanding distribution channels and the risks and benefits of launching Aquatred. Goodyear hypothesizes that launching Aquatred, with some changes, could help revitalize the company due to its brand strength, loyal customer base, and the product's advantages over competitors in the wet-traction segment. However, Aquatred is currently overpriced and expanding independent dealers or mass-merchandisers could help reach more customers. Launching during the upcoming Winter Olympics may boost sales through heavy promotion relating Aquatred to safety. Alternatives will depend on the launch's success or
Brand is Forever
The document discusses strategies for revitalizing declining and dead brands. It begins by explaining that brands can decline over time if not properly maintained. The causes of brand decline are identified as managerial actions, environmental factors, and competitive actions. Prevention strategies include maintaining brand differentiation, awareness, and image. Revitalization involves assessing a brand's remaining equity, addressing the root causes of decline, repositioning the brand, educating the market, and investing in quality improvements. Examples like Harley-Davidson and Cadillac are provided of brands that successfully revived by reinvesting in their brand image and target markets. The key is taking a long-term perspective to reverse decline rather than quick fixes.
Gino SA Distribution Channel Management
This presentation is based on the Gino SA Distribution Channel Management case study. A possible solution to the case is given here.
Gino SA
This document summarizes a case study about Gino SA, a burner manufacturer, and its distribution channel management challenges in China. It provides background on Gino, established in 1931 in France. In 1995, Gino set up an office in Beijing to market, distribute, and provide technical support for its burners in China. Currently, Gino relies on three distributors in China but faces issues with one distributor threatening to cut ties if Gino accepts a direct order from a large boiler manufacturer, Feima. Gino's China marketing manager David must decide whether to accept Feima's direct order request, at the risk of losing an important distributor, or maintain the status quo. The document outlines various options and considerations for
Goodyear-The Aquatred launch
Goodyear launched a new tire called the Aquatred, designed for better traction in wet conditions. The case discusses Goodyear's marketing strategy for the Aquatred launch, including print ads that highlighted the tire's traction benefits. It examines whether Goodyear's promotional campaign was effective at differentiating the Aquatred and driving sales of the new product.
A brand is forever
The document discusses brand revival and decline. It provides examples of Ford reviving the Taurus brand and GM discontinuing the Oldsmobile brand. Brand decline can occur due to lack of innovation, strong competition, negative perceptions, and neglect by management. Guidelines for brand revitalization include differentiating the brand, investing in quality, assessing target markets, and addressing the original cause of decline. Simply lowering prices or adding extensions may not solve the underlying problems that led to decline. Reviving a brand is a long-term process that requires properly diagnosing issues and executing an effective strategy.
What are brands good for?
The information revolution is making consumer dis-aggregation vastly more efficient and profitable than aggregation, the traditional source of brand power. This raises a fundamental question : What are brands good for?
To what extent must the company adapt Its products and marketing program to e...
This document discusses different strategies for adapting marketing plans across global markets. It explains that while standardized marketing provides consistency, it cannot account for all local differences in customer needs, laws, and culture. Fully adapting the marketing program addresses these differences but costs more than partial or no adaptation. The document outlines four dimensions of cultural variation and how brands position themselves differently in various countries. It then provides examples of adapting core marketing elements like products, pricing, packaging, and advertising to local conditions. The key strategies discussed are product standardization, straight extension, adaptation, and invention to balance global efficiency and local relevance.
How Can Companies Evaluate And Select Specific Foreign Markets To Enter?
The document discusses strategies for entering new markets, including evaluating potential markets and determining how many to enter at once. It contrasts strategies of entering markets sequentially (waterfall) or simultaneously (sprinkler). Developed markets have less demand but more spending power, while developing markets have more demand but less spending power. Examples show adapting products for developing markets through smaller packages, lower prices, and symbolizing modernity. Key factors for evaluating markets include demographics, economics, socioculture, environment, and politics/law. Geographic and psychic proximity also influence market selection.
How should the company manage and organize its international activities?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
How do marketers influence country-of-origin effects?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
WHAT FACTORS SHALL A COMPANY REVIEW BEFORE DECIDING TO GO ABROAD?
This document discusses factors to consider when deciding whether a company should go global. It recommends saying yes if there are better market opportunities abroad, the ability to achieve economies of scale through a larger customer base, or a need to reduce dependency on a single domestic market. However, the document advises reviewing five key factors first, such as understanding foreign customer preferences and business culture, regulations, having managers with international experience, and information about the political and economic environment of target countries.
To what extent must the company adapt its products and marketing program to e...
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
What are the major ways of entering a foreign market ?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
What are the major ways of entering a foreign market ?
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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Goodyear: The Aquatred Launch : Harvard Case Analysis
Goodyear: The Aquatred Launch : Harvard Case Analysis
A BRAND IS FOREVER: A FRAMEWORK FOR REVITALIZING DEAD AND DECLINING BRANDS
A BRAND IS FOREVER: A FRAMEWORK FOR REVITALIZING DEAD AND DECLINING BRANDS
To what extent must the company adapt Its products and marketing program to e...
To what extent must the company adapt Its products and marketing program to e...
How Can Companies Evaluate And Select Specific Foreign Markets To Enter?
How Can Companies Evaluate And Select Specific Foreign Markets To Enter?
How should the company manage and organize its international activities?
How should the company manage and organize its international activities?
How do marketers influence country-of-origin effects?
How do marketers influence country-of-origin effects?
WHAT FACTORS SHALL A COMPANY REVIEW BEFORE DECIDING TO GO ABROAD?
WHAT FACTORS SHALL A COMPANY REVIEW BEFORE DECIDING TO GO ABROAD?
To what extent must the company adapt its products and marketing program to e...
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一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
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留信网认证的作用:
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6:个人职称评审加20分
7:个人信誉贷款加10分
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→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Leaders who possess self-awareness deeply understand their emotions, strengths, and weaknesses.
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Business storytelling: key ingredients to a story
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How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
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“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
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Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Best Forex Brokers Comparison in INDIA 2024
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How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
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